Performics uses Yahoo! Native Ads to drive incremental revenue and product applications for a large financial client.

1. Building out 37 additional campaigns allowed maximum coverage across generic and
brand keywords. Over the course of January to October, Performics proprietary bidding
algorithm tied with consistent ad copy and landing page optimizations drove large gains
for the financial client:
• Improved ROI: October ROI saw a 268% lift over January
• Lower Cost-per-Click (CPC): October CPCs were 81% lower than January CPCs
• Increased Revenue: More coverage led to more product applications. October
revenue saw a 1,445% lift over January.
• Increase Ad Spend: With more revenue, Performics was able to increase investment
in Yahoo! Native Ads by 330%, comparing October over January
• Projected Success: November is expected to drive 112% increase in product
applications from October
Performance
Performics identified a unique growth opportunity with Yahoo! Native Ads from
monitoring share-of-voice campaign reports. Looking to strategically expand and
optimize the current native ad initiative, Performics launched new campaigns which
appealed to consumers across all stages of the purchase funnel.
Combining insights from historical data and leveraging a proprietary bidding algorithm,
Performics optimized the path-to-purchase ad copy and landing pages to give full
coverage over products and keywords- while staying within strict return on investment
(ROI) constraints.
Plan
Yahoo! Native Ads Strategy Drives Large Revenue
Gain For Financial Client
Lifted Yahoo! Native Ads
ROI by 268% October over
January
Improved Yahoo! Native Ads
revenue by 1,445%,
comparing October to
January
More applications allowed
increase in Yahoo! Native Ads
investment by 330% October
over January
In a highly competitive landscape, Performics was tasked to increase revenue for a
large financial client with a mature paid search account and heavy presence on the
search engine results page (SERP). In addition to this challenge, paid search campaigns
needed to operate under strict performance goals and stringent compliance
requirements- limiting options for testing new partners.
Challenge