This document provides a 10-step guide for implementing experience marketing campaigns. The steps include segmenting audiences based on psychographics, planning campaigns that educate and engage customers to spread word of their experience, using free merchandise and contests to attract more people, leveraging technologies like VR to enhance the experience, teaching audiences to form meaningful relationships, allocating proper budgets with contingencies, finding sponsors aligned with company values, and extensive planning. The goal is to create memorable experiences for audiences that they will want to share on social media and with others.

1. EXPERIENCE
EXPERIENCE
MARKETING
MARKETING
PILLS
PILLS
A 10-STEPS
IMPLEMENTATION
GUIDE

2. 1.
1.SEGMENT THE AUDIENCE THROUGH
PSYCHOGRAPHICS
2.
2.
PLAN CAMPAIGNS THAT GIVE
SOMETHING TO CUSTOMERS
Think about the values,
attitudes, and
motivations of your
audience
Educate and share new information with the
customers, make sure they will remember
and spread the word about what they
experienced

3. 3.
3.PREPARE TO GIVE OUT FREE MERCHANDISE
4.
4.
TAKE PICTURES OF THE AUDIENCE
Free merchandise will
incentive non-
customers to try out
your product
Experience is all about
sharing. Make sure people will
have content to share on
social media and create UGC

4. 5.
5.USE CONTESTS TO ATTRACT THE AUDIENCE
6.
6.
USE VR TECHNOLOGY
Do some contests and other related activities
before the main event to attract your
audience
Exploit the newest
technologies to add the
"wow" factor to your
events

5. 7.
7.TEACH THE AUDIENCE
8.
8.
ALLOCATE BUDGET
Teaching something to
the audience will help
you create meaningful
relationships
Needless to say, budget
planning is an essential
step. Make sure to have
some margins for
contingencies

6. 9.
9.FIND SPONSORS
10.
10.
PLAN, PLAN, PLAN
Find sponsors which fit your
company's values so that they can
contribute to cross-discovery
A well-thought
experience marketing
plan will be crucial for
defining and meeting
your goals

7. FIND OUT
FIND OUT
MORE ON
MORE ON
THEIMMEDIATEFUTURE.ORG