Tiffany Bennett is developing her personal brand as a radio host and entrepreneur. She aims to start her own radio podcast called "Hidden City Radio" focused on neo-soul and R&B artists. Her goals are to expand the podcast's audience and secure a radio station. She has experience in customer service, marketing, and the military. Tiffany is currently studying entertainment business and developing skills in marketing, public speaking, and sound editing.

1. Tiffany Bennett
Project & Portfolio I: Week 3
December 9, 2019
The
PERSONAL BRAND EXPLORATION
of
HIDDEN CITY RADIO

2. Going by the stage names TopNotch Butterscotch
& Tivian Annette. Tiffany Bennett grew up as the
mystifying middle child, which really shaped her
into being a visionary. She’s been called uniquely
different her entire life and dreams of hosting her
own radio station and owning her own clothing
company. After serving 8 years in the U.S. military
as an Aviation Ordanancemen, Tiffany enrolled in
the Music & Entertainment Business program at
Full Sail University where she’s primarily focused
on developing digital marketing skills and personal
branding.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Radio & Television Announcer
• Agent & Business Manager of Artist
• Fashion Designer
Creator Brand Archetype
Producing ventures that transform
lives by contributing to society and
providing culture to the world. By
using different platforms of marketing
to influence and inspire the
community and entrepreneurs.
Digital Marketing & Branding

4. • DEMOGRAPHICS: 23-45 years
old, Predominately Black, HBCU
College Educated, Located in
North-East America.
• PSYCHOGRAPHICS: Enjoys
live music, open word, listens to
several genres of music, regularly
attends indie music festival.
• IDEAL AUDIENCE
MEMBERS: Issa Rae, Writer &
Indie Record Label Owner, Jill
Scott, Neo-Soul Singer & Song
Writer, Erykah Badu, Neo-Soul
Singer Songwriter, Philanthropist.
Singers, A&R Reps, Listeners, Sponsors, Social Media Influencers
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2020)
• Start my own radio podcast
‣ Connect and network with, radio personalities by
interning at radio stations on the weekends.
Mid Term: (2025)
• Most successful radio podcast geared toward Neo-Soul
and R&B artist.
‣ Expand year-over-year by adding different genre
and segments to the show.
Long Term: (2040)
• Establish an internet presence to increase sponsorships
and listeners.
‣ Secure my own station on Sirus XM.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Marketing 87%
Public Speaking 65%
Time Management 70%
Research Current Events 60%
SOFTHARD
Console Operator 10%
Sound Editing 10%
Professional Writing 40%
Word Processing Software 60%
SOFTHARD

7. I promise to help the local community by
promoting indie artist to get airtime without
stress, and by helping local businesses with
promotion through digital media advertising
and marketing.
MY PROMISE
Photo by Valentin Antonucci on Unsplash

8. CREDENTIALS
Work Experience:
• 8 years service in U.S. Navy
• 20 years in customer service, finance, and
marketing for several corporate America
countries.
• Creative direction and TimeManagement
Education:
• Business Management, St. Leo University
Certification
• Entertainment, A.S., Full Sail University Exp
(2020)
Awards:
• Navy & Marine Corps Achievement Medal,
Good Conduct Medal, Work Center Letter
of Recommendation for Promotion U.S.
Navy
Photo by Conner Baker on Unsplash

9. COMPETITION
Dee Hill
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Information unknown
Leadership Experience:
• Chairmen of Volunteer Committee for Social Georgia
Skills and Proficiencies:
• Social Media - 38 endorsements
• Advertising - 28 endorsements
• Social Media Marketing - 1 endorsements
Tiffany C. Bennett
Overall Online Presence:
• 500+ connections, banner image not yet customized,
polished headshot, lack of details throughout profile, one
recommendation, no articles published, URL not yet
customized.
• Grade: Good, 70 out of 100
Industry Experience:
• 1 year Podcasting for my upcoming radio
station Hidden City Radio
Education:
• Current student enrolled in Entertainment Business, A.S.
at Full Sail University
Leadership Experience:
• U.S. Navy, multiple leadership roles
Skills and Proficiencies:
• Event Management - 18 endorsements
• Social Media - 13 endorsements
• Advertising - 4 endorsements
Overall Online Presence:
• 171 connections, banner image not yet customized,
amateur headshot, lack of details throughout profile, no
articles published, sporadically active on personal social
media accounts, URL customized
• Grade: Average, 68 out of 100
Noteworthy Experience:
• Entrepreneurship - CEO and Founder of apparel
company for over 6 years with respectable clientele

10. COMPETITION
Mollie Pearson Kendrick
Industry Experience:
• 2 years Morning Show Producer-
Programming Assistant
• 6+ years in entertainment marketing
and promotions
Education:
• Music Business Bachelor of Science, Full Sail University
Skills and Proficiencies:
• Social Media Marketing - 89 endorsements
• Music - 64 endorsements
• Social Media - 61 endorsements
Tiffany C. Bennett
Overall Online Presence:
• 500+ connections, banner image not yet customized,
polished headshot, detailed profile summaries, no
recommendations, notable volunteer work, URL not yet
customized.
• Grade: Good, 90 out of 100
Industry Experience:
• 1 year Podcasting for my upcoming radio
station Hidden City Radio
Education:
• Current student enrolled in Entertainment Business, A.S.
at Full Sail University
Leadership Experience:
• U.S. Navy, multiple leadership roles
Skills and Proficiencies:
• Event Management - 18 endorsements
• Social Media - 13 endorsements
• Advertising - 4 endorsements
Overall Online Presence:
• 171 connections, banner image not yet customized,
amateur headshot, lack of details throughout profile, no
articles published, sporadically active on personal social
media accounts, URL customized
• Grade: Average, 68 out of 100
Noteworthy Experience:
• Entrepreneurship - CEO and Founder of apparel
company for over 6 years with respectable clientele

11. BRAND POSITION
Renewing culture, businesses, and apparel in
Music culture by promoting indie artist without
the mainstream garbage.
TOPNOTCH BUTTERSCOTCH
Tiffany goes by the stage name
“TopNotch Butterscotch” because
she loves everything top-notch and
her skin tone is like butterscotch.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2020 Coachella Music Fest
‣ April 10 - 19 | Indio, CA
• SANDJAM Music Festival 2020
• FireFly Music Festival 2020
‣ June 18 - June 21, 2020 | Dover, Die
Digital Marketing
• Primary Content: est. consistent radio station called “Hidden
City Radio”; 45 min. episodes playing indie artist music,
entertainment news; 2 episode per week; host and syndicate
through Radio360.
• Primary Tools: FB and Instagram - promote podcast through 30
sec. promo videos; LinkedIn - network with industry pros and
publish monthly articles highlighting some of the podcast guest
• Website: Full Sail digital portfolio site to showcase school work;
use blog to showcase guest DJ’s, artist, and embed podcast
episodes.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level radio host with at least 5 yrs of
experience in radio industry; involved in the community,
and supports indie artist. Available Jan. 2020
Formal Education
• Entertainment Business, A.S. by expected graduation date
in 2020
Technical Skills
• Business Management Certification, Mar. 2008
• Digital Marketing - Full Sail University, June 2013
• Personal Branding - Full Sail University, Nov 2019
Soft Skills
• Public Speaking
• Professional Writing
• Sound Editing
• Console Operating

14. TopNotch Butterscotch
Here at Hidden City Radio we thrive to promote
Neo-Soul and R&B artist without the hassle of
mainstream garbage.
we provide affordable advertising airtime to local businesses, and we have the
hottest DJ's spinning on the one's & two's for your listening pleasure. we come
to you live every Thursday & Sunday night to help your evening go just right.
tune into our latest show by clicking the link below! again, welcome to hidden
city radio!
“

15. REFERENCES
13-1011.00 - Agents and Business Managers of Artists, Performers, and Athletes. (n.d.). Retrieved from https://www.onetonline.org/link/
summary/13-1011.00
27-1022.00 - Fashion Designers. (n.d.). Retrieved from https://www.onetonline.org/link/summary/27-1022.00
27-3011.00 - Radio and Television Announcers. (n.d.). Retrieved from https://www.onetonline.org/link/summary/27-3011.00
Retrieved from https://www.linkedin.com/in/dee-hill-6000718/
Retrieved from https://www.linkedin.com/in/molliepearson/
Artist: Jill Scott — Hidden Beach Recordings. (n.d.). Retrieved from https://hiddenbeach.com/artist-jill-scott/
Erykah-Badu.com :: The official Erykah Badu fansite. (n.d.). Retrieved from http://erykah-badu.com/newssystem/news.php
Issa Rae. (n.d.). Retrieved from http://www.issarae.com/
Unsplash. (n.d.). Promise. Retrieved from https://unsplash.com/s/photos/promise
US Music Festivals 2019-2020 | MFW Music Festival Guide. (n.d.). Retrieved from https://www.musicfestivalwizard.com/all-festivals/?
festival_guide=us-
festivals&month=april-2020&festivalgenre=indie&festivaltype=&festival_length=&festival_size=&camping=&artist=&company=&sdate=Dec
+11%2C+2019&edate=Dec+31%2C+2020