This document summarizes the financial plan for MyNearBite, an app that allows restaurants to upload offers and deals. It outlines the team roles and responsibilities, including the CEO who will focus on fundraising. It also presents results from prototype interviews that found 66% of restaurants would upgrade packages and flexibility was a most valued feature. The expansion plan shows entering new cities between 2015-2019. Revenue forecasts project over €800k in revenue by 2019 as the app expands. Cost forecasts account for marketing, employees, software and other expenses as the business grows.

1. MyNearBite Presentation
Financial Plan – Part 1
11.05.2015

2. 2Lean Entrepreneurship Project – MyNearBite.com
MyNearBite Team
TEAM
CEO
Product
Manager
IT
Development
Partnerships
Sales
Manager
Customer
Relationship
Contracts
Marketing
Manager
Offline
Campaigns
Online
Campaigns

3. 3Lean Entrepreneurship Project – MyNearBite.com
Roles & Responsilbities
TEAM
POSITION RESPONSIBLE STRATEGIC TASK GOALS
CEO Mariana Felizardo • Fund-raising;
• Capital Allocation;
• Develop a financial road map;
• Setting the budget
Sustainable growth
PRODUCT MANAGER Fabian Kutschera • Managing the entire product
landscape;
• Project Management;
• Analysing potential partnerships
Increase of conversion
rate and App functions
SALES MANAGER Catarina Victorino • Expansion of Sales;
• Increase number of partnerships;
Partnership and Customer’s
Relationship
Expand MyNearBite’s
client Base
MARKETING
MANAGER
Marina Marinucci • Marketing Strategy ;
• PR;
• Social Media
Increase Brand
Awareness

4. 4Lean Entrepreneurship Project – MyNearBite.com
Results of Prototype Interviews
INTERVIEWS
REVENUE MODEL VALIDATION: To be complete with 20 Interviews.
Nr. Of
Restaurants
Interview
Avg. of weekly
offers upload
Package Choice Potential for
package upgrade
Most valued
Feature
12/20 5 25% Premium
Package
66% willing to
upgrade package
Flexibility/
Freedom to Adapt
0%
20%
40%
60%
80%
Yes PC upload No
Would Restaurants use our App?

5. 5Lean Entrepreneurship Project – MyNearBite.com
Expansion plan
FORECAST
2016 2017 2018 2019
Rome
Milano
Napoli
Turin
JUL 2017
Madrid
Barcelona
Valencia
Sevilla
JUL 2016
2015
Lisbon
AUG 2015
Porto
JAN 2016
London
Birmingham
JAN 2018
? ?
Athens
JAN 2019

6. 6Lean Entrepreneurship Project – MyNearBite.com
FORECAST
Revenues for
2019 above
0,8M€
Freemium Packages
Sales growing
exponentially until
assumed market
share is reached
30% Dropout Rate
Detailed
information in
Excel file
Revenue Forecast
Increasing SOM
Market share
0.00 €
100,000.00 €
200,000.00 €
300,000.00 €
400,000.00 €
500,000.00 €
600,000.00 €
700,000.00 €
800,000.00 €
900,000.00 €
2014 2015 2016 2017 2018 2019 2020
MyNearBite Revenues
MyNearBite
Revenues

7. 7Lean Entrepreneurship Project – MyNearBite.com
FORECAST
Costs Forecast
Rent
Office in Portugal
Full Time
Employees
MARKETING
EXPENSES
SALES PEOPLE
SOFTWARE &
SERVER
Costs with
Hardware
Legal Expenses
Major part of our cost structure:
• Marketing and Sales when entering a new
market
• Software development mainly in the beginning
Other costs we need to account.
Detailed
information in
Excel file

8. 8Lean Entrepreneurship Project – MyNearBite.com
FORECAST
THANK YOU!
Check our page: mynearbite.com/lisboa1/
More info: mynearbite.com/
Facebook: www.facebook.com/mynearbite