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ME2B Social | An Introduction to the Market Edge Social Agency
me2b social is an integrated marketing agency specializing in social media strategy and support for B2B clients including Fortune 1000 brands across various industries. The agency offers a comprehensive approach to developing social media ecosystems, providing education, strategy, and engagement while aiming for measurable business results. They also facilitate workshops and provide ongoing support to help businesses effectively integrate social media into their operations.
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ME2B Social | An Introduction to the Market Edge Social Agency
- 1. Why ME2B Social? Introductionto the Integrated Marketing Agency
- 2. © 2014 MarketEdge 2 MEET ME2B SOCIAL Who we are: • The integrated marketing agency of Market Edge, providing social media strategy, education and engagement support to B2B clients Clients range from Fortune 1000 brands to midsized companies in: • Technology • Semiconductors • Security • Travel & Hospitality • Nonprofit • Legal Service • Startups
- 3. © 2014 MarketEdge 3 MARKET EDGE Global Footprint • Market Edge professionals globally • Legal entities in US, UK and Switzerland; privately held Market Edge has delivered projects or programs in the blue shaded countries during the past 5 years. In the green shaded countries, Market Edge has delivered programs and coaching in local language (non English) with content adjusted for culture and business relevance. History • 20 years delivering projects and programs with category leading clients to solve business challenges Expertise • Strategy, marketing, sales, innovation, social media and leadership development
- 4. © 2014 MarketEdge 4 WHY ME2B SOCIAL? • Develop a comprehensive B2B social media ecosystem ⎯ Tailor end-to-end solutions: education, strategy and engagement ⎯ Embrace the convergence of word of mouth and content to spark online dialogue • Curate leading edge content pragmatically ⎯ Establish thought-leadership, raise awareness and generate quality leads ⎯ Right content in the right place to the right people at the right time • Deliver comprehensive, effective and measureable results ⎯ Align with our client’s business environment, strategy and organizational culture ⎯ Focus on business results and ROI • Work to client’s agreed strategic and tactical business objectives ⎯ Deliver to agreed milestones and budget ⎯ Understand audience segments and satisfy their needs
- 5. © 2014 MarketEdge 5 Source: Marketing Pilgrim of B2B marketers say they actually have a defined social media strategy. 38%
- 6. © 2014 MarketEdge 6 DIAGNOSEME Analysis Before dipping into the social media waters, ME2B Social provides organizations with an in-depth assessment of the strategy and effectiveness of our client’s and their competitor’s social marketing.
- 7. © 2014 MarketEdge 7 of B2B marketers are using social / content marketing yet only 91% claim they are effective at it. Source: CMI / FlipCreator 42%
- 8. © 2014 MarketEdge 8 HELPME Bootcamp ME2B Social offers comprehensive, workshop based programs that enable companies to integrate social media into their day-to-day operations and, culture — with quantifiable return on investment.
- 9. © 2014 MarketEdge 9 Source: eMarketer of marketers identify lead generation as their top online marketing challenge. 60%
- 10. © 2014 MarketEdge 10 Outputs from the HELPME Bootcamp include a strategic summary identifying each of the key components necessary to facilitate effective target campaigns. TELLME Summary Channels Consistency Content Community Curation Creation Connections Competition Conversation Costs Campaigns Conversions
- 11. © 2014 MarketEdge 11 Source: Marketing Pilgrim of B2B marketers say they use Twitter, with LinkedIn a close second at 82%. 85%
- 12. © 2014 MarketEdge 12 TAKEME Roadmap Developing a social presence and online identity is a journey. Day- to-day channel activities have to be guided by an overall Roadmap that leads a brand from point A to point B. The Roadmap is a comprehensive graphical summary highlighting each of the necessary stops, milestones and measurements en route to social success.
- 13. © 2014 MarketEdge 13 Source: MyCustomer.com of B2B companies view social media as a highly successful element of their marketing mix. 87%
- 14. © 2014 MarketEdge 14 SHOWME Playbook ME2B Social’s Playbook is a pragmatic guide that will take care of all the details and heavy lifting, leveraging our social media expertise to take your brand to the starting line. It defines the specific actions to keep your social channels aligned and on strategy.
- 15. © 2014 MarketEdge 15 of B2B companies distribute content via Twitter. 74% more leads are generated by B2B companies that blog opposed to those that don’t. 67% Source: CMI / FlipCreator
- 16. © 2014 MarketEdge 16 FORME Agency Support “Activate your fans, don’t just collect them like baseball cards.” ME2B Social provides day-to-day agency support to enable brands to gain awareness, establish industry influence, generate leads and create meaningful bonds.
- 17. © 2014 MarketEdge 17 Source: HubSpot The average number of leads per month for brands who create 15 monthly blogs. 1,200
- 18. © 2014 MarketEdge 18 ADDME Ons • Content creation: The average user engages with 11.4 pieces of content before making a purchase or decision.1 ME2B Social helps curate and distribute industry- specific content on your behalf. • On-site event engagement: It is no wonder why over two-thirds of B2B content marketers consider event marketing the most effective strategy.2 ME2B Social ensures your brand is seen, heard and increases traffic at your next event. • Campaign ideation / brainstorming support: Looking to integrate social media into your next campaign, product launch or contest? • Policy development / compliance: Great social media policies support, protect and empower high-quality engagement amongst employees. ME2B Social develops your company’s social media policy to establish trust and mitigate risks. • Market research / landscape listening: With 65% of global business executives indicating their organizations currently use social business tools to understand market shifts, let ME2B Social be your eyes and ears, keeping your company at the forefront of the industry.3 • Multilingual services: With resources throughout the world, ME2B Social delivers regional specific campaigns and day-to-day activities in native language. Source: 1Forbes / 2Social Media Today / 3Deloitte
- 19. © 2014 MarketEdge 19 Source: Social Media Today on average, B2B marketers who use Twitter generate double the leads as those who do not. 2X
- 20. © 2014 MarketEdge 20 CASE STUDY: LETME SHOW YOU Discover how one Fortune 1000 semiconductor brand utilized ME2B Social support to develop, implement and sustain a proactive social media strategy.