Bryant Morrisey grew up in North Carolina and served 6.5 years in the US Army, which inspired him to start his own event management company called Strong Arm E.N.T. He is now pursuing a music business degree at Full Sail University to help launch an independent record label to support artists. His goals are to obtain an entry-level position in event coordination after graduation in 2020, become a full-time event coordinator by 2025, and establish his own artist management company specializing in artist development by 2040.

1. Personal Brand Exploration
Bryant Morrisey
Project & Portfolio 1: Week 3
November 17, 2019

2. IDENTITY
The second born of seventeen siblings, Bryant Morrisey grew up in
a small town in Warsaw, North Carolina, which molded his “Hustlers
Mentality” attitude. He has always looked up to icons like “Irv Gotti,
and Dame Dash” with in the music business, which inspired his
desire to build a independent record label. After serving 6 1/2 years
in the United States Army, Bryant enrolled in the Music Business
program at Full Sail University where he’s focused on developing
Artist Management.

3. PROFESSION
I am an independent rap artist. I motivate people of struggle to challenge any
situation with supreme confidence. I provide the confidence that may have been once
lost. I pride myself on creating music that has a direct connection with the
community I once lived in. All the music I create will be abut real life situations and
different options available when different obstacles occur.

4. TARGET
AUDIENCE
I think its vitally important that record labels like Quliatly
Control Music Group ran by Kevin “Coach K” Lee & Pierre
“Pee” Thomas, or even Think It’s A Game Records ran by G.
“Fly” Henry, know how about me so I can reach my intended
target. My Audience will relate mainly because of the
relatable issue I tend to make music about. I want listeners
to feel like im talking about their current situation while
while giving them the motivation to overcome it. My
audience would be the people who have grew up in poverty
situations but never lost thought about making it to better
situations. These type of people can be found at places like
the Apple Chill Festival in Fayetteville NC or Summer Jam in
East Rutherford NJ.

5. GOALS
SHORT TERM:(IMMEDIATELY AFTER GRADUATION 2020)
• OBTAIN ENTRY LEVEL POSITION AS ASSITANT EVENT COORDINATOR FOR PURSUIT
PROMOTIONAL MANANGEMENT
MID-TERM: (2025)
• BECOME A FULL TIME MARKETING EVENT COORDINATOR RESPONSIBLE FOR MULTIPLE
HIGH PERFORMANCE, MEASURABLE AND INNOVATIVE CAMPAIGNS.
LONG TERM: (2040)
• ESTABLISH MY OWN INDEPENDENT MANAGAEMENT COMPANY SPECIALIZING IN
ARTIST DEVELOPMENT AND AND ARTIST MANAGEMENT

6. SKILLS ANALYSIS
My Skills Include Songwriting, Music Knowledge, Active
Listening

7. PROMISE
As an aspiring music business professional, I hope to launch an independent record
label, where I can support artist to produce their best work, distribute their music
product to retailers and promote them on social media.

8. CREDENTIALS
WORK EXPERIENCE:
• 6.5 YEARS ACTIVE DUTY UNITED STATES ARMY
• 3 YEARS CLUB PROMOTER AT PHANTOM NIGHTCLUB IN RALIEGH, NC
AWARDS:
• ARMY ACCOMMODATION MEDAL, ARMY ACHIEVEMENT MEDAL
EDUCATION:
• MUSIC BUSINESS, B.S., FULL SAIL UNIVERSITY (2020)

9. COMPETITION
EBONY-HOPE DIGGS
BRYANT MORRISEY
Industry Experience: Assistant/
PR (East Coast) 6yrs 2mos
(Present)
Education: B.S., Music Business
2012-2014 Full Sail University
Does Not Include Leadership
Experience On Profile
Skills & Proficiencies: Creative
Writing-27, Music Publishing-24,
A&-3
Overall Online Presence: Over 500
connections, customized banner,
very active on social media

10. COMPETITION
Aaliyah Carbon
Industry Experience: No
Current Experience posted
Education: B.S., Entertainment
Business 2018-20120 Full Sail
University
Does Not Include Leadership
Experience On Profile
Skills & Proficiencies: No
Current Skills & Proficiencies
Posted
Overall Online Presence: Only
183 connections, no customized
banner, not very active on
social media

11. BRAND POSITION
Bryant “Strong-Arm
E.N.T.” Morrisey
STRONG ARM E.N.T. WHERE WE PRIDE OURSELVES ON STAYING READY SO WE DONT HAVE TO GET
READY!
Everything obstacle I’ve faced during my path to try and reach success is a direct reflection on my
work ethic. The struggles I speak about are to let my audience know that they are not alone and they
can find the inspiration they need to keep moving forward with the music I will provide with my brand.

12. NETWORKING &
MARKETING
INDUSTRY EVENTS AND ORGANIZATIONS:
• SUMMER JAM 2022- JUNE 2ND AT METLIFE STADIUM IN EAST RUTHERFORD , NEW JERSEY
• APPLE CHILL 2022- APRIL 2022 AT THE FAYETTVILLE MOTOR SPORTS PARK IN FAYETVILLE, NC
• SOUTH BY SOUTHWEST 2022- MARCH 2022 AT THE AUSTIN CONVENTION CENTER IN AUSITIN, TX.
MUSIC BUSINESS: PRIMARY CONTENT- RELEASE MUSIC FROM ARTIST ON MY INDEPENDENT
RECORD LABEL
PRIMARY TOOL: INSTAGRAM AND YOUTUBE, - PROMOTE NEWEST RELEASED MUSIC ON SOCIAL
MEDIA PLATFORMS BY PROVIDING LINKS TO OFFICIAL MUSIC VIDEOS ON YOUTUBE AND LINKS
TO DOWNLOAD SONGS ON MULTIPLE MEDIA OUTLETS
WEBSITE: DIGITAL PORTFOLIO WILL BROADCAST ALL PROJECTS COMPLETED AS WELL AS WORL
DONE DURNG INTERNSHIPS

13. PROFESSIONAL
DEVELOPMENT
To reach the full potential of my goals, I need need to improve my networking skills. Making
myself more available and being more willing to get to know people will open up myself self to
bigger and better opportunities within the music industry. I will use my time in the near future to
focus more on my creative process so that in the event I am networking with someone I will have
the available content needed for any situation. Hopefully during my time at Full Sail, I will be able
to gain more experience with networking and taking to focus on my creative processing.

14. “Have you ever had all the tools in place to
complete the job yet you still seemed
unorganized?Well what I offer is a team of
individuals that specialize in making sure
your vision from an event is brought to life
within your budget. In fact, after serving
6.5 years in the Army I established a
company named “Strong Arm E.N.T” which
was responsible for bringing the live
entertainment back to the veterans day
parade in Warsaw, NC. Local citizens have
expressed their concern with the lack of
entertainment at the yearly parade and
Strong Arm E.N.T. made those changes. “
Bryant Morrisey

15. REFERENCES
Apple Chill. (2018, March 4). Retrieved from https://en.wikipedia.org/wiki/Apple_Chill.
Hot 97 Summer Jam 2019 - Festival Outlook. (n.d.). Retrieved from https://consequenceofsound.net/festival/hot-97-summer-
jam-2019/.
Diggs, Ebony-Hope (2019) Ebony-Hope Diggs Linkedin Profile. Retrieved October 2019, from https://www.linkedin.com/in/
ebony-hope-diggs-139bab58/
Carbon, Aaliyah (2019) Aaliyah Carbon Linkedin Profile. Retrieved October 2019, from https://www.linkedin.com/in/aaliyah-
carbon-409812131/