The document analyzes search and social media trends surrounding Valentine's Day and Presidents Day, revealing a significant preference for Valentine's Day with a 253% higher search interest compared to Presidents Day. It highlights that the gender divide in social conversations shows 68% of Valentine's Day chatter is from females, while 55% of Presidents Day discussion is from males. Additionally, search interest trends indicate that many Americans seek gift ideas online as Valentine's Day approaches.

1. Search and Social Insights
Surrounding Valentine’s Day & Presidents Day
This year, Valentine’s Day and Presidents Day fall
within 3 days of each other. We looked at search and
social interest surrounding the two holidays to see
exactly what Americans were searching for and
talking about most. Discover which states are leaders
in search interest, where the conversations are and
the gender divide surrounding the two holidays.
AMERICANS ARE MORE INTERESTED IN ROMANCE
WHICH STATES ARE SEARCHING FOR LOVE & PRESIDENTS MOST?
Presidents Day
Valentine’s Day
Average January 12 January 22 January 29 February 5
Search Terms:
District of Columbia
Washington
Maryland
California
New York
West Virginia
Delaware
Nebraska
New Mexico
Rhode Island
RETAIL DOMINATES HOLIDAY SEARCH INTEREST
Liberty and
justice
for all!We’re in
love!
Americans give gifts on Valentine’s Day, but most people
don’t know what to give their significant other, and turn to
the internet to search for gift examples and ideas.
While Americans search more over time for Presidents Day
weekend, within the first week of February, search interest
turns to holiday sales.
Valentine’s Day Search Terms:
Presidents Day Sale
Presidents Day Weekend
THE HOLIDAY GENDER DIVIDE
On social,
68%of chatter mentioning
Valentine’s Day
is from females
55%of the social
conversation mentioning
Presidents Day
is from males
THE GREAT DEBATE: WHERE IS ALL THE LOVE?
Valentine’s Day Gifts
Valentine’s Day Cards
Valentine’s Day Flowers
Presidents Day Search Terms:
IN THE LAST 30 DAYS, VALENTINE’S DAY WAS SEARCHED 253% TIMES MORE THAN PRESIDENTS DAY
MORE INTERESTING THAN OURIS LOVE
PRESIDENTS?
Source: Google Trends, 1/10/15 – 2/9/15, U.S.
Source: Google Trends, 1/10/15 – 2/9/15, U.S.
Source: Google Trends, 1/10/15 – 2/9/15, U.S.
Source: Brandwatch
Source: Brandwatch, 2/3/15 – 2/10/15
January 15 January 22 January 29 February 5 January 15 January 22 January 29 February 5
Twitter
Facebook
90%
10%
TwitterFacebook
48%
Twitter
50%
YouTube
1%
Topix
1%
TWITTER
DOMINATES
ROMANCE, BUT
FALLS EVEN
WITH FACE-
BOOK FOR
PRESIDENTS
DAY
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