Pegah Kamal is a digital marketing expert with 15 years of experience, known for her innovative strategies in social media and digital marketing across various organizations. Currently serving as the Sr. Global Social Media & Content Manager at Aruba, she has established the company’s social media capabilities and developed comprehensive strategies to enhance brand reputation and user engagement. Kamal has received multiple accolades, including the 2017 Social Media Champion Lithy Award, and is recognized for her expertise in driving digital transformation and fostering customer relationships.

1. Pegah Kamal
Digital Marketing expert with a career spanning 15 years in developing and
implementing marketing and media strategies, plans and programs. Is trusted and
respected for knowledge and expertise in digital marketing often speaking at industry
events. Directed digital and social media adoption and transformation initiatives within
small and large organizations. A passionate advocate of leveraging the power of social
media to deliver world class digital experiences, build stronger brand affinity and long
lasting customer relationships. Combines targeted vision with a realistic and pragmatic
approach to instituting new ideas. Isn’t afraid to push boundaries and prefers the more
innovative and creative solution.
EXPERIENCE
Aruba, a Hewlett Packard Enterprise company 5/2014 - Present
Sr. Global Social Media & Content Manager
• Develop and execute content strategy that addresses various target audience needs
and demands
• Established company’s first social media capability, and guided development of
vision, strategy and plan focused on integrating social across the business.
• Play an integral role in managing and protecting brand reputation
• Facilitating the development and execution of strategies focused on driving new
active and engaged users
• Deliver on strategic initiatives within budget while simultaneously maximizing
productivity
• Inaugurated listening, monitoring and analyzing of key word driven social
conversations, gaining insight into product evaluations, service needs and sales
opportunities
• Collaborate with over 7 country leads in developing an adapted version of the global
social media strategy and provided guidance on regional execution of that strategy
• Put in place comprehensive global infrastructure including crisis response plan,
messaging policies, on-line conduct criterion, company social persona, standard
applications and tools
• Conduct and tailor trainings and workshops that educate business partners,
colleagues and company leaders on effective use of social media
• Formed ‘Social Care’ response team and built infrastructure needed to manage and
engage with action based social media conversations
PureMatter 10/2013 – 5/2014
Client Manager
• Developed, managed and executed social media content strategy for B2B and B2C
clients
• Implemented integrated social media campaigns companies whose strategy focused
on growing followers and increasing brand awareness
ON24 2/2012 – 10/2013
Digital Media Director
• Established company’s first digital media buy program to aid in audience acquisition
efforts for client webinars and events
• Managed over 1.2MM budget for hyper-targeted media buys
• Developed relationships, negotiated aggressive rates, and contracted buys with all
media partners
• Activated comprehensive digital media plans based on individual client needs and
campaign objectives.
TechTarget 10/2010 - 2/2012
Sr. Marketing Manager
• Developed digital marketing plans and provides regular reporting on progress
towards key milestones and risks
• Provided post-campaign analysis of content performance, user engagement and
lead quality
Winner of the 2017
Social Media
Champion Lithy Award
Reduced social support
response time from 5
days to 7 minutes.
40+ global blogger
program that delivers
over 60K unique visitors
Product launch with
influencers resulting in
over 449 posts and
2.1MM impressions.
ACHIEVEMENTS
Grown global employee
advocacy with over 1K
active members
COMPETENCIES
Ø Content Strategy
Ø Customer Support
Ø Demand Generation
Ø Employee Advocacy
Ø Influencer Marketing
Ø Marketing Strategy
Ø Paid Media
Ø Project Management
Ø Social Media Strategy
Ø Vendor Management

2. • Born in California
• Swam with whale sharks in
Cancun
• Trekked in Machu Picchu
• Parasailed in the south of France
• ATV in Mykonos
• Fishing in Kuwait
• Visited Family in Iran
• Hiked the Bay of Fires in
Tasmania
INTERESTS
SPEAKING EVENTS
Digital Growth Summit
Influencer Marketing (2016)
Social Media Tools Summit
Influencer Marketing (2016)
Lithium Linc’ Conference
Digital Transformation (2015)
Hootsuite HootUp
Grow Your Business Using Social
Media! (2014)
Fountain Blue, Women in Leadership
When She Speaks Panel (2014)
Millennial Panel (2014)
Geeknet 9/2007 - 6/2010
Online Marketing Manager 10/2009 - 6/2010
• Built brand awareness using multiple social media channels, tools and
applications
• Developed copy and managed day-to-day activities across social channels
• Created, implemented and managed a SEM plan that incorporated pay-per-
click and Google Ad Words
Marketing Manager 9/2007 - 10/2009
• Collaborated with product marketing team in developing marketing collateral
and new digital ad products
• Managed US and International speakers’ bureau focused on technology and
media industries
Sterling Commerce (Now IBM) 11/2006 - 3/2007
Associate Marketing Manager
• Planned and executed industry-specific lead generation and customer-facing
campaigns
ACXIOM DIGITAL 2/2006 - 11/2006
Associate Marketing Manager
• Led global migration of content marketing system onto Acxiom’s digital
marketing platform
• Aid in the management of content strategy across multiple global stakeholders
UBM 2/2005 - 2/2006
Marketing Specialist: Online and Events
• Collaborated with design team in expanding event website into an
informational resource and tool for key stakeholders
• Aid in the creation of marketing plans that drove awareness about regional
hosted events and sponsorship opportunities
EXPERIENCE
Super Bowl Service
Lead an on-site social
response protocol during
Super Bowl 50, for over 71K
fans at Levis Stadium.
Panel Pitch
Advocated Social best
practice on 5 industry
discussion panels &
presentations.
Guinness World Record for
taking 119 selfies in 3
minutes!
Selfie World Record
Trending
Aruba’s largest conference
trended on Twitter for 2 days
TOP TRENDS
Pegah is the CMO of the future. She has a deeper understanding of digital and
social marketing technologies than anyone I’ve encountered. Her vision for what
she’s building at Aruba is the definition of Digital Transformation, with social media
playing a role to amplify the impact of every marketing function (product marketing,
content marketing, event marketing, customer marketing, etc.) and drive each stage
of the buyer’s journey. Beyond her immense knowledge, what sets Pegah apart is
her unmatchable passion for what she does. Pegah is definitely one to watch out for!
Justin Dorfman
Enterprise Account Executive
Traackr
Further references available upon request
REFERENCES
EDUCATION
Masters of Business Administration, 2015 B.S. in Marketing, 2003