Amanda Thompson created a personal brand exploration document that outlines her background, skills, goals and plan to work as a digital marketer and photographer. She was born in Florida and received certifications in audio production and a bachelor's degree in digital marketing. Her goals are to land an entry-level marketing job, expand her client base and eventually open her own successful digital marketing business. She identifies her skills, target audiences, competition and outlines her networking, professional development and references.

1. PERSONAL BRAND EXPLORATION
Amanda Thompson
Project & Portfolio I: Week 3
February 18, 2020

2. Amanda Thompson was born in Florida and
grew up in Colorado with her mother and little
sister. After graduating high school, she went on
to receive a certification in audio production
through Full Sail University. After completing this,
she returned to Full Sail for a bachelor’s degree
in digital marketing. Her biggest goal is to use
her skills to market products and services that
help people in their daily lives.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Senior Digital Copy Writer
• Senior Editor/Writer
• EpicMix Photographer
Creator Archetype - Using creativity
and innovation to promote
businesses with unique and
captivating content.
Digital Marketer and Professional Photographer

4. • DEMOGRAPHICS: 50% Female/
Male, 25-75 years old, All races,
Married, College Educated,
Located in Colorado.
• PSYCHOGRAPHICS: Enjoys
being outdoors, family-minded,
professional, appreciate benefits
of digital marketing.
• IDEAL AUDIENCE MEMBERS:
Hiring Manger - Vail Resorts,
Editorial Manager - Oracle,
Hiring Manager - Amazon Web
Services
Clients Seeking Professional Digital Marketing Services
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Land an entry-level editor/copy writer position in
Oracle’s editorial department.
‣ Apply for position in February 2022.
Mid Term: (2028)
• By this point I have moved up in position to assistant
to senior editor.
‣ Expand Oracle client base by 20% by
December 31, 2028.
Long Term: (2040)
• Establish my own successful digital marketing
business.
‣ Save a total of $50,000, open office to work in,
and secure at least 3 business clients on
subscription by December 31, 2040.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Content Marketing 85%
Photography 85%
Customer Service 90%
Organization 80%
SOFTHARD
Photoshop 35%
Microsoft Office 85%
Professional Writing 55%
Public Speaking 30%
SOFTHARD

7. I use my skills and knowledge as a
photographer and digital marketer to secure
clients and provide them unique,
unmatchable services.
PROMISE

8. CREDENTIALS
Work Experience:
• 7 years customer service experience
• 2 years content creation and marketing
for small businesses
Education:
• Audio Production Certificate
• Digital Marketing, B.S., Full Sail University (Exp. 2022)
Awards:
• N/A

9. COMPETITION
Tanesia Dwight
Industry Experience:
• 4 places of experience listed that
pertain to digital marketing
Education:
• M.A. Internet Marketing, at Full Sail University
• B.S. Political Science and Government, Kennesaw
State University
Leadership Experience:
• Manager of Marketing and Marketing Specialist
• Inbound marketing certified
Skills and Proficiencies:
• Email Marketing - 4 endorsements
• Social Media Marketing - 12 endorsements
• Marketing - 7 endorsements
Amanda Thompson
Overall Online Presence:
• Less than 200 connections, banner image not yet
customized, amateur headshot, great details
throughout profile, no articles published
• Grade: Good, 75 out of 100
Industry Experience:
• 2 years experience in assisting small
businesses with digital marketing and
photography services
Education:
• Current student enrolled in Digital Marketing, B.S. at
Full Sail University
Leadership Experience:
• Leadership roles in past customer service jobs
Skills and Proficiencies:
• Content Marketing - 0 endorsements
• Social Media Marketing - 0 endorsements
• Content Management Systems - 0 endorsements
Overall Online Presence:
• <100 connections, banner image customized, semi-
professional headshot, detailed summary in profile, no
articles published, active on social media, URL
customized
• Grade: Poor, 40 out of 100

10. COMPETITION
Kim Gill
Industry Experience:
• Marketing since 1980
Education:
• Marketing, B.A.
• Sports & Exercise Management, M.A.
Noteworthy Experience:
• Entrepreneurship - Loan Shopper Unsecured Loans -
nearly 4.5 years
• Entrepreneurship - CMS Enterprises - nearly 5 years
Skills and Proficiencies:
• Entrepreneurship - 6 endorsements
• Direct Sales - 6 endorsements
Amanda Thompson
Overall Online Presence:
• 500+ connections, banner image not yet customized,
semi-professional headshot, short profile summary,
posts often, URL not yet customized, premium
membership
• Grade: Great, 80 out of 100
Industry Experience:
• 2 years experience in assisting small
businesses with digital marketing and
photography services
Education:
• Current student enrolled in Digital Marketing, B.S. at
Full Sail University
Leadership Experience:
• Leadership roles in past customer service jobs
Skills and Proficiencies:
• Content Marketing - 0 endorsements
• Social Media Marketing - 0 endorsements
• Content Management Systems - 0 endorsements
Overall Online Presence:
• <100 connections, banner image customized, semi-
professional headshot, detailed summary in profile, no
articles published, active on social media, URL
customized
• Grade: Poor, 40 out of 100

11. BRAND POSITION
Providing your business with purely unique
content and marketing that will expand your
customer base and show clients what your
core values truly are.
AMANDA THOMPSON

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2020 Digital Marketing World Forum Global 2020
‣ May 28-29 | London, England
• American Marketing Association (AMA)
‣ Student Membership | Colorado Chapter
• The Social Media Club
‣ Education Membership | Millbrae, CA
Digital Marketing
• Primary Content: Content for clients’ websites and social
media.
• Primary Tools: FB, Instagram - promote businesses through
social accounts to expand their customer base; LinkedIn -
Publish some of my finished projects and post articles about
the steps I take when creating and marketing content.
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase past and current projects

13. PROFESSIONAL DEVELOPMENT
Mentor
• Will seek out mentor with a seniority ranking in the
industry to help me gain the necessary experience to
open my own digital marketing company.
Formal Education
• Complete Digital Marketing, B.S. by expected
graduation date in 2022
Technical Skills
• Set up American Marketing Association account,
January, 2022
• Complete Courses through Linkedinlearning.com, by
January 2022
Soft Skills
• Fundamentals of Web Design - by 2022
• Fundamentals of Word Press - by 2022
• Join digital marketing group and attend events starting
in 2022
• Complete courses through Linked In Learning
pertaining to public speaking

14. Amanda Thompson
You know your business needs a website and good
marketing but you don’t know where to start. Well, with my services you will
receive a high-functioning website with unique content, along with social
marketing to expand your audience and gain attention for your business.
“

15. REFERENCES
Amazon Web Services. (2020, February 12). Senior Digital Copywriter.
Retrieved February 20, 2020, from https://www.connectingcolorado.com/cgi-
bin/g_us_jobs_view?s=GETNEW joid=CO8235448
American Marketing Association Colorado: Making Marketers Marketable.
(1970, February 16). Retrieved February 20, 2020, from https://
amacolorado.org/
EpicMix Photographer - Full & Part Time - Winter Seasonal in Beaver Creek,
Colorado, United States. (n.d.). Retrieved February 20, 2020, from https://
vailresorts.dejobs.org/beaver-creek-co/epicmix-photographer-full-part-time-
winter-seasonal/2AEDF3F3B7F34453B09A2EA3F9E2112C/job/?
utm_medium=NLX&utm_campaign=American Job
Center&vs=206&utm_source=American Job Center-DE
Digital Marketing World Forum: #DMWF Series. (n.d.). Retrieved February
20, 2020, from https://www.digitalmarketing-conference.com/
Dwight, T. (n.d.). Tanesia Dwight Linked In Profile. Retrieved February 20,
2020, from https://www.linkedin.com/in/tanesiadwight/
Gill, K. (n.d.). Kim Gill Linked In Profile. Retrieved February 20, 2020, from
https://www.linkedin.com/in/kim-gill-29501393/
My Learning. (n.d.). Retrieved February 20, 2020, from https://
www.linkedin.com/learning/me/in-progress?u=50813145
Senior Editor/Writer. (n.d.). Retrieved February 20, 2020, from https://
oracle.taleo.net/careersection/2/jobdetail.ftl?
job=2000045Q&lang=en#COAurora
SOCIAL MEDIA CLUB. (2006, March). Retrieved February 20, 2020, from
https://socialmediaclub.org/
Summary Report for: 27-3043.04 - Copy Writers. (n.d.). Retrieved February
20, 2020, from https://www.onetonline.org/link/summary/
27-3043.04#JobOpenings