basic analysis of music professional Julius Benton.

1. Personal
Brand
Exploration
• Julius Benton
• Project and Portfolio I: Personal Branding
• Music Business
• 2/10/2024

2. Career Category: Entrepreneurial Ventures
• Short Term Goal - After graduation Oct 2025, I’d like to land a position working as a
brand marketer or event marketing for SXSW located in Austin, Texas. While
studying, I will continue to search for any opportunities for internships through
LinkedIn and apply accordingly.
• Long-Term Goal: (2035) I’d like to establish my entertainment company by getting
music placements into movies and video games. From there with the exposure
continue to reach new fans and sell merchandise.

3. Profession
Occupation
Music Business Professional
Potential Job Titles:
Brand Manager
Event Marketing Manager

4. Target Audience

5. Competition
Jacquelin
Alexis
Work Experience:
15 years of artist experience
Education:
Current student enrolled in Music Business at Full Sail University
2002-2006
Virginia Allred Stacy High School
Noteworthy Experience:
Volunteer work
Skills and Proficiencies:
Audio Engineering – 6 endorsements
Music Production – 5 endorsements
Entertainment – 6 endorsements
Overall Online Presence:
100+ connections
Custom headshot and banner on profile
Video of work on profile
Active and posts occasionally
Julius Benton
Work Experience:
10 years of Artist Manager experience
9 years Business Consultant
4 years Business Administrator
Education:
2012-2014
Bachelor of Applied Science (BASc) Entertainment Business - Full Sail University
Noteworthy Experience:
Peoples Choice Awards 2016
Personal Assistant for casted audience, Event Production
The Game Awards 2015
Event Production at Microsoft Theater
Skills and Proficiencies:
Audio Engineering – 6 endorsements
Music Production – 5 endorsements
Entertainment – 6 endorsements
Overall Online Presence:
500+ connections
Custom headshot and banner on profile
Video of work on profile
Active and posts occasionally

6. Identity
Vision: A world of new creators shaping the next world.
Guiding Principle: Inspire others to be great and achieve their dreams.
Passion: music & art
Superpower: The ability to capture whatever I envision through art musically or
otherwise.
Core Values
1. Creativity
2. Truth
3. Integrity
4. Inspiration
5. Responsibility
Golden Circle:
Why?
To share my vision and knowledge of life.
How?
Sharing songs and video creation with audiences leaving them wanting more.
What?
Artist management scouting talent and releasing new music along with visuals and merchandise.

7. Promise & Position
Promise
I help music distribution companies by curating
and creating new music for audiences to enjoy
and share amongst themselves.
Position
Artist Manager

8. Networking
Industry Events
• 2024 SXSW Film & TV Festival Austin, Tx
-March 8th – 16th
Objective: Meet industry professionals and network, use footage for website and social media for promotion.
• 2024 ACL (Austin City Limits) Music Festival Austin, Tx
-Oct 4th-6th & 11th – 13th
Objective: Meet industry professionals and network, use footage for website and social media for promotion.
• Elevator Pitch
Record labels are always looking for new talent and someone who can play well with others, well I’d like to offer my help and introduce some of the artists I work
with. I manage my own independent label and have several artists including myself on board and who have years of songwriting and recording experience. I have
15 years of sound engineering and recording experience I bring to the table, and I also am a songwriter. Over the years I’ve gathered a following and continue to
gain new followers every time our music is played.
• Mentorship
Seeking someone has artist manager experience at least 20 years of experience and a good ear for music. I’d like someone who is willing to task calculated risk and
willing to travel for meeting and events.

9. Entrepreneur Strategy to Improve Online
ID Calculator Scores While Exuding Brand
Archetype
Online ID Calc. Scores Brand Archetype Brand Archetype
Volume: Zero
Relevance: Zero
Purity: High
Diversity: High
Validation: Zero
Archetype: Creator
Description: a creator of unique and one-of-a-
kind things, boundless in creativity. The ability to
inspire and amaze others, leaving them
captivated.
Focus Variable(s): Volume, Relevance, Validation
Type of Content: Video - Music videos/short video; 1-5 min. videos showcasing songs and
locations to attract an audience through Instagram, YouTube, and Facebook.
Primary Tools for Distribution: FB, Instagram, Snapchat – promote videos through 15-45
sec clips; LinkedIn – network with fellow students and industry professionals. Publish video content
quarterly and promote weekly. Use ad services to gain more attention and focus on relevant songs or
videos with the highest views.
DIGITAL MARKETING

10. Professional Development
Technical
Oracle PeopleSoft
Task: Learn PeopleSoft HRMS
Org: Udemy
Date: Oct 2024
Adobe Photoshop
Task: learn
Org: LinkedIn
Date: Oct 2024
Transferable
Customer Service
Task: Zendesk Customer Service
Professional Certificate
Org: LinkedIn
Date: Dec 2024
Professional Writing
Task: Develop writing skills
Org: LinkedIn
Date: Dec 2024

11. References
• Jackie photo and information - https://www.linkedin.com/in/jacquelinealexis/
• Julius photo and information - https://www.linkedin.com/in/julius-benton-jr-6a616aa1/
• Use of music - https://dor.wa.gov/open-business/apply-business-license/use-
music#:~:text=Many%20businesses%2C%20such%20as%20bars,for%20their%20patrons%20and%20customers.
• Onet interest - https://www.mynextmove.org/explore/ip
• Sxsw logo - https://pitchfork.com/news/south-by-southwest-announces-first-artist-lineup-for-2024/
• Crowd logo - https://media.cnn.com/api/v1/images/stellar/prod/211111145430-03-festival-crowd-safety-restricted.jpg?q=w_1110,c_fill/f_webp
• Peoplesoft software - https://www.udemy.com/course/peoplesoft-hrms-tutorial/
• Adobe photoshop learning - https://www.linkedin.com/learning/photoshop-2024-essential-training/welcome-to-photoshop-essential-
training?u=50813145
• Customer service professional certificate - https://www.linkedin.com/learning/paths/zendesk-customer-service-professional-certificate?u=50813145
• Writing skills linkedin - https://www.linkedin.com/learning/paths/develop-your-writing-skills?u=50813145
Why people buy - https://learning.oreilly.com/library/view/book-yourself-solid/9781118611357/9781118611357c2.xhtml#c02_level1_1
ONET - https://www.onetonline.org/
Why - https://simonsinek.com/golden-circle/

12. References
• Develop your writing skills learning path: Linkedin learning, formerly Lynda.com. LinkedIn. (n.d.-a). https://www.linkedin.com/learning/paths/develop-your-writing-
skills?u=50813145
• Free peoplesoft tutorial - peoplesoft hrms tutorial | udemy. (n.d.-a). https://www.udemy.com/course/peoplesoft-hrms-tutorial/
• The Golden Circle. Simon Sinek. (n.d.). https://simonsinek.com/golden-circle/
• Jacqueline Alexis - artist management - Jacqueline Alexis ... (n.d.-b). https://www.linkedin.com/in/jacquelinealexis
• Kost, J. (2024, January 12). Welcome to photoshop essential training - photoshop video tutorial: Linkedin learning, formerly Lynda.com. LinkedIn.
https://www.linkedin.com/learning/photoshop-2024-essential-training/welcome-to-photoshop-essential-training?u=50813145
• LinkedIn: Log in or sign up. (n.d.-c). https://www.linkedin.com/in/jr-benton-b27792a3
• O*net interest profiler at my next move. My Next Move. (n.d.-a). https://www.mynextmove.org/explore/ip
• O*net interest profiler at my next move. My Next Move. (n.d.-b). https://www.mynextmove.org/explore/ip
• O*Net online. O*NET OnLine. (n.d.). https://www.onetonline.org/
• Ruiz, M. I. (2023, October 12). SXSW announces first artist lineup for 2024. Pitchfork. https://pitchfork.com/news/south-by-southwest-announces-first-artist-lineup-for-2024/
• Stellar short film festival. Stellar Short Film Festival. (n.d.). https://www.stellarshortfilmfestival.com.au/
• Use of music. Use of music | Washington Department of Revenue. (n.d.). https://dor.wa.gov/open-business/apply-business-license/use-
music#:~:text=Many%20businesses%2C%20such%20as%20bars,for%20their%20patrons%20and%20customers.
• Wiley. (n.d.). Book yourself solid illustrated: The fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling.
O’Reilly Online Learning. https://learning.oreilly.com/library/view/book-yourself-solid/9781118611357/9781118611357c2.xhtml#c02_level1_1
• Zendesk Customer Service Professional Certificate Learning Path: LinkedIn Learning, formerly Lynda.com. LinkedIn. (n.d.-b). https://www.linkedin.com/learning/paths/zendesk-
customer-service-professional-certificate?u=50813145