The document outlines Julius Williams' personal brand exploration and career plan to become an artist manager. It includes details on his identity, potential job titles like agent or talent representative, and goals to get entry-level positions in A&R departments and eventually start his own entertainment company. His skills, education background in audio engineering and entertainment business, and plans to network at industry events are also summarized.

1. PERSONAL BRAND EXPLORATION
Julius Williams
Project & Portfolio I: Week 1
2/2/23

2. I was raised to work hard for anything I want.
I’ve played sports since I was younger and this
has instilled a great work ethic in me. My father
also has taught me that as well. I am very
selfless and will do anything I can to help
someone. The person I am would be perfect to
manage someones career. I am a problem
solver and I am also very detail oriented.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Agent
• Talent Representative
• Entertainment Specialist
BRAND ARCHETYPE - As a
caregiver my goal is to help others.
Making sure their needs are taken
care of. This archetype would be
perfect for the manager field.
Artist Manager for Music Industry

4. Hiring Managers in Music Industry
TARGET AUDIENCE
Ladarrion Burton
Outreach Plan:
• I will research his company and find out more of what
they are looking for to take care of their artist.
• This company is local to me so I would call and set up a
time to meet with him to talk about employment
opportunities.
• Depending on the outcome of the meeting I would email
him a week later to follow up.
Director of Artist Development
Crystal Henderson
Outreach Plan:
• I would research the positions open and intern
opportunities.
• I would email her my resume and my inforrmation.
• I would follow up the following week with an email and
then a phone call.
PROFILE
PICTURE Director, Human Resources at
Universal Music Group
Marissa Valero
Outreach Plan:
• I would first figure out which area of Roc Nation I would
want to focus on. They deal with so many different
artist and athletes I would have to focus on my best fit.
• The best way seems to be email since she Is based in
New York.
• I would follow up in a week with an email.
HR Generalist/Recruiter at Roc
Nation

5. GOALS
Short Term: 2024
• To get a job in the A&R department of Phantom City
Records.
‣ They are local to me so I plan to build a
relationship with them while I’m in school. I’m
going to contact them to see if a entry level
position now.
Mid Term: 2025
• Get a job in the A&R department of Universal Music
Group.
‣ Learn as much as I can from this position. Build
relationships with artist and others in the music
industry. Learn about the other things in the
entertainment industry not just music.
Long Term: 2030
• Start my own high profile entertainment company.
‣ Take everything that I have learned and build a
company that will take care of entertainers and
allow them to be their best. Leaving something
for my kids.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Office
SOFT
HARD
Novice / Adept / Expert
Audio Engineering Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Problem Solving Novice / Adept / Expert
Microsoft Office
SOFT
HARD
Novice / Adept / Expert
Spreadsheet software Novice / Adept / Expert
Negotiation Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert

7. I will help make the most for an artist but
taking care of their needs. I will make sure
every detail if their career is carefully looked
over.
PROMISE

8. CREDENTIALS
Work Experience:
• Ramp agent at DGS
• Ramp Specialist at Envoy Air
• Artist manger
Education:
• Audio Engineering Certificate, Nashville
State Tech Community College
• Entertainment Business, B.S., Full Sail University 2024
Leadership Roles:
• Ramp Lead, Supervisor
•

9. COMPETITION
FIRST LAST NAME
Industry Experience:
• Social Media Marketing
Education:
• Entertainment Business
Leadership Experience:
• Business Owner
Skills and Proficiencies:
• Business Analysis
• Graphic Design
• Analytical Skills
Julius Williams
Overall Online Presence:
• 14 connections on linkedin also on
instagram.
Industry Experience:
• Artist manager
• Music Producer
Education:
• Entertainment Business, BS
• Engineering Certificate
Leadership Experience:
• Supervisor
• Ramp Lead
Skills and Proficiencies:
• Microsoft Office
• Audio Engineering
• Music Production
Overall Online Presence:
• Minimum online presence, linkedin, Facebook, and
instagram. No real online presence. Grade of maybe
20 on online presence.

10. COMPETITION
Jason Peerless
Noteworthy Experience:
• 10+ years in the industry
• Music Production background
Julius Williams
Industry Experience:
• Director, A&R
• Content Protection
• Quality Control
Education:
• Hofstra University
Skills and Proficiencies:
• Creative A&R
• Management
• Research
Overall Online Presence:
• 500+ connections on linkedin, on instagram and over 1
millions hits when searched on google. Grade 100 on
online presence.
Industry Experience:
• Artist Manager
• Music Producer
Education:
• Entertainment Business, BS
• Engineering Certificate
Leadership Experience:
• Ramp Lead
• Supervisor
Skills and Proficiencies:
• Microsoft Office
• Audio Engineering
• Music Production
Overall Online Presence:
• Minimum online presence, linkedin, Facebook, and
instagram. No real online presence. Grade of maybe
20 on online presence.

11. BRAND POSITION
I am a true caregiver. I live for helping others be
successful. I stand head over heels above anyone
else’s work ethic. I don’t look to just finish something I
look to excel at it. An artist would get the best out of
their art and would be able to trust my lead.
JUICE

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Music Biz Annual Conference
‣ May 15-18 2023 Nashville, TN
• Arlington Music Industry Conference
‣ April 14-15, 2023 Arlington, TX
• Black Music Action Coalition (BMAC)
‣ October 2024
Digital Marketing
• Primary Content: It would mostly be of artist I work with and
music that I have produced. Pictures and videos of most of my
music activities.
• Primary Tools: I would use mostly instagram, Tic Tok, and
You tube. I would post something every week to stay relevant.
• Website:I would continue update my information and use this
to get work. Also use it to show potential clients.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I want a mentor who has seen all aspects of
entertainment and not just music. Someone who has
delt with music artist, athletes, and producers. A strong
negotiator. A laidback person like me. Willing to let me
learn from them and grow into my own version of what
the teach January 2024
Formal Education
• Entertainment Business, BS 2024
• Engineering Certificate 2004
Technical Skills
• Website creation SMU December 2024
• Building Social Media sites udemy.com October 2023
Soft Skills
• Speaking skills Toastmasters May 2023
• Negotiation skills University of Michigan April 2024

14. Julius Williams
You know how most people find it difficult to meet
the needs of demanding personalities? Well, what I am able to
do is relate to everyone in a very nurturing way. In fact, I am the father of six
children. I have managed different and difficult personalities at home and at
work for almost 30 years. I am able to face any task before me.
“

15. REFERENCES
13-1011.00 - agents and business managers of artists, performers, and
athletes. O*NET OnLine. (n.d.). Retrieved February 5, 2023, from
https://www.onetonline.org/link/summary/13-1011.00
Artistmanagers.io. ArtistManagers.io. (n.d.). Retrieved February 5, 2023, from
https://artistmanagers.io/
Best of Dallas Toastmasters. Toastmasters International -Best of Dallas
Toastmasters. (n.d.). Retrieved February 5, 2023, from https://
www.toastmasters.org/Find-a-Club/04718634-bestofdallastoastmasters
Bizjournals.com. (n.d.). Retrieved February 5, 2023, from https://
www.bizjournals.com/philadelphia/news/2022/10/16/drexel-university-
music-program-billboard.html
Black Music Action Coalition. (n.d.). Retrieved February 5, 2023, from https://
www.bmacoalition.org/main
Bridge, E. (n.d.). Free social media marketing tutorial - how to build your social
media marketing strategy. Udemy. Retrieved February 5, 2023, from
https://www.udemy.com/course/how-to-build-your-social-media-
marketing-strategy/
Crystal Henderson — director, Human Resources at Universal Music Group ...
(n.d.). Retrieved February 5, 2023, from https://www.comparably.com/
companies/universal-music-group/crystal-henderson
Events. Music Business Association. (2021, July 1). Retrieved February 5,
2023, from https://musicbiz.org/events/
Home - 2023 Arlington Music Industry Conference. (n.d.). Retrieved February
5, 2023, from https://web.cvent.com/event/
f13e4381-5fd2-461d-8e4a-07f2207c3225/summary
Home. Phantom City Records. (n.d.). Retrieved February 5, 2023, from https://