The Mesiti campaign aimed to boost event registrations and community engagement through social media strategies by Crush Social. The efforts resulted in a 45% increase in event registrations, contributing to 44% of total event sales, and a significant rise in Facebook testimonials by 212%. Additionally, there was a reported 321% increase in ad spend click-through rate.

1. SOCIAL MEDIA TEAM CASE STUDY
MESITI - AM/PM ENTERPRISE

2. MESITI CASE STUDY
• The goal of the Mesiti campaign was to
increase event registrations (which
translates to event sales), build Facebook
page and increase community engagement.
• The Mesiti team looked to Crush Social to
create responsive ad design for the
purpose of increasing event registration.
Additionally, Crush Social built a social
media strategy with the goal of raising
engagement levels (brand loyalty).

3. MESITI DETAILS
• Create Facebook custom audiences for hyper
targeted ad design as well as website custom
audiences for re-marketing.
• Social media strategy and content design to
speak to the engaged audience. Developed user
and buyer profiles.
• Community development to engage and build a
stronger community/brand equity. (see example
#3 comment)

4. MESITI RESULTS
• Increased event registrations by 45% and
responsible for 44% of total event sales.
• 212% increase in Facebook testimonials to
be used in future marketing campaigns.
• Ad spend CTR increase of 321%.