The Little Mix website features a bright colorful banner with photos of each group member, showing their individual personalities. It provides links to tour dates, new singles, and a newsletter to keep fans informed of the latest news. A news page shares recent tour updates and photos. The site also links to Little Mix merchandise for fans to represent the group, such as tops with photos of each member. Photos on the site portray Little Mix positively with fun, bright costumes and makeup, showing them as genuine and fun to appeal to their target audience of 11-16 year old girls.
2. This is the headlining banner that
does along the top of Little Mix’s
website. It is full of bright colours and
has a photo of each member of the
group showing their individual
personalities.
The website has link to all sorts of
information about the group such
has their tour dates and latest
singles and a link that fans can click
on and sign up for their news letter
which will tell them the latest news
about the group.
3. There is also a news page which says
the latest tour dates and photos of
the group so that fans know what
they are doing and feel more in touch
with the group.
On the website there is a link to Little Mix’s
merchandise so that fans of the group can
be more in touch with them and wear
clothes designed by them. I have made a
puzzle for our group which could be
possible merchandise. Their merchandise is
tops with a photo of each one on it so fans
can choose what member they like the most
and buy a top with them on it.
4. There are a lot of photos of the group on their
website which represent little mix in a very
positive way with bright costumes and make up
and the girls are shown to be really genuine
and fun.
This representation makes their target
audience approx 11-16 year old girls. Girls of
this age like bright colours and having fun
making their audience more likely to be young
girls than older boys as their clothes are girly
but not provocative.
The group also come across as very fun and
inspirational which targets younger girls who
are trying to discover their style and who they
will look up to. The biography makes it clear
that they are a new fresh girl group and are
modern, this makes young girls want to
explore them as people and know what they
are like and their biography allows fans to do
this.
