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UXcamp Hamburg "Communicating in Style" 30 minutes

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In our field we put a high focus on users, mental models, personas, computer-human-interaction and often miss out on the human-human-interaction during the design process. Successful communication of your contributions to different stakeholders can be greatly improved by applying communication styles. By understanding your style, recognizing the style of others and flexing your personal style to others, you will learn to gain the necessary awareness to overcome communication breaking points within the design process. I will explain the concept of communication styles, show how to identify your own style and that of co-workers. I will show you how to adapt your own style to others to ensure you will be heard during the process and help you to overcome conflicts.

30 minutes presentation

Published in: Design, Technology

UXcamp Hamburg "Communicating in Style" 30 minutes

  1. 1. Communicating in Style Birgit Geiberger UXcamp Hamburg 17. August 2013 Montag, 19. August 13
  2. 2. Birgit Geiberger Creative Director UX · Interaction Designer · Consultant @birgitgcom Montag, 19. August 13
  3. 3. “One cannot not communicate” Paul Watzlawick Montag, 19. August 13
  4. 4. Every behavior is a form of communication Montag, 19. August 13
  5. 5. Words aren’t the key Effectiveness of communication is based on 7% of the meaning of the words we use 38% of the way we say the words 55% of nonverbal clues Research (1970) by Albert Mehrabian, Prof. emeritus UCLA, Author of “Silent Messages: Implicit Communication of Emotions and Attitudes Montag, 19. August 13
  6. 6. 93% is conveyed through observable behavior Effectiveness of communication is based on 7% of the meaning of the words we use 38% of the way we say the words 55% of nonverbal clues Research (1970) by Albert Mehrabian, Prof. emeritus UCLA, Author of “Silent Messages: Implicit Communication of Emotions and Attitudes Montag, 19. August 13
  7. 7. The Social Styles Model The Social Styles Model is Trademark of the Tracom Group Montag, 19. August 13
  8. 8. What are Social Styles not? • A method to interpret the "inside" of a person • No thoughts, character or personality assessment Montag, 19. August 13
  9. 9. inside versus outside tThoughts Feelings Behavior Montag, 19. August 13
  10. 10. What are Social Styles? • Observable behavioral patterns • Based on the "outside" of a person (verbal, vocal, and visual clues) Montag, 19. August 13
  11. 11. Indirect Direct Montag, 19. August 13
  12. 12. Guarded Open Indirect Direct Montag, 19. August 13
  13. 13. Guarded Open Indirect Direct Montag, 19. August 13
  14. 14. Relator “Amiable Style” Guarded Open Indirect Direct Montag, 19. August 13
  15. 15. Relator “Amiable Style” Socializer “Expressive Style” Guarded Open Indirect Direct Montag, 19. August 13
  16. 16. Relator “Amiable Style” Socializer “Expressive Style” Thinker “Analytical Style” Guarded Open Indirect Direct Montag, 19. August 13
  17. 17. Relator “Amiable Style” Socializer “Expressive Style” Thinker “Analytical Style” Director “Driver Style” Guarded Open Indirect Direct Montag, 19. August 13
  18. 18. Guarded Open Indirect Direct Montag, 19. August 13
  19. 19. Guarded Open Indirect Direct People oriented Montag, 19. August 13
  20. 20. Guarded Open Indirect Direct Montag, 19. August 13
  21. 21. Guarded Open Indirect Direct Task oriented Montag, 19. August 13
  22. 22. Guarded Open Indirect Direct Montag, 19. August 13
  23. 23. Guarded Open Indirect Direct Slow pace Montag, 19. August 13
  24. 24. Guarded Open Indirect Direct Montag, 19. August 13
  25. 25. Guarded Open Indirect Direct Fast pace Montag, 19. August 13
  26. 26. Potential conflicts Montag, 19. August 13
  27. 27. X X Potential conflicts Montag, 19. August 13
  28. 28. Potential conflicts Montag, 19. August 13
  29. 29. Potential conflicts X X Montag, 19. August 13
  30. 30. The Social Styles in detail Montag, 19. August 13
  31. 31. 25 % 25 % 25 % 25 % Confirmed by research done by Wilson Learning Montag, 19. August 13
  32. 32. We all display some aspects of each Social Style Montag, 19. August 13
  33. 33. But we have one dominant style Montag, 19. August 13
  34. 34. But we have one dominant style Montag, 19. August 13
  35. 35. Relator: “I feel ...” Relationship oriented Montag, 19. August 13
  36. 36. Relator The support specialist “It’s not win or lose, it’s how many friends you have” Montag, 19. August 13
  37. 37. Relator The support specialist • Strong & loyal team players • Good listeners & sensitive to others feelings • Very supportive, approachable & cooperative • Open with emotions, warm & friendly • High priority on friendships & close relationships • Easy to get along with Montag, 19. August 13
  38. 38. Relator Potential issues • Reluctant to change • Stick to the comfortable & known • Avoid risks • Do things in a very slow-paced way • Undisciplined in their use of time, due to sharing personal objectives & feelings with others Montag, 19. August 13
  39. 39. Socializer: “I want ...” Expression oriented Montag, 19. August 13
  40. 40. Socializer The social specialist “Let’s all do it – now!” Montag, 19. August 13
  41. 41. Socializer The social specialist • Highly flexible & adaptable to new situations • Act quickly & are willing to take risks • Very enthusiastic, energetic & spontaneous • Very imaginative, lots of creative ideas • Communicative & fun to be around • Say & show what they think • Involve others with their feelings & thoughts Montag, 19. August 13
  42. 42. Socializer Potential issues • Little concern for practical details • Easily change course of action • Move rapidly from subject to subject while forgetting to address specifics • Struggle with commitment & follow-through • Undisciplined in their use of time (too many distractions) • Base decisions on opinions rather than facts & data Montag, 19. August 13
  43. 43. Director: “I will ...” Action oriented Montag, 19. August 13
  44. 44. Director The control specialist “I want it done. Yesterday!” Montag, 19. August 13
  45. 45. Director The control specialist • Know exactly what they want, where they are going & how to get there quickly • Very focussed: swift, efficient, to the point in everything they do. Out accomplishes anybody • Make their own decisions, don't like at all to be told what to do or what not to do - high need of control • Prefer to be presented with options • Take risks Montag, 19. August 13
  46. 46. Director Potential issues • Come across forceful & dominant • Highly result driven – it’s not about pleasing people on the way • Say what they think • Very impatient • Work best without others or with people who are able to move quickly • Control & do not show emotions Montag, 19. August 13
  47. 47. Thinker: “I think ...” Process oriented Montag, 19. August 13
  48. 48. Thinker The method specialist “I’d rather be right than quick” Montag, 19. August 13
  49. 49. Thinker The method specialist • Base decisions purely on facts (tangible, practical, realistic evidence) • Ask questions, gathers information • Steadfast, reliable & dependable • Strong sense of duty & obligation • Seem to move slowly, but they use their time in a deliberate, disciplined manner • Natural givers & cooperative team members Montag, 19. August 13
  50. 50. Thinker Potential issues • Study data seriously before forming an opinion or being enthusiastic • Can come across skeptical & critical • Main priority is job at hand & the process to achieve it • Avoid risks & are very cautious • High control of emotions • People and friendships are important, but it does not show on initial contact – first the facts Montag, 19. August 13
  51. 51. Montag, 19. August 13
  52. 52. Beware of generalization and swift judgement Montag, 19. August 13
  53. 53. No style is better than another Montag, 19. August 13
  54. 54. Always assume good intentions even if you don’t understand people’s behavior Montag, 19. August 13
  55. 55. They may simply have a different style. Always assume good intentions even if you don’t understand people’s behavior Montag, 19. August 13
  56. 56. Thank you! Birgit Geiberger · design@birgitg.com Montag, 19. August 13
  57. 57. Thank you! Birgit Geiberger · design@birgitg.com Montag, 19. August 13

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