A Principled UX Design Process
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Slides from my talk at LASTconf 2015. Q: What's the best UX process for a project of piece of work? A: It depends. At SEEK, we redefined our UX process so that it could guide designers without being too prescriptive. By defining a set of principles that the designer should consider and apply at various phases of the project, they are able to decide which activities and conversations need to occur in order to satisfy the principles and goals. The process can be viewed at: https://medium.com/seek-user-experience/a-principled-ux-design-process-5063a10cc6bf
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A Principled UX Design Process
- 1. Fitting UX design into Agile A principled UX design process
- 3. Product development @ SEEK
- 4. Is there a 1 size fits all UX design process?
- 5. SEEK agile development lifecycle Think Deliver Tweak Design Daily stand up Team Backlog refinement Product Backlog Retrospective Showcase Measure Iterations • Employment Business Long Term Strategy • Market data • Competitive landscape • Product feedback Inception Tweaks from Product Metrics Product Metric Learnings Roadmaps • Strategic Roadmap • Product Roadmaps • Stream Roadmaps • Tech Roadmap Prioritisation of ideas list Business Case Opportunity Analysis Production Release Problem Definition Conceptual Design Refine Design Detailed Design Research & Validation Testing and Evaluation This is a process
- 6. This is a process
- 7. “A well defined process would have helped me when I started at SEEK” “Process? What process?”
- 13. UX Project Checklist on GitHub 27 items
- 14. Do I need to do everything?
- 15. Chris’ process for Project X
- 16. What’s the best process for a piece of work?
- 17. It depends
- 18. Can you have a process that adapts for each piece of work?
- 19. Principles
- 20. Principles Understand the problem (or opportunity) Know the market Know the user Test early and often Collaborate & critique Ensure shared understanding Be prepared What/Why How
- 21. Understand the problem Understand the problem (or opportunity)
- 22. Vitra Design Museum Charles-Eames-Straße, Reims, Germany IKEA Springvale Homemaker Centre
- 23. Know the market
- 24. Know the user
- 25. Know the user Know the market Understand the problem (or opportunity) ¿Comprende?
- 26. Test early and often Most important: All the time. Goal: Ensure you’re on the right track. Designs meet the business & user needs. Can include: Testing in lab. Guerrilla research, analytics, data: More research Test early & often
- 31. Be prepared
- 32. 1. What problem are we solving? 2. How de we best solve it?
- 33. Principles > Phases > Goals > Activities > Conversations
- 34. Rob Scherer UX Lead at SEEK @uxRob Thanks for listening Questions?