Presentation exploring different opportunities for personal branding and exploring careers.

1. Personal Brand
Exploration
MINA NEMATALLA
PROJECT AND PORTFOLIO 1
SPORTS MARKETING AND MEDIA
MARCH 4, 2024

2. Career Category:
Changing Careers
 Short Term Career Goal:
 After Graduation, December 2025
 Land an entry – level sports content production at NBC
Sports
 Reach out and connect with team members from NBC
Sports by emailing and connecting members through
LinkedIn

3. Profession
Occupation
Sports Management
 Potential Jobs:
 Sports Coordinator
 Sports Agent
 Sports Analyst

4. Target Audience
Sports
Agency
Digital
Marketing
Sports &
Fitness
Enthusiasts
Sport
Consumers
X
X
X
X

5. Competition
John Gallagher
Work Experience:
 11 years as a Sports Marketing Director -
Fitness at Nike
Education:
 BA Degree in Economics
Noteworthy Experience:
 Brand Marketing Internship at Nike
 Global Sports Marketing Internship
Skills:
 Sports Marketing
 Strategic Partnerships
 Brank Marketing
Online Presence:
 Over 100,000+ results
Mina Nematalla
Work Experience:
 5 years as Account Executive for Aventus Health
Education:
 Currently enrolled at Full Sail University for B.S.
in Sports Marketing and Media
 Skills:
Account management

6. Identity
Core Values:
1. Motivational
2. Leadership
3. Commitment
4. Teamwork
5. Determination
Vision:
To be recognized in the sports
industry and land positions to
better my career.
Guiding Priniciples:
Hero “ Striving for Greatness, and
encouraging others to be
motivated"
Golden Circle:
Why?
To encourage and demonstrate that its never to late
to start your passion.
How?
Sharing personal stories about struggles I went
through.
What?
Storytelling on social media platforms
Passion:
Sporting Events
Super Powers:
Making an impact on people and
athletes

7. Promise &
Position
Promise
To help create content for
student athletes and current
athletes to showcase their
talent through social media
platforms.
Position
Sports Content Creator

8. Networking
Industry Events
 Sports and Entertainment Marketing
Conference
 Janurary 28 – February 2, 2025, in Orlando,
FL
Objective: To understand and perform
marketing and management functions and
tasks related to amateur or professional sports
events.
 Orlando Sports & Entertainment Career Expo
 April 19, 2024 at Inter & Co Statdium Orlando, FL
Objective: To meet professional and college sport
employers in the Central Florida region to land
potential internships or entry level positions.
Elevator Pitch
You know how most student athletes are on the upcoming and need more content to showcase
their talents? Well, what I do is I take these videos and photos for these athletes and turn them
into viral videos that they can use to help stand out more against their competition. In fact, I
created a short video with a few of my friends showcasing their talents and skills.
Mentorship
Seeking a mentor with professional experience in creating content management to be able to
use to further my career.

9. Online ID Calculator Scores
 Volume: Zero
 Relevance: High
 Purity: Low
 Diversity: High
 Validation: Zero
 Brand Archetype
 Archetype: Hero
 Description: The ability to Inspire,
Empower, and Ignite others to be
determined to overcome challenges or
obstacles in their way. Filled with
Strength and Courage, and
Motivation.
Digital Marketing Strategy to Improve Online ID Calculator Scores While Exuding Brand
Archetype
 Focus Variable(s): Volume, Purity, Validation
 Type of Content: Videos & Reels of players showcasing their skills
 Primary Tools for Distribution: Tiktok, Instagram – Promoting these videos and content with
a 30 second add on these platforms to create movement to my channels.

10. Professional Development
Technical
CRM Management
 Task: Maintain current and new
existing assets
 Org: Detroit Pistons
 Date: October 2025
SEO Foundations
 Task: Complete SEO Foundation
courses on LinkedIn Learning.
 Org: LinkedIn Learning
 Date: May June 2024
Transferable
Sports Management
 Task: Communicate and organize with
coordinator to ensure events run
smoothly
 Org: Legarza Sports
 Date: May 2025
Problem Solving
 Task: Resolving issues that may come
up during events
 Org: LinkedIn Learning
 Date: August 2024

11. References
 13-1011.00 - Agents and Business Managers of Artists,
Performers, and Athletes. (n.d.).
https://www.onetonline.org/link/summary/13-1011.00
 Hero Brand Archetype | Psychology-Driven Brand
Strategy. (2024, January 24). Kaye Putnam | Psychology
Driven Brand
Strategist.https://www.kayeputnam.com/brand-
archetype-hero/
 Sports and Entertainment Marketing Conference | DECA
Inc. Conferences. (n.d.).
https://www.deca.org/conferences/sem
 Orlando Sports & Entertainment Career Expo hosted by
the Orlando Pride. (2001, April 19). Eventbrite.
https://www.eventbrite.com/e/orlando-sports-
entertainment-career-expo-hosted-by-the-orlando-pride-
tickets-828897684287
 27-2099.00 - Entertainers and Performers, Sports and
Related Workers, All Other. (n.d.).
https://www.onetonline.org/link/summary/27-2099.00
 Kaufmann, D. (2023, November 13). Elevate Your Sports
and Entertainment Career with a Compelling Elevator
Pitch. https://www.linkedin.com/pulse/elevate-your-
sports-entertainment-career-compelling-pitch-
kaufmann-nmwhc/