Nicholas Parrillo is pursuing a bachelor's degree in sports marketing and media. He is committed to excellence and perfection in his academic and professional pursuits. His background values education and he has a strong passion for sports. His vision is to combine his academic skills with his love of sports to create innovative marketing strategies in the sports media industry. He strives for integrity and creativity in his work to help the sports industry grow through cutting-edge techniques. His long-term goal is to attain a leadership position such as a department head in his field.

1. PERSONAL BRAND EXPLORATION
Nicholas Bushell Parrillo
Project & Portfolio I: Week 1
November 20, 2023

2. As a sports marketing and media student pursuing my bachelor's degree, my
journey has been shaped by a commitment to excellence and a relentless
pursuit of perfection. Hailing from a background that values education and
academic rigor, I have cultivated a strong foundation that fuels my passion for
sports marketing. My vision is to seamlessly blend my academic prowess with a
profound love for sports, creating innovative and impactful marketing strategies
in the dynamic realm of sports media. Grounded in principles of integrity and
creativity, my purpose is to contribute to the sports industry's growth and
narrative through cutting-edge marketing techniques. With a relentless pursuit of
excellence, I strive to not only meet but exceed academic standards, re
fl
ecting
my dedication to both personal and professional development. My identity is
forged in the crucible of academia, sports enthusiasm, and an unwavering
commitment to achieving unparalleled success in sports marketing and media.
IDENTITY
Nicholas Parrillo

3. PROFESSION
Potential Job Titles:
• Agent and Business Manager of Artists &
Athletes
• Public Relations Specialists
• Web and Digital Interface Design
BRAND ARCHETYPE -
As a Sage archetype, I bring a distinctive style to my work,
revealed through a recent archetype quiz. This unique blend
of qualities sets me apart in how I approach tasks and
engage with information. Fueled by wisdom and a thirst for
knowledge, I thrive on delving into information depths,
seeking innovative solutions. This archetype guides my
work, infusing a combination of intellect and creativity into
every endeavor, making me stand out in the professional
landscape.
Content Strategy for [Sports/Marketing]
New York City - Traf
fi
c

4. Recruiters and Hiring
Managers in Sports
Marketing Agencies:
Outreach Plan:
• Conduct thorough research on prominent sports marketing agencies,
identifying key recruiters and hiring managers. Prepare a targeted
resume highlighting my sports marketing and media background along
with aspirations for a JD in business corporate law. Initiate contact
through personalized emails expressing interest and attaching the
resume. Follow up with a concise and compelling thank-you email after
any potential interactions or interviews.
Legal Departments of Major
Sports Organizations:
Outreach Plan:
• Identify legal departments within major sports organizations through
online research. Craft a tailored cover letter articulating how my future
JD in business corporate law will complement their legal needs.
Connect via professional networking platforms, such as LinkedIn, with
personalized messages expressing interest and attaching the cover
letter. Follow up with a request for informational interviews and express
gratitude for any insights shared.
Sports Business Event
Organizers and Speakers:
Outreach Plan:
• Explore upcoming sports business events and conferences. Identify
organizers and notable speakers through event websites and
promotional materials. Connect on professional platforms, introducing
myself and expressing enthusiasm for their work. Politely inquire about
potential opportunities for collaboration or mentorship. After events,
follow up with personalized messages, emphasizing speci
fi
c insights
gained and expressing interest in future engagements.

5. GOALS
- Short Term: (Immediately After Graduation, 2025)
- Speci
fi
c Goal: Secure a full-time position in my
fi
eld of study within three months of
graduation.
- KPI: Number of job applications submitted per week. Aim to submit at least 10
applications weekly for the
fi
rst three months after graduation.
- Mid Term: (YEAR + 2-3 Years)
- Speci
fi
c Goal: Increase professional network and industry visibility.
- KPI: Attend a minimum of three industry conferences or networking events per year
for the next three years. Additionally, aim to establish connections with at least 10 key
professionals or in
fl
uencers within the industry each year.
- Long Term: (YEAR + 5-10 Years)
- Speci
fi
c Goal: Attain a leadership position as a department head or director within the
organization.
- KPI: Secure a leadership role within the organization by the end of the
fi
fth year. Achieve
this by consistently exceeding performance metrics, completing leadership training
programs, and actively seeking and delivering on additional responsibilities. Regularly
engage in performance reviews to track progress toward leadership goals.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Graphic Design with Adobe Creative Suite
SOFT
HARD
Novice / Adept / Expert
Content Management Systems (CMS) Novice / Adept / Expert
User Experience (UX) Design Novice / Adept / Expert
Effective Copywriting & Communication Novice / Adept / Expert
Video Production and Editing
SOFT
HARD
Novice / Adept / Expert
Search Engine Optimization (SEO) Novice / Adept / Expert
Responsive Web Design Novice / Adept / Expert
Project Management Novice / Adept / Expert

7. “I support athletes and sports personalities in
building their brand through strategic content
management and modern web design,
translating their unique stories into visually
appealing and impactful online platforms.”
PROMISE

8. CREDENTIALS
Work Experience:
• Director of Marketing & Business Development
- Nexus
• Director of Marketing & Client Services - FARC
Education:
• Medical Coding & Billing Certi
fi
cate
Diploma - Bryant & Stratton College
(2023)
Awards:
• “Mapping the Modern Web Design Process” -
LinkedIn Learning Certi
fi
cate
• “Marketing Virtual & Hybrid Events” - LinkedIn
Learning Certi
fi
cate
Digital Marketing Representation

9. COMPETITION
Nicholas Parrillo
Industry Experience:
Director of Business Development & Marketing at
Nexus
Education:
• Medical and Coding Billing Certificate Diploma from
Bryant & Stratton College - 2023
Leadership Experience:
• Drove strategic business development initiatives,
establishing key partnerships
• Led cross-functional marketing teams in successful
campaign implementations
Skills and Proficiencies:
• Social Media Strategy Development
• Content Management and Curation
• Community Management
Overall Online Presence:
• Several LinkedIn Connections
• Custom Banner showcasing business contacts
• Profile picture could use a change to professional
headshot
• Grade is Average for Brand Representation 75/100
Nicholas Parrillo
Ben Rowe Headshot LinkedIn
Ben Rowe
Industry Experience:
Sports Marketing Specialist - Brigade Sports Media - Part Time
March 2022 - Present - 1 year 9 months
Navarre, Florida - United States
Education:
Full Sail University - Sports Marketing and Media Bachelors Degree
Full Time - Feb 2021 to Mar 2023 - 2 years 2 months
Leadership Experience:
Sports Entertainment Promoter - Self Employed
CWF Entertainment, LLC
Aug 2017 - Present - 6 years 4 months
Milton, Florida - United States
Skills and Proficiencies:
Data Systems
Operations Management
Writing
Operations Management
Logistics Mangement
Customer Satisfaction
Overall Online Presence:
94 connections
Professional Headshot for profile picture
Custom Banner detailing expertise
Profile compiled of evidence related to expertise

10. COMPETITION
Mateo Gardella
Noteworthy Experience:
• Microsoft Office Specialist: Word Associate
Nicholas Parrillo
Industry Experience:
Relevant Academic Sports Marketing & Media Projects at Full Sail University
Full Sail University - Full-time
Mar 2023 - Present - 9 mos
Orlando, FL - On-site
Education:
Full Sail University
Bachelor of Science - BS, Sports Marketing and Media
Skills and Proficiencies:
• Skill 1: Content Management and Production
• Skill 2: Video Editing and Clipping
• Skill 3: Leadership and Team Management
Overall Online Presence:
• 23 LinkedIn Connections,
• Custom Banner showing NHL Stadium
• Professional Headshot showing professionalism
• Excellent Grade for Brand Representation 90/100
Industry Experience:
Director of Business Development & Marketing at
Nexus
Education:
• Medical and Coding Billing Certificate Diploma from
Bryant & Stratton College - 2023
Leadership Experience:
• Drove strategic business development initiatives,
establishing key partnerships
• Led cross-functional marketing teams in successful
campaign implementations
Skills and Proficiencies:
• Social Media Strategy Development
• Content Management and Curation
• Community Management
Overall Online Presence:
• Several LinkedIn Connections
• Custom Banner showcasing business contacts
• Profile picture could use a change to professional
headshot
• Grade is Average for Brand Representation 75/100
Headshot
Nicholas Parrillo

11. “ELEVATING FAN EXPERIENCES”
"For sports enthusiasts seeking an unparalleled content experience, I provide a
dynamic content marketing strategy that elevates fan engagement to new heights.
This stands out from competitors by seamlessly blending captivating storytelling,
real-time updates, and interactive elements. With a proven track record in sports
marketing and media, I bring an authentic passion for the game, ensuring fans
believe in and connect with the content on a personal level."

12. NETWORKING &
MARKETING
Industry Events & Organizations
• New England Sports Network (NESN) Summit
‣ June 29th, 2024 - Boston, MA
• MIT Sloan Sports Analytics Conference
‣ Boston, MA - March 1st - 2nd, 2024
• Boston Sports Business Journal Forum
‣ Boston, MA - September 26th, 2024
Digital Marketing
• Primary Content: In the realm of sports marketing, my primary content will be a
dynamic fusion of insightful analyses, captivating storytelling, and visually compelling
multimedia. Leveraging the Sage archetype's wisdom, I will craft in-depth articles,
infographics, and engaging video content that not only explores the latest trends and
strategies in the sports marketing landscape but also provides valuable educational
insights for enthusiasts and industry professionals alike.
• Primary Tools: To amplify the reach of my sports marketing content, I will
strategically utilize key social networks such as Twitter, LinkedIn, and Instagram. Twitter
will serve as a real-time engagement platform for sharing quick insights and industry
updates, while LinkedIn will be leveraged for in-depth articles and professional
discussions. Instagram will be the go-to platform for visually appealing content, including
infographics and behind-the-scenes glimpses into the dynamic world of sports marketing.
• Website: I will utilize my personal brand and marketing website to market my
expertise - www.roiready.us
Nicholas Parrillo

13. PROFESSIONAL DEVELOPMENT
Mentor
• I seek a mentor with a robust background in sports marketing and a JD
in business corporate law, exemplifying success in merging marketing
strategies with legal expertise. The ideal mentor, with a proven track
record in prominent organizations, will guide me in navigating the
intricate landscape of sports and entertainment law.
Formal Education
• Bachelor of Science, Sports Marketing & Media - Full Sail University -
September, 2025
• Medical Coding & Billing Certi
fi
cate/Diploma - Bryant & Stratton College
- March, 2023
• uMiami, JD Business & Corporate Law - December of 2028
Technical Skills
• Email Marketing: Strategy and Optimization - November 18th, 2023
• Social Media Marketing Tips - November 14th, 2023
• Building a Portfolio with Adobe Portfolio - November 22nd, 2023
Soft Skills
• Effective Communication Workshop
• Leadership and Team Collaboration Seminar
• Negotiation and Relationship Building MasterClass

14. You know how navigating the dynamic
intersection of sports marketing and corporate law
can be challenging? Well, what I do is seamlessly merge
strategic marketing insights with legal expertise to provide unparalleled
solutions. In fact, I have a background in sports marketing and media,
complemented by a future JD in business corporate law, offering a unique blend
of skills to drive success in this ever-evolving landscape. I'm Nicholas Parrillo,
and I bring a proven track record in effectively addressing the complexities of
this
fi
eld, ensuring innovative solutions and tangible results.
Statement

15. REFERENCES
Occupational Information Network. (n.d.). Web Developers
(15-1255.00). Retrieved from https://www.onetonline.org/
link/summary/15-1255.00
Occupational Information Network. (n.d.). Agents and
Business Managers of Artists (13-1011.00). Retrieved from
https://www.onetonline.org/link/summary/13-1011.00