This document evaluates the representation of social groups in a media product. It summarizes that: - The magazine's bright colors, focus on fashion, makeup, and boy bands like One Direction and Union J are meant to appeal to its target audience of 11-15 year old girls. - It uses stereotypes common to magazines targeting this audience, representing them as "girly girls" interested in those topics. - Aside from the content and colors, it follows similar conventions to other pop music magazines for its genre to effectively attract its target readership. - The representations support rather than challenge dominant ideas about the interests and styles of its social group.

1. EVALUATION
QUESTION 2
How does your media product represent particular
social groups?

2. WHAT DOES THE MISE-EN-SCENE COMMUNICATE
ABOUT THE AUDIENCE REPRESENTED?
 The mise-en-scene of my music
magazine clearly communicates
the kind of audience I am trying to
appeal to.
 The costume of the cover person
matches the colour
scheme, reds, pinks and blues.
These colours are usually
considered girly and this attracts
my target audience of girls aged 11
– 15.
 The lighting is bright a cheerful, like
other pop music magazines the
background is white to emphasise
the bright colours of the articles and
the costume.

3. HOW DOES MY PRODUCT REPRESENT ITS
TARGET AUDIENCE?
 My music magazine represents the
my target audience as typical girly
girls, who like make up and boy
bands.
 I have included One Direction and
Union J on the cover as these are
popular boy bands among my
target audience.
 It also includes articles on fashion
which is another typical girl
interest.
 I have used a lot of stereotypes in
this magazine, the
colours, features and general look
of my magazine shows the
dominant ideologies that todays
media has of girls.

4. HAVE I DONE ANYTHING DIFFERENT TO OTHER
REPRESENTATIONS FROM WITHIN MY MAGAZINES
GENRE?
 When making my magazine I used
similar features and
representations that other pop
music magazines use.
 I have kept the article types, agony
aunt pages, fashion
advice, competitions and interviews
with popular artists.
 I have also kept the use of bright
colours and a similar layout.
 I have kept most things similar as
they are very affective in appealing
to the target audience.

5. DO THE REPRESENTATIONS I OFFER CHALLENGE
OF SUPPORT THE DOMINANT IDEAS ABOUT THE
SOCIAL GROUP?
 The representations I offer support
the dominant ideas of the social
group my magazine is made for.
 I have supported the idea of girly
magazines being about
fashion, make up and boy bands
as these are extremely popular
among the social group and
effectively attract them to read
magazines similar to mine.