The recipe for Pepsi was first developed in the 1880s by a pharmacist named Caleb Bradham. He created the Pepsi-Cola Company in 1902. In 1931, Pepsi was declared bankrupt and bought by Loft Incorporation. In 1965, Pepsi merged with Frito-Lay, forming PepsiCo. PepsiCo has since expanded its product portfolio through acquisitions of brands like Tropicana, Gatorade, and Quaker. Today, PepsiCo is a global food and beverage giant with a diverse portfolio of brands and annual revenues over $70 billion.

3. PEPSI –THE FLAGSHIP PRODUCT
The recipe for Pepsi (the soft drink),
was first developed in the 1880s by a
pharmacist and industrialist from New
Bern, North Carolina, named Caleb
Bradham—who called it "Pepsi-Cola"
in 1898. As the cola developed in
popularity, he created the Pepsi-Cola
Company in 1902 and registered a
patent for his recipe in 1903.

4. ORIGIN
Charles Guth purchased the trademark and
syrup recipe. He himself owned a syrup
manufacturing unit in Baltimore.
He also owned a candy unit called ‘Loft’. He
used Loft’s labs and reformulated Pepsi’s
formula. After winning a lawsuit against Loft’s
shareholders, Guth absorbed Pepsi into Loft
and rebranded it as Pepsi-Cola. Pepsi cola
then launched new products such as Diet
Pepsi and Mountain Dew.

5. 1893: Caleb Bradham, a young pharmacist from New Bern,
North Carolina, begins experimenting with many different soft
drink concoctions.
1898:One of Caleb's formulations, known as "Brad's Drink," is
renamed "Pepsi-Cola" on August 28, 1898. Pepsi-Cola receives
its first logo.
1902: Bradham applies for a trademark with the U.S. Patent
Office, Washington D.C., and forms the first Pepsi-Cola
Company.
1905:Pepsi-Cola's first bottling franchises are established in
Charlotte and Durham,North Carolina. Pepsi receives its new
logo.
1923:Pepsi-Cola was bankrupt. Pepsi-Cola trademark sold to
Craven Holdings Corporation.
PEPSICO INTERNATIONAL :HISTORY OF PEPSICO

6. 1931:Pepsi-Cola Company was declared bankrupt for the
second time and bought by Loft Incorporation.
1934:Pepsi-Cola drink was a hit and to attract even more
sales, the company begins selling its 12-ounce drink for five
cents.
1958:Pepsi continued to expand, and was now available in 120
countries.
1963:The 12-ounce bottle gives way to the 16-ounce size.
Twelve-ounce Pepsi cans are first introduced to the military to
transport soft drinks allover the world.
1965:Expansion outside the soft drink industry begins. Frito-
Lay of Dallas, Texas, and Pepsi-Cola merge, forming PepsiCo,
Inc.
1970:Pepsi introduces the industry's first two-liter bottles.
Pepsi is also the first company to respond to consumer
preference with light-weigh, recyclable, plastic bottles.

7. 1991:Pepsi introduces the first beverage bottles
containing recycled polyethylene terephthalate (or PET)
into the marketplace.The development marks the first
time recycled plastic is used in direct contact with food in
packaging.
1992:Pepsi-Cola and LiptonTea Partnership is formed.
1998:PepsiCo acquiresTropicana Products from Seagram
Company Ltd.,the biggest acquisition ever undertakenby
PepsiCo.
2001:PepsiCo merged with the Quaker Oats Company.

8. BOARD OF DIRECTORS
Victor J. Dzau, M.D. , Ian M. Cook, Sharon Percy Rockefeller , Daniel Vasella, M.D. , Dina
Dublon , Ray L. Hunt , James J. Schiro , Shona L. Brown , Shona L. Brown , Lloyd G.
Trotter , Indra k. Nooyi , Alberto Weisser , Alberto Ibarguen

9. LEADERS OF PEPSICO
Indra Nooyi
chairman/CEO, Pepsico
John Compton
President, Pepsico
Brian Cornell
CEO, PepsicoAm. Foods
Albert P. Carey
CEO, PepsicoAm. Beverages
Zein Abdulla
CEO, Pepsico Europe
Sadd Abdul-Latif
CEO, PepsicoAsia, Middle
East, Africa

10. Indra Krishnamurthy Nooyi
 Nooyi joined PepsiCo in 1994 and
was named president and CFO in 2001
 Since she started , the company's
annual revenues have risen to 72%
 Net profit more than doubled, to $5.6 billion in
2006
 She was named the CEO of PepsiCo in 2006
 Currently she is ranked as the 10th most powerful
woman in the world

11. ORGANIZATION STRUCTURE
Pepsico
PepsiCo
Americas Foods
(PAF)
Frito-Lay North
America (FLNA)
Quaker Foods
NorthAmerica
(QFNA)
LatinAmerica
food (LAF)
PepsiCo
Americas
Beverages (PAB)
Pepsico
International (PI)
Europe
PepsiCo Asia,
Middle East &
Africa (AMEA)

12. PRODUCTS OF PEPSICO
 Pepsi-cola brands
 Frito-Lay brands
 Tropicana
 Quaker brands &
Gatorade brands

13. PEPSI-COLA BRANDS
 CARBONATED BEVERAGES:
▪ Pepsi
▪ Mirinda-orange
▪ Mountain dew
▪ Mountain lemon
▪ 7-up
▪ Soda water(Lehar)
 NON-CARBONATED BEVERAGES:
▪ Slice/slice new
▪ 7-up nimbooz
 PACKAGED DRINKING WATER
▪ Aquafina

14. FRITO LAY
Frito-Lay merged with Pepsi-Cola in 1965
Frito-Lay brands account for 59% of the U.S. snack chip
industry
Cheetos snacks
Kurkure
Lays potato chips
Lehar

15. TROPICANA
PepsiCo acquired Tropicana in 1998
Tropicana known for its fruit juices

16. Quaker & Gatorade
PepsiCo merged with The Quaker Oats Company in 2001
Quaker Oatmeal, Mother's Natural Foods, Quaker
Toasted Oatmeal, Quaker Corn Bran, Quaker Oat Bran, Quaker
Puffed Rice, Quaker Puffed Wheat
Gatorade is known for sport’s drink

17. Marketing Strategies
Initial Marketing Strategy
 Walter Mack , President of
Pepsi Cola tapped African
American market.
 Mack launched new
campaigns such as “Leaders
in their field” showing Blacks
in a positive light
 Used Racism as a selling
point to increase sales.

18. Marketing- Early 19s to 20s
 1930-1970 Promotion through beauty
pageants, sports, jingles and ads
 In 1975, Pepsi introduced the Pepsi
Challenge marketing campaign
 Change in logo,slogan & packaging to
imbibe New spirit in Pepsico products
 Launch of highly successful Pepsi
Stuff campaign in 1996
 Country specific advertising using
brand ambassador from different
spheres

20. Marketing Strategy – Early 20s to 2014
 Categorization of product as
health and fun
 Adhering to 4 Ps and 5 Cs of
marketing
 Creation of customer value
 Responsible Marketing
 Change is Constant

21. SUPPLY CHAIN MANAGEMENT

22. CURRENT MARKET SCENARIO
The $65-billion PepsiCo has earmarked an investment of Rs 33,000
crore ( $5.5 billion) for India till 2020.
PepsiCo's investment comes a year after its rival Coca-Cola announced
plans to devote $5 billion to build capacity here.
It's now looking at launching a new category of convergence products,
which could be a mix or a cross of cereals and milk or juices
Many in the industry say PepsiCo's Rs 160-crore IPL spend for the year
was too much to begin with. Coca-Cola India was not even present for the
bidding for this year.
A source in a leading executive search firm says PepsiCo has poor
management rather than lack of leadership talent.
 GROSS PROFIT : $37.84 billion

24. CSR
ACTIVITIES

25. SWOT ANALYSIS
STRENGTH:
• Long history in cola market and strong global
image
• Brand diversification
• CSR projects through PepsiCo Foundation.
• Competency in mergers and acquisitions
• Successful marketing and advertising campaign
WEAKNESSES:
• Overdependence on Wal-Mart
• Unavailability of various demanded flavors like
Mountain Dew & Mirinda Lemon
• Much weaker brand awareness and market share
in the world beverage market compared to Coca-
Cola
OPPORTUNITIES:
• Opportunities in international market
• Bottled water consumption growth
• Company has brand equity in the eyes of
customers, so its new products can easily
penetrates in the market
THREAT
• Strong competitors
• Change in customer taste and preferences
• Restrictions made by Govt. agencies that soft
drinks are harmful &non-nutritive

26. COMPETITORS
▪ Coca-Cola- No.1 beverage company
▪ Mondelez International(Kraft Foods)
▪ Dr. Pepper Snapple Group- DPS is the #3
soda business in North America after
#1 Coke and #2 Pepsi.
▪ Nestle a major competitor

27.  Nikhil Ahlawat 2014175
 Oindrila Ghosh 2014185
 Pooja Gupta 2014195
 Pritam Pandey 2014205
 Rahul Parate 2014216