SlideShare a Scribd company logo
1 of 3
Airport Sampling and Experiential
Program
Case Study
Pepsi and Frito Lay
Pepsi / Frito Lay & AMI
Super Bowl Welcoming Engagement
Situation
Pepsi’s focus was getting their new product, Pepsi Next, into the hands of football fans, who are a large target market for the brand. As a seasoned Super Bowl
sponsor, Pepsi was aware of its ability to reach this demographic through AMI’s sampling and experiential programs inside of the host city airport. As an official
Super Bowl sponsor Pepsi also wanted to immediately place their brand in front of the eyes of those traveling into the market for the Super Bowl and continue
that message throughout the city.
Tactics
Pepsi sponsored a seven day event that targeted passengers attending Super Bowl XLVII in New Orleans. Using strategic locations to target incoming and
outgoing passengers, Brand Ambassadors engaged passengers and handed out samples of Pepsi Next and Tostitos chips and salsa. Other activations included:
• Eye black giveaways
• Rally towel giveaways
• Branded photo booth integrated into Pepsi’s social media networks
• Surveys to gain valuable consumer insight
Results
Success. We distributed 60,000 samples, reaching a very significant percentage of those traveling through New Orleans for the Super Bowl. Nearly 85% of the
passengers who sampled the Pepsi and Tostitos products were trying them for the first time. Almost three-quarters of those who sampled said they would
purchase the products within the next 30 days. After the program, we provided Pepsi with meaningful, measurable survey data that is invaluable to the brand.
Airport Sampling Case Study Pepsi Frito Lay Super Bowl

More Related Content

What's hot

PediAds - Wimbledon 2015 - POA
PediAds - Wimbledon 2015 - POAPediAds - Wimbledon 2015 - POA
PediAds - Wimbledon 2015 - POAEsona Onuoha
 
Strategy to relaunch onida
Strategy to relaunch onidaStrategy to relaunch onida
Strategy to relaunch onidaPooja Gupta
 
Truck Drivers Health
Truck Drivers HealthTruck Drivers Health
Truck Drivers Healthwarhorsemedia
 
Onida re launch
Onida re launchOnida re launch
Onida re launchAgin Jose
 
Onm mobile marketing-loreal
Onm mobile marketing-lorealOnm mobile marketing-loreal
Onm mobile marketing-lorealStefanwolfkamp
 
Proctar And Gamble-Marketing Capabilities, Case Analysis
Proctar And Gamble-Marketing Capabilities, Case AnalysisProctar And Gamble-Marketing Capabilities, Case Analysis
Proctar And Gamble-Marketing Capabilities, Case AnalysisAvikal Parashari
 
Dyson Company Case: Solving Customer Problems in Ways They Never Imagined
Dyson Company Case: Solving Customer Problems in Ways They Never ImaginedDyson Company Case: Solving Customer Problems in Ways They Never Imagined
Dyson Company Case: Solving Customer Problems in Ways They Never ImaginedMohammad Istiaq Hasan
 

What's hot (13)

PediAds - Wimbledon 2015 - POA
PediAds - Wimbledon 2015 - POAPediAds - Wimbledon 2015 - POA
PediAds - Wimbledon 2015 - POA
 
Strategy to relaunch onida
Strategy to relaunch onidaStrategy to relaunch onida
Strategy to relaunch onida
 
Pond's Age Miracle - Look ten year younger
Pond's Age Miracle - Look ten year youngerPond's Age Miracle - Look ten year younger
Pond's Age Miracle - Look ten year younger
 
Media communication
Media communicationMedia communication
Media communication
 
BTL for Energile
BTL for EnergileBTL for Energile
BTL for Energile
 
Truck Drivers Health
Truck Drivers HealthTruck Drivers Health
Truck Drivers Health
 
Onida re launch
Onida re launchOnida re launch
Onida re launch
 
Subway Plans Book PDF
Subway Plans Book PDFSubway Plans Book PDF
Subway Plans Book PDF
 
Onm mobile marketing-loreal
Onm mobile marketing-lorealOnm mobile marketing-loreal
Onm mobile marketing-loreal
 
Proctar And Gamble-Marketing Capabilities, Case Analysis
Proctar And Gamble-Marketing Capabilities, Case AnalysisProctar And Gamble-Marketing Capabilities, Case Analysis
Proctar And Gamble-Marketing Capabilities, Case Analysis
 
Dyson Company Case: Solving Customer Problems in Ways They Never Imagined
Dyson Company Case: Solving Customer Problems in Ways They Never ImaginedDyson Company Case: Solving Customer Problems in Ways They Never Imagined
Dyson Company Case: Solving Customer Problems in Ways They Never Imagined
 
Viola
ViolaViola
Viola
 
Evian case study
Evian case studyEvian case study
Evian case study
 

Viewers also liked

HexA in pulping and bleaching
HexA in pulping and bleachingHexA in pulping and bleaching
HexA in pulping and bleachingSuresh Kumar Nath
 
Exton Consulting - Etude Jeunes Européens et services financiers
Exton Consulting - Etude Jeunes Européens et services financiersExton Consulting - Etude Jeunes Européens et services financiers
Exton Consulting - Etude Jeunes Européens et services financiersNathalie Pigault
 
The Uncanny Valet
The Uncanny ValetThe Uncanny Valet
The Uncanny Valetinfovore
 
indicated and brake mean effective pressure
indicated and brake mean effective pressureindicated and brake mean effective pressure
indicated and brake mean effective pressuremp poonia
 
Self Driving Autopilot Car
Self Driving Autopilot CarSelf Driving Autopilot Car
Self Driving Autopilot CarVaibhav Koli
 
Frito lays critical decisions
Frito lays critical decisionsFrito lays critical decisions
Frito lays critical decisionsSalma Malik
 
Case study - Exploring Channel Management at Pepsico Frito Lay
Case study - Exploring Channel Management at Pepsico Frito LayCase study - Exploring Channel Management at Pepsico Frito Lay
Case study - Exploring Channel Management at Pepsico Frito LayNeha Randhawa
 

Viewers also liked (19)

Airport Sampling Program for Airborne
Airport Sampling Program for AirborneAirport Sampling Program for Airborne
Airport Sampling Program for Airborne
 
Airport Parking Sponsorship Program for Lexus
Airport Parking Sponsorship Program for LexusAirport Parking Sponsorship Program for Lexus
Airport Parking Sponsorship Program for Lexus
 
Frito-Lay - Natural Gas Fleet
Frito-Lay - Natural Gas FleetFrito-Lay - Natural Gas Fleet
Frito-Lay - Natural Gas Fleet
 
HexA in pulping and bleaching
HexA in pulping and bleachingHexA in pulping and bleaching
HexA in pulping and bleaching
 
Exton Consulting - Etude Jeunes Européens et services financiers
Exton Consulting - Etude Jeunes Européens et services financiersExton Consulting - Etude Jeunes Européens et services financiers
Exton Consulting - Etude Jeunes Européens et services financiers
 
Airport Parking Sponsorship Program for Sewell
Airport Parking Sponsorship Program for SewellAirport Parking Sponsorship Program for Sewell
Airport Parking Sponsorship Program for Sewell
 
Airport Sampling Program for Pringles
Airport Sampling Program for PringlesAirport Sampling Program for Pringles
Airport Sampling Program for Pringles
 
Airport Sampling and Mascot Program
Airport Sampling and Mascot ProgramAirport Sampling and Mascot Program
Airport Sampling and Mascot Program
 
The Uncanny Valet
The Uncanny ValetThe Uncanny Valet
The Uncanny Valet
 
indicated and brake mean effective pressure
indicated and brake mean effective pressureindicated and brake mean effective pressure
indicated and brake mean effective pressure
 
Grupo # 2 mantenimiento preventivo del pc.
Grupo # 2 mantenimiento preventivo del pc.Grupo # 2 mantenimiento preventivo del pc.
Grupo # 2 mantenimiento preventivo del pc.
 
Targeted Airport Sampling Program with Theraflu
Targeted Airport Sampling Program with TherafluTargeted Airport Sampling Program with Theraflu
Targeted Airport Sampling Program with Theraflu
 
Frito Lay Case
Frito Lay CaseFrito Lay Case
Frito Lay Case
 
Pepsico presentation
Pepsico presentationPepsico presentation
Pepsico presentation
 
Self Driving Autopilot Car
Self Driving Autopilot CarSelf Driving Autopilot Car
Self Driving Autopilot Car
 
Lays
LaysLays
Lays
 
Welding Processes
Welding ProcessesWelding Processes
Welding Processes
 
Frito lays critical decisions
Frito lays critical decisionsFrito lays critical decisions
Frito lays critical decisions
 
Case study - Exploring Channel Management at Pepsico Frito Lay
Case study - Exploring Channel Management at Pepsico Frito LayCase study - Exploring Channel Management at Pepsico Frito Lay
Case study - Exploring Channel Management at Pepsico Frito Lay
 

Similar to Airport Sampling Case Study Pepsi Frito Lay Super Bowl

Boomerang Media Leisure centre Advertising
Boomerang Media Leisure centre AdvertisingBoomerang Media Leisure centre Advertising
Boomerang Media Leisure centre AdvertisingLiam Keynes
 
Promotional Sampling Case Study: Product Sampling | In-Store Demos | Retail P...
Promotional Sampling Case Study: Product Sampling | In-Store Demos | Retail P...Promotional Sampling Case Study: Product Sampling | In-Store Demos | Retail P...
Promotional Sampling Case Study: Product Sampling | In-Store Demos | Retail P...Attack! Marketing
 
2013 IAB Australia Awards - Case Studies
2013 IAB Australia Awards - Case Studies2013 IAB Australia Awards - Case Studies
2013 IAB Australia Awards - Case StudiesIAB Australia
 
Pepsi sales & promotion 01
Pepsi sales & promotion 01Pepsi sales & promotion 01
Pepsi sales & promotion 01Ajay Kumar
 
Boomerang Media Health Club/Gym Advertising
Boomerang Media Health Club/Gym AdvertisingBoomerang Media Health Club/Gym Advertising
Boomerang Media Health Club/Gym AdvertisingLiam Keynes
 
OverviewSummaryIndustry backgroundMarketing strategyComp.docx
OverviewSummaryIndustry backgroundMarketing strategyComp.docxOverviewSummaryIndustry backgroundMarketing strategyComp.docx
OverviewSummaryIndustry backgroundMarketing strategyComp.docxkarlhennesey
 
Marketing plan 2016 project for MBA
Marketing plan 2016 project for MBA Marketing plan 2016 project for MBA
Marketing plan 2016 project for MBA Amir Alshimi
 
Pr strategy of optifeet
Pr strategy of optifeetPr strategy of optifeet
Pr strategy of optifeetTanvi yadav
 
Final Pringles Plansbook
Final Pringles Plansbook Final Pringles Plansbook
Final Pringles Plansbook Allison Keaton
 
Kevin keating creative portfolio smaller
Kevin keating creative portfolio smallerKevin keating creative portfolio smaller
Kevin keating creative portfolio smallerLoft Industrie
 
Pizza Hut Advertising Campaigns Plansbook
Pizza Hut Advertising Campaigns PlansbookPizza Hut Advertising Campaigns Plansbook
Pizza Hut Advertising Campaigns PlansbookMichael Glass
 
Project report on PepsiCo Jaipur
Project report on PepsiCo JaipurProject report on PepsiCo Jaipur
Project report on PepsiCo JaipurDipty Mishra
 
Hero Presentation for NY and Boston
Hero Presentation for NY and BostonHero Presentation for NY and Boston
Hero Presentation for NY and Bostoncasonnightingale
 
Subway Emerging Media Plan
Subway Emerging Media PlanSubway Emerging Media Plan
Subway Emerging Media PlanMFedrizz27
 
Nice Ice Script
Nice Ice ScriptNice Ice Script
Nice Ice ScriptAli Arshad
 
EVIAN AND LUCOZADE RESEARCH.docx
EVIAN AND LUCOZADE RESEARCH.docxEVIAN AND LUCOZADE RESEARCH.docx
EVIAN AND LUCOZADE RESEARCH.docxkamilkrzempek
 

Similar to Airport Sampling Case Study Pepsi Frito Lay Super Bowl (20)

Boomerang Media Leisure centre Advertising
Boomerang Media Leisure centre AdvertisingBoomerang Media Leisure centre Advertising
Boomerang Media Leisure centre Advertising
 
Promotional Sampling Case Study: Product Sampling | In-Store Demos | Retail P...
Promotional Sampling Case Study: Product Sampling | In-Store Demos | Retail P...Promotional Sampling Case Study: Product Sampling | In-Store Demos | Retail P...
Promotional Sampling Case Study: Product Sampling | In-Store Demos | Retail P...
 
2013 IAB Australia Awards - Case Studies
2013 IAB Australia Awards - Case Studies2013 IAB Australia Awards - Case Studies
2013 IAB Australia Awards - Case Studies
 
Pepsi sales & promotion 01
Pepsi sales & promotion 01Pepsi sales & promotion 01
Pepsi sales & promotion 01
 
Boomerang Media Health Club/Gym Advertising
Boomerang Media Health Club/Gym AdvertisingBoomerang Media Health Club/Gym Advertising
Boomerang Media Health Club/Gym Advertising
 
OverviewSummaryIndustry backgroundMarketing strategyComp.docx
OverviewSummaryIndustry backgroundMarketing strategyComp.docxOverviewSummaryIndustry backgroundMarketing strategyComp.docx
OverviewSummaryIndustry backgroundMarketing strategyComp.docx
 
Marketing plan 2016 project for MBA
Marketing plan 2016 project for MBA Marketing plan 2016 project for MBA
Marketing plan 2016 project for MBA
 
Pepsi 4
Pepsi  4Pepsi  4
Pepsi 4
 
Pr strategy of optifeet
Pr strategy of optifeetPr strategy of optifeet
Pr strategy of optifeet
 
Beverage industry
Beverage industryBeverage industry
Beverage industry
 
Final Pringles Plansbook
Final Pringles Plansbook Final Pringles Plansbook
Final Pringles Plansbook
 
Beverage industry
Beverage industryBeverage industry
Beverage industry
 
Kevin keating creative portfolio smaller
Kevin keating creative portfolio smallerKevin keating creative portfolio smaller
Kevin keating creative portfolio smaller
 
Pizza Hut Advertising Campaigns Plansbook
Pizza Hut Advertising Campaigns PlansbookPizza Hut Advertising Campaigns Plansbook
Pizza Hut Advertising Campaigns Plansbook
 
PEPSICO
PEPSICOPEPSICO
PEPSICO
 
Project report on PepsiCo Jaipur
Project report on PepsiCo JaipurProject report on PepsiCo Jaipur
Project report on PepsiCo Jaipur
 
Hero Presentation for NY and Boston
Hero Presentation for NY and BostonHero Presentation for NY and Boston
Hero Presentation for NY and Boston
 
Subway Emerging Media Plan
Subway Emerging Media PlanSubway Emerging Media Plan
Subway Emerging Media Plan
 
Nice Ice Script
Nice Ice ScriptNice Ice Script
Nice Ice Script
 
EVIAN AND LUCOZADE RESEARCH.docx
EVIAN AND LUCOZADE RESEARCH.docxEVIAN AND LUCOZADE RESEARCH.docx
EVIAN AND LUCOZADE RESEARCH.docx
 

Recently uploaded

The power of SEO-driven market intelligence
The power of SEO-driven market intelligenceThe power of SEO-driven market intelligence
The power of SEO-driven market intelligenceHinde Lamrani
 
Unlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate MarketingUnlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate MarketingDaniel
 
15 Tactics to Scale Your Trade Show Marketing Strategy
15 Tactics to Scale Your Trade Show Marketing Strategy15 Tactics to Scale Your Trade Show Marketing Strategy
15 Tactics to Scale Your Trade Show Marketing StrategyBlue Atlas Marketing
 
Gen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdfGen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdfMedia Logic
 
Navigating Global Markets and Strategies for Success
Navigating Global Markets and Strategies for SuccessNavigating Global Markets and Strategies for Success
Navigating Global Markets and Strategies for SuccessElizabeth Moore
 
top marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar Ctop marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar CManojkumar C
 
TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23Social Samosa
 
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software SolutionsDevherds Software Solutions
 
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfResearch and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfVWO
 
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...Ahrefs
 
Best digital marketing e-book form bignners
Best digital marketing e-book form bignnersBest digital marketing e-book form bignners
Best digital marketing e-book form bignnersmuntasibkhan58
 
Professional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptxProfessional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptxSahil Srivastava
 
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...LazarinaStoyanova
 
Understand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMMUnderstand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMMsearchextensionin
 
Exploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfExploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfadult marketing
 
Fiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFarrel Brest
 
Introduction to marketing Management Notes
Introduction to marketing Management NotesIntroduction to marketing Management Notes
Introduction to marketing Management NotesKiranTiwari42
 
Paul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdfPaul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdfpaul8402
 
8 distribution in rural mkts.ppt Rural Marketing
8 distribution in rural mkts.ppt Rural Marketing8 distribution in rural mkts.ppt Rural Marketing
8 distribution in rural mkts.ppt Rural Marketingpshirsat
 
What’s the difference between Affiliate Marketing and Brand Partnerships?
What’s the difference between Affiliate Marketing and Brand Partnerships?What’s the difference between Affiliate Marketing and Brand Partnerships?
What’s the difference between Affiliate Marketing and Brand Partnerships?Partnercademy
 

Recently uploaded (20)

The power of SEO-driven market intelligence
The power of SEO-driven market intelligenceThe power of SEO-driven market intelligence
The power of SEO-driven market intelligence
 
Unlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate MarketingUnlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate Marketing
 
15 Tactics to Scale Your Trade Show Marketing Strategy
15 Tactics to Scale Your Trade Show Marketing Strategy15 Tactics to Scale Your Trade Show Marketing Strategy
15 Tactics to Scale Your Trade Show Marketing Strategy
 
Gen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdfGen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdf
 
Navigating Global Markets and Strategies for Success
Navigating Global Markets and Strategies for SuccessNavigating Global Markets and Strategies for Success
Navigating Global Markets and Strategies for Success
 
top marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar Ctop marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar C
 
TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23
 
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions
 
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfResearch and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
 
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
 
Best digital marketing e-book form bignners
Best digital marketing e-book form bignnersBest digital marketing e-book form bignners
Best digital marketing e-book form bignners
 
Professional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptxProfessional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptx
 
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
 
Understand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMMUnderstand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMM
 
Exploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfExploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdf
 
Fiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview Assignment
 
Introduction to marketing Management Notes
Introduction to marketing Management NotesIntroduction to marketing Management Notes
Introduction to marketing Management Notes
 
Paul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdfPaul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdf
 
8 distribution in rural mkts.ppt Rural Marketing
8 distribution in rural mkts.ppt Rural Marketing8 distribution in rural mkts.ppt Rural Marketing
8 distribution in rural mkts.ppt Rural Marketing
 
What’s the difference between Affiliate Marketing and Brand Partnerships?
What’s the difference between Affiliate Marketing and Brand Partnerships?What’s the difference between Affiliate Marketing and Brand Partnerships?
What’s the difference between Affiliate Marketing and Brand Partnerships?
 

Airport Sampling Case Study Pepsi Frito Lay Super Bowl

  • 1. Airport Sampling and Experiential Program Case Study Pepsi and Frito Lay
  • 2. Pepsi / Frito Lay & AMI Super Bowl Welcoming Engagement Situation Pepsi’s focus was getting their new product, Pepsi Next, into the hands of football fans, who are a large target market for the brand. As a seasoned Super Bowl sponsor, Pepsi was aware of its ability to reach this demographic through AMI’s sampling and experiential programs inside of the host city airport. As an official Super Bowl sponsor Pepsi also wanted to immediately place their brand in front of the eyes of those traveling into the market for the Super Bowl and continue that message throughout the city. Tactics Pepsi sponsored a seven day event that targeted passengers attending Super Bowl XLVII in New Orleans. Using strategic locations to target incoming and outgoing passengers, Brand Ambassadors engaged passengers and handed out samples of Pepsi Next and Tostitos chips and salsa. Other activations included: • Eye black giveaways • Rally towel giveaways • Branded photo booth integrated into Pepsi’s social media networks • Surveys to gain valuable consumer insight Results Success. We distributed 60,000 samples, reaching a very significant percentage of those traveling through New Orleans for the Super Bowl. Nearly 85% of the passengers who sampled the Pepsi and Tostitos products were trying them for the first time. Almost three-quarters of those who sampled said they would purchase the products within the next 30 days. After the program, we provided Pepsi with meaningful, measurable survey data that is invaluable to the brand.