Alexis Williams-Wingo is exploring a personal brand as a fashion influencer and stylist. She graduated with honors from high school and college. Her goals are to become a fashion influencer through social media platforms and to work for companies like LIKETOKNOW.IT. She is currently studying entertainment business and building skills in areas like video editing, writing and public speaking. Her brand positioning focuses on being honest, caring and helping others through fashion. She plans to attend industry events and use tools like Instagram, Facebook and YouTube to showcase her style and build her brand.

1. PERSONAL BRAND EXPLORATION
Alexis Williams- Wingo
Project & Portfolio I: Week 3
September 19,2020

2. One of the older of 5 siblings, Alexis Williams-
Wingo grew up in a small city of Anderson SC.
Alexis always grew up wanting to help others in
any way that she could. Alexis Williams - Wingo
gradated an honor student from Westside High
School in 2015. She always had a unique style
about her, which brought about her interest in
fashion and as a social media. Influencer. In
2018 she graduated as Salutatian of her online
Degree program in Media Communications from
Full Sail University. Alexis has now began to
study Entertainment Business at Full Sail
University, and hopes to work and become a
fashion stylist soon..
IDENTITY

3. PROFESSION
Potential Job Titles:
➤ Marketing Managers
➤ Event Planner
➤ Producers
Fashion Stylist: Creating Fashion ideas
and styles to put together that shows
either mines or another persons
personality. Also being able to inspire
and encourage originality.
Fashion Industry for a fashion Influencer /Stylist

4. ➤ DEMOGRAPHICS: 80% FEMALE,
18-30 YEARS OLD, ALL RACES,
YOUNG MOTHERS,
ENTREPRENEURS,
➤ PSYCHOGRAPHICS: Loves
fashion and putting their own
unique sense of style together,
Enjoys writing blogs and
someone who loves to express
their personality through
clothing.
➤ IDEAL AUDIENCE MEMBERS: Co
founder Amber Venz,
Recruiters and Hiring Managers at Like to Know.It,
Amazon Fashion, and Krupp Group
TARGET AUDIENCE

5. GOALS
SHORT TERM: (Immediately After Graduation, 2021)
- Land an entry-level fashion influencer position with LIKETOKNOW.COM
- Be able to get my logo and brand created and publish, so that I will have a good following
on Instagram and my other social media platforms.
MID TERM:(2025)
- To have a successful following and be a fashion influencer on one of the companies I listed
I’m interested in being hired by. Also I would love to have my own blog that consist of my logo
or brand.
-Also to either already be incorporating event planning or trying to incorporate it along being a
fashion influencer /stylist.
-Have a financial plan already and that it be successful.
LONG TERM: (2040)
To have my own business establish that includes of course fashion and even event planning.
Helping others become successful as well.
- To be established and financially stable , and where I want to be. Also have my own house
built and dream car.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Video Creation and Editing Software 90%
Web Platform Development Software 75%
Writing 95%
Speaking 75%
SOFTHARD
CRM Software 40%
WordPress CMS 50%
Professionalism 80%
Creativity 75%
SOFTHARD

7. I will always be professional in everything
that I do. Also I will strive to put my creativity
out. When it comes to putting out content
I’m going to make sure that it’s consistent.
My great way of communicating skills and
problem solving are high upon my
performances.
PROMISE

8. CREDENTIALS
Work Experience:
• 4 years of customer service experience
• 3 years of retail experience
• 2 years of health care experience(CNA)
• 1 year of online marketing and
entrepreneurship
Education:
• Media & Communications, A.S., Full Sail
University (2018)
• Entertainment Business, B.S., Full Sail University (Exp. 2020)
Awards:
• Graduated as Salutatorian of my degree
program Media Communications

9. COMPETITION
Patrick Brush
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Eagle Scout and 5th Degree Black Belt, would allude to
well-disciplined young man
• MOAA Award, AFJROTC award for leadership
recognition
Skills and Proficiencies:
• Public Speaking - 9 endorsements
• Social Media - 5 endorsements
• Microsoft Office - 4 endorsements
Alexis Williams- Wingo
Overall Online Presence:
• Less than 200 connections, banner image not yet
customized, amateur headshot, lack of details
throughout profile, no articles published, inactive on
social media, URL not yet customized
• Grade: Poor, 15 out of 100
Industry Experience:
• 1 year social media marketing and
having my own business(entrepreneur)
Education:
• Associates in Media and Communications, A.S. at Full
Sail University
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Online Business, multiple leadership roles
Skills and Proficiencies:
• Social Media Marketing
• Professionalism
• Web Design
• Video Creator
Overall Online Presence:
• 600+ connections, banner image customized on
YouTube channel, professional headshot, social media
accounts, Grade: Average, 45 out of 100

10. COMPETITION
Tracie Kalkbrenner
Industry Experience:
• ~13 years of marketing experience, 1
year as a marketing manager at PBR
Education:
• Marketing, B.A.
• Sports & Exercise Management, M.A.
Noteworthy Experience:
• Entrepreneurship - President of promotions company
for over 3 years with respectable clientele
• Entrepreneurship - Real estate company for nearly 6
years; could be distracting attention from PBR work
Skills and Proficiencies:
• Ticket Sales - 25 endorsements
• Live Events - 20 endorsements
• Event Planning - 17 endorsements
Alexis Williams- Wingo
Overall Online Presence:
• 500+ connections, banner image not yet customized,
polished headshot, detailed profile summaries, two
recommendations, notable volunteer work, URL not yet
customized, premium membership
• Grade: Good, 70 out of 100
Industry Experience:
• 1 year social media marketing and
having my own business(entrepreneur)
Education:
• Associates in Media and Communications, A.S. at Full
Sail University
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Online Business, multiple leadership roles
Skills and Proficiencies:
• Social Media Marketing
• Professionalism
• Web Design
• Video Creator
Overall Online Presence:
• 600+ connections, banner image customized on
YouTube channel, professional headshot, social media
accounts, Grade: Average, 45 out of 100

11. BRAND POSITION
Honest, caring and willing to help others. I’m
always professional and can take hard
criticism and I’m always looking for
oppurtunities to level up and that’s why I work
so as hard as I do.
ALEXIS WILLIAMS - WINGO

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Office to Fairway Fashion- Virtual Event
‣ Sep 23 | Online Event
• FinCon 2020
‣ Sep 30 -Oct 3 Long Beach CA
• BlogHer2021
Digital Marketing
• Primary Content: est. a blog that will include my fashion
styles on there. Also continue to grow my YouTube channel by
creating even more videos and content.
• Primary Tools: Instagram ,FB, and Youtube - Create great
style post and blogs.
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase style and fashion knowledge.
Also use Youtube as my channel to also promote my brand

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking successful fashion influencer with at least 5
yrs of experience in the fashion and social media
industry ; a woman that upholds Christian values, April
2021
Formal Education
• Complete Entertainment Business B.S. by expected
graduation date in 2021
Technical Skills
• Set up free HubSpot CRM; complete all CRM courses
through HubSpot Academy, Jan 2021
• WordPress 5 Essential Training - Lynda.com, March
2021
Soft Skills
• Sign up for fashion influencers small events and
classes - Starting Dec. 2020
• Complete Develop Your Creative Thinking and
Innovation Skills- Lynda 2021

14. Alexis Williams
You know what most of these fashion
companies need? More fashion influencers like
me. To help promote their products and business.
What I do is put pieces of clothing together to make a certain style. I
included the latest trends and brands and post my unique way of combining
them as one. My goals is to help others learn their style and promote their
creativity, through my uniqueness.
“

15. REFERENCES
BlogHer Health 2020. (n.d.). Retrieved September
24, 2020, from https://www.blogher.com/
blogher20-health-about
Boyd, S. (2014, September 30). RewardStyle And
LIKEtoKNOWit Founder Amber Venz Box Is
Changing The Retailing Industry. Retrieved
September 24, 2020, from https://
www.forbes.com/sites/sboyd/2014/09/30/
rewardstyle-and-liketoknowit-founder-amber-
venz-box-is-changing-the-retailing-industr/
Fashion, Beauty, Home, Fitness, Family. (2020,
September 23). Retrieved September 24, 2020,
from https://www.liketoknowit.com/
Office to Fairway Fashion - Virtual Event. (n.d.).
Retrieved September 24, 2020, from https://
www.meetup.com/WOC-Washington-Metro/
events/273367870/?isFromReg=true
Revolve Influencer Marketing: How the Brand Got a
$1.2B Valuation. (2020, March 31). Retrieved
September 24, 2020, from https://
mediakix.com/blog/revolve-influencer-
marketing-ipo/
Summary Report for: 11-2021.00 - Marketing
Managers. (n.d.). Retrieved September 24,
2020, from https://www.onetonline.org/link/
summary/11-2021.00
Summary Report for: 27-2012.01 - Producers.
(n.d.). Retrieved September 24, 2020, from
https://www.onetonline.org/link/summary/
27-2012.01
Top 20 Influencer Marketing Events of 2020 to Keep
You Informed. (2020, January 02). Retrieved
September 23, 2020, from https://
influencermarketinghub.com/influencer-
marketing-events-2020/