This document discusses the importance of personal branding, especially in today's global economy where traditional advantages like price, quality, and service are no longer enough. It defines a brand as a promise that is memorable, invaluable, and unique. It emphasizes that your brand is how people perceive you and suggests developing your personal brand through networking strategically, producing relevant sales collateral, becoming a subject matter expert, and identifying a unique selling proposition. The overall message is that everyone should begin building their personal brand.

1. Building The Brand Called YOU

2. Thanks to:

3. Let Me Introduce Myself… What You Should Know About Me  20 Years In Corporate America Began Career as Recruiter Marketing & Sales Background  Teach Organizations How to SELL Themselves  Transition in 2009 from Career Coach to Business Coach

4. In Today’s Global Economy, the OLD Ways (price, quality, service) of Achieving TRUE Competitive Advantage Are DEAD!

5. Only Through BRANDINGCan We Achieve Lasting Differentiation

6. What’s a Brand?

7. Is it a LOGO?

9. …tagline?

11. …a jingle?

13. Could It Be a Promise?

14. …the promise of something truly:  Memorable  Invaluable  Unique

15. Definitions Abound

16. Definitions Abound “A name, term, sign, symbol or a combination of these, that identify the maker or seller of the product.” Phillip Kotler & Gary Armstrong Principles of Marketing

17. Is it PERCEPTION? How do people perceive YOU?

18. What’s YOUR Brand?

19. The Q Score

20. What’s Your Q-Score? Q Score The Q Score is a measurement of the familiarity and appeal of a brand, company, celebrity, or a TV show, used in the US. The higher the Q Score, the more highly-regarded the item or person is among the group that is familiar with them. Q Scores and other variants are primarily used by the media, marketing, advertising and PR industries. $ $ $ $

21. Stand Out in a Crowd

23. Your Marketing 5Ps

24. Your Marketing 5 Ps PRICE: Know Your Worth PLACE: Meet With the Right People PROMOTION: You Can’t Sell What You Don’t Know. Why Should Someone Want to Hire You? PACKAGING: Dressing for Success PRODUCT: Your Life As Features & Benefits

25. Know Yourself: Your Product Features & Benefits

26. EXPERIENCE HOBBIES & INTERESTS TRAINING VALUES & BELIEFS EDUCATION VOLUNTEER WORK LANGUAGE CONTACTS

27. Your Brand Goes Networking

28. Your Brand Goes Networking The 5-2-1 Goal

29. Your Brand Goes Networking The 5-2-1 Goal: 5 SECONDS 2 MINUTES 1 HOUR

31. The Meet Up/LinkedIn Backlash

32. Track all of Your Contacts

33. Follow Up In 24 Hours or Trash Those Business Cards

35. The Brand Called YOU Become a Subject Matter Expert Get Published Start a Blog Post Relevant Comments EVERYWHERE to Build Your Search Engine CRED Produce White Papers Build Rolodex of References Obtain Testimonials & Case Studies Know Your Worth

36. The Brand Called YOU Identify Your USP

37. The Brand Called YOU U UNIQUE S SELLING P PROPOSITION

38. The Brand Called YOU One Last Thing…

39. It’s NEVER Too Early to Start Building Your BRAND