Cola Wars have continues till date. This presentation presents an analysis of the case Cola wars continues in 2006.
Find out what we have to say about the classic case of competition.
Coca Cola Financial Analysis Final Project for Financial Accounting, St. Thomas MBA program. Group projected included Leanna Privette, Robin Toal, and April Vassau.
intro of PepsiCo
Intro of CEO
Mission & Visions
History
Organization Chart
Philosophy
Policies
Current Strategies
Products Details
Competitor & its Analysis
Swot Analysis
We as a CEO
Conclusion
Pepsico Presentation
Pepsico's Analysis
PepsiCo’s Diversification Strategy in 2014 (Case)Tran Thang
PepsiCo was the world’s largest snack and beverage
company, with 2013 net revenues of approximately $66.4 billion. The company’s portfolio of businesses in 2014 included Frito-Lay salty snacks, Quaker Chewy granola bars, Pepsi
soft-drink products, Tropicana orange juice, Lipton Brisk tea, Gatorade, Propel, SoBe, Quaker Oatmeal, Cap’n Crunch, Aquafina, Rice-A-Roni, Aunt Jemima pancake mix, and many other regularly consumed products. The company viewed the
lineup as highly complementary since most of its products could be consumed together. For example, Tropicana orange juice might be consumed during breakfast with Quaker Oatmeal, and Doritos and a Mountain Dew might be part of someone’s lunch. In 2014, PepsiCo’s business lineup included 22 $1 billion global brands.
I am just uploading the Project report of Pepsi co about how to expand the business and how to create more profit in the market in comparison of other brands.
I hope you will find something helpful for you.
Prepared by:
Abdul Hadi Anwar Siddiqui
I am luck that I share this Presentation with you because this is My best Presentation I prepared till now,
thanks........
For more information please follow me at,
Gmail: abdulhadianwar9998@gmail.com
facebook: https://www.facebook.com/innocent.hadi.733
Cola Wars have continues till date. This presentation presents an analysis of the case Cola wars continues in 2006.
Find out what we have to say about the classic case of competition.
Coca Cola Financial Analysis Final Project for Financial Accounting, St. Thomas MBA program. Group projected included Leanna Privette, Robin Toal, and April Vassau.
intro of PepsiCo
Intro of CEO
Mission & Visions
History
Organization Chart
Philosophy
Policies
Current Strategies
Products Details
Competitor & its Analysis
Swot Analysis
We as a CEO
Conclusion
Pepsico Presentation
Pepsico's Analysis
PepsiCo’s Diversification Strategy in 2014 (Case)Tran Thang
PepsiCo was the world’s largest snack and beverage
company, with 2013 net revenues of approximately $66.4 billion. The company’s portfolio of businesses in 2014 included Frito-Lay salty snacks, Quaker Chewy granola bars, Pepsi
soft-drink products, Tropicana orange juice, Lipton Brisk tea, Gatorade, Propel, SoBe, Quaker Oatmeal, Cap’n Crunch, Aquafina, Rice-A-Roni, Aunt Jemima pancake mix, and many other regularly consumed products. The company viewed the
lineup as highly complementary since most of its products could be consumed together. For example, Tropicana orange juice might be consumed during breakfast with Quaker Oatmeal, and Doritos and a Mountain Dew might be part of someone’s lunch. In 2014, PepsiCo’s business lineup included 22 $1 billion global brands.
I am just uploading the Project report of Pepsi co about how to expand the business and how to create more profit in the market in comparison of other brands.
I hope you will find something helpful for you.
Prepared by:
Abdul Hadi Anwar Siddiqui
I am luck that I share this Presentation with you because this is My best Presentation I prepared till now,
thanks........
For more information please follow me at,
Gmail: abdulhadianwar9998@gmail.com
facebook: https://www.facebook.com/innocent.hadi.733
Hi Everyone,
This is a ppt i have done as a part of my course. Sometimes it might come useful to you. It doesnt cover the entire facts, but an overview. I got the information from various sites. So enjoy it....
Michael Birk, Frito-Lay, presents on the company's sustainability policies at the Wisconsin Natural Gas for Transportation Roundtable on January 29, 2013.
Trends in Big Data & Business Challenges Experian_US
Join our #DataTalk on Thursdays at 5 p.m. ET. This week, we tweeted with Sushil Pramanick – who is the founder and president of the The Big Data Institute (TBDI).
You can learn about upcoming chats and see the archive of past big data tweetchats here
http://www.experian.com/blogs/news/about/datadriven
Case Study on the Charm and Glory of Lay’s Chips by PepsiCo with Specific Ref...VARUN KESAVAN
PepsiCo Inc. is an American multinational food and beverage corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands, the largest of which includes an acquisition of Tropicana in 1998 and a merger with Quaker Oats in 2001, which added the Gatorade brand to its portfolio.
As of January 26, 2012, 22 of PepsiCo's brands generated retail sales of more than $1 billion apiece, and the company's products were distributed across more than 200 countries, resulting in annual net revenues of $43.3 billion. Based on net revenue, PepsiCo is the second largest food and beverage business in the world. Within North America, PepsiCo is the largest food and beverage business by net revenue.
I need help with this case study. I was hoping someone could give me.pdfallurafashions98
I need help with this case study. I was hoping someone could give me some insight into this
question.
Question: Identify and define PepsiCos corporate business strategies used in each consumer
business segment in the year 2018.
I know this question requires a lot of reading, so if you are willing to answer, I greatly appreciate
the time you have spent helping me.
epsiCo was the world's largest snack and bever- In addition to focusing on strategies designed to
age company, with 2017 net revenues of approxi- deliver revenue and earnings growth, the
company mately $63.5 billion. The company's portfolio maintained an aggressive share
repurchase and diviof businesses in 2018 included Frito-Lay salty snacks, dend policy, with a
planned $7 billion returned to Quaker Chewy granola bars, Pepsi soft-drink products,
shareholders in 2018 through share repurchases of Tropicana orange juice, Lipton Brisk tea,
Gatorade, $2 billion and dividends of approximately $5 billion. Propel, Bubly, Quaker Oatmeal,
Cap'n Crunch, The company bolstered its cash returns through careAquafina, Rice-A-Roni, Aunt
Jemima pancake mix, fully considered capital expenditures and acquisitions and many other
regularly consumed products. The and a focus on operational excellence. Its Performance
company viewed the lineup as highly complemen- with Purpose plan utilized investments in
manufacturtary since most of its products could be consumed ing automation, a rationalized
global manufacturing together. For example, Tropicana orange juice might plan, and
reengineered distribution systems to drive be consumed during breakfast with Quaker Oatmeal,
efficiency. In addition, the company's Performance Stacy's pita chips and Sabra hummus might
make a with Purpose plan was focused on minimizing the nice snack, and Doritos and a
Mountain Dew might company's impact on the environment by lowering be part of someone's
lunch. In 2018, PepsiCo's busi- energy and water consumption and reducing its use ness lineup
included 22$1 billion global brands. of packaging material, providing a safe and inclusive The
company's top managers were focused on workplace for employees, and supporting and
investsustaining the impressive performance through strat- ing in the local communities in which
it operated. For egies keyed to product innovation, close relationships example, PepsiCo had
expanded access to safe water with distribution allies, international expansion, to nearly 16
million people in water-stressed parts and strategic acquisitions. Newly introduced prod- of the
world between 2006 and 2018. In addition, ucts such as Bubly sparkling water, Mountain Dew
Performance with Purpose planned to reduce average Ice, Doritos Blaze tortilla chips, Sweet
Potato Sun sugars, saturated fat, and sodium in its food and beverChips, LIFEWTR functional
waters, Lemon Lemon age portfolio each year through 2025 and saved more sparkling lemonade,
and the 1893 premium line of than $600 million in operating expenses by 2016 . .
TAX MEMOTo FromSubjectDateI. Purpose the purpose.docxssuserf9c51d
TAX MEMO:
To:
From:
Subject:
Date:
I. Purpose: the purpose of this memo is to brief…..
II. Facts: Who is the petitioner?:
Who is defendant?:
And relevant information. Explain what happen in the case
III. Issues: Is …. taxable? (List all the tax issues)
IV. Conclusion: Yes, it is taxable (Only list answer to Issues, no explanation needed)
V. Analysis: Why and how? (Explanations needed )
PepsiCo: Is diversification a choice?
Mohamed Ezz, MD, DM (UMUC)
PepsiCo (PEP)
www.pepsico.com
Overview
PepsiCo, a world leader in beverages, food, and snacks with net revenues of more than $ 65 billion, has a product portfolio of 22 of the most iconic brands in the industry; each of which has annual retail sales of more than one billions dollars. PepsiCo is the world’s # 2 carbonated beverage maker. The company’s brand portfolio includes (PepsiCo, 2016):
A. Beverages: Pepsi, 7-Up, Mountain Dew, Sierra Mist, Mirinda, Gatorade, Tropicana, Lipton, and Aquafina.
B. Snacks: Doritos, Frito-Lay, Tostitos, Ruffles, Cheetos, Fritos, Brisk, and Walkers,
C. Foods: Quaker Oates and Rice-A-Roni.
PepsiCo: History & Background (Hoovers, 2016)
Pepsi was invented in 1898 by pharmacist Caleb Bradham in New Bern, North Carolina. He named his new drink Pepsi-Cola and marketed it as a cure for indigestion and dyspepsia. Bradham followed Coca-Cola’s bottling franchise model and by World War I 300 bottlers had signed up. Following the war, Bradham started stockpiling sugar to safeguard against rising prices; however, in 1920 sugar prices plunged, leading to his bankruptcy in 1923.
After changing ownership for some time, Loft Candy bought the company in 1931. During the Depression (1939), the company doubled the size of its bottles to 12 ounces without raising its price, which helped improve its fortune. In 1939 Pepsi introduced the first radio jingle in the world. In 1941, Loft Candy merged with its Pepsi subsidiary to create the Pepsi Cola Company.
The company acquired Mountain Dew in 1964 and Frito Lay in 1965, and changed its name to PepsiCo. In 1972 PepsiCo began distributing Stolichnaya vodka in the States in return for being the only Western firm allowed to bottle soft drinks in the Soviet Union. PepsiCo bought Pizza Hut (1977), Taco Bell (1978), and KFC (1986) and became a formidable force in the fast food industry. In the period from 1991 - 1996 PepsiCo aggressively expanded its international bottling operations; however, it was no match Coca-Cola's well-oiled international distribution machine. The Company then focused its attention to the organization of its international network.
In 1997, PepsiCo spun off its $10 billion fast-food unit (currently Yum! Brands), which better positioned to sell its soft drinks at other restaurants. Also in 1997 PepsiCo bought Smith snacks and Borden's Cracker Jack snack from United Biscuits. In 1998, PepsiCo bought Seagram's Tropicana juices, the main competitor to Coca Cola’s minute Maid for $3.3 billion. In 1999, the c ...
Undertook a Business Research project in the second year of my undergraduate degree on the topic- Comparative Analysis between Pepsi and Coca Cola on the basis of various physical and chemical aspects.
NOT FOR SALEThe Coca-Cola Company Struggles with Eth.docxhenrymartin15260
NOT FO
R SALE
The Coca-Cola
Company Struggles
with Ethical Crises
Coca-Cola has the most valuable brand name in the world and, as one of themost visible companies worldwide, has a tremendous opportunity to excel inall dimensions of business performance. However, over the last ten years, the
firm has struggled to reach its financial objectives and has been associated with a num-
ber of ethical crises. Warren Buffet served as a member of the board of directors and
was a strong supporter and investor in Coca-Cola but resigned from the board in
2006 after several years of frustration with Coca-Cola’s failure to overcome many
challenges.
Many issues were facing Doug Ivester when he took over the reins at Coca-
Cola in 1997. Ivester was heralded for his ability to handle the financial flows and
details of the soft-drink giant. Former-CEO Roberto Goizueta had carefully
groomed Ivester for the top position that he assumed in October 1997 after
Goizueta’s untimely death. However, Ivester seemed to lack leadership in handling
a series of ethical crises, causing some to doubt “Big Red’s” reputation and its
prospects for the future. For a company with a rich history of marketing prowess
and financial performance, Ivester’s departure in 1999 represented a high-profile
glitch on a relatively clean record in one hundred years of business. In 2000 Doug
Daft, the company’s former president and chief operating officer, replaced Ivester
as the new CEO. Daft’s tenure was rocky, and the company continued to have a se-
ries of negative events in the early 2000s. For example, the company was allegedly
involved in racial discrimination, misrepresenting market tests, manipulating earn-
ings, and disrupting long-term contractual arrangements with distributors. By 2004
Daft was out and Neville Isdell had become president and worked to improve Coca-
Cola’s reputation.
C
A
S
E
2
We appreciate the work of Kevin Sample, who helped draft the previous edition of this case and Melanie
Drever, who assisted in this edition. This case was prepared for classroom discussion rather than to
illustrate either effective or ineffective handling of an administrative, ethical, or legal decision by
management. All sources used for this case were obtained through publicly available material and the
Coca-Cola website.
42810_02_cs02_p308-317.qxd 3/6/09 12:57 PM Page 308
NOT FO
R SALE
HISTORY OF THE COCA-COLA COMPANY
The Coca-Cola Company is the world’s largest beverage company, and markets four of
the world’s top five leading soft drinks: Coke, Diet Coke, Fanta, and Sprite. It also sells
other brands including Powerade, Minute Maid, and Dansani bottled water. The com-
pany operates the largest distribution system in the world, which enables it to serve cus-
tomers and businesses in more than two hundred countries. Coca-Cola estimates that
more than 1 billion servings of its products are consumed every day. For much of its
early history, Coca-Cola focused on cultivating ma.
Please write a detailed post responding to this question.Question.pdfamarndsons
Please write a detailed post responding to this question.
Question: Examine if PepsiCo's business portfolio exhibits a good strategic fit. Then identify
visible value-chain match-ups, skills transfer, cost-sharing, or brand-sharing opportunities.
epsiCo was the world's largest snack and bever- In addition to focusing on strategies designed to
age company, with 2017 net revenues of approxi- deliver revenue and earnings growth, the
company mately $63.5 billion. The company's portfolio maintained an aggressive share
repurchase and diviof businesses in 2018 included Frito-Lay salty snacks, dend policy, with a
planned $7 billion returned to Quaker Chewy granola bars, Pepsi soft-drink products,
shareholders in 2018 through share repurchases of Tropicana orange juice, Lipton Brisk tea,
Gatorade, $2 billion and dividends of approximately $5 billion. Propel, Bubly, Quaker Oatmeal,
Cap'n Crunch, The company bolstered its cash returns through careAquafina, Rice-A-Roni, Aunt
Jemima pancake mix, fully considered capital expenditures and acquisitions and many other
regularly consumed products. The and a focus on operational excellence. Its Performance
company viewed the lineup as highly complemen- with Purpose plan utilized investments in
manufacturtary since most of its products could be consumed ing automation, a rationalized
global manufacturing together. For example, Tropicana orange juice might plan, and
reengineered distribution systems to drive be consumed during breakfast with Quaker Oatmeal,
efficiency. In addition, the company's Performance Stacy's pita chips and Sabra hummus might
make a with Purpose plan was focused on minimizing the nice snack, and Doritos and a
Mountain Dew might company's impact on the environment by lowering be part of someone's
lunch. In 2018, PepsiCo's busi- energy and water consumption and reducing its use ness lineup
included 22$1 billion global brands. of packaging material, providing a safe and inclusive The
company's top managers were focused on workplace for employees, and supporting and
investsustaining the impressive performance through strat- ing in the local communities in which
it operated. For egies keyed to product innovation, close relationships example, PepsiCo had
expanded access to safe water with distribution allies, international expansion, to nearly 16
million people in water-stressed parts and strategic acquisitions. Newly introduced prod- of the
world between 2006 and 2018. In addition, ucts such as Bubly sparkling water, Mountain Dew
Performance with Purpose planned to reduce average Ice, Doritos Blaze tortilla chips, Sweet
Potato Sun sugars, saturated fat, and sodium in its food and beverChips, LIFEWTR functional
waters, Lemon Lemon age portfolio each year through 2025 and saved more sparkling lemonade,
and the 1893 premium line of than $600 million in operating expenses by 2016 . flavored colas
accounted for 15 to 20 percent of all Even though the company had recorded a new growth in
recent years..
I need help with conducting a 9-cell industry attractiveness and bus.pdfallurafashions98
I need help with conducting a 9-cell industry attractiveness and business strength matrix, and
then I need to explain my findings in detail. epsiCo was the world's largest snack and bever- In
addition to focusing on strategies designed to age company, with 2017 net revenues of approxi-
deliver revenue and earnings growth, the company mately $63.5 billion. The company's portfolio
maintained an aggressive share repurchase and diviof businesses in 2018 included Frito-Lay
salty snacks, dend policy, with a planned $7 billion returned to Quaker Chewy granola bars,
Pepsi soft-drink products, shareholders in 2018 through share repurchases of Tropicana orange
juice, Lipton Brisk tea, Gatorade, $2 billion and dividends of approximately $5 billion. Propel,
Bubly, Quaker Oatmeal, Cap'n Crunch, The company bolstered its cash returns through
careAquafina, Rice-A-Roni, Aunt Jemima pancake mix, fully considered capital expenditures
and acquisitions and many other regularly consumed products. The and a focus on operational
excellence. Its Performance company viewed the lineup as highly complemen- with Purpose
plan utilized investments in manufacturtary since most of its products could be consumed ing
automation, a rationalized global manufacturing together. For example, Tropicana orange juice
might plan, and reengineered distribution systems to drive be consumed during breakfast with
Quaker Oatmeal, efficiency. In addition, the company's Performance Stacy's pita chips and Sabra
hummus might make a with Purpose plan was focused on minimizing the nice snack, and Doritos
and a Mountain Dew might company's impact on the environment by lowering be part of
someone's lunch. In 2018, PepsiCo's busi- energy and water consumption and reducing its use
ness lineup included 22$1 billion global brands. of packaging material, providing a safe and
inclusive The company's top managers were focused on workplace for employees, and
supporting and investsustaining the impressive performance through strat- ing in the local
communities in which it operated. For egies keyed to product innovation, close relationships
example, PepsiCo had expanded access to safe water with distribution allies, international
expansion, to nearly 16 million people in water-stressed parts and strategic acquisitions. Newly
introduced prod- of the world between 2006 and 2018. In addition, ucts such as Bubly sparkling
water, Mountain Dew Performance with Purpose planned to reduce average Ice, Doritos Blaze
tortilla chips, Sweet Potato Sun sugars, saturated fat, and sodium in its food and beverChips,
LIFEWTR functional waters, Lemon Lemon age portfolio each year through 2025 and saved
more sparkling lemonade, and the 1893 premium line of than $600 million in operating expenses
by 2016 . flavored colas accounted for 15 to 20 percent of all Even though the company had
recorded a new growth in recent years. New product innovations number of impressive
achievements over the past that addressed consumer health an.
PepsiCo Inc. is an American multinational food and beverage corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
5. 1965: Pepsi-Cola merges with Frito-Lay to form PepsiCo, Inc., with the two predecessors becoming divisions. 1967: Frito-Lay introduces Doritos tortilla chips to the national U.S. market. 1977: PepsiCo acquires Taco Bell. 1978: PepsiCo acquires Pizza Hut. 1981: Frito-Lay introduces Tostitos tortilla chips. 1986: The Kentucky Fried Chicken (KFC) chain is acquired. 1997: Taco Bell, Pizza Hut, and KFC are spun off into a new company called Tricon Global Restaurants. 1998: PepsiCo acquires Tropicana Products for $3.3 billion. 1999: Pepsi Bottling Group is spun off to the public, with PepsiCo retaining a 35 percent stake. 2000: PepsiCo reaches an agreement to acquire the Quaker Oats Company for $13.4 billion. Company History
6. HISTORY PepsiCo, Inc. is one of the world's top consumer product companies with many of the world's most important and valuable trademarks. Its Pepsi-Cola Company division is the second largest soft drink business in the world, with a 21 percent share of the carbonated soft drink market worldwide and 29 percent in the United States. Three of its brands--Pepsi-Cola, Mountain Dew, and Diet Pepsi&mdashe among the top ten soft drinks in the U.S. market. The Frito-Lay Company division is by far the world leader in salty snacks, holding a 40 percent market share and an even more staggering 56 percent share of the U.S. market. In the United States, Frito-Lay is nine times the size of its nearest competitor and sells nine of the top ten snack chip brands in the supermarket channel, including Lay's, Doritos, Tostitos, Ruffles, Fritos, and Chee-tos. Frito-Lay generates more than 60 percent of PepsiCo's net sales and more than two-thirds of the parent company's operating profits. The company's third division, Tropicana Products, Inc., is the world leader in juice sales and holds a dominant 41 percent of the U.S. chilled orange juice market.
7. PepsiCo Board of Directors 1 James J. Schir 2 Dina Dublon 3 Victor J. Dzau, M.D. 4 Michael D. Whith 5 Ray L. Hunt 6 Sharon Percy Rockefelle 7 Alberto Ibargüen 8 Daniel Vasella 9 Arthur C. Martinez 10 Indra K. Nooyi
12. It can be seen then that differences do exist between Coca-Cola and Pepsi Cola. This can be seen in the marketing variables which are the basis for segmentation such as age and geographic variables. In a competitive market, both companies must identify and target different market segments in order to remain at the cutting edge. Differences between the companies are evident with respect to product, pricing, place and promotion. Coca-cola relies heavily on value: quality is more than something we see or taste. Pepsi, on the other hand, relies on its success resulting from superior products and high standards of performance.