Experience Marketing 10-Steps Implementation Guide
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This document provides a 10-step guide for implementing experience marketing campaigns. The steps include segmenting audiences based on psychographics, planning campaigns that educate and engage customers to spread word of their experience, using free merchandise and contests to attract more people, leveraging technologies like VR to enhance the experience, teaching audiences to form meaningful relationships, allocating proper budgets with contingencies, finding sponsors aligned with company values, and extensive planning. The goal is to create memorable experiences for audiences that they will want to share on social media and with others.
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This presentation discusses failure marketing campaigns and how to avoid failures. It provides examples of failed marketing campaigns from KFC, Cartoon Network, and Pepsi. The presentation recommends establishing measurable objectives, selecting the proper communication medium, creating an efficient action plan, understanding target customers, and designing interesting advertisements to convey the message effectively. The conclusion states that identifying and correcting the causes of failed marketing campaigns can lead to successful campaigns.
How To Create A Content Strategy
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12 Actionable Tips To Become The Content Authority In Your Niche
BrightonSEO presentation from Sept 2015 on how to best use content marketing to stand out from the crowd!
3 Communications - Technyl
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Download "15 proven online public relation pr tips for global tea industries" Free eBook by Social Bubble. And Bubble Up your Tea Industry. For Tea Industries Global Online Services Contact Social Bubble Today.
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Advanced Storytelling Concepts for Marketers
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
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The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
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Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
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Experience Marketing 10-Steps Implementation Guide
- 2. 1. 1.SEGMENT THE AUDIENCE THROUGH PSYCHOGRAPHICS 2. 2. PLAN CAMPAIGNS THAT GIVE SOMETHING TO CUSTOMERS Think about the values, attitudes, and motivations of your audience Educate and share new information with the customers, make sure they will remember and spread the word about what they experienced
- 3. 3. 3.PREPARE TO GIVE OUT FREE MERCHANDISE 4. 4. TAKE PICTURES OF THE AUDIENCE Free merchandise will incentive non- customers to try out your product Experience is all about sharing. Make sure people will have content to share on social media and create UGC
- 4. 5. 5.USE CONTESTS TO ATTRACT THE AUDIENCE 6. 6. USE VR TECHNOLOGY Do some contests and other related activities before the main event to attract your audience Exploit the newest technologies to add the "wow" factor to your events
- 5. 7. 7.TEACH THE AUDIENCE 8. 8. ALLOCATE BUDGET Teaching something to the audience will help you create meaningful relationships Needless to say, budget planning is an essential step. Make sure to have some margins for contingencies
- 6. 9. 9.FIND SPONSORS 10. 10. PLAN, PLAN, PLAN Find sponsors which fit your company's values so that they can contribute to cross-discovery A well-thought experience marketing plan will be crucial for defining and meeting your goals
- 7. FIND OUT FIND OUT MORE ON MORE ON THEIMMEDIATEFUTURE.ORG