PepsiCo is a global food and beverage company with over $27 billion in annual revenues. It operates snack and beverage businesses across the world through brands like Frito-Lay, Pepsi, Gatorade, Tropicana, and Quaker. In India, PepsiCo entered in 1989 and has since grown to be the country's largest food and beverage company. It manufactures and sells beverages like Pepsi, Mountain Dew, 7UP, as well as snacks under brands like Lay's, Kurkure, Cheetos. PepsiCo has built a large distribution network in India with bottling plants and focuses on making its brands widely available through an intensive distribution strategy.
The recipe for Pepsi was first developed in the 1880s by a pharmacist named Caleb Bradham. He created the Pepsi-Cola Company in 1902. In 1931, Pepsi was declared bankrupt and bought by Loft Incorporation. In 1965, Pepsi merged with Frito-Lay, forming PepsiCo. PepsiCo has since expanded its product portfolio through acquisitions of brands like Tropicana, Gatorade, and Quaker. Today, PepsiCo is a global food and beverage giant with a diverse portfolio of brands and annual revenues over $70 billion.
PepsiCo is an American multinational corporation that manufactures and distributes food and beverage products. It was formed in 1965 through the merger of Pepsi-Cola and Frito-Lay. PepsiCo owns major brands including Pepsi, Gatorade, Frito-Lay snacks, and Quaker foods. With over $60 billion in annual revenue, it is one of the largest food and beverage companies in the world.
This document provides an overview of PepsiCo including its product lines, manufacturing process, distribution channels, competitors, and opportunities in Pakistan. Key points include:
1) PepsiCo produces beverages, snacks, and foods and has a wide product portfolio including Pepsi, Mountain Dew, Frito Lay chips, and Tropicana juices.
2) Pepsi products are manufactured through a process of mixing syrup, carbonated water, sugar, and flavors before filling and packaging.
3) Pepsi uses various distribution channels in Pakistan including direct store delivery and broker-warehouse networks to deliver products to retailers and consumers.
intro of PepsiCo
Intro of CEO
Mission & Visions
History
Organization Chart
Philosophy
Policies
Current Strategies
Products Details
Competitor & its Analysis
Swot Analysis
We as a CEO
Conclusion
Pepsico Presentation
Pepsico's Analysis
PepsiCo is one of the largest food and beverage companies in the world, headquartered in New York. It was first created in 1898 as "Brad's Drink" and later renamed Pepsi-Cola. Pepsi gained popularity in the 1930s by offering more product for the same nickel price compared to Coca-Cola. Pepsi entered the Indian market in 1988 through a joint venture. India is now one of Pepsi's top five growth markets. Pepsi and Coca-Cola dominate the Indian soft drink market. Pepsi spends $225 million annually on advertising and uses many Bollywood stars as brand ambassadors in India. Pepsi has had successful advertising campaigns in India such as "Yeh Dil Ma
PepsiCo has a long history dating back to the late 1800s. It owns many popular food and beverage brands worldwide. The document discusses PepsiCo's profile, brands, competitors and advertising strategies over time. It focuses on the Pepsi Refresh Project campaign from 2010, an integrated marketing effort that awarded grants for ideas to improve communities. The campaign used social media, celebrities and other digital promotions to engage consumers and highlight funded projects.
PepsiCo is a multinational beverage and snack company that operates in over 200 countries. It has a wide portfolio of brands including Pepsi, Mountain Dew, Lay's, Gatorade, and Quaker Foods. The document discusses PepsiCo's history, brands, mission, vision, organizational structure, competitors, and analyses their opportunities and threats considering various external factors like economic, social, technological, political, and environmental aspects. It provides an overview of PepsiCo's global operations and strategies.
The recipe for Pepsi was first developed in the 1880s by a pharmacist named Caleb Bradham. He created the Pepsi-Cola Company in 1902. In 1931, Pepsi was declared bankrupt and bought by Loft Incorporation. In 1965, Pepsi merged with Frito-Lay, forming PepsiCo. PepsiCo has since expanded its product portfolio through acquisitions of brands like Tropicana, Gatorade, and Quaker. Today, PepsiCo is a global food and beverage giant with a diverse portfolio of brands and annual revenues over $70 billion.
PepsiCo is an American multinational corporation that manufactures and distributes food and beverage products. It was formed in 1965 through the merger of Pepsi-Cola and Frito-Lay. PepsiCo owns major brands including Pepsi, Gatorade, Frito-Lay snacks, and Quaker foods. With over $60 billion in annual revenue, it is one of the largest food and beverage companies in the world.
This document provides an overview of PepsiCo including its product lines, manufacturing process, distribution channels, competitors, and opportunities in Pakistan. Key points include:
1) PepsiCo produces beverages, snacks, and foods and has a wide product portfolio including Pepsi, Mountain Dew, Frito Lay chips, and Tropicana juices.
2) Pepsi products are manufactured through a process of mixing syrup, carbonated water, sugar, and flavors before filling and packaging.
3) Pepsi uses various distribution channels in Pakistan including direct store delivery and broker-warehouse networks to deliver products to retailers and consumers.
intro of PepsiCo
Intro of CEO
Mission & Visions
History
Organization Chart
Philosophy
Policies
Current Strategies
Products Details
Competitor & its Analysis
Swot Analysis
We as a CEO
Conclusion
Pepsico Presentation
Pepsico's Analysis
PepsiCo is one of the largest food and beverage companies in the world, headquartered in New York. It was first created in 1898 as "Brad's Drink" and later renamed Pepsi-Cola. Pepsi gained popularity in the 1930s by offering more product for the same nickel price compared to Coca-Cola. Pepsi entered the Indian market in 1988 through a joint venture. India is now one of Pepsi's top five growth markets. Pepsi and Coca-Cola dominate the Indian soft drink market. Pepsi spends $225 million annually on advertising and uses many Bollywood stars as brand ambassadors in India. Pepsi has had successful advertising campaigns in India such as "Yeh Dil Ma
PepsiCo has a long history dating back to the late 1800s. It owns many popular food and beverage brands worldwide. The document discusses PepsiCo's profile, brands, competitors and advertising strategies over time. It focuses on the Pepsi Refresh Project campaign from 2010, an integrated marketing effort that awarded grants for ideas to improve communities. The campaign used social media, celebrities and other digital promotions to engage consumers and highlight funded projects.
PepsiCo is a multinational beverage and snack company that operates in over 200 countries. It has a wide portfolio of brands including Pepsi, Mountain Dew, Lay's, Gatorade, and Quaker Foods. The document discusses PepsiCo's history, brands, mission, vision, organizational structure, competitors, and analyses their opportunities and threats considering various external factors like economic, social, technological, political, and environmental aspects. It provides an overview of PepsiCo's global operations and strategies.
This document summarizes Pepsi's marketing strategy in Pakistan. It discusses Pepsi's history and introduction to Pakistan in 1971. It then covers Pepsi's product strategy, positioning, pricing, distribution, promotions, competition and target marketing. Pepsi dominates 53% of the Pakistani market but faces threats from competitors like Coca-Cola and health concerns. Opportunities exist in expanding rural distribution and developing new products.
This document provides an overview of Coca-Cola's marketing strategy. It discusses Coca-Cola's history dating back to 1886, management structure, market share which is about 59% globally making it the largest in the soft drink industry, and financial performance having grown carbonated soft drink business by 250 million units in 2002. The document also covers Coca-Cola's products, strategic planning, bottlers, major competitors like Pepsi, and marketing strategies regarding target markets, pricing, and goals.
This document provides an overview of PepsiCo's strategic management perspective. It includes sections on the company profile, product profile, organizational structure, and environmental scanning. Some key points:
- PepsiCo is a global food and beverage corporation based in New York with over $66 billion in revenue and 274,000+ employees worldwide.
- It has four business units that handle operations in different regions.
- PepsiCo's portfolio includes brands like Pepsi, Frito-Lay, Gatorade, Tropicana, and Quaker.
- Environmental scanning examines the company's internal strengths and weaknesses as well as external opportunities and threats in its industry using tools like Porter's 5 Forces and
This document summarizes Pepsi's marketing strategy in Pakistan. It discusses Pepsi's introduction and history, product strategy, positioning, pricing, distribution, promotions, competition, target marketing, corporate strategy, product line extensions, challenges and opportunities. Key points include that Pepsi has 53% market share in Pakistan, targets youth and all socioeconomic classes, sponsors cricket, has expanded its product line, and faces threats from health awareness and its main competitor Coca-Cola.
PepsiCo is a global food and beverage company headquartered in New York. It was formed in 1965 through the merger of Pepsi-Cola and Frito-Lay. PepsiCo generates over $43 billion in annual revenue from its wide range of popular brands. These include Pepsi, Lay's, Gatorade, Quaker Foods, and Tropicana. The company sells its products in over 200 countries and has 19 product lines that each generate over $1 billion in sales. To continue growing, PepsiCo is pursuing strategies like increasing market share of existing products, introducing new products, expanding into new markets, and diversifying into non-beverage categories. However, the company also faces issues
This document provides an overview of PepsiCo, including its history, brands, products, and business segments globally. Some key points:
- PepsiCo was formed in 1965 through the merger of Pepsi-Cola Company and Frito-Lay and has since expanded its portfolio through acquisitions.
- It has a portfolio of popular food and beverage brands that generate over $1 billion each in annual sales, including Pepsi, Lay's, Gatorade, and Quaker Foods.
- PepsiCo operates globally and has business segments for beverages, snacks, and food across North America, Europe, Russia, Middle East, Africa, and Asia.
- It offers a
PepsiCo is an American multinational corporation that manufactures and markets carbonated and non-carbonated beverages as well as salty, sweet and grain-based snacks. It was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. Over the years, PepsiCo has grown significantly through acquisitions of other food and beverage brands such as Tropicana, Gatorade, Quaker Oats, and regional food brands worldwide. PepsiCo is led by CEO Indra Nooyi and operates its beverage, food and snack divisions in over 200 countries worldwide.
This document discusses Minute Maid Pulpy, a fruit juice brand owned by Coca-Cola. It provides a brief history of Coca-Cola and Minute Maid, outlines Minute Maid's product offerings and pricing, distribution, promotion, and segmentation strategies. It also discusses Minute Maid's positioning, targeting, opportunities to grow, product issues, and recommendations which include increasing promotions, entering new segments, developing a lower priced brand, and continuing product improvements.
Prepared by:
Abdul Hadi Anwar Siddiqui
I am luck that I share this Presentation with you because this is My best Presentation I prepared till now,
thanks........
For more information please follow me at,
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PepsiCo is a global food and beverage company formed in 1998 through the merger of Pepsi-Cola and Frito-Lay. It celebrates its 50th anniversary in 2015 under the leadership of CEO Indra Nooyi. The document discusses PepsiCo's strengths in high brand value and product portfolio diversity, as well as weaknesses in depending heavily on Walmart and targeting only younger consumers. Opportunities exist in developing new health-focused products and expanding operations. Main threats are competition, shifting consumer preferences towards healthier options, and changes in tastes. Using the VRIO framework, PepsiCo's competitive advantages are seen to be product differentiation and its extensive distribution channels.
PepsiCo’s diversification strategy by anika r.Anika Rahman
PepsiCo has diversified its business over the years through acquisitions of companies like Frito-Lay, Pizza Hut, Taco Bell, Quaker Oats, and Tropicana. It operates through various divisions including Frito-Lay North America, Quaker Foods North America, PepsiCo Americas Beverages, and international divisions. PepsiCo has experienced continuous growth in net revenue and has maintained strategic and financial synergies between its divisions. Its diversification strategy has allowed it to serve a wide range of customers and maintain a competitive advantage in the food and beverage industry.
Coca-Cola was invented in 1886 in Atlanta, Georgia. It currently offers over 500 brands in over 200 countries. The document discusses Coca-Cola's evolution and expansion internationally from the 1880s. It provides details on Coca-Cola's marketing strategy and promotions in India, including branding, celebrity endorsements, advertising campaigns, and use of social media. Coca-Cola's marketing approach aims to align the brand with Indian culture while building visibility and associations with cricket, cinema and music.
PepsiCo is an American multinational food and beverage corporation headquartered in New York. It was formed in 1965 through the merger of Pepsi-Cola and Frito-Lay. PepsiCo has 22 product lines that each generate over $1 billion in annual revenue. In 2012, PepsiCo reported annual net revenue of $43.3 billion. The company manages its inventory using techniques like FIFO and LIFO to reduce costs and downtime at production plants. PepsiCo also utilizes various transportation and logistics methods like private fleets and direct store delivery to distribute its products.
A new product development for the brand Pepsico is created in order to create a product which is more healthier than the current product range of snacks & other eateries of Pepsico.
Pepsi was first created in the 1890s by Caleb Bradham, a pharmacist in North Carolina. It was originally called Brad's Drink but the name was changed to Pepsi-Cola in 1903 when Bradham began bottling and selling it commercially. Since then, Pepsi has targeted its products and branding heavily towards youth through slogans, celebrity endorsements, and focusing its advertisements on cricket and Bollywood. The company's logo has evolved over time from featuring a bottle cap to the current Pepsi globe logo. Pepsi has built up a strong distribution network in India to support its branding and marketing strategies.
Pepsi was created in 1893 as Brad's Drink and renamed Pepsi-Cola in 1898, entering Pakistan in 1967. Coca-Cola was founded in 1886 and entered Pakistan in 1984. Pepsi and Coca-Cola control over 95% of Pakistan's soft drink market, though Coke outsells Pepsi globally except in countries like India and Pakistan. Both companies spend over $1.5 billion annually on marketing through advertising, promotions, events, and publicity across various channels to differentiate their brands and products from each other in the cola wars between the soft drink giants.
PepsiCo is an American multinational food and beverage corporation headquartered in New York. It produces beverages, snacks, and other products that are enjoyed over 1 billion times daily worldwide. PepsiCo has interests in manufacturing, marketing, and distributing grain-based snack foods, beverages, and other products. It operates various business divisions globally and has seen continued financial growth and expansion through acquisitions over the decades.
PepsiCo is a Fortune 500 company that manufactures and markets food and beverage products globally. It was founded in 1898 and is headquartered in Purchase, New York. PepsiCo's portfolio includes brands such as Pepsi, Frito-Lay snacks, Gatorade, Quaker foods, and Tropicana. The company has a mission of producing convenient foods and beverages while creating value for shareholders, employees, partners, and communities. It operates through six global divisions and has a presence in over 150 countries worldwide.
PepsiCo is an American multinational corporation that manufactures and markets beverages and snacks. It owns popular brands like Pepsi, Frito-Lay, Gatorade, Quaker, and Tropicana. PepsiCo was formed through mergers and acquisitions of Pepsi-Cola and Frito-Lay companies. It operates globally with products available in nearly 200 countries and has significant operations in markets like the US, Mexico, China, India, and the UK. Indra Nooyi has been the CEO since 2006 and has focused on healthier products and sustainability.
This document summarizes Pepsi's marketing strategy in Pakistan. It discusses Pepsi's history and introduction to Pakistan in 1971. It then covers Pepsi's product strategy, positioning, pricing, distribution, promotions, competition and target marketing. Pepsi dominates 53% of the Pakistani market but faces threats from competitors like Coca-Cola and health concerns. Opportunities exist in expanding rural distribution and developing new products.
This document provides an overview of Coca-Cola's marketing strategy. It discusses Coca-Cola's history dating back to 1886, management structure, market share which is about 59% globally making it the largest in the soft drink industry, and financial performance having grown carbonated soft drink business by 250 million units in 2002. The document also covers Coca-Cola's products, strategic planning, bottlers, major competitors like Pepsi, and marketing strategies regarding target markets, pricing, and goals.
This document provides an overview of PepsiCo's strategic management perspective. It includes sections on the company profile, product profile, organizational structure, and environmental scanning. Some key points:
- PepsiCo is a global food and beverage corporation based in New York with over $66 billion in revenue and 274,000+ employees worldwide.
- It has four business units that handle operations in different regions.
- PepsiCo's portfolio includes brands like Pepsi, Frito-Lay, Gatorade, Tropicana, and Quaker.
- Environmental scanning examines the company's internal strengths and weaknesses as well as external opportunities and threats in its industry using tools like Porter's 5 Forces and
This document summarizes Pepsi's marketing strategy in Pakistan. It discusses Pepsi's introduction and history, product strategy, positioning, pricing, distribution, promotions, competition, target marketing, corporate strategy, product line extensions, challenges and opportunities. Key points include that Pepsi has 53% market share in Pakistan, targets youth and all socioeconomic classes, sponsors cricket, has expanded its product line, and faces threats from health awareness and its main competitor Coca-Cola.
PepsiCo is a global food and beverage company headquartered in New York. It was formed in 1965 through the merger of Pepsi-Cola and Frito-Lay. PepsiCo generates over $43 billion in annual revenue from its wide range of popular brands. These include Pepsi, Lay's, Gatorade, Quaker Foods, and Tropicana. The company sells its products in over 200 countries and has 19 product lines that each generate over $1 billion in sales. To continue growing, PepsiCo is pursuing strategies like increasing market share of existing products, introducing new products, expanding into new markets, and diversifying into non-beverage categories. However, the company also faces issues
This document provides an overview of PepsiCo, including its history, brands, products, and business segments globally. Some key points:
- PepsiCo was formed in 1965 through the merger of Pepsi-Cola Company and Frito-Lay and has since expanded its portfolio through acquisitions.
- It has a portfolio of popular food and beverage brands that generate over $1 billion each in annual sales, including Pepsi, Lay's, Gatorade, and Quaker Foods.
- PepsiCo operates globally and has business segments for beverages, snacks, and food across North America, Europe, Russia, Middle East, Africa, and Asia.
- It offers a
PepsiCo is an American multinational corporation that manufactures and markets carbonated and non-carbonated beverages as well as salty, sweet and grain-based snacks. It was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. Over the years, PepsiCo has grown significantly through acquisitions of other food and beverage brands such as Tropicana, Gatorade, Quaker Oats, and regional food brands worldwide. PepsiCo is led by CEO Indra Nooyi and operates its beverage, food and snack divisions in over 200 countries worldwide.
This document discusses Minute Maid Pulpy, a fruit juice brand owned by Coca-Cola. It provides a brief history of Coca-Cola and Minute Maid, outlines Minute Maid's product offerings and pricing, distribution, promotion, and segmentation strategies. It also discusses Minute Maid's positioning, targeting, opportunities to grow, product issues, and recommendations which include increasing promotions, entering new segments, developing a lower priced brand, and continuing product improvements.
Prepared by:
Abdul Hadi Anwar Siddiqui
I am luck that I share this Presentation with you because this is My best Presentation I prepared till now,
thanks........
For more information please follow me at,
Gmail: abdulhadianwar9998@gmail.com
facebook: https://www.facebook.com/innocent.hadi.733
PepsiCo is a global food and beverage company formed in 1998 through the merger of Pepsi-Cola and Frito-Lay. It celebrates its 50th anniversary in 2015 under the leadership of CEO Indra Nooyi. The document discusses PepsiCo's strengths in high brand value and product portfolio diversity, as well as weaknesses in depending heavily on Walmart and targeting only younger consumers. Opportunities exist in developing new health-focused products and expanding operations. Main threats are competition, shifting consumer preferences towards healthier options, and changes in tastes. Using the VRIO framework, PepsiCo's competitive advantages are seen to be product differentiation and its extensive distribution channels.
PepsiCo’s diversification strategy by anika r.Anika Rahman
PepsiCo has diversified its business over the years through acquisitions of companies like Frito-Lay, Pizza Hut, Taco Bell, Quaker Oats, and Tropicana. It operates through various divisions including Frito-Lay North America, Quaker Foods North America, PepsiCo Americas Beverages, and international divisions. PepsiCo has experienced continuous growth in net revenue and has maintained strategic and financial synergies between its divisions. Its diversification strategy has allowed it to serve a wide range of customers and maintain a competitive advantage in the food and beverage industry.
Coca-Cola was invented in 1886 in Atlanta, Georgia. It currently offers over 500 brands in over 200 countries. The document discusses Coca-Cola's evolution and expansion internationally from the 1880s. It provides details on Coca-Cola's marketing strategy and promotions in India, including branding, celebrity endorsements, advertising campaigns, and use of social media. Coca-Cola's marketing approach aims to align the brand with Indian culture while building visibility and associations with cricket, cinema and music.
PepsiCo is an American multinational food and beverage corporation headquartered in New York. It was formed in 1965 through the merger of Pepsi-Cola and Frito-Lay. PepsiCo has 22 product lines that each generate over $1 billion in annual revenue. In 2012, PepsiCo reported annual net revenue of $43.3 billion. The company manages its inventory using techniques like FIFO and LIFO to reduce costs and downtime at production plants. PepsiCo also utilizes various transportation and logistics methods like private fleets and direct store delivery to distribute its products.
A new product development for the brand Pepsico is created in order to create a product which is more healthier than the current product range of snacks & other eateries of Pepsico.
Pepsi was first created in the 1890s by Caleb Bradham, a pharmacist in North Carolina. It was originally called Brad's Drink but the name was changed to Pepsi-Cola in 1903 when Bradham began bottling and selling it commercially. Since then, Pepsi has targeted its products and branding heavily towards youth through slogans, celebrity endorsements, and focusing its advertisements on cricket and Bollywood. The company's logo has evolved over time from featuring a bottle cap to the current Pepsi globe logo. Pepsi has built up a strong distribution network in India to support its branding and marketing strategies.
Pepsi was created in 1893 as Brad's Drink and renamed Pepsi-Cola in 1898, entering Pakistan in 1967. Coca-Cola was founded in 1886 and entered Pakistan in 1984. Pepsi and Coca-Cola control over 95% of Pakistan's soft drink market, though Coke outsells Pepsi globally except in countries like India and Pakistan. Both companies spend over $1.5 billion annually on marketing through advertising, promotions, events, and publicity across various channels to differentiate their brands and products from each other in the cola wars between the soft drink giants.
PepsiCo is an American multinational food and beverage corporation headquartered in New York. It produces beverages, snacks, and other products that are enjoyed over 1 billion times daily worldwide. PepsiCo has interests in manufacturing, marketing, and distributing grain-based snack foods, beverages, and other products. It operates various business divisions globally and has seen continued financial growth and expansion through acquisitions over the decades.
PepsiCo is a Fortune 500 company that manufactures and markets food and beverage products globally. It was founded in 1898 and is headquartered in Purchase, New York. PepsiCo's portfolio includes brands such as Pepsi, Frito-Lay snacks, Gatorade, Quaker foods, and Tropicana. The company has a mission of producing convenient foods and beverages while creating value for shareholders, employees, partners, and communities. It operates through six global divisions and has a presence in over 150 countries worldwide.
PepsiCo is an American multinational corporation that manufactures and markets beverages and snacks. It owns popular brands like Pepsi, Frito-Lay, Gatorade, Quaker, and Tropicana. PepsiCo was formed through mergers and acquisitions of Pepsi-Cola and Frito-Lay companies. It operates globally with products available in nearly 200 countries and has significant operations in markets like the US, Mexico, China, India, and the UK. Indra Nooyi has been the CEO since 2006 and has focused on healthier products and sustainability.
PepsiCo is a Fortune 500 company headquartered in New York that manufactures and markets beverages and snacks. Its main product is Pepsi Cola, which sells over 100 billion cans per year. PepsiCo was formed through mergers and acquisitions of brands like Frito-Lay, Quaker Oats, Gatorade, Tropicana, and others. It operates globally with products in nearly 200 countries and regions. Indra Nooyi has been CEO since 2006 and has focused on healthier products and sustainability. PepsiCo is organized into divisions for Americas Foods, Americas Beverages, and International markets.
A project report on competition between pepsi co and coca cola brandsBabasab Patil
This document provides an overview of the competition between PepsiCo and Coca-Cola. It discusses the history and profiles of both companies, including their product portfolios and geographic presence around the world. PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. Both companies have grown significantly over the decades and now offer a wide variety of beverage brands globally. The document also examines each company's mission and corporate citizenship efforts.
Case Study on the Charm and Glory of Lay’s Chips by PepsiCo with Specific Ref...VARUN KESAVAN
PepsiCo Inc. is an American multinational food and beverage corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands, the largest of which includes an acquisition of Tropicana in 1998 and a merger with Quaker Oats in 2001, which added the Gatorade brand to its portfolio.
As of January 26, 2012, 22 of PepsiCo's brands generated retail sales of more than $1 billion apiece, and the company's products were distributed across more than 200 countries, resulting in annual net revenues of $43.3 billion. Based on net revenue, PepsiCo is the second largest food and beverage business in the world. Within North America, PepsiCo is the largest food and beverage business by net revenue.
PepsiCo is an American multinational food and beverage corporation headquartered in Purchase, New York. It was formed in 1965 through the merger of Pepsi-Cola Company and Frito-Lay. PepsiCo owns 22 brands that generate over $1 billion in annual retail sales each. It operates in over 200 countries and has annual revenues of $43.3 billion, making it the second largest food and beverage business in the world. PepsiCo's portfolio includes Frito-Lay snacks, Gatorade sports drinks, Quaker foods, and brands in the beverage industry such as Pepsi, Mountain Dew, and Aquafina.
This document provides information about competition between PepsiCo and Coca-Cola brands. It discusses PepsiCo's history and brands, which include Pepsi, Mountain Dew, Gatorade, and Frito-Lay snacks. It was founded in 1965 and has annual revenues of over $29 billion. The document also discusses Coca-Cola's history and brands such as Sprite and Fanta. The purpose of the study described is to analyze the lemon-flavored soft drink markets in Belgaum City, India to understand consumer preferences and the competitive position of Pepsi's 7UP brand versus Coke's Sprite. Objectives include studying the brands' competitive positions and consumers' most preferred lemon brand.
- The recipe for Pepsi was first developed in the 1890s and PepsiCo was formed in 1965 through the merger of Pepsi-Cola Company and Frito Lay. PepsiCo now generates over $43 billion in annual revenues through products distributed in over 200 countries.
- Coca-Cola was invented in 1886 and the company was incorporated in 1892. It sells beverage products in over 200 countries and accounts for about 1.5 billion of over 50 billion daily beverage servings worldwide.
- Both PepsiCo and Coca-Cola are multinational beverage corporations that generate billions in annual revenues through a wide portfolio of food and beverage brands distributed globally.
PepsiCo’s Diversification Strategy in 2014 (Case)Tran Thang
PepsiCo was the world’s largest snack and beverage
company, with 2013 net revenues of approximately $66.4 billion. The company’s portfolio of businesses in 2014 included Frito-Lay salty snacks, Quaker Chewy granola bars, Pepsi
soft-drink products, Tropicana orange juice, Lipton Brisk tea, Gatorade, Propel, SoBe, Quaker Oatmeal, Cap’n Crunch, Aquafina, Rice-A-Roni, Aunt Jemima pancake mix, and many other regularly consumed products. The company viewed the
lineup as highly complementary since most of its products could be consumed together. For example, Tropicana orange juice might be consumed during breakfast with Quaker Oatmeal, and Doritos and a Mountain Dew might be part of someone’s lunch. In 2014, PepsiCo’s business lineup included 22 $1 billion global brands.
I need help with this case study. I was hoping someone could give me.pdfallurafashions98
I need help with this case study. I was hoping someone could give me some insight into this
question.
Question: Identify and define PepsiCos corporate business strategies used in each consumer
business segment in the year 2018.
I know this question requires a lot of reading, so if you are willing to answer, I greatly appreciate
the time you have spent helping me.
epsiCo was the world's largest snack and bever- In addition to focusing on strategies designed to
age company, with 2017 net revenues of approxi- deliver revenue and earnings growth, the
company mately $63.5 billion. The company's portfolio maintained an aggressive share
repurchase and diviof businesses in 2018 included Frito-Lay salty snacks, dend policy, with a
planned $7 billion returned to Quaker Chewy granola bars, Pepsi soft-drink products,
shareholders in 2018 through share repurchases of Tropicana orange juice, Lipton Brisk tea,
Gatorade, $2 billion and dividends of approximately $5 billion. Propel, Bubly, Quaker Oatmeal,
Cap'n Crunch, The company bolstered its cash returns through careAquafina, Rice-A-Roni, Aunt
Jemima pancake mix, fully considered capital expenditures and acquisitions and many other
regularly consumed products. The and a focus on operational excellence. Its Performance
company viewed the lineup as highly complemen- with Purpose plan utilized investments in
manufacturtary since most of its products could be consumed ing automation, a rationalized
global manufacturing together. For example, Tropicana orange juice might plan, and
reengineered distribution systems to drive be consumed during breakfast with Quaker Oatmeal,
efficiency. In addition, the company's Performance Stacy's pita chips and Sabra hummus might
make a with Purpose plan was focused on minimizing the nice snack, and Doritos and a
Mountain Dew might company's impact on the environment by lowering be part of someone's
lunch. In 2018, PepsiCo's busi- energy and water consumption and reducing its use ness lineup
included 22$1 billion global brands. of packaging material, providing a safe and inclusive The
company's top managers were focused on workplace for employees, and supporting and
investsustaining the impressive performance through strat- ing in the local communities in which
it operated. For egies keyed to product innovation, close relationships example, PepsiCo had
expanded access to safe water with distribution allies, international expansion, to nearly 16
million people in water-stressed parts and strategic acquisitions. Newly introduced prod- of the
world between 2006 and 2018. In addition, ucts such as Bubly sparkling water, Mountain Dew
Performance with Purpose planned to reduce average Ice, Doritos Blaze tortilla chips, Sweet
Potato Sun sugars, saturated fat, and sodium in its food and beverChips, LIFEWTR functional
waters, Lemon Lemon age portfolio each year through 2025 and saved more sparkling lemonade,
and the 1893 premium line of than $600 million in operating expenses by 2016 . .
PepsiCo is an American multinational food and beverage corporation headquartered in New York. Formed in 1965 through the merger of Pepsi-Cola and Frito-Lay, PepsiCo's portfolio includes brands such as Pepsi, Mountain Dew, Lay's, Gatorade, Tropicana, Quaker Foods, and Doritos. PepsiCo expanded further through acquisitions of Tropicana Products in 1998 and the Quaker Oats Company in 2001. Indra Nooyi currently serves as PepsiCo's Chairperson and CEO.
PepsiCo is an American multinational food and beverage corporation headquartered in Purchase, New York. It was formed in 1965 through the merger of Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since expanded its portfolio through acquisitions and mergers to include brands such as Tropicana, Gatorade, and Quaker Oats. As of 2013, PepsiCo employed approximately 274,000 people worldwide and generated over $43 billion in annual net revenues, making it the second largest food and beverage company in the world.
PepsiCo is an American multinational food and beverage corporation headquartered in Purchase, New York. It was formed in 1965 through the merger of Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since expanded its portfolio through acquisitions and mergers to include brands such as Tropicana, Gatorade, and Quaker Oats. As of 2013, PepsiCo employed approximately 274,000 people worldwide and generated over $43 billion in annual net revenues, making it the second largest food and beverage company in the world.
PepsiCo is one of the most successful consumer product companies in the world. It was founded by Caleb Bradham and consists of divisions like Frito-Lay, Pepsi-Cola, and Tropicana products. PepsiCo has a long history of acquisitions and spin-offs of brands. It is currently led by a board including Indra Nooyi as CEO. PepsiCo competes with Coca-Cola in the beverage market, with each company targeting different customer segments through variations in their marketing strategies.
A project report on how to increase sale of pepsicoProjects Kart
This document provides background information on a project report about increasing sales of PepsiCo products in the Noida region of India. It includes details about the history of soft drinks and PepsiCo, the company profile, and PepsiCo's introduction to the Indian market. The project report was submitted in partial fulfillment of a master's degree in marketing management.
I need help with conducting a 9-cell industry attractiveness and bus.pdfallurafashions98
I need help with conducting a 9-cell industry attractiveness and business strength matrix, and
then I need to explain my findings in detail. epsiCo was the world's largest snack and bever- In
addition to focusing on strategies designed to age company, with 2017 net revenues of approxi-
deliver revenue and earnings growth, the company mately $63.5 billion. The company's portfolio
maintained an aggressive share repurchase and diviof businesses in 2018 included Frito-Lay
salty snacks, dend policy, with a planned $7 billion returned to Quaker Chewy granola bars,
Pepsi soft-drink products, shareholders in 2018 through share repurchases of Tropicana orange
juice, Lipton Brisk tea, Gatorade, $2 billion and dividends of approximately $5 billion. Propel,
Bubly, Quaker Oatmeal, Cap'n Crunch, The company bolstered its cash returns through
careAquafina, Rice-A-Roni, Aunt Jemima pancake mix, fully considered capital expenditures
and acquisitions and many other regularly consumed products. The and a focus on operational
excellence. Its Performance company viewed the lineup as highly complemen- with Purpose
plan utilized investments in manufacturtary since most of its products could be consumed ing
automation, a rationalized global manufacturing together. For example, Tropicana orange juice
might plan, and reengineered distribution systems to drive be consumed during breakfast with
Quaker Oatmeal, efficiency. In addition, the company's Performance Stacy's pita chips and Sabra
hummus might make a with Purpose plan was focused on minimizing the nice snack, and Doritos
and a Mountain Dew might company's impact on the environment by lowering be part of
someone's lunch. In 2018, PepsiCo's busi- energy and water consumption and reducing its use
ness lineup included 22$1 billion global brands. of packaging material, providing a safe and
inclusive The company's top managers were focused on workplace for employees, and
supporting and investsustaining the impressive performance through strat- ing in the local
communities in which it operated. For egies keyed to product innovation, close relationships
example, PepsiCo had expanded access to safe water with distribution allies, international
expansion, to nearly 16 million people in water-stressed parts and strategic acquisitions. Newly
introduced prod- of the world between 2006 and 2018. In addition, ucts such as Bubly sparkling
water, Mountain Dew Performance with Purpose planned to reduce average Ice, Doritos Blaze
tortilla chips, Sweet Potato Sun sugars, saturated fat, and sodium in its food and beverChips,
LIFEWTR functional waters, Lemon Lemon age portfolio each year through 2025 and saved
more sparkling lemonade, and the 1893 premium line of than $600 million in operating expenses
by 2016 . flavored colas accounted for 15 to 20 percent of all Even though the company had
recorded a new growth in recent years. New product innovations number of impressive
achievements over the past that addressed consumer health an.
A project report on how to increase sale of pepsico sumeetamanpreet5612
This document provides a history and overview of PepsiCo and its Pepsi brand. It discusses:
- The founding of Pepsi in the late 19th century and its early growth in the US market.
- PepsiCo's expansion through acquisitions of brands like Frito-Lay, Tropicana, Quaker Oats.
- Pepsi's entry into the Indian market in 1989 and its growth to become one of the largest F&B companies in India.
- PepsiCo's current portfolio of beverage, snack, and food brands both in India and globally.
Please write a detailed post responding to this question.Question.pdfamarndsons
Please write a detailed post responding to this question.
Question: Examine if PepsiCo's business portfolio exhibits a good strategic fit. Then identify
visible value-chain match-ups, skills transfer, cost-sharing, or brand-sharing opportunities.
epsiCo was the world's largest snack and bever- In addition to focusing on strategies designed to
age company, with 2017 net revenues of approxi- deliver revenue and earnings growth, the
company mately $63.5 billion. The company's portfolio maintained an aggressive share
repurchase and diviof businesses in 2018 included Frito-Lay salty snacks, dend policy, with a
planned $7 billion returned to Quaker Chewy granola bars, Pepsi soft-drink products,
shareholders in 2018 through share repurchases of Tropicana orange juice, Lipton Brisk tea,
Gatorade, $2 billion and dividends of approximately $5 billion. Propel, Bubly, Quaker Oatmeal,
Cap'n Crunch, The company bolstered its cash returns through careAquafina, Rice-A-Roni, Aunt
Jemima pancake mix, fully considered capital expenditures and acquisitions and many other
regularly consumed products. The and a focus on operational excellence. Its Performance
company viewed the lineup as highly complemen- with Purpose plan utilized investments in
manufacturtary since most of its products could be consumed ing automation, a rationalized
global manufacturing together. For example, Tropicana orange juice might plan, and
reengineered distribution systems to drive be consumed during breakfast with Quaker Oatmeal,
efficiency. In addition, the company's Performance Stacy's pita chips and Sabra hummus might
make a with Purpose plan was focused on minimizing the nice snack, and Doritos and a
Mountain Dew might company's impact on the environment by lowering be part of someone's
lunch. In 2018, PepsiCo's busi- energy and water consumption and reducing its use ness lineup
included 22$1 billion global brands. of packaging material, providing a safe and inclusive The
company's top managers were focused on workplace for employees, and supporting and
investsustaining the impressive performance through strat- ing in the local communities in which
it operated. For egies keyed to product innovation, close relationships example, PepsiCo had
expanded access to safe water with distribution allies, international expansion, to nearly 16
million people in water-stressed parts and strategic acquisitions. Newly introduced prod- of the
world between 2006 and 2018. In addition, ucts such as Bubly sparkling water, Mountain Dew
Performance with Purpose planned to reduce average Ice, Doritos Blaze tortilla chips, Sweet
Potato Sun sugars, saturated fat, and sodium in its food and beverChips, LIFEWTR functional
waters, Lemon Lemon age portfolio each year through 2025 and saved more sparkling lemonade,
and the 1893 premium line of than $600 million in operating expenses by 2016 . flavored colas
accounted for 15 to 20 percent of all Even though the company had recorded a new growth in
recent years..
PepsiCo is an American multinational food and beverage corporation headquartered in New York. Formed in 1965 through the merger of Pepsi-Cola and Frito-Lay, PepsiCo has since expanded its portfolio through acquisitions. It owns popular food and beverage brands such as Pepsi, Lay's, Doritos, Gatorade, Quaker Foods, and Tropicana. PepsiCo operates in over 200 countries and has annual net revenues of over $43 billion, making it the second largest food and beverage business in the world. Indra Nooyi has served as CEO since 2006.
Pepsi Co is one of the largest food and beverage companies in the world. Some key details:
- Headquarters is in Purchase, New York and trades on the NYSE.
- Founded in 1898 by Caleb Bradham and incorporated in 1919, growing significantly over the decades through mergers and acquisitions.
- Current CEO is Indra Nooyi, ranked among the most powerful women in the world.
- Major brands include Pepsi, Mountain Dew, Diet Pepsi, Frito-Lay snacks, Tropicana juices, Quaker foods, and Gatorade sports drinks.
- Has a large global presence with products sold in over 160 countries worldwide.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
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This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
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1. COMPANY PROFILE-PEPSI CO. (US)<br />PepsiCo is a world leader in convenient foods and beverages, with revenues of about $27 billion and over 143,000 employees. The company consists of the snack business of Frito-Lay North America and the beverage and food businesses of PepsiCo Beverages and Foods, which includes PepsiCo Beverages North America (Pepsi-Cola North America and Gatorade/Tropicana North America) and Quaker Foods North America. PepsiCo International includes the snack businesses of Frito-Lay International and beverage businesses of PepsiCo Beverages International. PepsiCo brands are available in nearly 200 countries and territories.<br />Many of PepsiCo's brand names are over 100-years-old, but the corporation is relatively young. PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. Tropicana was acquired in 1998 and PepsiCo merged with The Quaker Oats Company, including Gatorade, in 2001.Pepsi-Cola Company - Pepsi-Cola (formulated in 1898), Diet Pepsi (1964) and Mountain Dew (Introduced by Tip Corporation in 1948). Frito-Lay, Inc. - Fritos brand corn chips (created by Elmer Doolin in 1932), Lay's brand potato chips (created by Herman W. Lay in 1938), Cheetos brand cheese flavored snacks (1948), Ruffles brand potato chips(1958) and Rolled Gold brand pretzels (acquired 1961).<br />Pepsi co is the world leader in the food chain business. It consists of many companies amongst which the prominent one is Pepsi cola, frito lay, Pepsi food international, pizza hut, and KFC and taco bell. The group is presently into three most profitable businesses namely, beverages, snack foods and restaurants. It has scores of big brand available in nearly 150 countries across the globe.<br />The beverages segment primarily market Pepsi diet, mountain dew and other brands worldwide and 7UP outside the U.S. market. They are positioned in close competition with Coca-Cola inc. of USA. A point to be noted is that coca cola get 80% of its profit from international loperation while same figure of Pepsi co. stand at 6%, the segment is alsoin the bottling plants and distribution facilities.<br />When Coca-Cola changed its formula in 1985, Pepsi stepped up itscompetition with its long time archival claiming victory in the cola wars.Coke and Pepsi expanded their rivalry to tea in 1991 when Pepsi formeda venture with #1 Lipton in response to coke’s announced venture with<br />nestle (Nestea) it has won over 30% of the ready to drink tea market, a<br />part of the so called quot;
new age” beverages segment.<br />The beverage industry has witness the phenomenal growth over the lastfew years necessitating capacity increase and builds up of commensurateinfrastructure to meet the businessgrowth, which is accordingly matched.<br />PepsiCo’s success is the result of superior products, high standards ofperformance, distinctive competitive strategies and the high integrity of our people.<br />PepsiCo India<br />PepsiCo entered India in 1989 and has grown to become the country’s largest selling food and Beverage Company. One of the largest multinational investors in the country, PepsiCo has established a business which aims to serve the long term dynamic needs of consumers in India.<br />PepsiCo nourishes consumers with a range of products from treats to healthy eats that deliver joy as well as nutrition and always, good taste. PepsiCo India’s expansive portfolio includes iconic refreshment beverages Pepsi, 7 UP, Mirinda and Mountain Dew, in addition to low calorie options such as Diet Pepsi, hydrating and nutritional beverages such as Aquafina drinking water, isotonic sports drinks - Gatorade, Tropicana 100% fruit juices, and juice based drinks – Tropicana Nectars, Tropicana Twister and Slice, non-carbonated beverage and a new innovation Nimbooz by 7Up. Local brands – Lehar Evervess Soda, Dukes Lemonade and Mangola add to the diverse range of brands.<br />PepsiCo’s foods company, Frito-Lay, is the leader in the branded salty snack market and all Frito Lay products are free of trans-fat and MSG. It manufactures Lay’s Potato Chips, Cheetos extruded snacks, Uncle Chipps and traditional snacks under the Kurkure and Lehar brands and the recently launched ‘Aliva’ savoury crackers. The company’s high fibre breakfast cereal, Quaker Oats, and low fat and roasted snack options enhance the healthful choices available to consumers. Frito Lay’s core products, Lay’s, Kurkure, Uncle Chipps and Cheetos are cooked in Rice Bran Oil to significantly reduce saturated fats and all of its products contain voluntary nutritional labeling on their packets.<br />The group has built an expansive beverage and foods business. To support its operations, PepsiCo has 36 bottling plants in India, of which 13 are company owned and 23 are franchisee owned. In addition to this, PepsiCo’s Frito Lay foods division has 3 state-of-the-art plants. PepsiCo’s business is based on its sustainability vision of making tomorrow better than today. PepsiCo’s commitment to living by this vision every day is visible in its contribution to the country, consumers and farmers.<br />COMPANY PROILE :JAIPURIA GROUP IN INDIA<br />An ambitious venture originates in an ingenious idea. The Jaipuria Group was a vision of its founder and it has transformed into a corporate giant in India displaying impeccable credentials. Today, it’s a multi-product, multi purpose business conglomerate.The future holds promises for those who foresee the days ahead and adopt corporate policies accordingly. The Jaipuria Group was always a forerunner in this respect. Due to the business acumen and farsightedness of the leadership, it has established a business empire with diverse interests in food & beverages, textiles, education, real estate, waste management & energyprocurement, Ayurvedic products and manganese mining. Today Jaipuria’s portfolio boasts of association with majors like PepsiCo as bottlers. Leveraging on the trust of its associates, clients and employees, the group is surging ahead towards a bright future.<br /> <br />JAIPURIA GROUP is a Rs.1500 Crore, family controlled, reputed business house with over a century of operations in diversified fields.<br />The group as on today can boast of expertise and leadership in the fieldsof food and beverages, textiles and real estate development with variedinterests in a wide range Of products and services.The Jaipuria Group under the leadership of the three brothers SK Jaipuria,RK Jaipuria and CK Jaipuria has today become one of the leading business houses of the country.<br />PepsiCo India’s expansive portfolio<br />Refreshment beverages<br />PepsiCo India's expansive portfolio includes iconic refreshment beverages Pepsi, 7UP, Nimbooz, Mirinda, Slice and Mountain Dew; in addition to low calorie options such as Diet Pepsi, hydrating and nutritional beverages such as Aquafina drinking water, isotonic sports drinks - Gatorade, Tropicana 100%, Tropicana Twister fruit juices.<br /> <br /> <br />Pepsi, 7 UP, Mirinda and Mountain Dew, in addition to low calorie options– Diet Pepsi and 7Up Light; hydrating and nutritional beverages such as Aquafina drinking water, isotonic sports drinks - Gatorade, and 100% natural fruit juices and juice based drinks – Tropicana, TropicanaTwister and Slice. Our local brands – Lehar Evervess Soda, Dukes Lemonade and Mangola complete our diverse spectrum of brand.<br />PepsiCo's food division <br />Frito-Lay is the leader in the branded salty snack market and all Frito-Lay's products are free of trans-fat and MSG. It manufactures Lay's Potato Chips, Cheetos extruded snacks, Uncle Chipps and traditional snacks under the Kurkure and Lehar brands. The companys high fibre breakfast cereal, Quaker Oats and low fat and roasted snack options like Aliva enhance the healthful choices available to consumers.<br /> <br />PepsiCo SKU’s<br />In 1957 the name of the company was changed to Tropicana Products,headquartered in Bradenton, Florida. The company went public in 1957,was purchased by Beatrice Foods Co. in 1978, acquired by KohlbergKravis & Roberts in 1986 and sold to The Seagram Company Ltd. in1988. Seagram purchased the Dole global juice business in 1995.PepsiCo acquired Tropicana, including the Dole juice business, inAugust 1998.<br />Today the Tropicana brand is available in 63 countries. Principal brandsin North America are Tropicana Pure Premium, Tropicana Season’sBest, Dole Juices and Tropicana Twister. Internationally, principalbrands include Tropicana Pure Premium and Dole juices along withFrui'Vita, Loóza and Copella. Tropicana Pure Premium is the thirdlargest brand of all food products sold in grocery stores in the United States.<br />Gatorade sports drinks were acquired by the Quaker Oats Company in1983 and became a part of PepsiCo with the merger in 2001. Gatorade isthe first isotonic sports drink. Created in 1965 by researchers at theUniversity of Florida for the school's football team, quot;
The Gators,quot;
Gatorade is now the world's leading sports drink<br />Vision of PepsiCo<br />PepsiCo Mission<br />quot;
To be the world's premier consumer Products Company focused onconvenience foods and beverages. We seek to produce healthy financialrewards to investors as we provide opportunities for growth andenrichment to our employees, our business partners and the communitiesin which we operate. And in everything we do, we strive for honesty,fairness and integrity.quot;
<br />PepsiCo in India<br />PepsiCo is a world leader in convenience foods and beverages, with2007 revenues of more than $39 billion and more than 185,000employees across the world. Its world renowned brands are available innearly 200 countries and territories. PepsiCo gained entry to India in1989 by creating a joint venture with the Punjab government-ownedPunjab Agro Industrial Corporation (PAIC) and Voltas India Limited.This joint venture marketed and sold Lehar Pepsi until 1991, when theuse of foreign brands was allowed; PepsiCo bought out its partners.<br />Advertisement and Add Concept:-<br />Advertisements are cost effective means to communicatemessages and ideas to build brand preferences andawareness and it is one of the most important tools whicha company uses to direct persuasive communication todirective buyers in public or to educated people to avoidhard drink and so on.<br />The basic objective of advertising is sales promotion salespromotion expenditure have been increasing as a percentof budget expenditure annually and the growth is likely tocontinue in future. Our celebrities signed by the PepsiCoare as follows:<br />For PepsiCo.<br />Cricketers:-<br />•<br />Sachin Tendulka<br />•Rahul Dravid•Mohd. Kaif.•Yuvraj singh•Harbhajan singh.•Sourav Ganguly.<br />•Zaheer Khan•Ajit Agarkar<br />Cine Stars<br />•Kareena Kapoor<br />Ranbeer Kapoor•Shahrukh•Kajol•Adnan Sami•Fardeen Khan•Amitabh Bachhan.<br />Tennis Stars :-<br />•Leander Paes<br />•Mahesh Bhupati<br />Football Players<br />•Cyrus Broacha<br />•Bhaichung Bhutia<br />KEY ELEMENTS OF THE TRADE<br />1.JO DIKHTA HAI WHO BIKTA HAI: - This is a company slogan,<br />it is to increase the visibility of the product, the company stressesmore on increasing the number of outlets than on the volumes of sales.That is the reason of the company providing visibility courses to theshopkeepers.<br />2.A BOTTLE THAT IS CHILLED IS SOLD: - In the industry it is<br />considered that a bottle is chilled or putting in cooling compartment issold. That is the reason the policy providing triage’s come up becauseaccording to the contract the shopkeeper has to keep only & onlyPepsi’s products in the visicooler.<br />3.A BOTTLE LOSS TO COKE IS A GAIN TO PEPSI: -The<br />competition is so strong between the two companies i.e. fighting is onfor each bottle that is to be sold in the market. Competitive biddinggoes on for each & every prestigious outlet in their region.Monopolizing entries & fat foods joint s is their first priority.<br />4.EMPTY kA HI KHEL HAI: - [Empty plays an important role]: - As<br />discussed earlier the distribution points keeps on putting up<br />distribution schemes for retailers i.e. like two bottles of solution free.<br />with the purchase of every one carat of solution. Now these schemeshave timed well keeping minding the environmental conditions &schemes provided by the other company. These schemes are oftwenty-four hours duration. If a scheme is launched & there is noempty in the market for refill, the whole effort goes in vain that is thereason is said ki sub empty ka khel hai.<br />DISTRIBUTION STRATEGIES<br />A Company can choose any of the following distribution types: -<br />•Exclusive Distribution<br />•Selective Distribution<br />•Intensive Distribution<br />“PEPSI” HAS ADOPTED THE INTENSIVE DISTRIBUTION<br />STRATEGY.<br />INTENSIVE DISTRIBUTION:<br />A Strategy of intensive distribution is characterized by placing the goodsor services in as many outlets as possible. When the consumer requires agreat deal of location convenience, it is important to offer greaterintensity of Distribution. This strategy is generally used for convenienceitems such as Tobacco, gasoline, and soap, snack foods & bubblegum.<br />Manufactures are constantly tempted to move from exclusive or selectivedistribution to more intensive distribution to increase their coverage andsales and you could find Pepsi in nursing homes, confectionery shops,departmental stores; you name it & Pepsi is available there.<br />DISTRIBUTION CHANNEL REDIFINED<br />Pepsi has redefined distribution to strengthen their competitive advantagein the emerging consumer and market scenario. Their earlier focus was todrive wide availability and enable easy access to their brands forconsumers. Now they seek to go well beyond this distribution paradigm.Their new approach is more holistic touching consumers in multiple waysat the point of purchase and more importantly, creating opportunities forcustomers to receive brand message and experience our brands.<br />They are proactively addressing these emerging trends by approachingdistribution and channels in a much broader way. They are shiftingemphasis from mere reach or availability expansion to touchingconsumers with a 3- way convergence- of product availability, brandcommunication and higher level of brand experience.<br />They are thus going beyond delivering products and creating greater<br />engagement and interaction around the purchasing experience.<br />Pepsi’s reinvention of distribution is built on an understanding ofemerging consumer trends, the retail environment and the growth driversof our brands.<br />Pepsi’s distribution system is a key external resource. Normally it hastaken years to build and cannot be easily changed. It ranks in importancewith key internal resources such as manufacturing, research, engineeringand field sales personals. It represents significant corporate commitmentto set policies and practices that constitute the basic fabric on which iswoven an extensive set of long run relationship.<br />CHANNEL FUNCTION AND FLOWS<br />Marketing channel perform the following functions-<br />•To gather the information about potential and current customers,<br />and competitors.<br />•To reach agreements on Price•To list orders with manufacturers.•They provide the successive storage and movement of physical<br />products.<br />It can be defined as backward and forward integration i.e. starting fromsupplier of the raw material to the end customer. The physical flow ofPepsi from its manufacturing unit at Kosi (Varun Beverages) to variousretailers in Sahibabad is as follows:<br />PRODUCT & PACK PROFILE<br />PRODUCT: -<br />Carbonated Soft Drinks (CSD) or Soft Drinks as they are popularlyknown are one of the largest FMCG market in the whole world with thetotal annual sales around $40 billion. This product is generally availablein four kinds of packing.<br />•Glass Bottles<br />•<br />Pet Bottles<br />•Cans<br />•Fountain rim<br />FLAVORS: -<br />•Cola•Orange•Clear Lemon•Cloudy Lemon•Berry•Ginger•Mango Slice<br />Out of these products the 70% of the sales of the company come from theCola brand, which is the market leader in the most part of the country ofthese kinds of packaging in which the product is available make them80% of the sales come from these bottles. The businesses of returnablebottles are very cumbersome and make the market very complex anddemanding.<br />FACILITIES PROVIDED BY THE COMPANY TO THE<br />RETAILER<br />1. VISI COOLER<br />•65 Liter•110 Liter•120 Liter•165 Liter•200 Liter•210 Liter•220 Liter•300 Liter•320 Liter•330 Liter•500 Liter<br />According to outlet nature, volume & investment of the outlet.<br />2.SCHEMES OF VOLUME PURCHASE<br />•Cash discount<br />•Card discount (sampling)<br />3. DISPLAY MATERIAL<br />•Stickers•Banners•G.S. Boards•D.P.S. Boards•Racks•Counters•Umbrellas<br />FINDINGS & OBSERVATION<br />The reports of each phase of the project had to be supplemented by theinformation, data, facts and figures and significant findings and observation to supportthe feasibility of decisions to be taken on the basis of the Retail mapping Summary or theCDR. The information so recorded in each phases of the project had to be listed in orderof their relevance and seriousness and presented in a form to facilitate immediateinference.<br />Some of the important observations have been listed below:<br />Soft drink business’s behavior is not governed by brand loyalty so the availability<br />of the right brand, at the right place, at the right time is the key for winning<br />consumer in soft drink business.<br />The most important and satisfying observation was that, PEPSI had<br />approximately 64% market share in the soft drinks market in Dehradoonandsome of its brands like Mirinda Orange and Mountain Dew were performingabove standards apart from PEPSI Cola in spite of the Coca Cola with two colaflavor packs i.e., Coke and Thumps up.<br />The present distribution system of PEPSI is the best in the entire FMCG industry<br />in Dehradoonand the major strength<br />of PEPSI. The enhancement in the distribution network would definitely increase<br />the market share of PEPSI.<br />The retailers played a very critical role in the increment in the sales volume of the<br />product and the had to be kept satisfied in order to increase the market share byoffering better schemes, discounts, display materials such as VISI’s, racks,counter, signage, wall paintings and better amount for purchase of shelf space fordisplay.<br />The existence of sub-dealers and super stockiest are also the major area of<br />problem, as they do not move the schemes and other display materials and incentives information to the retailers, which is one of the reasons for the<br />dissatisfaction of retailers.<br />The cut throat competition between PEPSI and COKE had lead to the never<br />ending cola war and price war which has brought down the profit margins whichis one of the major grievances apart from the common complains pertaining toschemes, incentives and display materials.<br />The other major issue was the supply of PEPSI from the bottling plants in Delhi<br />and Punjab against the company policies. These plants supplied the products at<br />discounted rates and violated merchandising principles of PEPSI.<br />Another critical issue was the presence of duplicate products of PEPSI in the<br />market. The details of these outlets have been surrendered to the company for<br />action against these outlets.<br />The position of PEPSI in the corporates was not up to the mark and Coca Cola<br />had a better scene in this context. One of the reasons can be assigned to the<br />product positioning of PEPSI and Coca Cola.<br />