HP Bring IT Together

•

0 likes•290 views

Assigned project with Hewlett Packard: An integrated direct marketing campaign that effectively communicate the cross-sell program to channel partners for draw attention and engagement.

Self Improvement

Program summary Published by: Kenol Thomas – Account Manager

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Oct 07 May 07 End User Value Proposition HP and Microsoft make it easy for the SMB customer to create, access and share information by offering a simple, but more comprehensive, small business IT infrastructure with HP products pre-installed with Microsoft® software. Phase I Nov 07 May 08 Aug 08 Jan 09 Phase III & Canada Phase II ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Program development Published by: Kenol Thomas – Account Manager

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Simple. Balanced. Synchronized Bring IT Together - Phase I ,[object Object],[object Object]

Objective: Increase HP product sales to small businesses and promote the interaction of HP products pre-installed with Microsoft software ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Combine The Right Elements Bring IT Together - Phase II ,[object Object],[object Object],Published by: Kenol Thomas – Account Manager

Background: After the success of the Bring IT Together program in the US, HP and Microsoft have teamed up to expand the program into Canada! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Provide Complete Solutions Bring IT Together – North America ,[object Object],[object Object],Published by: Kenol Thomas – Account Manager Acquisition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Enhance knowledge via program launch webcast Reference materials posted to program microsite Monthly e-newsletters with training tips Engagement Pull Push Enable Marketing Enable Sales Train Sales Awareness & Interest Incentive program for Purchase Orders submitted with multiple product categories Incentives: $100 gift cards $500 – customer event $500 – HP training Incentives Sales + Push

Background: Provide channel partners with a website to keep them informed and engaged on the Bring IT Together program ,[object Object],[object Object],[object Object],Bring IT Together - Microsites ,[object Object],[object Object],[object Object],www.smbcross-sell.com *Page requests equals unique page views **PDF requests means a request to open a PDF on the site. PDFs on the site included the Program Guide, SKU list, sales, and marketing materials Published by: Kenol Thomas – Account Manager Phase II Phase III Page requests * 15,063 18,862 PDF requests ** 6,684 8,736

Background: Provide channel partners with demand generation materials for utilization to promote specific product SKUs and services Results: Campaign central utilization has improved greatly from the1 st Phase of Bring IT Together program. Direct marketing materials were sent to 73,403 SMB customers/prospects by resellers who were registered in the program. Campaign Central Materials Postcards Brochures Emails ,[object Object],[object Object],Published by: Kenol Thomas – Account Manager

What's hot

HeatherGrudt_Portfolio_2015Heather Grudt

IT strategy for a sports goods retailer.Mindtree Ltd.

Case Study: Innovative, Fun Marketing Tool Go-to-Market Plan (Cisco myPlanNet)Petra Neiger

Ibm marketing cloud social advertising oct 2016 summaryNimesh Bhatia

IBM UBX | IBM Learning Nimesh Bhatia

Double click the growth of video adsAdCMO

ExactTarget Connections Adobe Analytics & ExactTarget IntegrationCrown

Exact Target Adobe Integration Deck2sharpm

Top 5 Trends in Global Web OperationsLionbridge

Are you setting the right KPIs for your content marketing effort?Richa Sharma

What's hot (10)

HeatherGrudt_Portfolio_2015

IT strategy for a sports goods retailer.

Case Study: Innovative, Fun Marketing Tool Go-to-Market Plan (Cisco myPlanNet)

Ibm marketing cloud social advertising oct 2016 summary

IBM UBX | IBM Learning

Double click the growth of video ads

ExactTarget Connections Adobe Analytics & ExactTarget Integration

Exact Target Adobe Integration Deck2

Top 5 Trends in Global Web Operations

Are you setting the right KPIs for your content marketing effort?

Viewers also liked

10 vital things any e commerce marketer should monitormarketizator

Women In Automotive 2016 - Marc BlandChristina Fowinkle

Trabajo diagnostico1Jesus Bermudez Lara

e13513Oracle Groups

Min Chen's 2015 NARA Annual meeting presentationCathy Chen

Introducing: "Team Got MLK?" Megan Ouhl

[QPT] التخصيصTimAisyah

Marketing Week 2015 Recap Pitt_AMA

Παρουσίαση - Ανδρέας Κωνσταντίνου, CEO & Founder, Vision Mobile, Adjunct Prof...Starttech Ventures

Il ruolo delle Agenzie regionali e provinciali per la protezione dell’ambienteMarco Talluri

Red hat Enterprise Linux 6.4 for IBM System z Technical HighlightsFilipe Miranda

EduNeering Online Compliance Training Solutions Overview: Life ScienceEduNeering

Allstate Direct Marketing (Mailer and Email)kenolthomas

SHEAR DESIGN OF PRESTRESSED CONCRETEVibhanshu Singh

Cross-Sell and Upsell Strategies in the ChanneleCoast

2nd Annual Killer Content Awards: Honoring The World's Best B2B Content Marke...G3 Communications

Informe grupal- wilmaryMaritza Mayorga

Viewers also liked (17)

10 vital things any e commerce marketer should monitor

Women In Automotive 2016 - Marc Bland

Trabajo diagnostico1

e13513

Min Chen's 2015 NARA Annual meeting presentation

Introducing: "Team Got MLK?"

[QPT] التخصيص

Marketing Week 2015 Recap

Παρουσίαση - Ανδρέας Κωνσταντίνου, CEO & Founder, Vision Mobile, Adjunct Prof...

Il ruolo delle Agenzie regionali e provinciali per la protezione dell’ambiente

Red hat Enterprise Linux 6.4 for IBM System z Technical Highlights

EduNeering Online Compliance Training Solutions Overview: Life Science

Allstate Direct Marketing (Mailer and Email)

SHEAR DESIGN OF PRESTRESSED CONCRETE

Cross-Sell and Upsell Strategies in the Channel

2nd Annual Killer Content Awards: Honoring The World's Best B2B Content Marke...

Informe grupal- wilmary

Similar to HP Bring IT Together

Bas Portfolio 2009Beth Spallone

Actio Marketing Case Studiesactiomarketing

Channel Marketing Programs That Deliver ROIJuliann Grant

Designing a Lead Gen Strategy that Goes the Distance LEWIS Global Communications

Best Marketing Practices by L. Turinguesta93365

Gyb Social Marketing PilotJen Knoedl

2010 1 22 Partner Marketing Call Welcome Rotating DeckScientia Groups

Qurus Success Story: Partner readiness and trainingwendylentink

United Incentives: Manufacturer Case StudiesUnited Incentives

Organizing for Programmatic Success - Digiday Brand Summit, 4/21/15Digiday

Why Metrics Matter: Getting Outside the Case Study BoxSwati Kamath

Unlock Channel Performance Visibility and Engagement using Social and Mobilemaedgeer

Incitrio: BlueHornet - Designing an Email Campaign with Measurable ROIAngela Hill

IAB Europe Webinar Deck: Building more Meaningful Consumer Relationships with...IAB Europe

2 digital kites broad overviewRahul Singh

B2B lead generation Linkedin solutionsBarend Potgieter

Are you making these 14 Channel Marketing Mistakes? - ChannelEyes WebinarJay McBain

Digital Event Management [Case Study]Span Global Services

TSE | B2B Lead Gen Solutions | 2020SineadAngelaBarrett

TSE | B2B Lead Gen Solutions | 2020Brendan Kristiansen

Similar to HP Bring IT Together (20)

Bas Portfolio 2009

Actio Marketing Case Studies

Channel Marketing Programs That Deliver ROI

Designing a Lead Gen Strategy that Goes the Distance

Best Marketing Practices by L. Turin

Gyb Social Marketing Pilot

2010 1 22 Partner Marketing Call Welcome Rotating Deck

Qurus Success Story: Partner readiness and training

United Incentives: Manufacturer Case Studies

Organizing for Programmatic Success - Digiday Brand Summit, 4/21/15

Why Metrics Matter: Getting Outside the Case Study Box

Unlock Channel Performance Visibility and Engagement using Social and Mobile

Incitrio: BlueHornet - Designing an Email Campaign with Measurable ROI

IAB Europe Webinar Deck: Building more Meaningful Consumer Relationships with...

2 digital kites broad overview

B2B lead generation Linkedin solutions

Are you making these 14 Channel Marketing Mistakes? - ChannelEyes Webinar

Digital Event Management [Case Study]

TSE | B2B Lead Gen Solutions | 2020

Recently uploaded

9892124323, Call Girls in mumbai, Vashi Call Girls , Kurla Call girlsPooja Nehwal

Introducing to billionaire brain wave.pdfnoumannajam04

Call Girls Anjuna beach Mariott Resort ₰8588052666nishakur201

Call Girls In Andheri East Call US Pooja📞 9892124323 Book Hot AndPooja Nehwal

The Selfspace Journal Preview by MindbrushShivain97

CALL ON ➥8923113531 🔝Call Girls Aliganj Lucknow best sexual serviceanilsa9823

8377087607 Full Enjoy @24/7-CLEAN-Call Girls In Chhatarpur,dollysharma2066

办理国外毕业证学位证《原版美国montana文凭》蒙大拿州立大学毕业证制作成绩单修改atducpo

Independent Escorts in Lucknow (Adult Only) 👩🏽‍❤️‍💋‍👩🏼 8923113531 ♛ Escort S...gurkirankumar98700

CALL ON ➥8923113531 🔝Call Girls Adil Nagar Lucknow best Female serviceanilsa9823

CALL ON ➥8923113531 🔝Call Girls Mahanagar Lucknow best sexual serviceanilsa9823

文凭办理《原版美国USU学位证书》犹他州立大学毕业证制作成绩单修改atducpo

Breath, Brain & Beyond_A Holistic Approach to Peak Performance.pdfJess Walker

LC_YouSaidYes_NewBelieverBookletDone.pdfpastor83

CALL ON ➥8923113531 🔝Call Girls Rajajipuram Lucknow best sexual serviceanilsa9823

Understanding Relationship Anarchy: A Guide to Liberating Love | CIO Women Ma...CIOWomenMagazine

$ Love Spells^ 💎 (310) 882-6330 in West Virginia, WV | Psychic Reading Best B...PsychicRuben LoveSpells

Top Rated Pune Call Girls Tingre Nagar ⟟ 6297143586 ⟟ Call Me For Genuine Se...Call Girls in Nagpur High Profile

Lilac Illustrated Social Psychology Presentation.pptxABMWeaklings

Lucknow 💋 High Class Call Girls Lucknow 10k @ I'm VIP Independent Escorts Gir...anilsa9823

Recently uploaded (20)

9892124323, Call Girls in mumbai, Vashi Call Girls , Kurla Call girls

Introducing to billionaire brain wave.pdf

Call Girls Anjuna beach Mariott Resort ₰8588052666

Call Girls In Andheri East Call US Pooja📞 9892124323 Book Hot And

The Selfspace Journal Preview by Mindbrush

CALL ON ➥8923113531 🔝Call Girls Aliganj Lucknow best sexual service

8377087607 Full Enjoy @24/7-CLEAN-Call Girls In Chhatarpur,

办理国外毕业证学位证《原版美国montana文凭》蒙大拿州立大学毕业证制作成绩单修改

Independent Escorts in Lucknow (Adult Only) 👩🏽‍❤️‍💋‍👩🏼 8923113531 ♛ Escort S...

CALL ON ➥8923113531 🔝Call Girls Adil Nagar Lucknow best Female service

CALL ON ➥8923113531 🔝Call Girls Mahanagar Lucknow best sexual service

文凭办理《原版美国USU学位证书》犹他州立大学毕业证制作成绩单修改

Breath, Brain & Beyond_A Holistic Approach to Peak Performance.pdf

LC_YouSaidYes_NewBelieverBookletDone.pdf

CALL ON ➥8923113531 🔝Call Girls Rajajipuram Lucknow best sexual service

Understanding Relationship Anarchy: A Guide to Liberating Love | CIO Women Ma...

$ Love Spells^ 💎 (310) 882-6330 in West Virginia, WV | Psychic Reading Best B...

Top Rated Pune Call Girls Tingre Nagar ⟟ 6297143586 ⟟ Call Me For Genuine Se...

Lilac Illustrated Social Psychology Presentation.pptx

Lucknow 💋 High Class Call Girls Lucknow 10k @ I'm VIP Independent Escorts Gir...