Pengurusan Identiti, Imej dan Persepsi
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Dokumen tersebut membahasakan pengurusan identiti organisasi, imej, dan persepsi. Ia menjelaskan bahawa identiti organisasi terbentuk daripada nama, logo, visi, dan nilai-nilai yang dianuti. Imej organisasi dipengaruhi oleh prestasi dan tingkah laku kakitangannya. Manakala persepsi pula terbentuk daripada penilaian masyarakat terhadap organisasi berdasarkan imej dan prestasinya.
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- 4. PENGURUSAN IDENTITI, IMEJ DAN PERSEPSI Pengurusan Identiti Organisasi Pengurusan Imej Pengurusan Persepsi
- 5. •Ahli Organisasi / Kakitangan •Perlakuan Organisasi Nama, logo, visi, misi, moto, produk dan perkhidmatan, ruang dan bentuk pejabat, uniform dan lain-lain lagi ciri-ciri visual organisasi
- 9. Bagaimana prestasi organisasi (ahli dan keseluruhan)? Apakah penilaian yang akan diberikan oleh masyarakat umum/pelanggan kepada organisasi
- 10. VIDEO - REPUTASI
- 14. Perkongsian nilai dan norma kerja yang sama di dalam sebuah organisasi IDENTITI ORGANISASI
- 15. VIDEO – ORGANIZATION BEHAVIOUR
- 16. Identiti korporat dibentuk oleh tiga perkara iaitu: Wally Olins (1990)
- 17. Apakah yang organisasi ingin lakukan untuk maju ke hadapan, bila dan bagaimana ianya akan dilakukan. Persoalan jangka pendek iaitu apakah yang organisasi ingin lakukan, untuk siapa dan apakah faedahnya. MEMBENTUK IDENTITI
- 19. Samsung: Approach to Sustainability (2013)
- 22. Dengan kerjasama NGO, Agensi Kerajaan lain Dikaitkan dengan agenda/perjuangan/isu semasa
- 23. VIDEO - CSR “GOOD ACTIONS GIVE STRENGTH TO OURSELVES AND INSPIRE GOOD ACTION IN OTHERS” PLATO
- 24. Kajian / soal selidik – Kajian Persepsi Analisa terhadap aduan dan maklumbalas
- 28. The five separate fingers are five independent units. Close them and the fist multiplies strength. This is organization. James Cash Penney
Editor's Notes
- McDonald’s – example of corporate identity (Please remember me fondly): If you think of McDonalds you might think of the golden arches or even just the yellow and red colours used in their promotional material. In the past, you might have thought of ‘Ronald McDonald’ or ‘the unattractive and kinda scary red-haired clown’. But the clown is being toned down the McDonald’s corporate identity. Why? Because recent years have seen McDonalds strongly marketing to adults who aren’t attracted to food fights by four year olds and accidental urine on slippery slides. Think of the ‘McCafe’ push: sophisticated cappuccino and bakery treats. Very different, very swish. In the commercial, at least. McDonalds – example of corporate image (Do you love me?): Customers (or potential customers) might think McDonalds is great because they trust that the food is fast, and their stores reproduce in number like bunnies. So for a positive corporate image in this case: convenience is key. Or they might think McDonald’s is not so great because they are dubious about the company’s beef patty production or have concerns around nutrition (and perhaps this negative corporate image is the fault of films like Fast Food Nation and Super Size Me..she inserts into the article casually). Corporate image can be determined by the marketplace and can be changeable (sometimes depending on our see-saw of our righteousness and lethargy).