Public Relations Career powerpoint
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This document provides an overview of the public relations field. It discusses what public relations professionals do, including researching, planning, writing, and evaluating communication strategies. Typical companies that employ PR specialists are also outlined. Salary information is presented, ranging from $35,000 for entry-level positions up to over $200,000 for experienced roles. Essential skills for PR jobs like writing, research, and social media expertise are highlighted. The document also briefly discusses challenges and advantages of working in PR, common career paths, current trends in the industry, and resources for additional information, including the Public Relations Society of America (PRSA) professional organization.
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Public Relations Career powerpoint
- 1. PUBLIC RELATIONS Created by Lindsey Fagner Considering a career in
- 2. WHAT IS A PUBLIC RELATIONS PROFESSIONAL? What does a public relations professional do? What type of companies use PR specialists?
- 3. SALARY IN PUBLIC RELATIONS Entry-level Experienced professionals $35,000 $37,800 $42,000 $55,500 $68,300 $72,000 $91,000 $105,000 $125,000 $172,000 $220,000 Salary by Job Title
- 4. LANDING THE JOB Essential abilities Writing skills Research ability Planning expertise Problem-solving ability Business/economics ability Expertise in social media
- 5. LANDING THE JOB Daily Operations R – Research A – Action C – Communication E – Evaluation ...Worst. Service. Ever!!! How could you let this happen??
- 6. Qualifications: Bachelors Degree Proven communication and research skills Must be organized and methodical Utilization of CRM’s a plus Knowledge of email marketing systems and Microsoft office a plus Responsibilities: Responsible for executing on the Modernize.com PR outreach strategy. Connect with industry leading bloggers and websites to promote brand. Email and connect with potential partners Act as a liaison between partners and content writers and graphic designers. SEO OUTREACH ASSOCIATE MODERNIZE AUSTIN, TEXAS
- 7. MARKETING ADMINISTRATIVE ASSISTANT PROGREEN INTERNATIONAL ATLANTA, GA Responsibilities: Works collaboratively with Account Managers and Director of Marketing to ensure that projects are completed on time Manage the day-to-day activities of the social media marketing campaigns. Daily updates on the company’s Facebook, Twitter, Pinterest, Google Plus profiles Content writing for websites, blogs, marketing collateral, press releases Qualifications: Bachelor’s degree from a four-year college or university Excellent verbal and written communication skills Must be proficient in MS Office programs A strong ability to develop and manage internal and external relationships Must be able to effectively organize and prioritize work
- 9. How to get into the field How to shift to another position How to advance PATHS IN THE FIELD
- 10. TRENDS Employment Changes Training requirements Expected job availabilities
- 11. PRSA PUBLIC RELATIONS SOCIETY OF AMERICA Chartered in 1947 22,000 public relations and communications professionals More than 10,000 students who are members Professional development Networking Gives voice to issues
- 12. SUMMARY What is PR? Salary Landing the Job Job Postings Challenges and Advantages Paths in the Field Trends PRSA
- 13. RESOURCES Interview. Megan Wegner, BraunAbility Brand Manager. Think, Public Relations https://www.prsa.org/AboutPRSA/PublicRelationsDefined/index.html#.ViZfT_lViko http://www.prsa.org/Intelligence/Tactics/Articles/view/11005/1108/On_the_Hunt_Where_the_PR_Jobs _Are#.ViZg9_lViko Modernize job posting: http://www.indeed.com/cmp/Home-Improvement-Leads/jobs/SEO-Outreach- Associate-167160d88d9b9a58?q=bachelors+degree+entry+level+PR ProGreen job posting: http://www.indeed.com/cmp/ProGreen/jobs/Marketing-Administrative-Assistant- 81a1de18f7242b03?q=bachelors+degree+entry+brand+manager Images: http://www.deirdrebreakenridge.com/wp-content/uploads/2015/09/Screen-Shot-2015-09-21-at- 10.40.07-AM.png http://www.slideshare.net/prezly/17-inspirational-public-relations-quotes