2. Career Goals
Short Term: Start Career After 2025 Graduation ,
Acquire entry level sports job for: ESPN, NFL,
NBA, or Arena Based (MSGN)
Create more connections in industry via LinkedIn
Long Term:
Become Technical Director
For live sports events
Become Content Marketing
Manager
Teach aspiring students
how to succeed
5. Competition
2+years as Journalist
1 Year as Reporter
Education: Attended Florida State University at
Jacksonville
Noteworthy Experience: Credentialed member for media
at USF Games
Skills: Broadcasting, Content creating, premier pro,
marketing
Online presence: 250 followers, 107 connections
Brett James
Work Experience:
Matt Cruz
Work Experience:
6 years+ retail and customer service
2 Years+ Food service and serving
Education: Attending Full Sail University
Noteworthy Experience: Production Assistant for live events at Bronx
community College, Volunteer work as Video Switcher for school broadcasts
Skills: Premier Pro, Pro Tools, Excel, Powerpoint, editing, content creation,
public speaking, communication, writing
Online Presence: 1100 followers on Instagram
6. Identity
WHY? To inspire change and growth in others,
to show resilience to all challenges
HOW? Sharing stories and creating epic visuals
meant to motivate and encourage others.
WHAT? Digital marketing, creating inspirational
content to manage and market for consumers
Core Values
20%
10%
15%
25%
30%
Autonomy Motivation
Courageous Benevolence
Boldness
Vision:
Motivate and inspire others to make a
difference
Passion: Sports, content Creation
Superpower:
Creating powerful visuals and sharing heartfelt stories
of overcoming adversity
7. Promise & Positioning
PROMISE : I promise To inspire others and create a love for sports fans can
relate to throughout various forms on media.
POSITION: Compelling stories and visuals meant to motivate and encourage
viewers.
8. Networking
Industrial Events: Orlando Magic Home game
03/03/24, Kia Center (Objective: Study professionals
and how the arena operates to create fan
engagement and enjoyable fan experience)
VIRA Concert: 06/19/24 Conduit, Winter Park
(Objective: Find operations manager and see how
they get promoters and photographers to advertise
the shows, possibly look for opening)
Elevator Pitch:
The venue isn’t as popular or known
as it could be, I could elevate your
concert experiences with
captivating visuals as an
experienced photographer/
videographer. Here is my page
showcasing the work I’ve done.
9. Digital Marketing
Online Calc scores
Volume : Zero
Relevance : Zero
Purity: Zero
Diversity: Low
Validation: Low
Brand Archetype: The Hero
Motivational content, being bold and fearless.
Promoting and creating inspirational content via
stories and visuals.
•Ways to improve Digital Marketing online score
•Increase volume and Relevancy
The main issue is a lack of online presence. By creating content the volume will increase.
The relevance will increase with consistent work and sources showing my work.
10. Professional Development
TECHNICAL: Task- Become more Pro
fi
cient in Premier Pro, use/ create CMS,
Multimedia production, Data analysis (Organization: SportsRadar)
TRANSFERABLE: Task- Improve communication and intrapersonal skills, time
management skills and habits, gain Media literacy and understanding.
(Organization: LinkedIn Learning)
