At this year’s CES, we saw a multitude of new tech, but a common thread was apparent: the sophisticated use of data to provide utility or entertainment for consumers. For brands, this is the foundation of a new super-connected consumer journey, offering new opportunities to create powerful, seamless experiences. Check out our top CES Trends:
Performics & ZenithOptimedia: Driving ROI through Smarter Use of MobilePerformics
Best practices for creating engaging mobile experiences (on-site (e.g. landing pages, apps) and off-site (e.g. search, social and display advertising)), and measuring the impact of mobile: across devices and digital-to-store from the performance marketing experts.
Last week, nearly 200,000 people gathered in Las Vegas at the 50th annual Consumer Electronics Show (CES) to discover revolutionary products and transformational technologies that will have a significant impact on the evolving customer experience.
In a great collaboration between Havas Creative Group and Havas Media Group, we've put together a CES 2017 takeaways deck covering the most groundbreaking inventions, the most influential trends, and what they all mean for brands, marketers, and consumers.
Last week, nearly 200,000 people gathered in Las Vegas at the 50th annual Consumer Electronics Show (CES) to discover revolutionary products and transformational technologies that will have a significant impact on the evolving customer experience.
In a great collaboration between Havas Creative Group and Havas Media Group, we've put together a CES 2017 takeaways deck covering the most groundbreaking inventions, the most influential trends, and what they all mean for brands, marketers, and consumers.
Digital Lab CES Recap -- Everything Brands and Marketers Need To KnowBBDO
CES 2015 has come to an end. Check out what we've learned – and see what is most relevant for brands and marketers – in the Digital Lab's official recap.
Performics & ZenithOptimedia: Driving ROI through Smarter Use of MobilePerformics
Best practices for creating engaging mobile experiences (on-site (e.g. landing pages, apps) and off-site (e.g. search, social and display advertising)), and measuring the impact of mobile: across devices and digital-to-store from the performance marketing experts.
Last week, nearly 200,000 people gathered in Las Vegas at the 50th annual Consumer Electronics Show (CES) to discover revolutionary products and transformational technologies that will have a significant impact on the evolving customer experience.
In a great collaboration between Havas Creative Group and Havas Media Group, we've put together a CES 2017 takeaways deck covering the most groundbreaking inventions, the most influential trends, and what they all mean for brands, marketers, and consumers.
Last week, nearly 200,000 people gathered in Las Vegas at the 50th annual Consumer Electronics Show (CES) to discover revolutionary products and transformational technologies that will have a significant impact on the evolving customer experience.
In a great collaboration between Havas Creative Group and Havas Media Group, we've put together a CES 2017 takeaways deck covering the most groundbreaking inventions, the most influential trends, and what they all mean for brands, marketers, and consumers.
Digital Lab CES Recap -- Everything Brands and Marketers Need To KnowBBDO
CES 2015 has come to an end. Check out what we've learned – and see what is most relevant for brands and marketers – in the Digital Lab's official recap.
Mobile World Congress 2013: A report from the floorDMI
Insights from MWC 2013, the worlds biggest mobile event – coverage of the latest mobile devices and operating systems as well as trends in mobile retail,mobile payments and enterprise mobility.
A recap and insights from CES 2014 from the Cake Group and Havas Media: includes insights around wearable technology; 4K displays, robotics; the connected home the intersection of fashion & tech; connected cars; immersive entertainment and tech marketers.
Things to be expected at Apple WWDC-2015
- iOS 9 and iOS X 10.11
- Apple Music Streaming Service
- Apple Pay reward
- Homekit updates
- Proactive Siri
- Apple Watch Native SDK
- Maps Transit Directs
- iPad Split Mode Screen
The pace of change in advertising and consumer behavior continues to be frantic and to accelerate, so our annual trip to CES in Las Vegas continues to remind us how, in relative terms, hardware changes more slowly than both software and our expectations. In fact, CES in 2016 didn’t show a revolution in electronics and consumer products, but more of an evolution. The products were similar yet faster, thinner, cheaper and above all else, more connected.
This moment feels like the early stages of a new era, a time when all products are becoming cloud connected, touch screens are everywhere, and all media is digital. Yet it’s not quite the Internet of things — it’s the interim of things. We don’t yet have a complete smart home, we have sophisticated homes that sometimes don’t quite work. We have 3D printers without totally compelling use cases, and robotic body parts that don’t quite make a full humanoid.
The companies succeeding are those that are innovating and collaborating to solve real consumer needs, while staying true to a clear brand purpose. From artificial intelligence and cognitive computing, to drone technologies, virtual reality and biometric sensing, to 8k video and 360 surround sound, there are tremendous opportunities on the horizon.
Please read on to view the ten themes that make up this moment in time.
With special thanks to Rori DuBoff, Jez Jowett, Tom Goodwin and the team at Havas Worldwide.
Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012Havas Media
Rob Griffin, EVP Product Development at Havas Digital, spoke recently at the IMMAP Summit & emphasised 3 clear takeaways-
1. Mobile is Now, and you must know that. Embrace a Mobile First approach to all marketing and communications efforts.
2. Accept the multiplicity of the device. Mobile devices are consumers' constant companions and central to their daily lives.
3. Activate and Engage! Take full advantage of mobile's greater capabilities to engage in real time.
Instead of thinking about mobile as an advertising channel, it is more important to view it as an access point for consumers- hence the urgent need for everything to be mobile enabled from the start. Mobile Internet user growth is projected to hit 3.5billion in 2015- how are you positioning your brand to take advantage of this revolution?
Carat has been producing trend reports for several years, to focus our minds on themes for the year ahead.
This year sees a big convergence between content and commerce, messaging and gaming, and ever more creative uses of data, all driven by the speed of connectivity.
Below is my recap for CES 2016. I distilled the event into 6 strategic territories:
1) The New Reality - This section outlines the various virtual reality offerings presented
2) 3D Everything - A look at the advancements in 3D printing & scanning
3) Beyond Screens - This is a comprehensive look at new forms of computing and ways to connect with consumers with light
4) Accessories that Empower - A key factor in digital growth has been the creation of systems that empower consumers to create, be it images, videos, etc... This section focuses on the next evolution of accessories that will empower the creation of immersive experiences.
5) Smarter Home - There is an arms race to be the primary hub for the smart home. This section provides examples from Lowe's, LG and others who are working to connect IoT systems and the profitable ecosystem of sensors that accompany it
6) Intelligent Robotics - Emotive robotics and artificial intelligence will fundamentally change consumer behavior. This is a recap of intelligent robotic systems that were on display at CES 2016.
Location-based Marketing (LBM) - Global Media Trends Havas Media
Creating Meaningful Connections through Location Based Marketing. How can we reach consumers at the right time and place with the right message and experiences? We know today’s average consumer is constantly changing location, device, and changing the media type with which they interact. To be relevant to these consumers, we need to keep up with them, adapting and changing marketing content to their realities and environments. The presentation provides an overview of the technology, media and strategy fueling the opportunities of location-based marketing for global and regional brands.
Location-based marketing video: http://youtu.be/-Nv1d9Lylzg
Havas Global Media trends series also includes other reports on slideshare such as: Progressive Screens (multi-screens), Social Shopping and Life Tracking.
CES 2019: From Consumer Electronics to Connected ExperiencesHavas
This year marked the 52nd year of CES– one of the most highly anticipated product launch platforms in our industry. With 2.9MM square feet of exhibition space, over 4,500 exhibiting companies flocked to Las Vegas to showcase their brands and products to consumers across every market. There were over 188,000 attendees from all over the globe, including our Havas digital strategy team, who curated the most meaningful insights and takeaways for our clients and colleagues.
Since the launch of smartphones circa 2007, the level of expectation from CES increases each year as marketers and media practitioners seek the next game-changing technologies. While it may not have been home to the next iPhone, Google or Amazon disruptor (yet), CES 2019 went beyond gadgets, robots, and cool toys.
Certain key themes have remained of top interest over the years, and they continue to build momentum in the marketplace: smart homes, voice, retail, IoT — all of which ladder up to connected experiences. Connected devices have given brands unparalleled access to consumers by shortening the distance between the consumer and what they want to engage with or buy. Conversely, they have increased the distance between brands and the consumers as multiple connections also bring the challenge of holding their attention. Connected devices and consumers enable richer opportunities for brands only when the right ecosystem powers that opportunity. Furthermore, consumers expect to get what they want in their immediate context, at their precise moment of need.
For brands, this change in the power dynamic has raised the importance of effectively and efficiently interacting with consumers across each touchpoint. To be able to distinguish themselves and drive long-term loyalty valuable consumers, they need to build a long-lasting authentic connection. This is dependent on their ability to maintain a consistent and always-on presence in front of their consumers with or without paid media dollars or exposure. In a world where marketing dollars continue to shrink, that is no small feat; however, the mandate is quite clear: To deliver the best digital marketing solutions, brands must simply find the maximum outcome from their investments. And it is with this mandate in mind that we navigated CES 2019 to draw inspiration from what was showcased on the floor and build meaningful themes for our clients and partners to share in the boardroom.
Mobile World Congress 2019: 6 Key Factors that Will Change the PresentHavas
Imagine a horse-drawn cart traveling along a stony track. At this point, we pose three questions. What speed could it be going at? What is the load that it can take? How long might it take to accelerate? Now imagine a large five-lane motorway, full of powerful cars, with almost instantaneous acceleration. Here we again pose the three questions above. The difference in the answers is the essence of the Mobile World Congress.
Havas Media Group Spain reports back from this year's event and looks at how 5G is going to change the way we understand connectivity and opens up a world of possibilities. Machines will have more autonomy and the challenge will be in seeing how the human-machine combination will lead us to a more sustainable and connected future.
Protect Your WordPress Website - Setting Up IThemes SecurityRed8 Interactive
Want to protect your WordPress website, This is how Red8 does it. For better WordPress security, here's how to set up iThemes Security on your WordPress site.
An overview of both WordPress and non-WordPress eCommerce solutions. Outlines WooCommerce, easydigitaldownloads, and more. Hosted eCommerce solutions like ecwid and Shopify are also presented. An all-in-one solution, from Rainmaker Digital is also hilighted for it's popularity with bloggers, podcasters and other digital consultants.
At this year’s CES, we saw a multitude of new tech, but a common thread was apparent: the sophisticated use of data to provide utility or entertainment for consumers. For brands, this is the foundation of a new super-connected consumer journey, offering new opportunities to create powerful, seamless experiences. Check out our top CES Trends:
Mobile World Congress 2013: A report from the floorDMI
Insights from MWC 2013, the worlds biggest mobile event – coverage of the latest mobile devices and operating systems as well as trends in mobile retail,mobile payments and enterprise mobility.
A recap and insights from CES 2014 from the Cake Group and Havas Media: includes insights around wearable technology; 4K displays, robotics; the connected home the intersection of fashion & tech; connected cars; immersive entertainment and tech marketers.
Things to be expected at Apple WWDC-2015
- iOS 9 and iOS X 10.11
- Apple Music Streaming Service
- Apple Pay reward
- Homekit updates
- Proactive Siri
- Apple Watch Native SDK
- Maps Transit Directs
- iPad Split Mode Screen
The pace of change in advertising and consumer behavior continues to be frantic and to accelerate, so our annual trip to CES in Las Vegas continues to remind us how, in relative terms, hardware changes more slowly than both software and our expectations. In fact, CES in 2016 didn’t show a revolution in electronics and consumer products, but more of an evolution. The products were similar yet faster, thinner, cheaper and above all else, more connected.
This moment feels like the early stages of a new era, a time when all products are becoming cloud connected, touch screens are everywhere, and all media is digital. Yet it’s not quite the Internet of things — it’s the interim of things. We don’t yet have a complete smart home, we have sophisticated homes that sometimes don’t quite work. We have 3D printers without totally compelling use cases, and robotic body parts that don’t quite make a full humanoid.
The companies succeeding are those that are innovating and collaborating to solve real consumer needs, while staying true to a clear brand purpose. From artificial intelligence and cognitive computing, to drone technologies, virtual reality and biometric sensing, to 8k video and 360 surround sound, there are tremendous opportunities on the horizon.
Please read on to view the ten themes that make up this moment in time.
With special thanks to Rori DuBoff, Jez Jowett, Tom Goodwin and the team at Havas Worldwide.
Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012Havas Media
Rob Griffin, EVP Product Development at Havas Digital, spoke recently at the IMMAP Summit & emphasised 3 clear takeaways-
1. Mobile is Now, and you must know that. Embrace a Mobile First approach to all marketing and communications efforts.
2. Accept the multiplicity of the device. Mobile devices are consumers' constant companions and central to their daily lives.
3. Activate and Engage! Take full advantage of mobile's greater capabilities to engage in real time.
Instead of thinking about mobile as an advertising channel, it is more important to view it as an access point for consumers- hence the urgent need for everything to be mobile enabled from the start. Mobile Internet user growth is projected to hit 3.5billion in 2015- how are you positioning your brand to take advantage of this revolution?
Carat has been producing trend reports for several years, to focus our minds on themes for the year ahead.
This year sees a big convergence between content and commerce, messaging and gaming, and ever more creative uses of data, all driven by the speed of connectivity.
Below is my recap for CES 2016. I distilled the event into 6 strategic territories:
1) The New Reality - This section outlines the various virtual reality offerings presented
2) 3D Everything - A look at the advancements in 3D printing & scanning
3) Beyond Screens - This is a comprehensive look at new forms of computing and ways to connect with consumers with light
4) Accessories that Empower - A key factor in digital growth has been the creation of systems that empower consumers to create, be it images, videos, etc... This section focuses on the next evolution of accessories that will empower the creation of immersive experiences.
5) Smarter Home - There is an arms race to be the primary hub for the smart home. This section provides examples from Lowe's, LG and others who are working to connect IoT systems and the profitable ecosystem of sensors that accompany it
6) Intelligent Robotics - Emotive robotics and artificial intelligence will fundamentally change consumer behavior. This is a recap of intelligent robotic systems that were on display at CES 2016.
Location-based Marketing (LBM) - Global Media Trends Havas Media
Creating Meaningful Connections through Location Based Marketing. How can we reach consumers at the right time and place with the right message and experiences? We know today’s average consumer is constantly changing location, device, and changing the media type with which they interact. To be relevant to these consumers, we need to keep up with them, adapting and changing marketing content to their realities and environments. The presentation provides an overview of the technology, media and strategy fueling the opportunities of location-based marketing for global and regional brands.
Location-based marketing video: http://youtu.be/-Nv1d9Lylzg
Havas Global Media trends series also includes other reports on slideshare such as: Progressive Screens (multi-screens), Social Shopping and Life Tracking.
CES 2019: From Consumer Electronics to Connected ExperiencesHavas
This year marked the 52nd year of CES– one of the most highly anticipated product launch platforms in our industry. With 2.9MM square feet of exhibition space, over 4,500 exhibiting companies flocked to Las Vegas to showcase their brands and products to consumers across every market. There were over 188,000 attendees from all over the globe, including our Havas digital strategy team, who curated the most meaningful insights and takeaways for our clients and colleagues.
Since the launch of smartphones circa 2007, the level of expectation from CES increases each year as marketers and media practitioners seek the next game-changing technologies. While it may not have been home to the next iPhone, Google or Amazon disruptor (yet), CES 2019 went beyond gadgets, robots, and cool toys.
Certain key themes have remained of top interest over the years, and they continue to build momentum in the marketplace: smart homes, voice, retail, IoT — all of which ladder up to connected experiences. Connected devices have given brands unparalleled access to consumers by shortening the distance between the consumer and what they want to engage with or buy. Conversely, they have increased the distance between brands and the consumers as multiple connections also bring the challenge of holding their attention. Connected devices and consumers enable richer opportunities for brands only when the right ecosystem powers that opportunity. Furthermore, consumers expect to get what they want in their immediate context, at their precise moment of need.
For brands, this change in the power dynamic has raised the importance of effectively and efficiently interacting with consumers across each touchpoint. To be able to distinguish themselves and drive long-term loyalty valuable consumers, they need to build a long-lasting authentic connection. This is dependent on their ability to maintain a consistent and always-on presence in front of their consumers with or without paid media dollars or exposure. In a world where marketing dollars continue to shrink, that is no small feat; however, the mandate is quite clear: To deliver the best digital marketing solutions, brands must simply find the maximum outcome from their investments. And it is with this mandate in mind that we navigated CES 2019 to draw inspiration from what was showcased on the floor and build meaningful themes for our clients and partners to share in the boardroom.
Mobile World Congress 2019: 6 Key Factors that Will Change the PresentHavas
Imagine a horse-drawn cart traveling along a stony track. At this point, we pose three questions. What speed could it be going at? What is the load that it can take? How long might it take to accelerate? Now imagine a large five-lane motorway, full of powerful cars, with almost instantaneous acceleration. Here we again pose the three questions above. The difference in the answers is the essence of the Mobile World Congress.
Havas Media Group Spain reports back from this year's event and looks at how 5G is going to change the way we understand connectivity and opens up a world of possibilities. Machines will have more autonomy and the challenge will be in seeing how the human-machine combination will lead us to a more sustainable and connected future.
Protect Your WordPress Website - Setting Up IThemes SecurityRed8 Interactive
Want to protect your WordPress website, This is how Red8 does it. For better WordPress security, here's how to set up iThemes Security on your WordPress site.
An overview of both WordPress and non-WordPress eCommerce solutions. Outlines WooCommerce, easydigitaldownloads, and more. Hosted eCommerce solutions like ecwid and Shopify are also presented. An all-in-one solution, from Rainmaker Digital is also hilighted for it's popularity with bloggers, podcasters and other digital consultants.
At this year’s CES, we saw a multitude of new tech, but a common thread was apparent: the sophisticated use of data to provide utility or entertainment for consumers. For brands, this is the foundation of a new super-connected consumer journey, offering new opportunities to create powerful, seamless experiences. Check out our top CES Trends:
WordPress und SEO (WordPress Meetup Hamburg)Phil v. Sassen
Folien zum Vortrag "WordPress SEO", welchen ich auf dem WordPress Meetup in Hamburg (Februar 2016) gehalten habe:
FOlgende Themen wurden behandelt
1.) Einführung in das Thema SEO
2.) Wichtige Aspekte, die für Suchmaschinen relevant sind
3.) Vorstellung von SEO-Tool zur Prüfung von WordPress
4.) Vorstellung wichtiger SEO-Plugins
5.) Optimierung eines exemplarischen Artikels im WordPress Backend (durchgeführt von Axel Jack Metayer)
Weiterführende Links:
https://www.wpmeetup-hamburg.de/
http://www.meetup.com/de-DE/Hamburg-WordPress-Meetup/
Tools:
https://de.onpage.org/
https://www.seobility.net/en/
Google’s 200 Ranking Factors: The Complete List:
http://backlinko.com/google-ranking-factors
SEO – Technik, Struktur und Inhalt im EinklangTANNER AG
Workshop von Matthias X. Handschuh, Salesfeeder GmbH, und Alexander Witzigmann, TANNER AG, im Rahmen des "INKA"-Forums 2016 am 13./14. April in Bregenz.
Embracing Payment Technology to Attract New International CustomerseCommerce Expo Ireland
Elavon talk how you can attract International customers through embracing payment technology at eCommerce Expo Ireland 2016 on April 19th in Dublin, Ireland.
Mobile World Congress 2019: 6 Key Factors that Will Change the PresentHavas Media
Imagine a horse-drawn cart traveling along a stony track. At this point, we pose three questions. What speed could it be going at? What is the load that it can take? How long might it take to accelerate? Now imagine a large five-lane motorway, full of powerful cars, with almost instantaneous acceleration. Here we again pose the three questions above. The difference in the answers is the essence of the Mobile World Congress.
Havas Village Spain reports back from this year's event and looks at how 5G is going to change the way we understand connectivity and opens up a world of possibilities. Machines will have more autonomy and the challenge will be in seeing how the human-machine combination will lead us to a more sustainable and connected future.
Catch the highlights from MWC16 in this quick recap. Learn about everything that happened at Mobile World Congress, including new virtual reality devices, the latest developments in IoT, and much, much more.
Over the course of three days, Carat was focused on how the latest technologies could be applied to current brand and business challenges. It is our goal to ground the innovations we saw in an understanding of human intelligence that prepares brands for today, tomorrow and the future.
Last week an estimated 80,000 makers, thinkers and innovators gathered for Mobile World Congress (MWC) held in Barcelona, to experience the newest technologies and mobile products from around the world. Exhibitors showcased the next wave in wearables, smartphones, tablets, as well as the connected home and car.
There were some exciting announcements centred around high speed data access, digital payments and infrastructure elements which all have the potential to impact the role of mobility in brand communication.
We create 5 key takeaways about this year's MWC.
>>MEC @ Mobile World Congress 2015
[wpp.com 09.03.15]
MWC has become the world’s biggest and only truly global mobile event. This year, 1900 exhibitors convened in Barcelona to showcase the next wave in wearables, smartphones, and tablets, as well as the connected home and car. But MWC 2015 doesn’t just focus on hardware, the truly exciting announcements centred around high speed data access, digital payments, and a host of other infrastructure elements. All of which have the potential to change how we live, work, and play, all over again.
http://www.wpp.com/wpp/marketing/digital/mec-at-mobile-congress-week-2015/
CARAT focuses on brand and product experiences that start and end with what is relevant and meaningful to consumers. As we continue to focus on people-based marketing, we look to these trends to understand the contribution they will make to consumers' lives and how brands can offer value in this evolving market.
Silicon Valley Meets Zurich - Mobile Industry Trends From the ValleyRaj Singh
Event based in Zurich discussing differences between the Silicon Valley Tech ecosystem and Zurich. This presentation focused on mobile (investor) trends in the valley.
10 Mobile Trends for 2014 and Beyond (May 2014)Karen Sanchez
This is an abridged version of the 124-page report. Go to JWTIntelligence.com/trendletters to see the full report, including recommendations for brands
JWT’s third annual report on trends in the mobile sphere spotlights key themes that came out of this year’s Mobile World Congress, Consumer Electronics Show and South by Southwest Interactive, and builds on trends spotlighted in previous reports. The report covers significant drivers and manifestations of these developments, and their implications for brands. “10 Mobile Trends for 2014 and Beyond” is based around on-the-ground research at the MWC in Barcelona and SXSW in Austin, as well as desk research and insights gleaned from interviews with several mobile experts and influencers.
This is an abridged version of the 124-page report. Go to JWTIntelligence.com/trendletters to see the full report, including recommendations for brands
JWT’s third annual report on trends in the mobile sphere spotlights key themes that came out of this year’s Mobile World Congress, Consumer Electronics Show and South by Southwest Interactive, and builds on trends spotlighted in previous reports. The report covers significant drivers and manifestations of these developments, and their implications for brands. “10 Mobile Trends for 2014 and Beyond” is based around on-the-ground research at the MWC in Barcelona and SXSW in Austin, as well as desk research and insights gleaned from interviews with several mobile experts and influencers.
A topline look at Augmented Reality. Why should bra more
A topline look at Augmented Reality. Why should brands be getting ready now and why 2011 will be the killer year for mobile AR advertising. We have a whole bunch of more detailed stuff on this. We are very excited by what could be achieved in the coming year, AR is a whole new channel with little or no rules. philip@t7flondon.co.uk
MWC 2015 - A Recap of the Key Announcements, Highlights and TrendsDMI
Mobile World Congress 2015 was the best and most exciting congress to date. It showed how mobility is transforming every industry, our infrastructure, society and our daily lives. This is a full recap covering all the key themes from this year; the big device launches, Internet of Things, wearables, personalised consumer experiences based on big data, 5G, AdTech, analytics, privacy and security, and more.
Let us know in the comments if we missed anything from the event that was important to you; is there a key trend, technology or company that you think should have been included?
StoryTech's CES 2015 Recap for MarketersAndy Maskin
At CES 2015 we saw an explosion of technologies aligned with what we call a meta-trend, "The Internet of Me." Within this idea are rapidly developing technology trends that will change the way we live our lives in the years to come. There are trends directly related to content consumption and mindshare, which has an obvious and direct impact on the way marketers reach and influence consumers. There are also trends that will ignite fascinating lifestyle changes for consumers, powered by new technologies.These trends challenge marketers to get creative about how to reach consumers, perhaps influencing them by becoming part of their lives and enabling real utility.
12 Most Talked About Trends At CES 2014Stacy Minero
Covers the 12 biggest trend seen on the convention center floor of CES 2014. Trends covered include: UHD TVs, 4K Content, Interactive TV, Social TV, 3D Printing, Accelerating Autos, The Internet of Things, Connected Kitchens, and more. Whether you were on the floor in Las Vegas, or the conference room miles away, this slideshare will give you all you need to know about tech for the coming years.
This document shows the important highlights from Mobile World Congress 2016 (MWC 2016).
The show hosted the new flagship mobile phones like Samsung Galaxy S7 or LG G5 as well as new tablets like Huawei Matebook…
In this document, I wanted to show you some interesting highlights from the show rather than taking you through these new devices.
CES® is the world's gathering place for all those who thrive on the business of consumer technologies and it has served as the proving ground for innovators and breakthrough technologies for 50 years — the global stage where next-generation innovations are introduced to the marketplace.
Each year, memBrain attends CES® to gather intelligence on hot new consumer electronics products and to identify emerging trends and industry innovators. This special edition of The STORM Report is a compilation of memBrain’s observations from the CES® show floor combined with the most “buzzed about” products that we found in the following key categories:
AI and Robotics
Audio and Video
Computers
Digital Imaging
Display Products
Family Tech
Health & Wellness
Smart Home
Vehicles
VR/AR
Wearables
We are now offering completely bespoke reporting services. Contact us for more information and visit memBrain at www.membrainllc.com to subscribe to future issues of The STORM Report!
146-inch TVs. Autonomous electric cars. Smart homes. AR for the masses. A ping-pong playing robot. And voice-assisted and connected everything.
But what stood out among the 3,900 exhibiting companies stretched over 2.75 million square feet of exhibit space? And more importantly, what should you care about?
DigitasLBi brings you our CES 2018 Top 10 Toys & Trends, our annual compilation of the logical takeaways and insights that rose above the rest. It’s a mix of the CES stuff that wow’d, woo’d and is worthy of watching.
Performics & Kohl's talk about the journey that agencies and retailers are taking to omni-channel performance marketing success to align with shopper needs.
Quick Action and Relevant Messaging Drive New Opportunity for Sanofi Brand Du...Performics
Learn how Performics/VivaKi achieved new levels of brand awareness for Essentiale Forte N at an efficient cost during a key environmental issue in Moscow.
March Madness Interest on Search and SocialPerformics
NCAA March Madness Sweet 16 kicks off tonight! Check out top tournament-related searches and discover which social channel fans are turning to most to connect with the madness #MarchMadness #NCAA #NCAATournament
Performics UK Drives Performance for Costa Coffee by Using CRM Data to Create...Performics
Read our latest case study from Performics UK: Using CRM data in tandem with social media, Performics drives exceptional campaign performance for Costa Coffee.
Today, brands must incorporate social media strategies into their greater marketing efforts to outperform competition and build a loyal follower base. Performics Social Snapshot is a monthly publication comparing vertical category leader social presence.
The Performance Perspective: Aligning Teams & KPIs in Today's Digital LandscapePerformics
Performics Analytics and Technology Analyst, Maira Grylli, studies internal teams that motivate participation, drive performance and optimize for action- to drive outstanding results for their clients. Uncovering 7 common elements, Maira shares insight into the key to success: Client and agency team alignment.
America Reacts to Ebola Using Search and SocialPerformics
With the recent Ebola outbreak, America turns to search and social for more information surrounding the virus. Check out our infographic highlighting search trends, social insights and consumer purchasing patterns in response to recent news releases.
16 Digital Trends for Multi-Market CampaignsPerformics
Running digital campaigns across markets can be complex. Take a look at our Infographic highlighting market nuisances across search, social, display and mobile to better engage and convert consumers across borders.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
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Performics CES Recap Deck
1. CES 2016: A Glimpse Into The Future
At face value, CES 2016 produced few “new” ideas and concepts vs. years
past. There were the expected product announcements involving advanced
drones, smart appliances, and impressive TV specs, etc., but no single
announcement was big enough to dominate show floor conversation.
It was evident, however, that the major players in Tech such as Google,
Amazon, Apple, and Samsung were placing long term strategic bets by forming
alliances and staking claim on where they think the future of their respective
businesses will go.
It’s now clear that the next decade will see the rise of new multi-billion dollar
industries that will fundamentally change communication and commerce, in an
even more profound way than how the smartphone has disrupted business and
empowered consumers in the recent past. 2016 will see The Internet of Things,
Smart Homes, Virtual Reality, Self-Driving and Autonomous vehicles, and
meaningful Wearables become very real consumer offerings.
Perhaps the most interesting takeaway from this year’s conference is the
genuine attempt by the industry at large to humanize our advanced
technological future. Examples include devices that actively listen, warm
interfaces with “invisible” UI, and wearables and appliances that can anticipate
our next move or need, based on the personal data we are willing to share with
them. This very necessary trend of translating “AI to HI” suggests that our
future will more resemble the movie “Her” and not “Minority Report,” which
should sit okay with all of us.
2. The Future of Transportation: GM Invests $500M in Lyft
General Motors surprised many by announcing an investment of $500 Million USD
in Lyft. In addition to the financial investment, the two companies are working on a
long term plan to develop an on-demand network of self-driving cars. The two
companies are also working to set up short-term car rental hubs in the US, which will
enable GM vehicles for short term rentals for non-car owners and Lyft drivers.
The announcement illustrates the diverse schools of thought in the still nascent self-
driving car market. Many established auto manufacturers are incorporating
advanced Artificial Intelligence and self-driving sensor technology in their mainline
fleets (and in the case of Tesla, software updates), assuming that consumers in the
long term will still value vehicle ownership. GM’s investment in Lyft, however, is
betting on a future that provides on-demand transportation from point A to point B
without necessarily depending on vehicle ownership whatsoever; in this respect, GM
is the infrastructure provider to a startup that is disrupting one of the world’s biggest
industries. Time will tell if this bet will pay off, as Uber and other competitors also
reveal their strategies to redefine transportation.
+
3. The New Internet of Things (IoT) Battleground
Last year at CES, Samsung co-CEO B.K Yoon announced that by 2020, 100%
of their products would be connected via IoT (short for the Internet of Things,
meaning that objects will be connected to the Internet to collect and send data).
At the time, the statement sounded ambitious, but the past 12 months have
proven that IoT may be the most competitive battleground since the early days
of smartphone wars.
Google’s Nest and its Weave platform is now in direct competition with Amazon
and its Alexa platform, which is integrated into its popular Echo and Fire TV
(OTT) products, as well as Samsung’s SmarThings and ARTIK platform, among
others. In a surprise announcement in early January, Mark Zuckerberg
announced his intention to build a real life “Jarvis” (referencing Iron Man), a
combination of IoT and Artificial Intelligence for the home.
The acceleration of development in the Internet of Things space means that the
Home has been identified as a new battleground, and the data collected by our
household purchases and our conversations with our devices will be just as, if
not more, valuable than data collected from the Internet.
4. Drones Descend on CES 2016
Drones were everywhere at CES this year. They became more of a
mainstay at the show, with around 100 new models expected to be
announced at CES 2016. There was even a drones rodeo, with 25
manufacturers showing off their wares out in the desert. Some are bigger
and more elaborate, others are more streamlined and affordable.
Some of the models to watch out for include the Parrot DISCO, which is the
first wing-shaped Drone that you can apparently pilot with no learning
process, and the Lily Camera, which is being marketed as a camera, rather
than a drone. Think remote controlled GoPro cameraman.
Of particular interest for the marketing community is research unveiled by
the Consumer Technology Association. Drone buyers in the US are serious
purchasers of tech: drone buyers each spent an average of $2,890 in online
tech in the past 12 months. That’s four times more than that of non-drone
buyers!
5. How Can “Things” Data Become Actionable for Advertisers?
At CES 2016, the acceleration of the Internet of Things (IoT) cannot be ignored. The
consumer data collected by these “things” and how the data can be used to buy ads is of
particular interest—however, upon walking the floor it became apparent that “things” data is
deeply fragmented and disorganized.
Many are attempting to manage this mess; from Google Nest in the home to Samsung’s
ecosystem of everyday things that talk to each other, to BMW’s Mobility Cloud that integrates
data from home and commute. We can certainly imagine a future where IoT data is used to
buy ads. For instance, a refrigerator that knows when yogurt has spoiled could be very
valuable to a yogurt brand. They could then deliver ads directly to the fridge or anything else
connected to it; but, how will we access that isolated data in real-time to make the ad buy?
We think the proliferation of “things” data and connectivity paves the way for a future
marketplace for ad buying that leverages this data, much like the DoubleClick for IoT. While
this still has a ways to go, it could make “things” (and also wearables) data actionable. As
horizontal applications outperform discreet ones, this could eventually create a sustainable
ad business for the IoT.
Samsung Smart Fridge
6. Still in Search of the Perfect Band (Or Watch)
The wearables watch/band market (growing 35% Y/Y) is still deeply
fragmented with every manufacturer chasing the Apple Watch. At CES
2016, every watch company is getting smart. For instance, Fossil
announced that it’s rolling out 100 connected devices this year. The
thinking is that adding tech to watches just makes sense. Furthermore,
bands and watches are merging. Fitbit (the leader in bands) unveiled the
Blaze, a fitness tracker that includes Apple Watch-like features like
fashionable bands and a color touch screen (yet not based on iOS or
Android). Fitbit’s stock promptly dropped, perhaps because investors think
it’s stepping out of its sweet spot and can’t compete with the Apple Watch.
But no matter how many bands and watches we see at CES (and even
the Apple Watch, which isn’t at CES), we’re still wondering when the
tipping point will occur for critical mass. What needs to happen for people
to buy and keep a watch/band? While a wearable that is fully integrated
with your body (e.g. one that acts like a personal trainer, giving real-time
feedback) doesn’t yet exist, the industry is getting closer. One such
wearable is the Garmin VivoActive, which takes in data from your body
and encourages you to do things like “play harder” during activities like
running or swimming. But all-in-all, these are only baby steps from last
year. While these wearables should be on every brand’s radar, we’re still
reluctant to call 2016 the year of the band/watch.
7. Automotive Takes Its Place in The Internet of Things
Automotive has made the headlines at CES for the past few years, and
this year was no exception. GM announced its partnership with ride-
hailing app Lyft to develop a fleet of driverless taxis. The move signals
auto manufacturers working more closely with Silicon Valley which can
only be a good thing.
Notable car launches include VW’s two connected and all-electric
concept cars: the e-Golf Touch and the Budd-e microbus. There was
also a lot of talk about the electric hypercar Faraday Future FFZERO1
which CNET described as “an extreme tablet on wheels.”
But arguably of most interest to the marketing community was the
exciting technology demonstrated by BMW. Its Open Mobility Cloud
technology shows how the car can be seamlessly integrated into the
connected home, enabling the driver to manage their life from within the
car. This makes automotive a key part of the Internet of Things.
8. Mobile Wallet Helps Create Better Consumer Journeys
Samsung Pay ads are all over Las Vegas and the Korean technology giant used
CES to announce the next stage of the rollout of its mobile payment facility. Adding
to South Korea and the US, Samsung Pay will be available in Australia, Singapore
and Brazil, and launches are imminent in China, UK and Spain.
While developments in mobile wallet technology are not as sexy as robots and
virtual reality, they are important for marketers as brands look to create seamless
experiences along the consumer journey that end in a payment process that meets
the needs of the mobile consumer.
Over at Sony’s stand, most delegates were crowding to see the latest TVs, but
nestled in the middle was an interesting example of how payment technology is
meeting the needs of consumers. For international travelers, the Sony Bank Wallet
links debit payments or ATM withdrawals to the customer’s bank account in the form
of an automatic currency exchange. The card is supported by a mobile app to
enable biometric authentication.
9. AR and VR Offer More Engagement Opportunities
Virtual and augmented reality have been the darlings of CES in recent
years. For marketers, the opportunities for engagement through
gaming, utility apps and creative adverting are becoming clearer. And
what was clear from the stands at CES is that VR and AR technology is
becoming cheaper and more accessible.
Oculus – now owned by Facebook – announced that consumers will
finally be able to get their hands on their own Rift, available for pre-
order at $599. Garmin has created an augmented reality display that
cyclists can mount on their sunglasses which provides performance
information as well as directions and traffic alerts. Additionally, Hyundai
has built an augmented reality app called the Virtual Guide which
enables owners to use their phones to better perform basic
maintenance.
VR and AR will change both consumer experience and expectations.
The tipping point will be when the technology is embedded rather than
provided through separate devices.
10. Humanizing Data: From AI to HI
Wednesday, ZenithOptimedia and Viacom Velocity hosted a panel
discussing the evolution of data-led marketing. Shelly Palmer, Managing
Director Digital Media Group, Landmark Ventures, touched on where user
experience and user interface meet and how consumers are seeking a
frictionless environment, based off of improved data.
Rishad Tobaccowala, Chief Strategist of Publicis Groupe, followed up with
the fact that “Advertising narrowly = amazing. Advertising broadly, no one
wants.” This is how we create the frictionless environment based on data for
consumers.
Sharon Profis, Senior Editor at CNET, noted that in order to make
experiences consumer friendly, brands and advertisers have to adapt to a
truly native mobile experience. This is the only way to create an experience
that consumers want to engage with.
Overall, Kern Schireson, EVP, Data Strategy & Consumer Intelligence at
Viacom, brought up that consumers are in demand of their content and that
spills over into advertising. Consumers are making sure they see fewer but
more relevant ads.
11. The Rise of IoP (Internet of Pets)
In a world where everyone and everything is connected, it is only natural
to get our furry companions connected as well. There were several pet
tech companies that focused on the Internet of Pets - products designed
to help pets and their owners stay connected.
PetBot allows owners to observe and interact with their pets via their
smartphones. Owners can call their pets, play music for them,
automatically record videos, take pictures of them and even dispense
treats.
A self-described ‘connected accessory’, WonderWoof’s BowTie is an
activity tracking device for our canine companions that is as innovative
as it is fashion forward. It monitors your dog’s daily activity based on
size, breed and age. In the future, WonderWoof will be launching
beacons that can be placed around your house to help you determine
your dog’s location and if he/she is eating and drinking normally.
For many owners, pets are like kids. As we continue to get progressively
more and more connected, smart technology companies are finding
ways to help us bring our pets into the family’s digital fold.
12. Artificial Intelligence in 2016: Powered by Your Data
The term “Artificial Intelligence” brings to mind HAL 9000 and Ray
Kurzweil’s prediction of the singularity and possible robot uprising
within our lifetimes. While the latter may be inevitable (just
kidding), current advancements in A.I. are based on either
machine learning (i.e., software that allows self-driving cars to
learn from their experiences), or by the very same personal data
that advertisers leverage to target relevant consumers.
Our experiences with Artificial Intelligence in 2016 will resemble
that of a personal assistant, or butler. Advancements in Apple’s
Siri, Facebook’s M, Microsoft’s Cortana, and Google’s deep
learning products will leverage personal data, purchase behavior,
and mobile usage data to offer predictions, suggestions and
timely notifications to help streamline our busy lives.
Messaging platform apps, such as Facebook Messenger, will be
competing directly with smartphone-native A.I. platforms like Siri,
as those chat environments lend themselves to warmer and more
personal communication. Chatting with your A.I. assistant will feel
like having a conversation with a friend.
13. The Rise of the Robots
A big theme for CES is the ‘automated life’. Much of this has
centered on the connected home and the Internet of Things, but
this year the big movement in automation is in robotics. There
have been more robots on display at CES than ever before.
There was much hype about Segway’s partnership with Intel to
create a hoverboard butler. The device is a personal transporter
with a built-in interactive robot, which among other things can
stream video and respond to voice commands. Double Robotics
has brought out a new version of its telepresence robot – an
iPad on a stick which moves around and live streams. In effect,
it becomes your eyes and ears on the world around you without
you having to go anywhere.
For brands, the movement in automated life technology is about
helping consumers to have seamless experiences and to be
efficient in their daily lives. Automation is also hugely beneficial
to brands as the industry develops ever more effective
programmatic marketing solutions.
14. Virtual Reality Gets More Movement
Virtual reality (VR) is looking to take off in 2016 - and in a very real-world
way. Samsung Gear VR headsets sold out over the holidays and Oculus
finally opened pre-orders for its Rift headsets at the price of $599. And
while we have been impressed by the capabilities of all of these headsets
over the past year, we cannot help but wonder: What is next for VR?
Every next generation VR headset on display incorporated spatial
mapping and hand tracking. Startup uSens, Inc. built in infrared cameras
so users could see their hands and control elements within the
experience. South Korea’s brightest technology star, Samsung, integrated
hand-motion controllers to add gesture controls. And Taiwan’s HTC is
using external cameras to help with spatial tracking. As remarkable as
these innovations are, the biggest player in VR is clearly Sony with its
PlayStation VR.
Sony has introduced a technology that it has donned ‘the Move motion
controller’, a hybrid device that simulates hands in the VR world and
allows users to interact with virtual objects or fire weapons in games.
What’s really helping it lead the VR field is its numbers: It has sold nearly
36 million PS4 consoles for $349 globally — and every single one is
capable of running PlayStation VR. Sony’s VR headset is predicted to sell
1.9 million units in 2016. Game on, Sony. Game on.
15. VR Shopping Experiences to Redefine Path-to-Purchase
Retailers welcome any new capability that creates a more
intuitive shopping experience, eliminates barriers to
abandonment and reduces the length of the path-to-purchase.
While VR shopping experiences have been on display for years
at CES, one in particular caught our eye this year. Modiface
enables users to see (on a tablet) different versions of makeup
on their faces through virtual reality. Users can change their
makeup with motions such as moving their eyebrows.
For the beauty industry (makeup, hair, etc), these types of
innovations can be game changing. Consumers can not only
virtually test products, but they can also try things without
makeup artist assistance. With more confidence, consumers will
be empowered during the shopping experience, and obstacles
to purchase can be eliminated while returns are maximized.
16. 360 Video Cameras: The Future of User Generated Content
Nikon and Kodak announced that they are introducing the
industry’s first all-in-one portable solutions for 360 video
capture. This is a welcome development for early adopters
to the format, as the very early days of 360 video capture
required the use of multiple DSLRs or action cameras. For
instance, Nikon’s Project Helix demo photo booth featured
96 Nikon D750 DSLR cameras to create killer 360 degree
captures, drawing users into a helix.
And now, the Nikon KeyMission360 can capture 360
pictures and video in 4K with its two lenses. It is also
shockproof and waterproof. Kodak’s PIXPRO SP360
records in HD with its single spherical lens and can be
controlled remotely through an iOS or Android device.
Consumer interest and demand for 360 videos is surging
as VR hardware, such as Oculus Rift, is introduced to the
market, and familiar websites like YouTube and Facebook
include the ability to upload native, 360 content. The action
camera market is very healthy, with nearly 10 million action
cameras shipped globally in 2015.
17. Realistic 3D Avatars & Potential Future Applications
One of the most buzzworthy innovations at this year’s CES is
wildly realistic 3D avatars. Intel’s integration of UraniomVR
software and its real sense technology enables show-goers to
use an HP tablet with 3D Intel cameras to map out a full mesh
of their head and shoulders. Uraniom’s software then creates a
3D image uploaded to the cloud, which can be integrated into
the game Fallout 4. The impressive graphic quality means your
avatar has an insanely uncanny resemblance to yourself,
enabling you to be totally immersed in Fallout.
These realistic avatars have potential applications far beyond
gaming. We can imagine a future where consumers can
integrate their close-to-perfect 3D avatars into online shopping
experiences (or any online experience). For instance,
shoppers could use their avatars on apparel sites to try on
clothes and find the perfect products for their shapes. While
this tech is just for fun right now, it could eventually
revolutionize online shopping.
Uraniom Avatar
18. This Year’s TV Buzzword: HDR
Every CES, a new TV technology is announced to drum up
excitement and encourage users to upgrade. Sometimes these
announcements are truly groundbreaking and set new industry
standards: HD, OLED and 4K are great examples. Other years,
new features fail to gain consumer traction (3D TV), or have little
practical utility (curved screens).
The TV technology buzzword of 2016 is HDR, or high dynamic
range (consumers may be already be familiar with the term from
smartphone camera settings). Samsung and LG introduced new
TVs with the standard and claim that HDR-enabled screens can
show millions more colors and several more shades of brightness
between black and white than normal displays. Moving forward,
4K TV sets will need to meet HDR standards to qualify as “Ultra
HD Premium”. Sony, Panasonic, HiSense, TCL and Sharp have
announced forthcoming TVs that will qualify for the badge.
The improvement in image quality is undeniable, but HDR feels
like an incremental, rather than revolutionary step, as the
consumers wait for more widespread availability of 4K content.
19. LG Introduces Roll-Up Screen Technology
LG introduced an absolutely stunning advancement in the field
of display tech by introducing flexible screen technology.
Foldable/Rollable screen technology has been talked about for
years now, but this is the first time that a brand has showcased
an actual prototype on the show floor of CES.
The screen has full HD resolution and can be rolled-up, folded,
or scrunched up like a piece of paper. The current prototype is
relatively modest in size at just under 19”, but LG’s intention is
to continue to develop the tech to current TV size dimensions.
The tech is intended for digital signage (such as in a shop or
for DOOH), but will also give interior design-minded
consumers an alternative to having to sacrifice a wall or corner
of a room for a large footprint screen.
The technology is still in its infancy and is years away from
being fully developed. It is such a radical departure from
current technology that is has the potential to reshape the
dynamics of our entertainment rooms, in a way that is more
profound than the transition from Cathode Ray to flat panel.
20. Health Tech Shows What Data Humanization Can Achieve
ZenithOptimedia’s theme for CES 2016 is Humanizing Data and this
has been evident throughout the show, notably in the huge growth in
health and medical technology. All of these new gadgets – including
wearables and health monitors – are based on the smart use of data
to enable consumers to keep track of their health and fitness.
There were many new devices on display this year, but here a few
interesting ones. Huawei’s Honor Band Z1 helps you track your
fitness, performing tasks such as counting your steps and keeping a
record of how you sleep. The DietSensor is an app-based product
that allows you to assess the nutritional value of food. And the Levl
tells you how much fat you are burning, just by analyzing your
breath.
A great example of how data and technology can combine to provide
a fascinating vision of the future is Genworth R70i. This exoskeleton
suit offers an emulated experience of the effects of aging, simulating
physical effects such as hearing impairments, mobility challenges,
vision disorders, muscle loss and arthritis. This is surely the
embodiment of humanizing data.
21. Media Owner Mindmeld
Thursday evening, ZenithOptimedia held a panel on Humanizing
Data, hosted by Michael Kahn, CEO, Performics Worldwide. He
was joined by Linda Yaccarino, Chairman, Advertising Sales and
Client Partnerships at NBCUniversal, Mark Thompson, President
and CEO of The New York Times, and Ben Lerer, Co-Founder
and CEO of Thrillist.
To start, Michael Kahn posed the question: how should
advertisers and content publishers balance creativity and data
science to create and optimize experiences?
Mark stated that while advertising started out as being 100% art,
it has now shifted to a balance between art and science. Data
science can help you create great content. The key is to have the
right premium content and then use the data to set it on fire,
according to Linda.
How you use data is something that came up throughout the
panel. Ben called out that you have to be careful how much you
let data influence you, as there can be false positives and it
should not drive every decision you make.