Prepared by:
Abdul Hadi Anwar Siddiqui
I am luck that I share this Presentation with you because this is My best Presentation I prepared till now,
thanks........
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intro of PepsiCo
Intro of CEO
Mission & Visions
History
Organization Chart
Philosophy
Policies
Current Strategies
Products Details
Competitor & its Analysis
Swot Analysis
We as a CEO
Conclusion
Pepsico Presentation
Pepsico's Analysis
Prepared by:
Abdul Hadi Anwar Siddiqui
I am luck that I share this Presentation with you because this is My best Presentation I prepared till now,
thanks........
For more information please follow me at,
Gmail: abdulhadianwar9998@gmail.com
facebook: https://www.facebook.com/innocent.hadi.733
intro of PepsiCo
Intro of CEO
Mission & Visions
History
Organization Chart
Philosophy
Policies
Current Strategies
Products Details
Competitor & its Analysis
Swot Analysis
We as a CEO
Conclusion
Pepsico Presentation
Pepsico's Analysis
A new product development for the brand Pepsico is created in order to create a product which is more healthier than the current product range of snacks & other eateries of Pepsico.
PepsiCo’s Diversification Strategy in 2014 (Case)Tran Thang
PepsiCo was the world’s largest snack and beverage
company, with 2013 net revenues of approximately $66.4 billion. The company’s portfolio of businesses in 2014 included Frito-Lay salty snacks, Quaker Chewy granola bars, Pepsi
soft-drink products, Tropicana orange juice, Lipton Brisk tea, Gatorade, Propel, SoBe, Quaker Oatmeal, Cap’n Crunch, Aquafina, Rice-A-Roni, Aunt Jemima pancake mix, and many other regularly consumed products. The company viewed the
lineup as highly complementary since most of its products could be consumed together. For example, Tropicana orange juice might be consumed during breakfast with Quaker Oatmeal, and Doritos and a Mountain Dew might be part of someone’s lunch. In 2014, PepsiCo’s business lineup included 22 $1 billion global brands.
PepsiCo, An analysis of the strategy and parenting advantageVladimir Pushmin
Analysis and evaluationof the PepsiCo corporate strategy and assessment of whether this corporate strategy provides any parenting advantage to any of the businesses part of the corporate enterprise when compared to other buisiness models
A new product development for the brand Pepsico is created in order to create a product which is more healthier than the current product range of snacks & other eateries of Pepsico.
PepsiCo’s Diversification Strategy in 2014 (Case)Tran Thang
PepsiCo was the world’s largest snack and beverage
company, with 2013 net revenues of approximately $66.4 billion. The company’s portfolio of businesses in 2014 included Frito-Lay salty snacks, Quaker Chewy granola bars, Pepsi
soft-drink products, Tropicana orange juice, Lipton Brisk tea, Gatorade, Propel, SoBe, Quaker Oatmeal, Cap’n Crunch, Aquafina, Rice-A-Roni, Aunt Jemima pancake mix, and many other regularly consumed products. The company viewed the
lineup as highly complementary since most of its products could be consumed together. For example, Tropicana orange juice might be consumed during breakfast with Quaker Oatmeal, and Doritos and a Mountain Dew might be part of someone’s lunch. In 2014, PepsiCo’s business lineup included 22 $1 billion global brands.
PepsiCo, An analysis of the strategy and parenting advantageVladimir Pushmin
Analysis and evaluationof the PepsiCo corporate strategy and assessment of whether this corporate strategy provides any parenting advantage to any of the businesses part of the corporate enterprise when compared to other buisiness models
The analysis of Indra Nooyi leadership style as a CEO of PepsiCo
Content:
- PepsiCo company
- Food & Beverage Industry
- Indra Nooyi's biography
- Leadership style
- 5 C's model
- Pros
- Cons
- Uses
- References
The Golden Quadrilateral is a highway network connecting India\'s four largest metropolises: Delhi, Mumbai, Chennai and Kolkata. It also connects Bangalore, Pune, Ahmedabad, and Surat. It’s the largest highway project in India, which was initiated by Atal Bihari Vajpayee. It’s the first phase of the National Highways Development Project (NHDP), and aims at building 5,846 km of four/six lane express highways.
PepsiCo Situation Analysis
Team: C10
Table of Contents
Executive Summary…………………………………………………………………………….1
Company Description…………………………………………………………………………..2
Mission and Goals…………………………………………………………………....2-3
PepsiCo SWOT Analysis………………………………………………………………………3
PepsiCo’s Strengths……………………………………………………………………4
PepsiCo’s Weaknesses………………………………………………………………..5
PepsiCo’s Opportunities……………………………………………………………….5
PepsiCo’s Threats……………………………………………………………………...6 Coca Cola SWOT Analysis…………………………………………………………………….
Coca Cola’s Strengths…………………………………………………………………..
Coca Cola’s Weakness………………………………………………………………...
Coca Cola’s Opportunities……………………………………………………………..
Coca Cola’s Threats……………………………………………………………………. Dr Pepper Snapple GroupSWOT Analysis……………………………………………………..
Competitor’s Strengths………………………………………………………………….
Competitor’s Weakness………………………………………………………………...
Competitor’s Opportunities…………………………………………………………….
Competitor’s Threats…………………………………………………………………...
Customer Analysis………………………………………………………………………………. Market & Product Objectives…………………………………………………………………...
New Product……………………………………………………………………………..
Perceptual Map…………………………………………………………………………..
Appendix…………………………………………………………………………………………..
Works Cited……………………………………………………………………………………….
EXECUTIVE SUMMARY
Company Description
PepsiCo has been around about 85 years. The merger of two companies, Pepsi-Cola and Frito-Lay, created PepsiCo. This allowed PepsiCo to expand outside of the beverage market and into snack brands with chips like the original Frito-lays and additions like the Cheetos brand in 1948. As well, as the creation of the Doritos brand in 1966 which was estimated to become the most popular snack chip in the United States (PepsiCo, Our History 2016). In later years PepsiCo continued expanding by acquiring different chip and snack manufacturers as well as merging or partnering with other beverage companies to help expand both nationally and globally. PepsiCo is now a multi-billion dollar company listed on the stock exchange.
Mission and Goals
PepsiCo mission statement :
“As one of the largest food and beverage companies in the world, our mission is to provide consumers around the world with delicious, affordable, convenient and complementary foods and beverages from wholesome breakfasts to healthy and fun daytime snacks and beverages to evening treats. We are committed to investing in our people, our company and the communities where we operate to help position the company for long-term, sustainable growth” (PepsiCo,Our Goals 2016).
PepsiCo has redefined their mission over the years as they expect to continue to grow and expand to different markets. They reinforce their mission statement with their goals. Their goals are to create a healthier relationship with food while conti.
Undertook a Business Research project in the second year of my undergraduate degree on the topic- Comparative Analysis between Pepsi and Coca Cola on the basis of various physical and chemical aspects.
Final Presentation for my Marketing Courses in Advertising, Promotion, Public Relations, Consumer Behavior, Market Research, and Marketing Management, Sales Management. Enjoy.
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Pepsi Management
1.
2. It is one of the
leading beverage
companies in the
Philippines.
PepsiCo.
3. Be the premier food
and beverage
company in the
Philippines.
Vision Statement
4. We will continue to market a
portfolio of international and
homegrown branded quality products at
prices that provide good value to our
consumers in key Food and
Beverage category.
Mission Statement
5. We are committed to expand
the business and provide
healthy financial returns to our
shareholders, opportunities for
growth and enrichment to
our employees, business
partners and the communi-
ties where we operate.
Mission Statement
6. The PepsiCo Philippines management’s
main business philosophy is their P.E.P.S.I.
core values:
P-assion
E-xcellence
P-rofessionalism
S-ervice
I-ntegrity.
Values and Philosophy
11. In any sales
business, the sales
people are the
front liners, but in
PepsiCo, everyone
is a front liner.
SERVICE
12. Pepsi is governed by the
highest standards of integrity,
remaining true to its
commitments whether people
are looking or not and
exacting the highest
standards in its employees
and their corporate conduct.
INTEGRITY
23. Target audience: Mostly
teens and young adults.
Their advertising reflects in
every possible way. The
advertisements reflect to the
target audience’s interest and
nostalgia. It also includes
cool, hip promos to attract
more of the target audience.
Advertising Strategy
25. Pepsi’s distribution strategy
is founded on three key
principles: partnership,
availability and efficiency.
Distribution strategy
26. Global Advertisement
Strives to ensure excellence and
specifically for the brands or
products together with the
packaging, advertising and
marketing
Markets products using the
localization process
PepsiCo International
Strategy
27. Promotes products and brand
through supermarkets across the
world
Partnered with customers
through TV networks
International expansion
Brand flexibility
PepsiCo International
Strategy
39. Low
Not a great deal for
PepsiCo
Consumers preference is
“taste more than the
cost”.
Other than Coca-Cola,
not many carbonated
drink have the same taste
as Pepsi-Cola.
Threat of Substitute
40. Not so significant even
though it has low
switching cost.
Consumers preference is
the taste
Convenience of the
vending machine
Bargaining Power of
Buyers
41. Low
There are many raw material
supplier like fruit and other
ingredients.
Builds partnership with
farmers & community group,
ensuring quality supply.
Only problem may rely on
bad harvesting season due to
climate change. Another
aspect is on fuel oil crisis.
Bargaining Power of
Supplier
42. Moderate to
Strong
Pepsi is not no.1
in Beverage
market.
Pepsi still need to
compete with
Coca-cola.
Competitive Rivalry Within
An Industry
43. PepsiCo produced
healthy drinks.
Pepsi vs Coke
Cola wars started back in the 1980.
PepsiCo adopted complex and
sophisticated advertising and
promotions.
44. PepsiCo hired a Global Nutrition Group
as its marketing tool
PepsiCo diversify its business operations
and to increase its reliance on other
Pepsi vs Coke
brands like Tropicana,
Frito Lay and Quaker
in order to increase
its sales revenue.
45.
46. offers more of its beverages
in returnable formats
creates a fuel-efficient
distribution network and by
building plants closer to
outlets
uses rice husks instead of
bunker fuel, to source the
steam that is needed for its
bottling operations
Environment
47. Partnered with
Solutions Using
Renewable Energy
(SURE) for a
cogeneration
facility that will use
renewable source
of energy as fuel
input
Environment
52. Calendar Year Ended December 31, 2012 versus
Calendar Year Ended December 31, 2011
Assets
0
2
4
6
8
10
12
14
Assets (millions)
2011
2012
53. Calendar Year Ended December 31, 2012 versus
Calendar Year Ended December 31, 2011
Liabilities
0
1
2
3
4
5
6
7
Liabilities (millions)
2011
2012
54. Calendar Year Ended December 31, 2012 versus
Calendar Year Ended December 31, 2011
Equity
0
2
4
6
8
10
12
14
Equity (millions)
2011
2012
55. Calendar Year Ended December 31, 2012 versus
Calendar Year Ended December 31, 2011
Operating Expenses
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Operating Expenses (millions)
2011
2012
56. Calendar Year Ended December 31, 2012 versus
Calendar Year Ended December 31, 2011
Gross Sales
18.5
19
19.5
20
20.5
21
21.5
22
22.5
23
Gross Sales (millions)
2011
2012
57. Calendar Year Ended December 31, 2012 versus
Calendar Year Ended December 31, 2011
Gross Profit
0
1
2
3
4
5
6
Gross Profit (millions)
2011
2012
58. Calendar Year Ended December 31, 2012 versus
Calendar Year Ended December 31, 2011
Net Sales
15.5
16
16.5
17
17.5
18
18.5
19
19.5
20
Net Sales (millions)
2011
2012
59. Calendar Year Ended December 31, 2012 versus
Calendar Year Ended December 31, 2011
Net Income
0
100
200
300
400
500
600
700
800
900
Net Income (millions)
2011
2012
60.
61. Established name and a good
reputation
Has larger market share than its
competitors
More brand loyal customers
Satisfying price
Has a very strong position
internationally
STRENGTHS
62. Environment of factory is very
good and attractive
Spends a lot of budget on its
advertising
Has a very vast distribution
Easily accessible
Offers many discount schemes
Sponsors sports, musical
concerts, walks
STRENGTHS
63. Does not offer any sort of
incentive or discount to its
retailers
Crown of the disposable
bottle is not good
Demand of disposal bottle is
declining
Tin pack is not available in
rural areas
Does not consider outlets
such as hotels, and fast foods
WEAKNESSES
64. May start entering rural areas
also
May also diversify its business
in some other potential
business
Increased interest of people in
musical groups, cultural shows
and sports has provided an
opportunity for Pepsi to
increase its sales through
them
OPPORTUNITIES
65. The main competitor of
the company is the
Coca Cola
Cola drinks are not
good for the health
THREATS
67. PepsiCo was pressured
by the Corporate
Accountability
International (CAI)
Confidence of the
consumers to the
product was greatly
affected
CONSEQUENCES
68. The Corporate Accountability
International (CAI) claimed
that PepsiCo was using tap
water to fill Aquafina bottled
water.
”Public Water Source” is now
on the label of the bottled
water and is now branded as
purified drinking water.
SOLUTIONS
69. 1999
FINANCIAL CHALLENGES
Asian regional crisis added
a record loss of 4billion
Market share also declined
to record low 14%
Capital infusion between
Guoco Group and PepsiCo
International had reached
$90M.
70. The Lorenzo group
invited Guoco Holdings
(Philippines) Inc. which
was based in Hong Kong
to assume majority of
ownership of PepsiCo
and to install a new
management team.
SOLUTIONS
71. Come up with strategies
that will overcome
weaknesses such as lack
of profile in some
outlets (hotels, fast-food
etc.)
Consistency in their
advertising strategy.
RECOMMENDATIONS
72. Prepared by:
Almendares, Jessica C.
Dagdag, Joses A.
De Jesus, Angelo Paul N.
Mendoza, Ariane C.
Mercado, Leilani C.
Sapnu, Clarissa T.