October Social Snapshot: Home Care
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The document analyzes social media metrics for home care brands in October 2014. It shows that Tide has the most Facebook fans at over 4 million, while Glade had the highest activation rate on Facebook posts at 11.14%. On Twitter, Tide had the most retweets for celebrating Derek Jeter using #FarewellCaptain. Febreze's video about "noseblindness" had the most YouTube views of over 1 million. The document provides these insights to help home care brands improve their social media performance and engagement.
![SOCIAL
SNAPSHOT: Home CARE
o C T O B E R 2 0 1 4
Tide
LYSOL
FEBREZE
AIR WICK
YANKEE CANDLE
CLOROX
FINISH
MR CLEAN
GLADE
SCRUBBING BUBBLES
WOOLITE
OXICLEAN
RESOLVE
WINDEX
CASCADE
TIDE
GLADE
CLOROX
FEBREZE
OXICLEAN
SCRUBBING BUBBLES
MR CLEAN
CASCADE
WINDEX
YANKEE CANDLE
LYSOL
FINISH
RESOLVE
AIR WICK
WOOLITE
facebook
# Fans
4,190,120
2,198,260
1,904,420
1,389,020
1,283,780
1,085,130
1,035,040
983,020
976,650
603,410
504,520
407,320
235,170
190,070
175,470
HIGHEST ACTIVATION RATE
Post by Glade, showing inspiration
for its Pumpkin Pie Diner scent
ACTIVATION RATE: 11.14%
tide
clorox
febreze
glade
yankee candle
scrubbing bubbles
mr clean
woolite
resolve
cascade
windex
air wick*
finish*
lysol*
oxiclean*
# Followers
148,430
83,480
48,560
37,850
35,720
23,300
18,360
12,740
2,560
2,150
200
--
--
--
--
twitter
most retweets
Tide takes its cap o to
celebrate Derek Jeter's career,
using trending hashtag
#FarewellCaptain
RETWEETS: 724
# Subscribers
YOUTTUBEE
7,280
3,180
2,600
2,020
1,820
1,660
1,030
890
820
760
360
260
220
100
90
most viewed
Febreze video showing the
consequences of a mom who has
gone #noseblind- someone who
becomes immune to their own smells
views: 1,110,886
P A R T I C I P A N T E N G A G E M E N T
GLADE CLOROX GLADE
M E T H O D O L O G Y
Socialtools is a global proprietary Publicis Groupe app that tracks competitive performance
of brands' Facebook, Twitter, YouTube and Instagram accounts. Performics leverages
Socialtools to extract insights and create benchmarks to build client presence in the social
space and drive successful brand experiences for participants focused on performance.
CONNECT WITH US performics.com facebook.com/performics twitter.com/performics
*Data from 9/17 - 10/17
Average
views/video
Average number of
views per video
posted by brand
TALKING
ABOUT
Number of unique users sharing
stories about the brand page
over the last 7 days (e.g. liking,
sharing, checking in, etc.)
Activation
Rate/Post
[(likes+comments+shares) /
(fans x CM posts)] x 100
Talking
About
Retweets,
Mentions and
Hashtags
Avg. Views
Per Video
Home Care Average
Leading Brand
3,570 3,830 56,470
54,030 10,480 765,680
*No active Twitter handle](https://image.slidesharecdn.com/socialsnapshotoctoberhomecare-141023135238-conversion-gate02/85/October-Social-Snapshot-Home-Care-1-320.jpg)
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October Social Snapshot: Home Care
- 1. SOCIAL SNAPSHOT: Home CARE o C T O B E R 2 0 1 4 Tide LYSOL FEBREZE AIR WICK YANKEE CANDLE CLOROX FINISH MR CLEAN GLADE SCRUBBING BUBBLES WOOLITE OXICLEAN RESOLVE WINDEX CASCADE TIDE GLADE CLOROX FEBREZE OXICLEAN SCRUBBING BUBBLES MR CLEAN CASCADE WINDEX YANKEE CANDLE LYSOL FINISH RESOLVE AIR WICK WOOLITE facebook # Fans 4,190,120 2,198,260 1,904,420 1,389,020 1,283,780 1,085,130 1,035,040 983,020 976,650 603,410 504,520 407,320 235,170 190,070 175,470 HIGHEST ACTIVATION RATE Post by Glade, showing inspiration for its Pumpkin Pie Diner scent ACTIVATION RATE: 11.14% tide clorox febreze glade yankee candle scrubbing bubbles mr clean woolite resolve cascade windex air wick* finish* lysol* oxiclean* # Followers 148,430 83,480 48,560 37,850 35,720 23,300 18,360 12,740 2,560 2,150 200 -- -- -- -- twitter most retweets Tide takes its cap o to celebrate Derek Jeter's career, using trending hashtag #FarewellCaptain RETWEETS: 724 # Subscribers YOUTTUBEE 7,280 3,180 2,600 2,020 1,820 1,660 1,030 890 820 760 360 260 220 100 90 most viewed Febreze video showing the consequences of a mom who has gone #noseblind- someone who becomes immune to their own smells views: 1,110,886 P A R T I C I P A N T E N G A G E M E N T GLADE CLOROX GLADE M E T H O D O L O G Y Socialtools is a global proprietary Publicis Groupe app that tracks competitive performance of brands' Facebook, Twitter, YouTube and Instagram accounts. Performics leverages Socialtools to extract insights and create benchmarks to build client presence in the social space and drive successful brand experiences for participants focused on performance. CONNECT WITH US performics.com facebook.com/performics twitter.com/performics *Data from 9/17 - 10/17 Average views/video Average number of views per video posted by brand TALKING ABOUT Number of unique users sharing stories about the brand page over the last 7 days (e.g. liking, sharing, checking in, etc.) Activation Rate/Post [(likes+comments+shares) / (fans x CM posts)] x 100 Talking About Retweets, Mentions and Hashtags Avg. Views Per Video Home Care Average Leading Brand 3,570 3,830 56,470 54,030 10,480 765,680 *No active Twitter handle