Pegah Kamal's digital marketing experience overview and achievements spanning over 15 years. Competencies including but not limited to: digital marketing strategy, content marketing, social media strategy and program execution, influencer marketing, employee advocacy and paid media.
Objective:
Lead a team of product marketing experts to introduce innovative new solutions to the market — from identifying initial customer pain points, to messaging, positioning, and acting as the “face” of an organization with press and analysts.
Strengths:
• Product marketing expertise in enterprise and startup organizations.
• Crafting integrated marketing campaigns for global product and solution launches.
• Social media leadership inclusive of strategy, in-the-trenches community building, social listening, and advocacy.
• Spokesperson experience as the face of an organization, briefings top-tier press and analysts.
• Cross-functional Product Management background in agile development environments.
Versatile project manager/marketer/copywriter with 15+ years of experience in B2B publishing and online media. Strong background in developing web sites and targeted print/digital marketing initiatives.
Pegah Kamal's digital marketing experience overview and achievements spanning over 15 years. Competencies including but not limited to: digital marketing strategy, content marketing, social media strategy and program execution, influencer marketing, employee advocacy and paid media.
Objective:
Lead a team of product marketing experts to introduce innovative new solutions to the market — from identifying initial customer pain points, to messaging, positioning, and acting as the “face” of an organization with press and analysts.
Strengths:
• Product marketing expertise in enterprise and startup organizations.
• Crafting integrated marketing campaigns for global product and solution launches.
• Social media leadership inclusive of strategy, in-the-trenches community building, social listening, and advocacy.
• Spokesperson experience as the face of an organization, briefings top-tier press and analysts.
• Cross-functional Product Management background in agile development environments.
Versatile project manager/marketer/copywriter with 15+ years of experience in B2B publishing and online media. Strong background in developing web sites and targeted print/digital marketing initiatives.
Melissa Vidakovic Resume - Creative and Seasoned Marketing ProfessionalMelissa Vidakovic
Results driven and highly motivated seasoned marketing professional.
Experience in multiple vertical B2B markets for technology and education - Fashion/Apparel, Automotive, Furniture Composites and Healthcare.
Respected manager and leader with commitment to people and team development combined with a strategic vision to leverage all aspects of marketing and business development to drive revenue growth.
Communications, Marketing and Management Resume of Julia DouglasJulia Douglas
Detailed resume of Julia Douglas highlighting professional communications and marketing experience and industry standard training in Public Relations, Marketing, Strategic Communications and Management.
Results-focused marketing specialist with an expertise in Mobile, M2M and IoT technologies. Proven ability to develop effective marketing campaigns using integrated marketing strategies, communications and events.
Awards include:
o 2013 Verizon Wireless South Area Marketing Top Performers Award
Here's my equation for job satisfaction: Reading + Writing + Travel the World= Happiness
< SKILLS >
Social Media | Communications | Project Management | Newsletters | Content Marketing | Case Studies | Articles
Vibrant marketing professional for over 10 years in the industry. Founder of Creatively Mused, a digital content and strategic marketing agency focused on innovative techniques.
Bridget Haraslic Resume - Strategic B2B Marketing Professional with over 15 years of combined marketing and project management experience. Proven leader in the launch and growth of multi-million dollar products.
Melissa Vidakovic Resume - Creative and Seasoned Marketing ProfessionalMelissa Vidakovic
Results driven and highly motivated seasoned marketing professional.
Experience in multiple vertical B2B markets for technology and education - Fashion/Apparel, Automotive, Furniture Composites and Healthcare.
Respected manager and leader with commitment to people and team development combined with a strategic vision to leverage all aspects of marketing and business development to drive revenue growth.
Communications, Marketing and Management Resume of Julia DouglasJulia Douglas
Detailed resume of Julia Douglas highlighting professional communications and marketing experience and industry standard training in Public Relations, Marketing, Strategic Communications and Management.
Results-focused marketing specialist with an expertise in Mobile, M2M and IoT technologies. Proven ability to develop effective marketing campaigns using integrated marketing strategies, communications and events.
Awards include:
o 2013 Verizon Wireless South Area Marketing Top Performers Award
Here's my equation for job satisfaction: Reading + Writing + Travel the World= Happiness
< SKILLS >
Social Media | Communications | Project Management | Newsletters | Content Marketing | Case Studies | Articles
Vibrant marketing professional for over 10 years in the industry. Founder of Creatively Mused, a digital content and strategic marketing agency focused on innovative techniques.
Bridget Haraslic Resume - Strategic B2B Marketing Professional with over 15 years of combined marketing and project management experience. Proven leader in the launch and growth of multi-million dollar products.
SENIOR LEADER – MARKETING, ADVERTISING, BRAND STRATEGY, COMMUNICATIONS
An experienced, innovative leader with a proven track record and extensive experience (20+ years in total, 10+ years as a Director) in marketing, advertising, and business development. An Emmy Award winning leader with the ability to successfully define and achieve goals in complex, fast-paced, and highly-matrixed environments.
SENIOR LEADER – MARKETING, ADVERTISING, BRAND STRATEGY, COMMUNICATIONS
An experienced, innovative leader with a proven track record and extensive experience (20+ years in total, 10+ years as a Director) in marketing, advertising, and business development. An Emmy Award winning leader with the ability to successfully define and achieve goals in complex, fast-paced, and highly-matrixed environments.
1. Nicole Murray
Bridging the gap between innovative Marketing strategy and solid ROI that stands the test of time.
17 years of experience driving strategic growth and visibility in a variety of game changing
marketing roles for both domestic and international brands. Highly competitive, passionate,
persuasive and articulate; fearless presenter. Adaptive and able to execute on deliverables
under highly pressurized, constantly changing circumstances.
VALUE OFFERED
TECHNICAL KNOWLEDGE
International Marketing Strategy
Led the development and launch of
globally successful marketing campaigns
impacting users in a broad list of
countries.
.
Relationship Management
Negotiated powerful relationships that led
to multi-million dollar revenues as well as
improved brand positioning when capital
gains were not the benchmark.
Public and Community Relations
Responsible for having created hundreds
of thousandsof media impressions
through highly visible media campaigns
Social Media Strategy
Implemented agile social media
strategies to contemporize campaigns
and boost saturation.
Global Strategic
Marketing and
Communications
Expert
SOFTWARE
•Confluence
•JIRA
•JIRA Service Desk
•Adobe Creative Cloud
•Adobe Photoshop
•Adobe Illustrator
• Microsoft Office
• FrameMaker
• Visio
•SharePoint
•MDM (Microsoft
Dynamics Marketing
Software)
COMPETENCIES
•Content Management
•Digital Marketing/Social
Media
•Writer/Editor; Speech
Writer
•Crisis Management
•Corporate Spokesperson
•Marketing
Research/Analysis
•Reputation Management
•Vendor Relationship
Management
•Stakeholder Management
•Media Training
STRATEGIES
•Agile Project
Management
•Journey Mapping
•Focus Groups
•Persona Analysis
•Event Marketing
•Press Conferences
•Story/Idea Pitching
•Implementation
•Technical Training using
multi-media modules
2. Nicole Murray
Bridging the gap between innovative Marketing strategy and solid ROI that stands the test of time.
PROFESSIONAL EXPERIENCE
International Business
Various countries and US cities/states visited throughout career on multiple occasions.
USA
Denmark
Norway
France
Amsterdam
Additional domestic business experience in Houston, Dallas, Austin, New York, Los Angeles,
Orange County, Oklahoma, Miami, Ohio and Philadelphia among others.
Stage Stores August 2015 – January 2016
National Marketing Campaign Manager-Cosmetics & Fragrances
Build successful Campaign strategies within given budget, ensuring consistent message/content
through all media types.
Built monthly Campaign strategies based on sales and media analytics, historical information,
industry trends and competition; oversee associated budgets
Coordinated Campaign plan with all media groups; input plan into MRM system
Managed Campaign calendar and communicate all changes to Campaign
Scheduled, coordinated and conducted Campaign-centric meetings, such as pre-plans, turn-ins,
proof reviews, etc.
Ensured message and content within a given Campaign was consistent throughout all media,
such as direct mail, newspaper, broadcast, digital, web, email, etc.
Proofed all media within Campaign
Compiled total Campaign results and held Hindsight meeting; made recommendations for future
Campaigns
National Oilwell Varco November 2013 – August 2015
Corporate Engineering Marketing Manager/Global Engineering Collaboration Manager Reporting
to Vice President
Responsible for developing all internal marketing and communications strategies originating from
NOV Corporate Engineering Technology for National Oilwell Varco’s globally distributed corps of
15,000 engineers
Was recruited from Baker Hughes to spearhead the development of a digital Global Engineering
Collaboration Portal on an Atlassian Confluence platform; project is a social informational content
driven digital destination called The NOV Technology Village
Developed content management strategy implementing technical, editorial and instructional
content writing and publishing schedules
Recruited, hired and managed a team of writers and graphic designers to assist with project
execution
Developed both CBT and ILT training tracks for users; conducted in person training classes with
engineers in multiple countries to support roll out of completed project during global launch phase
Achieved critical mass within 30 days of launch and accomplished buy in within 160 days
Developed tracking system to stave off attrition and monitor retention
Utilized all marketing tools including social media elements, content based strategies and online
events to drive success
3. Nicole Murray
Bridging the gap between innovative Marketing strategy and solid ROI that stands the test of time.
Liaison to 70 engineering software providers/vendors for all corporate engineering software tools
and point of content for the dissemination of new product information
Implemented annual event, NOV Engineers week which has been endorsed and supported by
NOV’s CEO, Clay Williams, who gave the opening presentation impacting hundreds of Houston
students
o NOV Engineers Week is a time of celebrating the contribution engineers make to the
world at large by sharing the engineering experience with children and young adults.
o Partnered with Research and Development to create a fair for local students
o Developed a community partnership with The Harmony School of Engineering
o Engineers Week is a global observance celebrated by many companies, 2015 was
NOV’s inaugural year
Baker Hughes Inc. February 2013 - November 2013
Completions and Productions Engineering Technical Writer/Editor
Recruited from Baker Hughes Telecom & Mobility team onto the Engineering Completions and
Production team
Crafted the documentation relevant to 14 globally manufactured and distributed product lines
covering Intelligent Well Systems, Sensors, Fluids and Packer Systems
Wrote, edited and published all documents related to the sale, use and manufacture of those
product lines
Collaborated with SMEs, engineers and safety personnel to mine and refine data for content
Managed the flow of information related to my product lines both with internal and external
customers on a global level
Managed the migration of these product lines and their relevant documentation into the BHOS
(Baker Hughes Operating System) roll out on a SharePoint platform
Contributed to the internal branding of the BHOS Technical Documentation team throughout the
company during the roll out
Created presentations explaining the value of Technical Documentation and writing standards as
it related to the BHOS rollout and help build excitement about rollout
Baker Hughes Inc.
Wireless Telecom & Mobility Vendor Liaison
Quality Assurance Analyst
Managed portfolio of more than 13,000 Verizon accounts; 4,640 AT&T Connect accounts and
more than 20,000 AT&T accounts affecting all Baker Hughes Western Hemisphere wireless users
and all conferencing users globally
Managed the relationship between Baker Hughes Inc. employees and wireless providers.
Liaised with employees, vendors and Baker Hughes senior leadership regarding portfolio of
accounts and the needs related to them
Minimized corporate expenses by providing cost effective solutions to account related concerns
Conducted random reviews of HDI customer surveys and after care marketing initiatives to
improve customer opinions
Developed tracking system to manage negative surveys and influence new, positive opinions
Change The Bubble Agency May 1999-February 2013
Strategic Marketing/Public Relations Consultant
Managed campaigns for global and domestic brands
Planned and executed events (grand openings, launch parties, awareness campaigns) in
Houston, New York, Los Angeles and various other locations globally
Wrote copy for campaigns and product launches; wrote executive bios for clients
Oversaw account acquisition and sales efforts
4. Nicole Murray
Bridging the gap between innovative Marketing strategy and solid ROI that stands the test of time.
Represented globally recognized entertainers, athletes, authors and corporations
Wrote all marketing materials and product descriptions
Developed graphics for marketing kits and sales kits; IPO marketing
Developed Christian Marketing catalog for clients in the church sector
Budgeting, forecasting and planning of all marketing initiatives
Worked as direct liaison with Strategic Marketing department counterparts at Sony Music Group
on behalf of Music World Music
Negotiated strategic partnerships and co-op advertising opportunities with the following entities:
Cotton Incorporated, Foot Action Corporation, Moviso Corporation, International Star Registry,
Rock Hard Cosmetics, Alloy, 360 Youth, 2007 Theologian Awards & Gospel Celebration and
many others resulting in deals generating more than $1 million in incremental revenue
Created marketing initiatives for such celebrities as, Destiny’s Child as a group and as solo artists,
PLAY, Solange Knowles, Ramiyah, Skye, Tina Knowles and all artists on the Music World/Sony
Roster
Led the conceptual and editorial development of multiple online portals; managing content
development and scheduling of these projects
ENTREPRENEURIAL EXPERIENCE
Colbert Ball Tax December 2014 – Present
Franchisee
Owner of a seasonal tax preparation franchise storefront
COMMUNITY SERVICE & VOLUNTEERISM
Lakewood Church 2011-2013
Volunteer Prayer Partner & Stephen Ministry Counselor
Acted as spiritual counselor to church members and visitors during church services.
PROFESSIONAL CERTIFICATIONS
Discover Leadership Training Master Graduate 2004
Commissioned Stephen Ministry Counselor 2013
Certified Tax Preparer 2014
Six Sigma Certified 2015