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Project & Portfolio 1:Week 1
Music Business
March 10, 2024
CAREER GOALS
CATEGORY:
ENTREPRENEURIAL VENTURES
§ Short Term Goal: Immediately After Graduation, 2025
Become a successful Music Artist by releasing multiple
projects including an EP and an Album within the next
12 months, with a target of 20,000 streams on Spotify
within the first 6 months as a KPI.
§ Long Term Goal: 2030 - 2035
Establish and run a successful Record Label as CEO,
focusing on developing artists and fostering creative
talent emerging from Latin-American And Caribbean
countries.
§Occupation:
Music Industry
§Potential Job Titles:
1. Music Artist
2. Songwriter
3. Record Label CEO
Independent
Musicians
Music Licensing
Companies
Artist Managers
Streaming
Platforms
Music
Platforms
Emerging Music Enthusiast
Source: learning.oreilly.com
Ricardo Laboy
§ Industry Experience:
Collaborated with multiple producers, artists, creative
directors, executive producers, videographers, clothing
brands, and event coordinators.
§ Education:
Music Business B.S. student at Full Sail University.
§ Noteworthy Experiences:
Performed in Club Brava at Fairmont El Hotel San Juan,
Performed in 100gk Music Festival, Performed in College
Theater at Interamerican University of Puerto Rico,
Metropolitan Campus,Wrote and performed three songs that
reached over 10k streams on Spotify.
§ Skills and Proficiencies:
Songwriting, Singing, Performing.
§ Online
LinkedIn Profile, Social Media Presence.
Source: LinkedIn.com
Todd Mayes
§ Industry Experience:
Experienced Songwriter skilled in Acting, Songwriting, Song
Production, Singer-songwriter, and Vocal Coaching. Strong arts and
design professional.
§ Education:
Graduated from Johnson C. Smith University - Central Piedmont
Community College.
§ Noteworthy Experiences:
CEO/Founder of Notesound Records/Mytyme Entertainment, 2004 –
Present. Songwriter/Singer/Producer at Notesound Records, 2004 –
Present.
§ Skills and Proficiencies:
Singing, Songwriting, Vocal coaching.
§ Online
LinkedIn Profile,
IDENTITY
§ Core Values:
God, Respect, Honor, Loyalty,
§ Guiding Principle:
Authenticity is the key to making music that is too young to die.
§ Vision:
To create everlasting music that comes from the essence of the soul
while providing unforgettable memories and strong emotional
connections.
§ Passions:
Songwriting, Singing, Performing, Producing, etc.
§ Super Power:
Captivating and engaging an audience by displaying talent.
Golden Circle
Why?
To express myself in the best and most authentic way and
change the standards of Latin-Caribbean/Latin-American music
while entertaining music fanatics all around the world.
How?
By releasing music with fresh tropical/urban sounds such as
Reggaeton, Dancehall, Afrobeats, etc. By performing in events
such as venues, parties, festivals, etc. And by collaborating with
artists, songwriters, and producers from different music genres.
What?
Latin Urban Music
Conceptual Content: Start With Why, Core Values, Discovery Exercise, CareerBlast
Promise:
To deliver a unique and fresh
sound to Latin-Caribbean, Latin-
American young adults through
music that displays Latin
authenticity.
Position:
Fresh, Authentic, Essential.
• Q&A with 3x Grammy-nominated and Telly
Award-winning Record Producer Marvin
“Toneworld” Hemmings Jr. Thursday Mar 14,
2024, at Full Sail University:
I will go to this Q&A session so I can meet, network,
and learn from Marvin “Toneworld” Hemmings Jr. I
would also like to meet other students interested in
pursuing careers in the music industry.
§ Plush Studios Pass The Aux. March 15, 2024, at
Plush Recording Studios:
I will go to this event to support my producer who
will showcase some of his beats and to network with
producers, artist, songwriters, etc.
§ Elevator Pitch:
If your are interested in collaborating with an artist
who can sing, write, or perform, you found the right
one. I can incorporate Latin-Caribbean flavors into
your catalog such as Dancehall, Reggaeton, and
Afrobeats, and I have experience in many other genres
too. If you would like to hear some of my works you
can check my Spotify account where I have three
songs with over ten thousand streams and over four
thousand monthly listeners.
§ Mentor:
Will seek mentorship from music industry
professionals who have over 5-10 years of experience
in their field.
Source: Full Sail One, Eventbrite
Online ID Calculation Score
Brand Archetype:
Creator
A creator is the ultimate inventor
and visionary. I'm creative to the
core and I enjoy encouraging
people to be authentically
themselves. I support giving
individuals the freedom to use
their imaginations and make their
ideas come to life, whether that's
via music, painting, or any other
kind of art. I will use my brand
archetype to empower people to
express themselves and be
unique, making the world a more
inspiring place.
Source: Online ID Calculator Quiz Results, Brand Archetype Quiz Results, Digital Marketing
Strategy to Improve ID Scores and Exude Archetype
Transferable skills
Contract Negotiating for Creatives
LinkedIn Learning
Date: 17/3/2024
Content Creation: Strategies and tools
LinkedIn Learning
Date: 17/3/2024
Technical Skills
Music Theory For Songwriters:The
Fundamentals
LinkedIn Learning
Date: 18/3/2024
Audio Recording Techniques
LinkedIn Learning
Date: 18/3/2024
Source: LinkedIn
§ Brand quiz - kaye putnam: Psychology driven brand strategist. Kaye Putnam | Psychology Driven Brand Strategist. (2023,
May 23). https://www.kayeputnam.com/brandality-quiz/
§ Contributor, C. (2021, October 27). What are the job positions in a record label?.Work. https://work.chron.com/job-
positions-record-label-5390.html
§ Keep learning in the moments that matter. LinkedIn Learning with Lynda: Online Training Courses for Creative,
Technology, Business Skills. (n.d.). https://www.linkedin.com/learning/?u=50813145
§ Todd Mayes - songwriter/singer/producer - notesound records ... (n.d.). https://www.linkedin.com/in/todd-mayes-
a06bab154
§ Wiley. (n.d.). Book yourself solid illustrated:The fastest,easiest,and most reliable system for getting more clients than you
can handle even if you hate marketing and selling. O’Reilly Online Learning.
https://learning.oreilly.com/library/view/book-yourself-solid/9781118611357/9781118611357c2.xhtml#c02_level1_1
§ Plush Studios pass the aux. Eventbrite. (n.d.). https://www.eventbrite.com/e/plush-studios-pass-the-aux-tickets-
854986175667?aff=ebdssbdestsearch

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Laboy Rolon RIcardo MBBS 2024-06 Presentation

  • 1. Project & Portfolio 1:Week 1 Music Business March 10, 2024
  • 2. CAREER GOALS CATEGORY: ENTREPRENEURIAL VENTURES § Short Term Goal: Immediately After Graduation, 2025 Become a successful Music Artist by releasing multiple projects including an EP and an Album within the next 12 months, with a target of 20,000 streams on Spotify within the first 6 months as a KPI. § Long Term Goal: 2030 - 2035 Establish and run a successful Record Label as CEO, focusing on developing artists and fostering creative talent emerging from Latin-American And Caribbean countries.
  • 3. §Occupation: Music Industry §Potential Job Titles: 1. Music Artist 2. Songwriter 3. Record Label CEO
  • 5. Ricardo Laboy § Industry Experience: Collaborated with multiple producers, artists, creative directors, executive producers, videographers, clothing brands, and event coordinators. § Education: Music Business B.S. student at Full Sail University. § Noteworthy Experiences: Performed in Club Brava at Fairmont El Hotel San Juan, Performed in 100gk Music Festival, Performed in College Theater at Interamerican University of Puerto Rico, Metropolitan Campus,Wrote and performed three songs that reached over 10k streams on Spotify. § Skills and Proficiencies: Songwriting, Singing, Performing. § Online LinkedIn Profile, Social Media Presence. Source: LinkedIn.com Todd Mayes § Industry Experience: Experienced Songwriter skilled in Acting, Songwriting, Song Production, Singer-songwriter, and Vocal Coaching. Strong arts and design professional. § Education: Graduated from Johnson C. Smith University - Central Piedmont Community College. § Noteworthy Experiences: CEO/Founder of Notesound Records/Mytyme Entertainment, 2004 – Present. Songwriter/Singer/Producer at Notesound Records, 2004 – Present. § Skills and Proficiencies: Singing, Songwriting, Vocal coaching. § Online LinkedIn Profile,
  • 6. IDENTITY § Core Values: God, Respect, Honor, Loyalty, § Guiding Principle: Authenticity is the key to making music that is too young to die. § Vision: To create everlasting music that comes from the essence of the soul while providing unforgettable memories and strong emotional connections. § Passions: Songwriting, Singing, Performing, Producing, etc. § Super Power: Captivating and engaging an audience by displaying talent. Golden Circle Why? To express myself in the best and most authentic way and change the standards of Latin-Caribbean/Latin-American music while entertaining music fanatics all around the world. How? By releasing music with fresh tropical/urban sounds such as Reggaeton, Dancehall, Afrobeats, etc. By performing in events such as venues, parties, festivals, etc. And by collaborating with artists, songwriters, and producers from different music genres. What? Latin Urban Music Conceptual Content: Start With Why, Core Values, Discovery Exercise, CareerBlast
  • 7. Promise: To deliver a unique and fresh sound to Latin-Caribbean, Latin- American young adults through music that displays Latin authenticity. Position: Fresh, Authentic, Essential.
  • 8. • Q&A with 3x Grammy-nominated and Telly Award-winning Record Producer Marvin “Toneworld” Hemmings Jr. Thursday Mar 14, 2024, at Full Sail University: I will go to this Q&A session so I can meet, network, and learn from Marvin “Toneworld” Hemmings Jr. I would also like to meet other students interested in pursuing careers in the music industry. § Plush Studios Pass The Aux. March 15, 2024, at Plush Recording Studios: I will go to this event to support my producer who will showcase some of his beats and to network with producers, artist, songwriters, etc. § Elevator Pitch: If your are interested in collaborating with an artist who can sing, write, or perform, you found the right one. I can incorporate Latin-Caribbean flavors into your catalog such as Dancehall, Reggaeton, and Afrobeats, and I have experience in many other genres too. If you would like to hear some of my works you can check my Spotify account where I have three songs with over ten thousand streams and over four thousand monthly listeners. § Mentor: Will seek mentorship from music industry professionals who have over 5-10 years of experience in their field. Source: Full Sail One, Eventbrite
  • 9. Online ID Calculation Score Brand Archetype: Creator A creator is the ultimate inventor and visionary. I'm creative to the core and I enjoy encouraging people to be authentically themselves. I support giving individuals the freedom to use their imaginations and make their ideas come to life, whether that's via music, painting, or any other kind of art. I will use my brand archetype to empower people to express themselves and be unique, making the world a more inspiring place. Source: Online ID Calculator Quiz Results, Brand Archetype Quiz Results, Digital Marketing Strategy to Improve ID Scores and Exude Archetype
  • 10. Transferable skills Contract Negotiating for Creatives LinkedIn Learning Date: 17/3/2024 Content Creation: Strategies and tools LinkedIn Learning Date: 17/3/2024 Technical Skills Music Theory For Songwriters:The Fundamentals LinkedIn Learning Date: 18/3/2024 Audio Recording Techniques LinkedIn Learning Date: 18/3/2024 Source: LinkedIn
  • 11. § Brand quiz - kaye putnam: Psychology driven brand strategist. Kaye Putnam | Psychology Driven Brand Strategist. (2023, May 23). https://www.kayeputnam.com/brandality-quiz/ § Contributor, C. (2021, October 27). What are the job positions in a record label?.Work. https://work.chron.com/job- positions-record-label-5390.html § Keep learning in the moments that matter. LinkedIn Learning with Lynda: Online Training Courses for Creative, Technology, Business Skills. (n.d.). https://www.linkedin.com/learning/?u=50813145 § Todd Mayes - songwriter/singer/producer - notesound records ... (n.d.). https://www.linkedin.com/in/todd-mayes- a06bab154 § Wiley. (n.d.). Book yourself solid illustrated:The fastest,easiest,and most reliable system for getting more clients than you can handle even if you hate marketing and selling. O’Reilly Online Learning. https://learning.oreilly.com/library/view/book-yourself-solid/9781118611357/9781118611357c2.xhtml#c02_level1_1 § Plush Studios pass the aux. Eventbrite. (n.d.). https://www.eventbrite.com/e/plush-studios-pass-the-aux-tickets- 854986175667?aff=ebdssbdestsearch