PepsiCo is one of the largest food and beverage companies in the world, headquartered in New York. It was first created in 1898 as "Brad's Drink" and later renamed Pepsi-Cola. Pepsi gained popularity in the 1930s by offering more product for the same nickel price compared to Coca-Cola. Pepsi entered the Indian market in 1988 through a joint venture. India is now one of Pepsi's top five growth markets. Pepsi and Coca-Cola dominate the Indian soft drink market. Pepsi spends $225 million annually on advertising and uses many Bollywood stars as brand ambassadors in India. Pepsi has had successful advertising campaigns in India such as "Yeh Dil Ma

1. REPORTPEPSI COright3419475<br />CONTENTS:<br />HISTORY

2. LOGO

3. ADVERTISING BUDGET OF PEPSI CO IN INDIA

4. COMPETITORS OF PEPSI

5. SLOGANS

6. BRAND AMBASSADORS OF PEPSI IN INDIA:

7. INTERNATIONAL BRAND AMBASSADORS OF PEPSI

8. DIFFERENR MODES OD ADVERTISING USED BY PEPSI

9. FAMOUS CAMPAIGNS OF PEPSI