Delivering Creativity & Innovative Strategies. Lead Generation and Content Marketing for Multinational Organisations. SEO for Website development and SEM & PPC on Social Media and Google Adwords (Text , Display & Video)

1. Dheeraj Satta
Profile
Date: March-2016

2. “BRIDGINGTHE GAPS, CREATING ENGAGEMENTS”

3. ABOUT ME
Graduate from Champlain College
Burlington, Vermont (U.S) and Post
Graduate from University of Middlesex
(U.K). A thought leader and one of the
leading digital marketing specialist,
delivering creative solutions at the
intersection of marketing and technology
and ensuring complete transparency
through our results-driven approach.
Embrace diversity and creativity that
brings together businesses and brand
through customer insights. Furthermore,
I have developed the management of
digital marketing through innovative
methods, process and proprietary tool
kits.

4. 9
COUNTRIES
Travelled across GCC and Europe to learn the latest marketing
trends and meeting digital professionals to constantly enhance
my skills.

5. MY EXPERTISE
SEO PPC CRM PERFORMANCE
DISPLAY
SOCIAL
MEDIA
BRANDING
STRATEGY
WEBSITE
DESIGN
CONTENT
MARKETING
DIGITAL
CREATIVE

6. ‘FIRST IN CLASS’ SEO SERVICES

7. MY EXPERTISE
SEO :
• Setup and Strategies
• Competitor review
• Detailed on and off-page audits
• On-going optimization
• Monthly reporting and analytics
All delivered best in class, industry leading,
proprietary toolset!

8. MY EXPERTISE
PPC
• Setup and Strategies
• Competitor review
• Detailed on and off-page audits
• On-going optimization
• Monthly reporting and analytics
All delivered best in class, industry leading,
proprietary toolset!

9. MY EXPERTISE
CRM
• Setup and Strategies
• Competitor review
• Detailed on and off-page audits
• On-going optimization
• Monthly reporting and analytics
All delivered best in class, industry leading,
proprietary toolset!

10. MY EXPERTISE
PERFORMANCE DISPLAY
• Setup and Strategies
• Competitor review
• Detailed on and off-page audits
• On-going optimization
• Monthly reporting and analytics
All delivered best in class, industry leading,
proprietary toolset!

11. MY EXPERTISE
SOCIAL MEDIA
• Setup and Strategies
• Competitor review
• Detailed on and off-page audits
• On-going optimization
• Monthly reporting and analytics
All delivered best in class, industry leading,
proprietary toolset!

12. MY EXPERTISE
BRANDING STRATEGY
• Setup and Strategies
• Competitor review
• Detailed on and off-page audits
• On-going optimization
• Monthly reporting and analytics
All delivered best in class, industry leading,
proprietary toolset!

13. MY EXPERTISE
WEBSITE DESIGN
• Setup and Strategies
• Competitor review
• Detailed on and off-page audits
• On-going optimization
• Monthly reporting and analytics
All delivered best in class, industry leading,
proprietary toolset!

14. MY EXPERTISE
CONTENT MARKETING
• Setup and Strategies
• Competitor review
• Detailed on and off-page audits
• On-going optimization
• Monthly reporting and analytics
All delivered best in class, industry leading,
proprietary toolset!

15. MY EXPERTISE
DIGITAL CREATIVES
• Setup and Strategies
• Competitor review
• Detailed on and off-page audits
• On-going optimization
• Monthly reporting and analytics
All delivered best in class, industry leading,
proprietary toolset!

16. VALUE 2U
What is SEO and
why does it
matter?
How does
Google currently
view your site
today?
Stategic keyword
targeting
Technical Audit
Website
recomendations
The future of
SEO
Measuring
success and KPIs
Rolling Activity
- Competitor audit
- Search trends
-Where should you be
visible?
-What are the
opportunities?
- How do we phase
them?
Complete with guide of
explanations and task
prioritization
Image, video, mobile
and search trends
DELIVERINGVALUETOYOU

17. ENABLING OUR CUSTOMERSTO BECOMETRULY SOCIAL

18. SOCIAL STRATEGY FRAMEWORK
Prioritize
objectives
Establish
governance
Define
activities
Develop
capabilities
Measure and
refine
Engage in
conversation
Listen
Improve customer engagement
Enhance brand
Accelerate innovation
Attract employees
Increase sales
Identify opportunities
Understand risks
Clarify risks
Set social policies
Communicate policies
Define phases
Target initial platforms
Identify resources & assets
Establish roles and timellines
Link to offline activity
Identify internal champions
Train and support all staff
Keep abreast of developments
Establish pilot program
Develop a social culture
Set relevant measurements
Monitor progress against
Capture & communicate success
Report facts
Refine and repeat
Enter the conversation
Provide relevant content
Add value to communities
Engage with influencers
Respond positively
Identify monitoring tools
Learn how to best utilise
Discover what is being said
Find communities and convo
Uncover key influencers
Engagement/Strategy

19. Step Social Purpose Social Culture Social Position Social Work Social Playbook
Action
Stakeholder
objectives
identification:
brand DNA, goal,
audience, terms
Social analytics,
cultural behaviors
and trends and
segment
identification
Competitive social
audit, category
insight/ market
opportunity
definition and social
positioning
Objectives refined,
analytics framework
constructed
Plan focus and flow
and social ideation
Deliverable
client defined
Workshops
Insights
presentation,
codify consumer
journey and identify
opportunity for
social
Social position,
social persona,
social channel
selection and
content strategy
Define tasks for
social, core focus
and social ROI
formula along with
KPIs
Graphical snapshot
of program and
activation ideas
presentation
Strategic Process
SOCIAL STRATEGY ROADMAP

20. DHEERAJ’S SOCIAL MEDIA DIFFERENTIATORS
• Content driven approach to engagement
• Invent solutions, applications and new models for commerce
and engagement
• Social analytics experts and insight-driven social strategists

21. SUPPORTINGYOUR ORGANIZATION

22. SUPPORTING
Account Management
Dedicated reporting timeline
Weekly status report with update on activity
Internal status meetings every week to ensure
consistent and joined up approach to managing
activity
Weekly updated project plan with milestone sign-
off
Monthly review meetings with entire team and all
stakeholders
Quarterly workshops and planning sessions
Content
Brand inducted copy and creative team
2 SEO optimized article per month
Daily Social media posts

23. SUMMARY
• Middle East and Global Digital Experience
• Full service capabilities
• Experienced, dedicated digital practitioners
• Strong local. Strong Regional. Strong Global.
• Cumulative digital experience 7 years
• I am all here & eager to start the journey!

24. 052 9779 500
dheerajsatta@gmail.com
/dheerajsatta
LET’S WORK
TOGETHER
SOON!
THANK
YOU!
CONTACT ME