Bryant Morrisey grew up in North Carolina and served 6.5 years in the US Army, which helped develop his "Hustler's Mentality". He is studying Music Business at Full Sail University with a goal of starting his own independent record label. Morrisey has skills in event coordination and wants to obtain an entry-level position in event management after graduation in 2020. His long-term goal is to establish his own artist management company focused on artist development.

1. Personal Brand Exploration
Bryant Morrisey
Project & Portfolio 1: Week 3
March 22, 2020

2. IDENTITY
The second born of seventeen siblings, Bryant Morrisey grew up in
a small town in Warsaw, North Carolina, which molded his “Hustlers
Mentality” attitude. He has always looked up to icons like “Irv Gotti,
and Dame Dash” with in the music business, which inspired his
desire to build a independent record label. After serving 6 1/2 years
in the United States Army, Bryant enrolled in the Music Business
program at Full Sail University where he’s focused on developing
Artist Management.

3. PROFESSION
Special Event Coordinator For Live Urban Events
Potential Job Titles:
• Event Manager
• Special Event Coordinator

4. TARGET AUDIENCE
Hiring & Recruiting
Managers At
Wentworth Gallery
Ltd Inc, and YC
Special Events

5. GOALS
SHORT TERM:(IMMEDIATELY AFTER GRADUATION 2020)
• OBTAIN ENTRY LEVEL POSITION AS ASSISTANT EVENT COORDINATOR FOR PURSUIT
PROMOTIONAL MANAGEMENT
MID-TERM: (2025)
• BECOME A FULL TIME MARKETING EVENT COORDINATOR RESPONSIBLE FOR MULTIPLE
HIGH PERFORMANCE, MEASURABLE AND INNOVATIVE CAMPAIGNS.
LONG TERM: (2040)
• ESTABLISH MY OWN INDEPENDENT MANAGEMENT COMPANY SPECIALIZING IN ARTIST
DEVELOPMENT AND AND ARTIST MANAGEMENT

6. SKILLS ANALYSIS
MOST NOTABLE SKILLS AND CURRENT PROFICIENCIES:
• HARD-TIME MANAGEMENT- 65%
• HARD-ORGANIZATION SKILLS- 60%
• SOFT- SOCIAL MEDIA MARKETING -40%
• SOFT- PROFICIENCY IN POWER POINT -50%
NOTABLE SKILLS REQUIRED IN TRADE AND CURRENT PROFICIENCIES:
• HARD-PROFICIENCY IN WORD, EXCEL, ACCESS & MAIL MERGES- 10%
• HARD- EVENT/PROMOTIONAL EVENT EXPERIENCE 0%
• SOFT- SOCIAL MEDIA MARKETING- 40%
• SOFT- ORGANIZATIONAL SKILLS- 60%

7. PROMISE
As an aspiring music business professional, I hope to launch an independent record
label, where I can support artist to produce their best work, distribute their music
product to retailers and promote them on social media.

8. CREDENTIALS
WORK EXPERIENCE:
• 6.5 YEARS ACTIVE DUTY UNITED STATES ARMY
• 3 YEARS CLUB PROMOTER AT PHANTOM NIGHTCLUB IN RALIEGH, NC
AWARDS:
• ARMY ACCOMMODATION MEDAL, ARMY ACHIEVEMENT MEDAL
EDUCATION:
• MUSIC BUSINESS, B.S., FULL SAIL UNIVERSITY (2021)

9. COMPETITION
EBONY-HOPE DIGGS
BRYANT MORRISEY
Industry Experience: Assistant/
PR (East Coast) 6yrs 2mos
(Present)
Education: B.S., Music Business
2012-2014 Full Sail University
Does Not Include Leadership
Experience On Profile
Skills & Proficiencies: Creative
Writing-27, Music Publishing-24,
A&-3
Overall Online Presence: Over 500
connections, customized banner,
very active on social media

10. COMPETITION
Aaliyah Carbon
Industry Experience: No
Current Experience posted
Education: B.S., Entertainment
Business 2018-20120 Full Sail
University
Does Not Include Leadership
Experience On Profile
Skills & Proficiencies: No
Current Skills & Proficiencies
Posted
Overall Online Presence: Only
183 connections, no customized
banner, not very active on
social media

11. BRAND POSITION
Bryant “Get It How You
Live ENT” Morrisey
Get It How You Live ENT. WHERE WE PRIDE OURSELVES ON STAYING READY SO WE
DONT HAVE TO GET READY!

12. NETWORKING &
MARKETING
INDUSTRY EVENTS AND ORGANIZATIONS:
• SUMMER JAM 2022- JUNE 2ND AT METLIFE STADIUM IN EAST RUTHERFORD , NEW JERSEY
• APPLE CHILL 2022- APRIL 2022 AT THE FAYETTVILLE MOTOR SPORTS PARK IN FAYETVILLE, NC
• SOUTH BY SOUTHWEST 2022- MARCH 2022 AT THE AUSTIN CONVENTION CENTER IN AUSITIN, TX.
MUSIC BUSINESS: PRIMARY CONTENT- RELEASE MUSIC FROM ARTIST ON MY INDEPENDENT
RECORD LABEL
PRIMARY TOOL: INSTAGRAM AND YOUTUBE, - PROMOTE NEWEST RELEASED MUSIC ON SOCIAL
MEDIA PLATFORMS BY PROVIDING LINKS TO OFFICIAL MUSIC VIDEOS ON YOUTUBE AND LINKS
TO DOWNLOAD SONGS ON MULTIPLE MEDIA OUTLETS
WEBSITE: DIGITAL PORTFOLIO WILL BROADCAST ALL PROJECTS COMPLETED AS WELL AS WORL
DONE DURNG INTERNSHIPS

13. PROFESSIONAL
DEVELOPMENT
FORMAL EDUCATION: COMPLETE MUSIC BUSINESS B.S., AT FULL SAIL UNIVERSITY IN
2020
TECHNICAL SKILLS:

14. “Have you ever had all the tools in place to
complete the job yet you still seemed
unorganized?Well what I offer is a team of
individuals that specialize in making sure
your vision from an event is brought to life
within your budget. In fact, after serving
6.5 years in the Army I established a
company named “Get It How You Live Ent”
which was responsible for bringing the live
entertainment back to the veterans day
parade in Warsaw, NC. Local citizens have
expressed their concern with the lack of
entertainment at the yearly parade and
Strong Arm E.N.T. made those changes. “
Bryant Morrisey

15. REFERENCES
Apple Chill. (2018, March 4). Retrieved from https://en.wikipedia.org/wiki/Apple_Chill.
Hot 97 Summer Jam 2019 - Festival Outlook. (n.d.). Retrieved from https://consequenceofsound.net/festival/hot-97-summer-
jam-2019/.
Diggs, Ebony-Hope (2019) Ebony-Hope Diggs Linkedin Profile. Retrieved October 2019, from https://www.linkedin.com/in/
ebony-hope-diggs-139bab58/
Carbon, Aaliyah (2019) Aaliyah Carbon Linkedin Profile. Retrieved October 2019, from https://www.linkedin.com/in/aaliyah-
carbon-409812131/