Branding Secrets for Non Profits 2011
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Your brand isn't a logo, color scheme, tag line or PR campaign. Your brand is what your publics/stakeholders/constituents perceive it to be. This presentation reveals secrets to help non-profits in their branding process.
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![Branding Secrets for Non-Profits Ron Gossen, APR, PMP [email_address]](https://image.slidesharecdn.com/brandingsecretsfornon-profits2011-110424081327-phpapp01/85/Branding-Secrets-for-Non-Profits-2011-1-320.jpg)
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Creative Brief Workshop
The Creative Brief frames the strategy and positioning so your Agency can creatively express the brand promise through communication.
1, Marketing Execution must impact the brand’s consumers in a way that puts your brand in a stronger business position. The Creative Brief is the bridge between the brand strategy and the execution.
2. Through our Brand Positioning workshop, you will have all the homework on the brand needed to set up the transformation into a succinct 1-page Creative Brief that will focus, inspire and challenge a creative team to make great work.
3. The hands-on Creative Brief workshop explores best in class methods for writing the brief’s objective, target market, consumer insights, main message stimulus and the desired consumer response.
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Branding explanation powerpoint
This document discusses key aspects of building a successful brand, including knowing your customers better than yourself, understanding your competitive environment, defining your brand personality and promise, developing a brand strategy and game plan, and being consistent in your branding actions over time. Some key points made are that customers buy based on emotion and branding must create an emotional connection, your brand encompasses organizational elements like your logo but is more than just these tangible aspects, and your brand strategy should come from understanding customer and competitive insights. The document provides guidance on assessing elements like your brand personality and promise to appeal to your target audience.
Advokate Branding Presentation
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Patrick Hopkins, Imaginasium: A winning experience
The document discusses how to create a strong brand through focusing on feelings and experiences rather than just numbers. It emphasizes developing an authentic brand story that is lived internally and told externally. Various touchpoints and ways to engage employees and customers are examined. Metrics are presented showing that high employee engagement leads to much better business outcomes like customer loyalty, profitability, productivity and quality. The overarching message is that an emotionally compelling brand story consistently brought to life through the customer experience is key to success.
Branding explanation powerpoint
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- 1. Branding Secrets for Non-Profits Ron Gossen, APR, PMP [email_address]
- 6. Persuasive Model COGNITIVE Cognitive – know who you are, knowledge.
- 7. Persuasive Model COGNITIVE No. Too limited
- 8. Persuasive Model COGNITIVE AFFECTIVE Affective – Feelings and attitudes.
- 9. Persuasive Model COGNITIVE AFFECTIVE Better. But still too limited.
- 10. Persuasive Model COGNITIVE AFFECTIVE CONATIVE Conative – behavior: volunteer, contribute, support.
- 15. Brand essence model Your Strengths Constituents’ Needs Competitions’ Weaknesses
- 17. Brand essence model Your Strengths Constituents Needs Competitions’ Weaknesses SECRET #2
- 21. Find the “sweet spot.” Your Strengths Constituents Needs Competitions’ Weaknesses Sweet spot
- 25. “ Questions to answers. Answers to results.” StratComm Strategic Communications Group [email_address] Ron Gossen, M.B.A., A.P.R.