Digital Marketing NOW - Hot Digital Marketing Trends 2014 vs. 2024

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FutureM 2013 session with Digital Marketing NOW Speakers: Gregg Fraley Co-Founder and Principal, KILN Tom Shapiro CEO, Digital Marketing NOW Digital marketing is experiencing a continual revolution. Marketers must stay one step ahead of the trends if they hope to achieve the amazing. This session comes to the rescue by focusing on the hottest and most meaningful digital marketing trends of 2014. In addition, we’ll offer a glimpse into what trends are on the horizon 10 years from now. Join Digital Marketing NOW to learn what it will take to be a successful marketing executive of the future.

Marketing

Paradigm Shifts

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Predictive & Adaptive Marketing

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Omnichannel Marketing

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“Digital” is Going Away

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The Click is Going Away

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Growth Hacker Marketing

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Radical Transparency

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Screens

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Screens Everywhere

Source: Corning, A Day Made of Glass 2

Platform-Agnostic
Consumers

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Design

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Advertising

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Advertising
Everywhere

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Media Fragmentation

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Purpose-Driven
Marketing
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Focusing on the Why

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Mobile

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Mobile as the New Hub

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The Mobile Only User
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Video

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Video Growth

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Facebook & Twitter

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Facebook & Twitter
Monetization

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Real-Time

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Software is
EATING Marketing

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Real-Time Bidding

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Real-Time Social
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Mash-Ups

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PR, SEO & Social Mash-up

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Paid Search & Display Mash-up
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Social & Mobile Mash-up

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Content

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Transmedia Storytelling

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International

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International Growth

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360 Marketing

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Sensory Exploration

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Summary of Trends

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 Predictive & Adaptive Marketing
 Omnichannel Marketing

 The Mobile Only User
 Video Growth

 “Digital” is Going Away

 Facebook & Twitter Monetization

 The Click is Going Away

 Software is EATING Marketing

 Growth Hacker Marketing
 Radical Transparency
 Screens Everywhere

 Platform-Agnostic
Consumers
 Design as a Strategic
Weapon
 Invisible Design

 Advertising Everywhere
 Media Fragmentation
 Focusing on the Why
 Mobile as the Hub
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 Real-Time Bidding
 Real-Time Social
 PR, SEO &
Social Mashup
 Paid Search &
Display Mashup
 Social &
Mobile Mashup
 Transmedia Storytelling
 International Growth
 Sensory Exploration

Capitalizing on the
Trends
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Holistic Analytics

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Copyright 2013 by Digital Marketing NOW. All rights reserved.

Copyright 2013 by Digital Marketing NOW. All rights reserved.

Tom Shapiro
ts@DigitalMarketingNOW.com
781.866.2277
@DigitalMN
@TomShapiro

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Presentation: 8 Digital Marketing Trends in 2019 I presented this information on 16th May 2019 at the Social Media and Marketing Conference held by Ayihlome Training Projects in Cape Town, South Africa. Read the accompanying article here https://laurenkinghorn.com/trends2019 Would you like to become a Digital Entrepreneur? Join my inner circle and discover the 15 Day Online Business Challenge here http://join.inspiringmompreneurs.com/welcome Are you a Fempreneur or Mompreneur? I started a couple of groups on LinkedIn recently and some amazing power women have joined in the fun. I would luuurve to have YOU join my tribe on LinkedIn at Fempreneurs Unite https://www.linkedin.com/groups/8831606/ or Mompreneurs Unite https://www.linkedin.com/groups/8731152/ My niche websites https://laurenkinghorn.com/ https://inspiringmompreneurs.com https://happyhumanpacifier.com/ Connect with me on the following channels https://www.linkedin.com/in/laurenkinghorn/ https://www.instagram.com/inspiringmompreneurs https://www.pinterest.com/inspiringmompre/ https://twitter.com/inspiringmompre https://web.facebook.com/inspiringmompreneurs/ https://flipboard.com/@InspiringMo3lfe https://mix.com/inspiringmompreneurs * If you purchase anything through a link in this description, you should assume that I have an affiliate relationship with the company providing the product or service that you purchase, and that I'll be compensated in some small way at no extra cost to you.

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Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\ Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way. Key Takeaways: 1. Real content is king 2. Find ways to show EEAT 3. Repurpose across all platforms

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TL;DR. These are the three themes that stood out to us over the course of last month. 1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly. 2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth. 3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience. Key Takeaways: Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.

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Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion. This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights. The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation. The session will also cover data analysis techniques and criteria for graduating landing pages. In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.

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E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times. Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management. Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences. The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction. No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.

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Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent? To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.

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Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented. So how do you effectively navigate distributing and tailoring your content across these various touchpoints? Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges. You’ll learn: - How today’s users engage with content across various channels and devices. - The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant. - What digital shelf space is and how your content strategy needs to pivot. With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.

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Digital Marketing NOW - Hot Digital Marketing Trends 2014 vs. 2024

1. SESSION PARTNER Hot Digital Marketing Trends 2014 vs. 2024 VISIONARY SPONSORS #FutureM @DigitalMN INNOVATOR SPONSORS @ To m S h a p i r o

13. Screens Everywhere Source: Corning, A Day Made of Glass 2

16. Design as a Strategic Weapon

17. Invisible Design

45.  Predictive & Adaptive Marketing  Omnichannel Marketing  The Mobile Only User  Video Growth  “Digital” is Going Away  Facebook & Twitter Monetization  The Click is Going Away  Software is EATING Marketing  Growth Hacker Marketing  Radical Transparency  Screens Everywhere  Platform-Agnostic Consumers  Design as a Strategic Weapon  Invisible Design  Advertising Everywhere  Media Fragmentation  Focusing on the Why  Mobile as the Hub Copyright 2013 by Digital Marketing NOW. All rights reserved.  Real-Time Bidding  Real-Time Social  PR, SEO & Social Mashup  Paid Search & Display Mashup  Social & Mobile Mashup  Transmedia Storytelling  International Growth  Sensory Exploration

48.

Editor's Notes

Reference Mary Meeker’s mobile slide about the number of times daily people reach for their mobile devices.
Design As a Strategic Weapon

Digital Marketing NOW - Hot Digital Marketing Trends 2014 vs. 2024

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Editor's Notes