I am applying to your Digital Marketing Specialist position. Brand (Digital Marketing) Specialists support online marketing strategies throughout their full cycle, from conceptualization through implementation and evaluation. Typical work responsibilities include campaign development, social network engagement, lead qualification, and user experience analysis. Strong communication and technical skills are highly beneficial to success in this role. Highly skilled in conceptualizing and implementing innovative digital marketing initiatives to boost market impact and expansion, I am committed to exceeding expectations. With a deep understanding of various marketing channels – and a proven record of developing and executing all facets of successful digital marketing campaigns – I am positioned to make a significant impact on your bottom line. Digital Marketing Specialists reference the following types of skills and experience: Digital marketing campaign creation and execution Online marketing tools and platforms. Social media channels. Understanding of Google Analytics, Google-Ads & PPC Website analytics and development. Budget development/management. Sales conversions. Customer segmentation, profiling, and targeting. Writing compellingly for the web, social networks, and other digital media. Analyzing the impact of all marketing tactics to determine effectiveness and ROI. Search engine marketing, Social media marketing, OutDoor Media, ATL/BTL Marketing experience Knowledge of Photoshop, Corel Draw, website development, Creative Design with the help of photoshop and coreldraw. Making Campaigns, Ad Group, Ads (Image, Text, Display) Handling Google Analytics and other Web Analytics Tools Lead Generation by PPC, SEO, and Social Media Improve Quality Score & lower CPC for all the projects, Create a campaign, Ad group, and Ads on Google AdWords Landing page optimization for PPC and SEO. Brand promotion, awareness, and expansion, Budget planning, and management, Revenue growth/ROI, Media and vendor relations. Creative agency coordinate.

1. ANIL KUMAR YADAV
Phone : +91-8076195607
E-mail : eranil26125@gmail.com
CAREER OBJECTIVE
Seeking a career to gain technical skills with an organization where I can put my earnest endeavour in
facing challenges and responsible assignment in the area of software & digital marketing which form out
my personal and professional growth and help me to contribute effectively to the company’s growth.
PROFESSIONAL QUALIFICATION
BACHELOR OF TECHNOLONGY in COMPUTER SCIENCE ENGINEERING, from Veer Bhadur Singh
Purvanchal University, Jaunpur, (U.P) in 2006-2010.
SCHOLASTICS
1. 2003-2005 Senior Secondary, MATHS from UP Board.
2. 2002-2003 Matriculation, MATH from UP Board.
WORK EXPERIENCE
1. Company Name: - Institute of Management Studies- Noida
2. Duration: -May 2018-Persent
3. Area:- Noida
4. Designation: - Digital Marketing Manager.
5. Key Responsibilities:-
 Develop and manage digital marketing campaigns.
 GoogleAdswords PPC &Facebookcampaigns,LeadGeneration.
 Overseea social mediastrategyManageand maintainthe organization’s
Website(s)
 Continually workon the Search Engine Optimization of the website(s)
 Identify new trends in digital marketing, evaluate new technologies and ensure the
brand is at the forefrontof industry developments, particularly developments in
mobile marketing
 Workon printed material to supplement online products
 Attend product launches and networking events
 Analyze brand positioning and consumer insights
 Shape and communicate our vision and mission.Implement link building campaigns
in coordination with client SEO goals.
 Developing marketing collateral, Brochures, Promotional Material, Newsletter,
Advertisement etc. Measure and report performance of all marketing campaigns, and
assess ROIand KPIs. GoogleAnalytics,WebSearchConsole,PaidCampaigns,
WebsiteCreate, and LandingPageDevelopforLeadgeneration.
 Assist in the formulation of strategies to build a lasting digital connection with
consumers.
 Launch optimized online adverts through Google Ad words, Facebooketc. to increase
company and brand awareness.

2.  Launch and optimize various PPCcampaigns.
 Providecreative ideas forcontent marketing and update website.
 Acquire insight in online marketing trends and keep strategies up-to-date.
 Collaborate withdesigners to improve user experience.
 Monitor market trends, research consumer markets and competitors’ activities
 Oversee new and ongoing marketing and advertising activities.
 Workin DesignsoftwareCorelDraw,AdobePhotoshop
 Social Media handling for making brand.
 Set digital marketing strategies using all necessary tools (e.g. website, emails, social
media and blogs).
 Develop and manage digital marketing campaigns.
 Oversee a social media strategy.
 Well versed in Digital Marketing. Knowledge of Google Analytics, Social Media, Google
AdWords, PPCcampaign etc.
 Lead generation through digital campaigns (Google,Facebook, LinkedIn, SEOetc.)
 Working in partnership with the creative team, develop creativebriefs and guide
creative direction to meet objectivesfor all advertising and public-facing
communications, including print, digital, and video assets.
 Conceptualize and execute on multi-channel campaigns across the prospect and
customer lifecycle,ensuring the alignment of communications and messaging across
all channels.
 Manage content and updates for customer and internal touch points, establishing
budget guidelines, participating in events, documenting business processes, and
providing additional sales support.
 Gather customer and market insights to inform outreach strategies, increase
customer conversions, and generate more qualified leads.
 Identify effectivenessand impact of current marketing initiatives with tracking and
analysis, and optimize accordingly.
 Present ideas and final deliverables to internal and external teams, and communicate
with senior leaders about marketing programs, strategies, and budgets.
WORK EXPERIENCE
1. Company Name: -Graffiti Infratech
2. Duration: -May 2015-May 2018
3. Area:- Noida
4. Designation: - Digital Marketing Analyst
5. Key Responsibilities:-
 Business promotions, representing the organization in market with various online skills.
 Exposure in handling corporate communication (external & internal communication) and
branding initiatives
 Experience of developing marketing collateral (brochures/newsletters/promotional material)
 Well-versed with social media management and SMO.
 Collaborate with internal teams to create landing pages and optimize user experience.
 Experience of handling ATL and BTL campaigns
 Efficient in making presentations
 Implement link building campaigns in coordination with client SEO goals.
 Social Media Marketing, Search Engine Optimization, Brand Awareness, PPC & Ad Words ,
Analytics & Webmaster, Online Reputation Management, Mobile Marketing, App Promotions,
Meta Tag & Essential Coding, Word Press & HTML Basic Knowledge, E-Mail & SMS Marketing,
Blog Marketing, Lead Generation, Google shops marketing, Basic Designing / Photoshop
Knowledge. Dreamweaver & Filezilla Knowledge.
 Keyword research, keyword traffic estimates and analytics analysis.

3.  Maintain companies and its products Facebook, Twitter & LinkedIn pages.
 Support products branding and lead gen goals with campaigns on digital media like social
media, content marketing, SEO/SEM, display, third party vendors etc.
 Identify, develop and implement digital marketing strategies, aligned with marketing
objectives, company brand and lead generation goals.
 Overall responsibility of brand management and maintenance of corporate identity.
 Experience in coordinating with Creative Agencies/Advertising Agencies/ PR Agencies/Digital
Agencies.
WORK EXPERIENCE
1. Company Name: -Sarvottam Group
2. Duration: -Dec 2011-April 2015.
3. Area:- Delhi/NCR
4. Designation: - Media Manager
 Key Responsibilities:- Web development, digital marketing, E-mail Marketing, Website
Analysis.
 Business promotions, representing the organization in market with various online skills.
 Paper ad realising, Radio ad, TV ad.
 Responsible for drawing annual calendar of multi-media (ATL, BTL, Print, OOH etc) marketing
activities based on relevant festivals & dates, and stocks in hand for Pan-India activations
ensuring strong market presence for the brand.
 Devising integrated BTL strategy comprising of activations, OOH (Out of Home) and POSM (Point
of Sale Materials) to create a multiplier effect to meet the business requirements.
 Media Planning.
 working with the client and the account team to understand the client's business objectives and
advertising strategy;
 liaising with the creative agency team, clients and consumers to develop media strategies and
campaigns;
 making decisions on the best form of media for specific clients and campaigns;
 undertaking research and analyzing data using specialist industry resources;
 identifying target audiences and analyzing their characteristics, behavior and media habits;
 Recommending the most appropriate types of media to use, as well as the most effective time
spans and locations.
 Making and maintaining good contacts with media owners, such as newspapers, magazines and
websites.
 Proof reading advertisement content before release.
 Maintaining detailed records.
 Amplify capability of Digital Campaigns, measure & report performance by ROI.
 Pay per click (PPC), Display advertising (Banner Ads), Viral & Affiliate Marketing, Content
Marketing and Online Reputation Management (ORM).
 Should be well versed in Internet Product Branding.
 Design, build and maintain our social media presence.
 Identify trends and insights. Utilize strong analytical ability to evaluate end-to-end customer
experience.
 Plan, coordinate and organize for the company's participation in various conferences, trade
shows, and events. Promoting webinars or any other marketing events on social media.
 Helping in designing and preparing marketing collateral, case studies, white papers, and
brochures.
 Develop and execute the desktop and mobile Digital Media Strategy.
 Evaluating the effectiveness of campaigns in order to inform future campaigns.
 Provide SEO analysis and recommendations in coordination with elements and structure of
websites and web pages
 Provide recommendations and execute strategies for content development in coordination
with SEO goals general and keyword specific

4. WORK EXPERIENCE
1 Company Name: - SAMINFRATECH (P) LTD.
2 Duration: - Sept. 2010- Nov 2011.
3 Area: - Lucknow.
4 Designation :- JUNIOR SOFTWARE ENGINEER
5 Key Responsibilities:-
 Web site designing
 Maintenance and updates
 Software testing
 Software developer
SKILL SETS
1. Languages : C#, ASP.NET 3.5, XML, HTML, AJAX., PHP
2. Back End : SQL Server 2005
3. Office Productivity Tool : Ms-Office-2003/2007.
4. OS/Environment : Windows 98/2k/XP
5. Operating system : Window 98/2k, XP, Vista, window7.
6. Programming : C#, ASP.NET, HTML, CSS and JAVASCRIPT, Ajax.
7. Networking : LAN, Router, Security, Etc.
8. Web Development : Web development HTML, JavaScript, Word press, Asp.net
9. Design : Experience in CorelDraw, Adobe Photoshop
SUMMARY
1 Worked as the Digital Marketing & Web Analytics with good technical knowledge and
experience.
2 Have approx 8.5+ Year of work experience in high competitive and consulting industry.
3 My knowledge and experience encompasses majorly in Web Analyst, Low level design,
Integration and System Testing.
4 Knowledge in software testing. Good knowledge in Computer networking, Search engine
optimization (on & off Page), Social Media Camping’s experience.
5 Web hosting and web Maintenance experience.
6 Video editing skills: Website and social media content will not just be text but frequently visual
as well.
7 Web development skills: A digital marketing executive is not a software developer(work in
development 40% knowledge), but you will need sound knowledge of HTML/JavaScript, word press
web development strong knowledge of search engine optimization and advanced Word and
PowerPoint skills.
8 Project management skills: Digital marketing executives also need to be good at handling time-
sensitive projects and working to deadlines.
9 CorelDraw & Adobe Photoshop: Work on design software and experience around 65% in both
software.
PERSONAL PROFILE
1 DATE OF BIRTH : July 20th, 1988
2 MARITAL STATUS : Single
3 SEX : Male
4 STRENGTHS : Positive Attitude
: Self Motivated
: Keen to learn
5 PESENT ADDRESS : House no. 23, Sector 22 Noida UP 201301

5. 6 PERSONAL DOSSIER : S/O Subash Chandra Yadav
5/8, Vineet Khand, Gomtinagar, Lucknow, (U.P.)
Declaration
I am confirming that all the information provided above is true to the best of my knowledge and can be
supported if necessary.
DATE-
PLACE- ANIL KUMAR YADAV