SlideShare a Scribd company logo
WHAT THIS MEANS FOR MARKETERS
Connected objects will
create more data—use it to
create better experiences.
Make recommendations
based on preferences. Tap
into programmatic
technology to deliver
relevant ads in real time.
Use data-driven insights to
up your customer service
game.
The mobile device is the
remote control for our lives.
Make sure consumers have
a great experience with your
brand on their smartphone.
Use context to make it even
better—content about their
location, ads with local
inventory, one-click ordering.
Consumers expect to get
what they want in the
moment they want it. Think
about what this means for
your business—24/7
customer support?
On-demand delivery? A more
comprehensive keyword
strategy? Make interactions
as fast, simple, and easy as
possible and make sure they
are useful in all the moments
that matter.
TOP 3 TECH TRENDS
MARKETERS SHOULD WATCH IN 2015
thinkwithgoogle.com
All data is U.S. only unless otherwise indicated.
CONNECTED LIFE
PLATFORMS ARE
EMERGING
MOBILE
SHAPES THE
“INTERNET OF ME”
THE SPEED
OF LIFE GETS
EVEN FASTER
3X
hours of video about
connected car
platforms were
watched on YouTube.
(YouTube Data,
January–November 2014)
Lightweight HD cameras
make it easier to capture
the moment in the
moment.
In the Camera & Photo
Equipment category,
searches for
Drones—remote control flying
vehicles, often equipped with
cameras—are becoming a true
“consumer” electronic.
2.6Xgrowth in searches for
drones since last year.
800Khours of
drone videos
watched on
YouTube in
November 2014.
(YouTube Data)
“Take me
home”
Technology is a
virtual assistant,
giving us the info
we need whenever
we ask (or before
we even have to).
The “Internet of
Things” is officially
a thing. As devices
proliferate and start
to work together,
connected objects
will become
platforms for your
life. They’ll help you
with the things you
do every day—from
entertainment to
driving to taking care
of your home.
Searches related to the
Internet of Things grew
2.5X.(Google Data, December 2013–December 2014)
Searches for
Smart TVs grew by
surpassing searches
about other popular
TV specs.
(Google Data, January
2013–December 2014)
28%
1.6M
Searches for smart
lightbulbs up
36%.
(Google Data, January
2013–December 2014)
connected things will
be in use globally in
2015, up 30% year
over year.
4.9B
(Gartner, November 2014)
In 2015, connectivity
will be the default
in the products you
use most.
Smartphones
will have shipped
globally in 2014.
1.3B
(IDC, December 2014)
Americans
now spend
(Millward Brown, 2014)
minutes per day on
smartphones, more
than on TV or
laptops.
151
Roughly
(Google Data, Global, March 2014)
searches on
Google are related
to location.
1 in 5
Searches for
“nearby” have grown
since 2011 as
people look for
what’s around them.
(Google Data, Global, 2011–2014)
5X
in the past year.
(Google Data, December
2013–December 2014)
Searches for
personal health apps
have grown
12X
(Google Data, 2011–2014)
Searches for NFC,
which lets
smartphones
“talk to” objects,
have grown
in four years.
1.5X
Searches for
wearable tech grew
especially popular
among the
health-conscious
crowd.
(Google Data, December
2013–December 2014)
(Google Data, November 2014
vs November 2013)
HD grew
25%
compact grew
42%
4K grew
142%
drone grew
270%
“On-demand” isn’t
just for the web
anymore.
Searches for “same
day delivery”
shopping grew
this past
February compared
to Feb 2010.
2X
(Google Data, February 2010,
February 2014)
The Google app gets
30X
as many action
queries by voice as by
typing.
And it sends
automatic alerts if
there’s a traffic jam on
your commute (and a
route around it).
(Google Data, December
2013–December 2014)
Your smartphone is
getting smarter. As the
hub for all these
connected platforms, it
can use lots of data to
create better,
personalized
experiences. The
“Internet of Things” is
becoming an “Internet
of Me”—all to simplify
your life.
Online or off, we can
now get information,
entertainment,
and services in the
exact moment we
want them.
These quick
moments of decision
making happen
constantly—and the
more connected we
are, the more they’ll
happen.
At the start of every year, we all try to predict what’s to come. What trends will shape the industry?
What technologies will people embrace? While we don’t have crystal balls, we do have search data.
And as a vast collection of consumer intentions, it can be a great bellwether of trends. We looked
at searches on Google and dug through industry research to see what’s actually catching on.
(Google Data, Global, October 2014)

More Related Content

What's hot

10 technology marketing trends 2014
10 technology marketing trends 201410 technology marketing trends 2014
10 technology marketing trends 2014
SomUnspun
 
Meet Your Mobile Web User
Meet Your Mobile Web UserMeet Your Mobile Web User
Meet Your Mobile Web User
Bryson Meunier
 
Mobile search ranking factors
Mobile search ranking factorsMobile search ranking factors
Mobile search ranking factors
Bryson Meunier
 
Mobile Insights for 2014 J.Boye13 - Aarhus
Mobile Insights for 2014 J.Boye13 - AarhusMobile Insights for 2014 J.Boye13 - Aarhus
Mobile Insights for 2014 J.Boye13 - Aarhus
The Judge Group
 
Responsive content ... because size does matter - Rob Suckley, Head of Design...
Responsive content ... because size does matter - Rob Suckley, Head of Design...Responsive content ... because size does matter - Rob Suckley, Head of Design...
Responsive content ... because size does matter - Rob Suckley, Head of Design...
B2B Marketing
 
Mobile Marketing, SEO & Visibility: Why You Should Care
Mobile Marketing, SEO & Visibility: Why You Should CareMobile Marketing, SEO & Visibility: Why You Should Care
Mobile Marketing, SEO & Visibility: Why You Should Care
R2integrated
 
Mobile – social marketing
Mobile – social marketingMobile – social marketing
Mobile – social marketing
Onur Ibrahim, ROI focused Digital Marketing
 
AMA Reno Tahoe Mobile Prsentatino Final
AMA Reno Tahoe Mobile Prsentatino FinalAMA Reno Tahoe Mobile Prsentatino Final
AMA Reno Tahoe Mobile Prsentatino Final
Michael Thomas
 
Nokia Digiday Mobile
Nokia Digiday MobileNokia Digiday Mobile
Nokia Digiday Mobile
DM2EVENTS
 
Comparison Responsive, Mobile Sites and Mobile Apps
Comparison Responsive, Mobile Sites and Mobile AppsComparison Responsive, Mobile Sites and Mobile Apps
Comparison Responsive, Mobile Sites and Mobile Apps
Brandon Guillermo
 
Podcamp Nashville 2011- Mobile Marketing
Podcamp Nashville 2011- Mobile MarketingPodcamp Nashville 2011- Mobile Marketing
Podcamp Nashville 2011- Mobile Marketing
MediaBlox
 
iSEO Doing Mobile Search Optimization Right
iSEO Doing Mobile Search Optimization RightiSEO Doing Mobile Search Optimization Right
iSEO Doing Mobile Search Optimization Right
Bryson Meunier
 
50 Mobile Marketing Facts
50 Mobile Marketing Facts50 Mobile Marketing Facts
50 Mobile Marketing Facts
HubSpot
 
Google seminar presentation hosted by The Palm Beach Post
Google seminar presentation hosted by The Palm Beach PostGoogle seminar presentation hosted by The Palm Beach Post
Google seminar presentation hosted by The Palm Beach Post
hluecke
 
Ashley Crowder - AR vs. VR: What’s the Big Difference…One is Social
Ashley Crowder - AR vs. VR: What’s the Big Difference…One is SocialAshley Crowder - AR vs. VR: What’s the Big Difference…One is Social
Ashley Crowder - AR vs. VR: What’s the Big Difference…One is Social
Julia Grosman
 
20130507 ama las vegas_mobile_noble_f
20130507 ama las vegas_mobile_noble_f20130507 ama las vegas_mobile_noble_f
20130507 ama las vegas_mobile_noble_f
Michael Thomas
 
Aga spring meeting_bwm_mobile_landscape_04-03-13
Aga spring meeting_bwm_mobile_landscape_04-03-13Aga spring meeting_bwm_mobile_landscape_04-03-13
Aga spring meeting_bwm_mobile_landscape_04-03-13
Chris Forhan
 
Designing with the Tablet Consumer in Mind
Designing with the Tablet Consumer in MindDesigning with the Tablet Consumer in Mind
Designing with the Tablet Consumer in Mind
Resource/Ammirati
 
Making Sense of Multiscreen Economy
Making Sense of Multiscreen Economy Making Sense of Multiscreen Economy
Making Sense of Multiscreen Economy
Episerver
 

What's hot (19)

10 technology marketing trends 2014
10 technology marketing trends 201410 technology marketing trends 2014
10 technology marketing trends 2014
 
Meet Your Mobile Web User
Meet Your Mobile Web UserMeet Your Mobile Web User
Meet Your Mobile Web User
 
Mobile search ranking factors
Mobile search ranking factorsMobile search ranking factors
Mobile search ranking factors
 
Mobile Insights for 2014 J.Boye13 - Aarhus
Mobile Insights for 2014 J.Boye13 - AarhusMobile Insights for 2014 J.Boye13 - Aarhus
Mobile Insights for 2014 J.Boye13 - Aarhus
 
Responsive content ... because size does matter - Rob Suckley, Head of Design...
Responsive content ... because size does matter - Rob Suckley, Head of Design...Responsive content ... because size does matter - Rob Suckley, Head of Design...
Responsive content ... because size does matter - Rob Suckley, Head of Design...
 
Mobile Marketing, SEO & Visibility: Why You Should Care
Mobile Marketing, SEO & Visibility: Why You Should CareMobile Marketing, SEO & Visibility: Why You Should Care
Mobile Marketing, SEO & Visibility: Why You Should Care
 
Mobile – social marketing
Mobile – social marketingMobile – social marketing
Mobile – social marketing
 
AMA Reno Tahoe Mobile Prsentatino Final
AMA Reno Tahoe Mobile Prsentatino FinalAMA Reno Tahoe Mobile Prsentatino Final
AMA Reno Tahoe Mobile Prsentatino Final
 
Nokia Digiday Mobile
Nokia Digiday MobileNokia Digiday Mobile
Nokia Digiday Mobile
 
Comparison Responsive, Mobile Sites and Mobile Apps
Comparison Responsive, Mobile Sites and Mobile AppsComparison Responsive, Mobile Sites and Mobile Apps
Comparison Responsive, Mobile Sites and Mobile Apps
 
Podcamp Nashville 2011- Mobile Marketing
Podcamp Nashville 2011- Mobile MarketingPodcamp Nashville 2011- Mobile Marketing
Podcamp Nashville 2011- Mobile Marketing
 
iSEO Doing Mobile Search Optimization Right
iSEO Doing Mobile Search Optimization RightiSEO Doing Mobile Search Optimization Right
iSEO Doing Mobile Search Optimization Right
 
50 Mobile Marketing Facts
50 Mobile Marketing Facts50 Mobile Marketing Facts
50 Mobile Marketing Facts
 
Google seminar presentation hosted by The Palm Beach Post
Google seminar presentation hosted by The Palm Beach PostGoogle seminar presentation hosted by The Palm Beach Post
Google seminar presentation hosted by The Palm Beach Post
 
Ashley Crowder - AR vs. VR: What’s the Big Difference…One is Social
Ashley Crowder - AR vs. VR: What’s the Big Difference…One is SocialAshley Crowder - AR vs. VR: What’s the Big Difference…One is Social
Ashley Crowder - AR vs. VR: What’s the Big Difference…One is Social
 
20130507 ama las vegas_mobile_noble_f
20130507 ama las vegas_mobile_noble_f20130507 ama las vegas_mobile_noble_f
20130507 ama las vegas_mobile_noble_f
 
Aga spring meeting_bwm_mobile_landscape_04-03-13
Aga spring meeting_bwm_mobile_landscape_04-03-13Aga spring meeting_bwm_mobile_landscape_04-03-13
Aga spring meeting_bwm_mobile_landscape_04-03-13
 
Designing with the Tablet Consumer in Mind
Designing with the Tablet Consumer in MindDesigning with the Tablet Consumer in Mind
Designing with the Tablet Consumer in Mind
 
Making Sense of Multiscreen Economy
Making Sense of Multiscreen Economy Making Sense of Multiscreen Economy
Making Sense of Multiscreen Economy
 

Viewers also liked

Common core librarians web ex
Common core  librarians web exCommon core  librarians web ex
Common core librarians web ex
mccluca
 
Ws Waalstand 2013 februari
Ws Waalstand 2013 februariWs Waalstand 2013 februari
Ws Waalstand 2013 februarievwslide
 
Recipe for great (read: working) landing page
Recipe for great (read: working) landing pageRecipe for great (read: working) landing page
Recipe for great (read: working) landing page
Indrek Kuldkepp
 
디지털엔터테인먼트
디지털엔터테인먼트디지털엔터테인먼트
디지털엔터테인먼트전유진
 
Employee Training & Development Ch 02
Employee Training & Development Ch 02Employee Training & Development Ch 02
Employee Training & Development Ch 02
Eko Satriyo
 
Mobile : Building Brand & Business
Mobile : Building Brand & BusinessMobile : Building Brand & Business
Mobile : Building Brand & Business
Raj Narayanan
 
Dario Blood Glucose Monitoring System – User Performance Evaluation
Dario Blood Glucose Monitoring System – User Performance EvaluationDario Blood Glucose Monitoring System – User Performance Evaluation
Dario Blood Glucose Monitoring System – User Performance Evaluation
Udhaw kumar
 
ROI en socialmedia en OMExpo2014
ROI en socialmedia en OMExpo2014ROI en socialmedia en OMExpo2014
ROI en socialmedia en OMExpo2014
Ana Aldea
 
Proyecto
ProyectoProyecto
Proyecto
leonardo
 
The Mystery of Edwin Drood
The Mystery of Edwin DroodThe Mystery of Edwin Drood
The Mystery of Edwin Drood
isarevi
 
Librarians @ the Core
Librarians @ the CoreLibrarians @ the Core
Librarians @ the Core
mccluca
 
Employee Training & Development Ch 10
Employee Training & Development Ch 10Employee Training & Development Ch 10
Employee Training & Development Ch 10
Eko Satriyo
 
Enterpreneurship and inovation
Enterpreneurship and inovationEnterpreneurship and inovation
Enterpreneurship and inovation
Eko Satriyo
 
Employee Training & Development Ch 04
Employee Training & Development Ch 04Employee Training & Development Ch 04
Employee Training & Development Ch 04
Eko Satriyo
 
부산국제영화제Piff
부산국제영화제Piff부산국제영화제Piff
부산국제영화제Piff전유진
 
Wisdom book
Wisdom bookWisdom book
Wisdom book
Raj Narayanan
 
Ws Waalstand 2013 februari
Ws Waalstand 2013 februariWs Waalstand 2013 februari
Ws Waalstand 2013 februarievwslide
 
Employee Training & Development Ch 11
Employee Training & Development Ch 11Employee Training & Development Ch 11
Employee Training & Development Ch 11
Eko Satriyo
 
Algoritham Infographics
Algoritham InfographicsAlgoritham Infographics
Algoritham Infographics
Raj Narayanan
 
Guillermo
GuillermoGuillermo
Guillermo
isarevi
 

Viewers also liked (20)

Common core librarians web ex
Common core  librarians web exCommon core  librarians web ex
Common core librarians web ex
 
Ws Waalstand 2013 februari
Ws Waalstand 2013 februariWs Waalstand 2013 februari
Ws Waalstand 2013 februari
 
Recipe for great (read: working) landing page
Recipe for great (read: working) landing pageRecipe for great (read: working) landing page
Recipe for great (read: working) landing page
 
디지털엔터테인먼트
디지털엔터테인먼트디지털엔터테인먼트
디지털엔터테인먼트
 
Employee Training & Development Ch 02
Employee Training & Development Ch 02Employee Training & Development Ch 02
Employee Training & Development Ch 02
 
Mobile : Building Brand & Business
Mobile : Building Brand & BusinessMobile : Building Brand & Business
Mobile : Building Brand & Business
 
Dario Blood Glucose Monitoring System – User Performance Evaluation
Dario Blood Glucose Monitoring System – User Performance EvaluationDario Blood Glucose Monitoring System – User Performance Evaluation
Dario Blood Glucose Monitoring System – User Performance Evaluation
 
ROI en socialmedia en OMExpo2014
ROI en socialmedia en OMExpo2014ROI en socialmedia en OMExpo2014
ROI en socialmedia en OMExpo2014
 
Proyecto
ProyectoProyecto
Proyecto
 
The Mystery of Edwin Drood
The Mystery of Edwin DroodThe Mystery of Edwin Drood
The Mystery of Edwin Drood
 
Librarians @ the Core
Librarians @ the CoreLibrarians @ the Core
Librarians @ the Core
 
Employee Training & Development Ch 10
Employee Training & Development Ch 10Employee Training & Development Ch 10
Employee Training & Development Ch 10
 
Enterpreneurship and inovation
Enterpreneurship and inovationEnterpreneurship and inovation
Enterpreneurship and inovation
 
Employee Training & Development Ch 04
Employee Training & Development Ch 04Employee Training & Development Ch 04
Employee Training & Development Ch 04
 
부산국제영화제Piff
부산국제영화제Piff부산국제영화제Piff
부산국제영화제Piff
 
Wisdom book
Wisdom bookWisdom book
Wisdom book
 
Ws Waalstand 2013 februari
Ws Waalstand 2013 februariWs Waalstand 2013 februari
Ws Waalstand 2013 februari
 
Employee Training & Development Ch 11
Employee Training & Development Ch 11Employee Training & Development Ch 11
Employee Training & Development Ch 11
 
Algoritham Infographics
Algoritham InfographicsAlgoritham Infographics
Algoritham Infographics
 
Guillermo
GuillermoGuillermo
Guillermo
 

Similar to Top 3-tech-trends-marketers-should-watch-in-2015 infographics

Digitz Digital Trends Report - january 2015
Digitz   Digital Trends Report - january 2015Digitz   Digital Trends Report - january 2015
Digitz Digital Trends Report - january 2015
Azam Jalal
 
Top 10 Mobile Trends 2015
Top 10 Mobile Trends 2015Top 10 Mobile Trends 2015
Top 10 Mobile Trends 2015
DMI
 
Mobile Ecosystem in 2015 by AscITconsultancyservices
Mobile Ecosystem in 2015 by AscITconsultancyservicesMobile Ecosystem in 2015 by AscITconsultancyservices
Mobile Ecosystem in 2015 by AscITconsultancyservices
Carmor Bass
 
Digital marketing unit 5
Digital marketing unit 5Digital marketing unit 5
Digital marketing unit 5
Advacto Legal Solutions
 
An insider's look into Mobile payments nyc 2015 07
An insider's look into Mobile payments nyc 2015 07An insider's look into Mobile payments nyc 2015 07
An insider's look into Mobile payments nyc 2015 07
Globant
 
Conversant 6 essentials for doing cross device right
Conversant 6 essentials for doing cross device rightConversant 6 essentials for doing cross device right
Conversant 6 essentials for doing cross device right
Jim Nichols
 
Understand the cross-device consumer in just 15 minutes
Understand the cross-device consumer in just 15 minutesUnderstand the cross-device consumer in just 15 minutes
Understand the cross-device consumer in just 15 minutes
Jim Nichols
 
Understand the cross-device consumer in just 15 minutes
Understand the cross-device consumer in just 15 minutesUnderstand the cross-device consumer in just 15 minutes
Understand the cross-device consumer in just 15 minutes
Conversant, Inc.
 
Mobile Media Strategy for your PR Objectives by Brian DeLong
Mobile Media Strategy for your PR Objectives by Brian DeLongMobile Media Strategy for your PR Objectives by Brian DeLong
Mobile Media Strategy for your PR Objectives by Brian DeLong
PRSAWDC
 
Awesome Mobile Content Marketing
Awesome Mobile Content MarketingAwesome Mobile Content Marketing
Awesome Mobile Content Marketing
Marcia Kadanoff
 
20140902a
20140902a20140902a
Tech Consumer Insights
Tech Consumer InsightsTech Consumer Insights
Tech Consumer Insights
Heather Luttrell
 
Demand Media Shares New Insights About Tech Consumers
Demand Media Shares New Insights About Tech Consumers Demand Media Shares New Insights About Tech Consumers
Demand Media Shares New Insights About Tech Consumers
DemandMedia
 
br_mobileProgrammatic
br_mobileProgrammaticbr_mobileProgrammatic
br_mobileProgrammatic
Amanda Francoeur
 
Myeventapps mobile 101 self guided july 2015
Myeventapps mobile 101 self guided july 2015Myeventapps mobile 101 self guided july 2015
Myeventapps mobile 101 self guided july 2015
Allan Isfan
 
IAB B2B Council Mobile Whitepaper Webcast
IAB B2B Council Mobile Whitepaper WebcastIAB B2B Council Mobile Whitepaper Webcast
IAB B2B Council Mobile Whitepaper Webcast
Internet Advertising Bureau (UK)
 
Destination Marketing Best Practices and Trends 2012
Destination Marketing Best Practices and Trends 2012Destination Marketing Best Practices and Trends 2012
Destination Marketing Best Practices and Trends 2012
Marni Blythe Borelli
 
SMAC
SMACSMAC
SMAC
Mphasis
 
Palm Beach County Affordable PowerListings
Palm Beach County Affordable PowerListingsPalm Beach County Affordable PowerListings
Palm Beach County Affordable PowerListings
Fred G Slabine
 
Mobile pulse september 2013. Googles foredrag
Mobile pulse september 2013. Googles foredragMobile pulse september 2013. Googles foredrag
Mobile pulse september 2013. Googles foredrag
Bjørn Sloth
 

Similar to Top 3-tech-trends-marketers-should-watch-in-2015 infographics (20)

Digitz Digital Trends Report - january 2015
Digitz   Digital Trends Report - january 2015Digitz   Digital Trends Report - january 2015
Digitz Digital Trends Report - january 2015
 
Top 10 Mobile Trends 2015
Top 10 Mobile Trends 2015Top 10 Mobile Trends 2015
Top 10 Mobile Trends 2015
 
Mobile Ecosystem in 2015 by AscITconsultancyservices
Mobile Ecosystem in 2015 by AscITconsultancyservicesMobile Ecosystem in 2015 by AscITconsultancyservices
Mobile Ecosystem in 2015 by AscITconsultancyservices
 
Digital marketing unit 5
Digital marketing unit 5Digital marketing unit 5
Digital marketing unit 5
 
An insider's look into Mobile payments nyc 2015 07
An insider's look into Mobile payments nyc 2015 07An insider's look into Mobile payments nyc 2015 07
An insider's look into Mobile payments nyc 2015 07
 
Conversant 6 essentials for doing cross device right
Conversant 6 essentials for doing cross device rightConversant 6 essentials for doing cross device right
Conversant 6 essentials for doing cross device right
 
Understand the cross-device consumer in just 15 minutes
Understand the cross-device consumer in just 15 minutesUnderstand the cross-device consumer in just 15 minutes
Understand the cross-device consumer in just 15 minutes
 
Understand the cross-device consumer in just 15 minutes
Understand the cross-device consumer in just 15 minutesUnderstand the cross-device consumer in just 15 minutes
Understand the cross-device consumer in just 15 minutes
 
Mobile Media Strategy for your PR Objectives by Brian DeLong
Mobile Media Strategy for your PR Objectives by Brian DeLongMobile Media Strategy for your PR Objectives by Brian DeLong
Mobile Media Strategy for your PR Objectives by Brian DeLong
 
Awesome Mobile Content Marketing
Awesome Mobile Content MarketingAwesome Mobile Content Marketing
Awesome Mobile Content Marketing
 
20140902a
20140902a20140902a
20140902a
 
Tech Consumer Insights
Tech Consumer InsightsTech Consumer Insights
Tech Consumer Insights
 
Demand Media Shares New Insights About Tech Consumers
Demand Media Shares New Insights About Tech Consumers Demand Media Shares New Insights About Tech Consumers
Demand Media Shares New Insights About Tech Consumers
 
br_mobileProgrammatic
br_mobileProgrammaticbr_mobileProgrammatic
br_mobileProgrammatic
 
Myeventapps mobile 101 self guided july 2015
Myeventapps mobile 101 self guided july 2015Myeventapps mobile 101 self guided july 2015
Myeventapps mobile 101 self guided july 2015
 
IAB B2B Council Mobile Whitepaper Webcast
IAB B2B Council Mobile Whitepaper WebcastIAB B2B Council Mobile Whitepaper Webcast
IAB B2B Council Mobile Whitepaper Webcast
 
Destination Marketing Best Practices and Trends 2012
Destination Marketing Best Practices and Trends 2012Destination Marketing Best Practices and Trends 2012
Destination Marketing Best Practices and Trends 2012
 
SMAC
SMACSMAC
SMAC
 
Palm Beach County Affordable PowerListings
Palm Beach County Affordable PowerListingsPalm Beach County Affordable PowerListings
Palm Beach County Affordable PowerListings
 
Mobile pulse september 2013. Googles foredrag
Mobile pulse september 2013. Googles foredragMobile pulse september 2013. Googles foredrag
Mobile pulse september 2013. Googles foredrag
 

More from Raj Narayanan

Mary meeker internettrendsreport2018 180530164809
Mary meeker internettrendsreport2018 180530164809Mary meeker internettrendsreport2018 180530164809
Mary meeker internettrendsreport2018 180530164809
Raj Narayanan
 
The State of Digital in 2016
The State of Digital in 2016The State of Digital in 2016
The State of Digital in 2016
Raj Narayanan
 
marketings-new-power-of-now
marketings-new-power-of-nowmarketings-new-power-of-now
marketings-new-power-of-now
Raj Narayanan
 
Customer_Service_on_Twitter_Playbook
Customer_Service_on_Twitter_PlaybookCustomer_Service_on_Twitter_Playbook
Customer_Service_on_Twitter_Playbook
Raj Narayanan
 
Wearesocialsguidetodigitalsocialandmobilein2015v01 150120180554-conversion-ga...
Wearesocialsguidetodigitalsocialandmobilein2015v01 150120180554-conversion-ga...Wearesocialsguidetodigitalsocialandmobilein2015v01 150120180554-conversion-ga...
Wearesocialsguidetodigitalsocialandmobilein2015v01 150120180554-conversion-ga...
Raj Narayanan
 
Wisdom book
Wisdom bookWisdom book
Wisdom book
Raj Narayanan
 
How to succeed in business using linked in
How to succeed in business using linked inHow to succeed in business using linked in
How to succeed in business using linked in
Raj Narayanan
 
Marketing & Corporate Affairs Presentation to Dubai Television.
Marketing & Corporate Affairs Presentation to Dubai Television.Marketing & Corporate Affairs Presentation to Dubai Television.
Marketing & Corporate Affairs Presentation to Dubai Television.
Raj Narayanan
 
How Digital marketing solutions can help you to grow your business.
How Digital marketing solutions can help you to grow your business.How Digital marketing solutions can help you to grow your business.
How Digital marketing solutions can help you to grow your business.
Raj Narayanan
 
Future of-digital-marketing 2013
Future of-digital-marketing 2013Future of-digital-marketing 2013
Future of-digital-marketing 2013
Raj Narayanan
 
Multi platform presentation
Multi platform presentationMulti platform presentation
Multi platform presentation
Raj Narayanan
 
Q7 convergence
Q7 convergenceQ7 convergence
Q7 convergence
Raj Narayanan
 

More from Raj Narayanan (12)

Mary meeker internettrendsreport2018 180530164809
Mary meeker internettrendsreport2018 180530164809Mary meeker internettrendsreport2018 180530164809
Mary meeker internettrendsreport2018 180530164809
 
The State of Digital in 2016
The State of Digital in 2016The State of Digital in 2016
The State of Digital in 2016
 
marketings-new-power-of-now
marketings-new-power-of-nowmarketings-new-power-of-now
marketings-new-power-of-now
 
Customer_Service_on_Twitter_Playbook
Customer_Service_on_Twitter_PlaybookCustomer_Service_on_Twitter_Playbook
Customer_Service_on_Twitter_Playbook
 
Wearesocialsguidetodigitalsocialandmobilein2015v01 150120180554-conversion-ga...
Wearesocialsguidetodigitalsocialandmobilein2015v01 150120180554-conversion-ga...Wearesocialsguidetodigitalsocialandmobilein2015v01 150120180554-conversion-ga...
Wearesocialsguidetodigitalsocialandmobilein2015v01 150120180554-conversion-ga...
 
Wisdom book
Wisdom bookWisdom book
Wisdom book
 
How to succeed in business using linked in
How to succeed in business using linked inHow to succeed in business using linked in
How to succeed in business using linked in
 
Marketing & Corporate Affairs Presentation to Dubai Television.
Marketing & Corporate Affairs Presentation to Dubai Television.Marketing & Corporate Affairs Presentation to Dubai Television.
Marketing & Corporate Affairs Presentation to Dubai Television.
 
How Digital marketing solutions can help you to grow your business.
How Digital marketing solutions can help you to grow your business.How Digital marketing solutions can help you to grow your business.
How Digital marketing solutions can help you to grow your business.
 
Future of-digital-marketing 2013
Future of-digital-marketing 2013Future of-digital-marketing 2013
Future of-digital-marketing 2013
 
Multi platform presentation
Multi platform presentationMulti platform presentation
Multi platform presentation
 
Q7 convergence
Q7 convergenceQ7 convergence
Q7 convergence
 

Recently uploaded

PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611
Shuntaro Kogame
 
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenHow To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On RedditFrom Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
Search Engine Journal
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Amsive
 
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Boston SEO Services
 
PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610
Shuntaro Kogame
 
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaStory Telling Master Class - Jennifer Morilla
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Martal Group
 
Assignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing CourseAssignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing Course
klaudiadgmkt
 
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janudm24
 
Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpPillar-Based Marketing - Ryan Brock, DemandJump
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosPodcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 

Recently uploaded (20)

PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611
 
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
 
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenHow To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
 
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On RedditFrom Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
 
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
 
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
 
PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610
 
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaStory Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer Morilla
 
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
 
Assignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing CourseAssignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing Course
 
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
 
Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpPillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJump
 
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
 
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYAmazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAY
 
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosPodcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
 

Top 3-tech-trends-marketers-should-watch-in-2015 infographics

  • 1. WHAT THIS MEANS FOR MARKETERS Connected objects will create more data—use it to create better experiences. Make recommendations based on preferences. Tap into programmatic technology to deliver relevant ads in real time. Use data-driven insights to up your customer service game. The mobile device is the remote control for our lives. Make sure consumers have a great experience with your brand on their smartphone. Use context to make it even better—content about their location, ads with local inventory, one-click ordering. Consumers expect to get what they want in the moment they want it. Think about what this means for your business—24/7 customer support? On-demand delivery? A more comprehensive keyword strategy? Make interactions as fast, simple, and easy as possible and make sure they are useful in all the moments that matter. TOP 3 TECH TRENDS MARKETERS SHOULD WATCH IN 2015 thinkwithgoogle.com All data is U.S. only unless otherwise indicated. CONNECTED LIFE PLATFORMS ARE EMERGING MOBILE SHAPES THE “INTERNET OF ME” THE SPEED OF LIFE GETS EVEN FASTER 3X hours of video about connected car platforms were watched on YouTube. (YouTube Data, January–November 2014) Lightweight HD cameras make it easier to capture the moment in the moment. In the Camera & Photo Equipment category, searches for Drones—remote control flying vehicles, often equipped with cameras—are becoming a true “consumer” electronic. 2.6Xgrowth in searches for drones since last year. 800Khours of drone videos watched on YouTube in November 2014. (YouTube Data) “Take me home” Technology is a virtual assistant, giving us the info we need whenever we ask (or before we even have to). The “Internet of Things” is officially a thing. As devices proliferate and start to work together, connected objects will become platforms for your life. They’ll help you with the things you do every day—from entertainment to driving to taking care of your home. Searches related to the Internet of Things grew 2.5X.(Google Data, December 2013–December 2014) Searches for Smart TVs grew by surpassing searches about other popular TV specs. (Google Data, January 2013–December 2014) 28% 1.6M Searches for smart lightbulbs up 36%. (Google Data, January 2013–December 2014) connected things will be in use globally in 2015, up 30% year over year. 4.9B (Gartner, November 2014) In 2015, connectivity will be the default in the products you use most. Smartphones will have shipped globally in 2014. 1.3B (IDC, December 2014) Americans now spend (Millward Brown, 2014) minutes per day on smartphones, more than on TV or laptops. 151 Roughly (Google Data, Global, March 2014) searches on Google are related to location. 1 in 5 Searches for “nearby” have grown since 2011 as people look for what’s around them. (Google Data, Global, 2011–2014) 5X in the past year. (Google Data, December 2013–December 2014) Searches for personal health apps have grown 12X (Google Data, 2011–2014) Searches for NFC, which lets smartphones “talk to” objects, have grown in four years. 1.5X Searches for wearable tech grew especially popular among the health-conscious crowd. (Google Data, December 2013–December 2014) (Google Data, November 2014 vs November 2013) HD grew 25% compact grew 42% 4K grew 142% drone grew 270% “On-demand” isn’t just for the web anymore. Searches for “same day delivery” shopping grew this past February compared to Feb 2010. 2X (Google Data, February 2010, February 2014) The Google app gets 30X as many action queries by voice as by typing. And it sends automatic alerts if there’s a traffic jam on your commute (and a route around it). (Google Data, December 2013–December 2014) Your smartphone is getting smarter. As the hub for all these connected platforms, it can use lots of data to create better, personalized experiences. The “Internet of Things” is becoming an “Internet of Me”—all to simplify your life. Online or off, we can now get information, entertainment, and services in the exact moment we want them. These quick moments of decision making happen constantly—and the more connected we are, the more they’ll happen. At the start of every year, we all try to predict what’s to come. What trends will shape the industry? What technologies will people embrace? While we don’t have crystal balls, we do have search data. And as a vast collection of consumer intentions, it can be a great bellwether of trends. We looked at searches on Google and dug through industry research to see what’s actually catching on. (Google Data, Global, October 2014)