This PowerPoint uses the case study of Peaky Blinders. It includes details of when Gemma Nunn and Jo Watkinson, who both worked on Peaky Blinders, visited our school and shared information and advice with us.
The Peaky Blinders were a real 19th century criminal gang based in Birmingham, England. They wore distinctive clothing like peaked caps and sew razor blades into the peaks as weapons. There is now a popular BBC TV series called Peaky Blinders set in 1919 Birmingham that centers around the fictional gang and their boss Tommy Shelby. The show is filmed on location in Birmingham and surrounding areas and has received praise for its high production value. While some critics say it lacks complexity, most audience response has been positive for breaking stereotypes about regional accents and identities. A former student visited a school and discussed her role assisting the director on the set of the show.
The document describes how a media product followed conventions of real DVD covers in its design. It used elements like a film review quote, a blurb to describe the storyline, special features listing, back images from the trailer, compulsory details like runtime, and a certificate. Font, layout, and elements were inspired by the DVD cover of "The Descent" to follow horror film conventions. Images and text were customized to the specific media product within these standardized structures.
The openings of Lock, Stock and Two Smoking Barrels, Rocknrolla, and Layer Cake establish traditional gangster film conventions through settings, costumes, props, and music. Snatch and 44 Inch Chest also utilize these conventions to introduce the gangster characters and criminal plots. Evaluation of the openings provides context clues that tie the films to the gangster genre through rundown urban areas, suits, guns, drugs, money, and voiceovers.
Richard Dyer's star theory proposes that stars are constructions, not real people, created through marketing to generate profit. Stars represent certain ideologies that fans emulate. Dyer also describes the "paradox of the star" - stars must seem both ordinary enough for fans to relate to but also possess extraordinary talents, and be simultaneously present in fans' lives through media but absent and unattainable.
Captain Fantastic and La La Land Spectatorship notes (A Level Film)leake l
The document discusses theories of spectatorship in relation to the films La La Land and Captain Fantastic. It analyzes several scenes from both films:
1) The ending of La La Land manipulates viewers' emotions through lighting and cinematography but also allows audiences to interpret two possible endings.
2) Captain Fantastic's happy ending sequence uses bright colors and active characters to invoke feelings of happiness in viewers, relating to theories of escapism.
3) Both films include ambiguous scenes that leave interpretations open to viewers rather than imposing a single meaning, demonstrating how audiences can form their own understandings.
Codes and conventions of music videos generally include style, camerawork, sound, mise-en-scene, editing, and stereotypes. However, these conventions can vary slightly depending on the genre and style of the video. Conventions create a structure for audiences to understand and familiarize themselves with different genres. Videos typically last the length of the song and represent the song's message through relatable themes. While most videos follow conventions, some challenge norms. The two main techniques used in videos are technical aspects like camerawork and symbolic elements like facial expressions.
The marketing campaign for the movie "Warm Bodies" utilized various media platforms to promote the film. It established a consistent brand identity using red, white, and black colors and zombie-themed puns in posters and trailers. The campaign released multiple teasers and trailers, clips and interviews in the pre-launch period to generate hype. Post-launch, it promoted the film through cast interviews and highlighting positive reviews. Overall, the campaign effectively created awareness and interest in the film through its cohesive visual branding and gradual release of content.
The Peaky Blinders were a real 19th century criminal gang based in Birmingham, England. They wore distinctive clothing like peaked caps and sew razor blades into the peaks as weapons. There is now a popular BBC TV series called Peaky Blinders set in 1919 Birmingham that centers around the fictional gang and their boss Tommy Shelby. The show is filmed on location in Birmingham and surrounding areas and has received praise for its high production value. While some critics say it lacks complexity, most audience response has been positive for breaking stereotypes about regional accents and identities. A former student visited a school and discussed her role assisting the director on the set of the show.
The document describes how a media product followed conventions of real DVD covers in its design. It used elements like a film review quote, a blurb to describe the storyline, special features listing, back images from the trailer, compulsory details like runtime, and a certificate. Font, layout, and elements were inspired by the DVD cover of "The Descent" to follow horror film conventions. Images and text were customized to the specific media product within these standardized structures.
The openings of Lock, Stock and Two Smoking Barrels, Rocknrolla, and Layer Cake establish traditional gangster film conventions through settings, costumes, props, and music. Snatch and 44 Inch Chest also utilize these conventions to introduce the gangster characters and criminal plots. Evaluation of the openings provides context clues that tie the films to the gangster genre through rundown urban areas, suits, guns, drugs, money, and voiceovers.
Richard Dyer's star theory proposes that stars are constructions, not real people, created through marketing to generate profit. Stars represent certain ideologies that fans emulate. Dyer also describes the "paradox of the star" - stars must seem both ordinary enough for fans to relate to but also possess extraordinary talents, and be simultaneously present in fans' lives through media but absent and unattainable.
Captain Fantastic and La La Land Spectatorship notes (A Level Film)leake l
The document discusses theories of spectatorship in relation to the films La La Land and Captain Fantastic. It analyzes several scenes from both films:
1) The ending of La La Land manipulates viewers' emotions through lighting and cinematography but also allows audiences to interpret two possible endings.
2) Captain Fantastic's happy ending sequence uses bright colors and active characters to invoke feelings of happiness in viewers, relating to theories of escapism.
3) Both films include ambiguous scenes that leave interpretations open to viewers rather than imposing a single meaning, demonstrating how audiences can form their own understandings.
Codes and conventions of music videos generally include style, camerawork, sound, mise-en-scene, editing, and stereotypes. However, these conventions can vary slightly depending on the genre and style of the video. Conventions create a structure for audiences to understand and familiarize themselves with different genres. Videos typically last the length of the song and represent the song's message through relatable themes. While most videos follow conventions, some challenge norms. The two main techniques used in videos are technical aspects like camerawork and symbolic elements like facial expressions.
The marketing campaign for the movie "Warm Bodies" utilized various media platforms to promote the film. It established a consistent brand identity using red, white, and black colors and zombie-themed puns in posters and trailers. The campaign released multiple teasers and trailers, clips and interviews in the pre-launch period to generate hype. Post-launch, it promoted the film through cast interviews and highlighting positive reviews. Overall, the campaign effectively created awareness and interest in the film through its cohesive visual branding and gradual release of content.
Codes and conventions in the horror genreamberloo20
Horror films use various codes and conventions to frighten audiences, including narrative structures involving disruption and attempts to repair equilibrium, stereotypical characters like protagonists and antagonists, and mise-en-scene elements like isolated settings, dark lighting, costumes signifying hope or evil, and props representing violence. Additionally, the document discusses how colors like red, black, and white are used to convey danger and mystery, and how non-diegetic and synchronous sounds create suspense, scare audiences, and change the mood.
1) The document provides guidance on how to structure responses for Section A and Section B of the G322 AS Media exam.
2) For Section A on TV drama, it advises to focus the response on analyzing how technical elements construct representations rather than just describing them.
3) For Section B on film institutions, it recommends discussing the processes of production, distribution, and exhibition in British film by referencing specific case studies and films. Key words related to these processes are defined.
Codes and conventions of the mystery genreasmedia16
The document discusses codes and conventions of the mystery genre that will influence the filmmaker's project. It describes how mystery films are often set in modern, dystopian cities which feel dark and gloomy. The protagonists are usually questionable and ambiguous, making the audience distrust them. Technical elements like lighting, camera work, and music are used to build tension and atmosphere. Specifically, the filmmaker intends to use a sepia tone, black and white footage, and a mix of jazz and classical music to invoke suspense and unease in the audience. The themes of mystery films often subvert social norms and peer into the dark underbelly of society.
The opening scene of Lady Gaga and Beyoncé's "Telephone" music video pays homage to Quentin Tarantino films like Pulp Fiction and Kill Bill through its stylistic elements and direct references. It imitates the font and colors from Pulp Fiction's opening credits and includes a scene of Lady Gaga being picked up in a yellow truck, like the "Pussy Wagon" from Kill Bill. The video also features product placement for Virgin Mobile and Lady Gaga's headphones. Through its 1950s aesthetic of using Coca-Cola cans as hair rollers, it engages in "bricolage" by manipulating period details. Lady Gaga's character takes on elements of the Bride
Formats and conventions of scripts for media productsJ_Scott01
The document discusses various script formats and conventions for different media including film, radio, video games, and more. It provides details on elements like scene headings, character descriptions, dialogue formatting, and how scripts are adapted for different purposes and productions. Key points covered include the standard Master Scene script format for film with examples from Jurassic Park, differences between screenplays and shooting scripts, and conventions for scripts in radio, video games, and other mediums.
Codes and conventions of indie music videosLaurahatcher
1) Indie music videos often feature live performances to keep the focus on the artist's talent and passion for music. This conveys the genre's emphasis on music over commercial success.
2) Narrative videos are also popular, using a story to make the video more memorable and engage viewers. Special effects allow more creative storylines.
3) Mise-en-scene elements like sets, costumes, and makeup are used to establish retro aesthetics common in indie rock and convey themes through a character's appearance.
Richard Dyer's star theory states that stars are constructed images meant to represent real people for financial gain. Institutions model stars around target audiences to increase sales and the star's brand identity. Miley Cyrus shifted her image from Disney to appeal to an adult audience, and Lady Gaga is constructed around a fashion-forward image for her fans to emulate. However, the band Patent Pending presents themselves authentically without corporate construction. Stars also represent cultural values their audiences relate to or admire, promoting certain ideologies through their behavior and fashion trends fans copy. Social media now allows stars more control over their brand's values. Dyer also notes stars must seem both ordinary enough to relate to but extraordinary enough to admire from a distance
The document discusses narrative conventions and structures that are common in horror genres. It explains that horror narratives typically follow a three-act structure of an onset phase where a disorder is introduced, a discovery phase where characters learn of the disorder, and a disruption phase where characters work to restore order by defeating the source of the disorder. The document also summarizes some key narrative theories that are relevant for analyzing horror films, such as those proposed by Todorov, Propp, Barthes, and Levi-Strauss.
This poster for the 1960 film "Kiss of the Vampire" uses various signs and symbols to convey meaning. It depicts a vampire backing away as a woman protects a man lying on the floor from an attack. The signs like blood, bats, and a castle in the background signify horror elements. The woman fighting back challenges gender stereotypes of the time. Analysis of dress codes and gestures also present alternative meanings beyond the preferred reading, showing how semiotics allows for multiple interpretations.
Inception had a $160 million budget and starred A-list actor Leonardo Di Caprio. It was directed by Christopher Nolan, known for The Dark Knight trilogy. While originally pitched in 2001, it took Nolan time to perfect the script before filming began in 2009. Warner Bros spent $100 million on marketing, launching the website and viral games to promote the film. Released in July 2010, Inception grossed $825 million worldwide, making it financially successful.
The document discusses the marketing campaign for the film Les Miserables. It details the production company, cast, budget, and box office gross. It then outlines the extensive marketing campaign which included releasing clips and interviews to generate buzz, strategically timing the DVD release, and using social media to promote the film. The campaign made use of the film's iconic poster and trailers featuring musical performances to build anticipation ahead of the January release.
This document analyzes the textual elements and visual codes used in DVD cover design. It discusses terminology related to different parts of the DVD cover like the central image, back cover, and spine. Color schemes, fonts, images, and other design elements are used to represent the genre, target particular audiences, and position viewers. Close analysis of these components can provide insight into how meaning is constructed and audiences are targeted for different films.
Film poster analysis (A2 media studies) Pablo Ortiz
This document provides an analysis of the film poster for the psychological thriller film Memento. It summarizes the key elements of the poster's layout, including the positioning of the two main protagonists Leonard and Natalie in the center to indicate the film will focus on their relationship. It also notes the unconventional tilted framing and use of a Polaroid image within another Polaroid to hint at psychological themes and provide an immersive experience. The orange and white color scheme and low key lighting suggests the Polaroids could be flashbacks, indicating a history between the characters. The tagline "some memories are best forgotten" further builds intrigue around their predicament. In conclusion, the poster takes an original approach that breaks conventions
Code and conventions opening dark knight (1)flubdub135
The opening scene of The Dark Knight establishes the Joker as a character with an unclear identity due to his mask, leaving the audience with questions. It introduces the Joker, revealing his chaotic beliefs through dialogue and showing him to be mentally unstable through his actions and disheveled costume. The pace of the scene starts slow and builds to fast to establish the film will have intense slow and fast parts, with quick cuts creating tension. The unsettling, disorienting music and shifting high-key and low-key lighting set the movie's mood and tone.
The viral marketing campaign for The Dark Knight included creating fake newspapers and websites to promote the film and its characters like the Joker, sending fans on scavenger hunts to uncover clues and content online and in cities, and partnering with Burger King for a "Dark Whopper" promotion to bring out fans' "dark side." The world premiere featured a black carpet in honor of Heath Ledger and aspects of the film on display, while the teaser trailer consisted of the breaking bat logo with the words "coming soon." Warner Bros also capitalized on the film's popularity through an extensive line of official merchandise available for online purchase.
The Dark Knight - Production Marketing and AudienceElle Sullivan
The Dark Knight had an elaborate viral marketing campaign to promote the film. Warner Bros. created fake websites related to the plot and characters that fans could interact with online. They also held real-world scavenger hunts where fans searched cities for clues. This generated buzz and encouraged fans to share information about the film through word-of-mouth and online discussions. The viral campaign helped The Dark Knight become a box office success and one of the most profitable superhero films ever made.
This document discusses film genres and how they are classified. It notes that films are classified by their makers, marketers, reviewers and rating boards, and that these classifications shape how audiences encounter and understand films. Genres group films to create expectations and familiarity for audiences. The document discusses how genres are fluid systems of learned conventions and expectations, not fixed sets of elements, and how filmmakers and audiences both actively engage in meaning making within genres.
Codes and conventions in the horror genreamberloo20
This document discusses the codes and conventions commonly used in horror films and trailers. It outlines the key narrative structures, characters, settings, costumes, props, colors, and sounds that define the genre. Narratives typically follow a pattern of equilibrium, disruption, recognition, attempt to repair, and return to equilibrium. Common characters include the protagonist, antagonist, sex appeal victim, and unlikely hero. Settings are often isolated or abandoned locations. Lighting, colors, costumes, and sounds are used to create an eerie atmosphere and build suspense and tension.
DigiPaks are a style of CD or DVD packaging that consists of a cardboard or paper outer case containing a plastic inner case that holds the disc. They typically have a gatefold design like a book and feature prominent artwork on the front panel with the artist and album name. Inside the DigiPak is the plastic holder for the disc, which may be transparent and contain additional album artwork, as well as information like the tracklist, barcode, and extra details about the music or artist. DigiPaks became a popular packaging choice for special editions and albums starting in the early 2000s.
Peaky Blinders is a British crime drama series set in post-World War 1 Birmingham, England. The show follows the exploits of the Peaky Blinders gang led by Tommy Shelby as they rise to power in the world of organized crime. The genre is crime fiction and the target audience is television drama enthusiasts and fans attracted to the show airing on BBC Two, as well as a wider audience interested due to the casting of popular actors. While the production value is high, critics note the storylines are less complex than other television dramas due to the shorter six-episode seasons. The show incorporates both conventions of the crime drama genre and some unconventional elements.
Peaky Blinders is a BBC crime drama set in 1919 Birmingham following a gang of former soldiers led by Tommy Shelby. While initially aired on BBC Two targeting highbrow audiences, the show uses some mainstream conventions. Some critics argue this diluted the show's artistic merit and realism for popularity. However, others praise its production values and cinematography. The show attracted audiences by breaking stereotypes of Brummies and featuring acclaimed film stars like Cillian Murphy, Sam Neill and Helen McCrory in leading roles.
Codes and conventions in the horror genreamberloo20
Horror films use various codes and conventions to frighten audiences, including narrative structures involving disruption and attempts to repair equilibrium, stereotypical characters like protagonists and antagonists, and mise-en-scene elements like isolated settings, dark lighting, costumes signifying hope or evil, and props representing violence. Additionally, the document discusses how colors like red, black, and white are used to convey danger and mystery, and how non-diegetic and synchronous sounds create suspense, scare audiences, and change the mood.
1) The document provides guidance on how to structure responses for Section A and Section B of the G322 AS Media exam.
2) For Section A on TV drama, it advises to focus the response on analyzing how technical elements construct representations rather than just describing them.
3) For Section B on film institutions, it recommends discussing the processes of production, distribution, and exhibition in British film by referencing specific case studies and films. Key words related to these processes are defined.
Codes and conventions of the mystery genreasmedia16
The document discusses codes and conventions of the mystery genre that will influence the filmmaker's project. It describes how mystery films are often set in modern, dystopian cities which feel dark and gloomy. The protagonists are usually questionable and ambiguous, making the audience distrust them. Technical elements like lighting, camera work, and music are used to build tension and atmosphere. Specifically, the filmmaker intends to use a sepia tone, black and white footage, and a mix of jazz and classical music to invoke suspense and unease in the audience. The themes of mystery films often subvert social norms and peer into the dark underbelly of society.
The opening scene of Lady Gaga and Beyoncé's "Telephone" music video pays homage to Quentin Tarantino films like Pulp Fiction and Kill Bill through its stylistic elements and direct references. It imitates the font and colors from Pulp Fiction's opening credits and includes a scene of Lady Gaga being picked up in a yellow truck, like the "Pussy Wagon" from Kill Bill. The video also features product placement for Virgin Mobile and Lady Gaga's headphones. Through its 1950s aesthetic of using Coca-Cola cans as hair rollers, it engages in "bricolage" by manipulating period details. Lady Gaga's character takes on elements of the Bride
Formats and conventions of scripts for media productsJ_Scott01
The document discusses various script formats and conventions for different media including film, radio, video games, and more. It provides details on elements like scene headings, character descriptions, dialogue formatting, and how scripts are adapted for different purposes and productions. Key points covered include the standard Master Scene script format for film with examples from Jurassic Park, differences between screenplays and shooting scripts, and conventions for scripts in radio, video games, and other mediums.
Codes and conventions of indie music videosLaurahatcher
1) Indie music videos often feature live performances to keep the focus on the artist's talent and passion for music. This conveys the genre's emphasis on music over commercial success.
2) Narrative videos are also popular, using a story to make the video more memorable and engage viewers. Special effects allow more creative storylines.
3) Mise-en-scene elements like sets, costumes, and makeup are used to establish retro aesthetics common in indie rock and convey themes through a character's appearance.
Richard Dyer's star theory states that stars are constructed images meant to represent real people for financial gain. Institutions model stars around target audiences to increase sales and the star's brand identity. Miley Cyrus shifted her image from Disney to appeal to an adult audience, and Lady Gaga is constructed around a fashion-forward image for her fans to emulate. However, the band Patent Pending presents themselves authentically without corporate construction. Stars also represent cultural values their audiences relate to or admire, promoting certain ideologies through their behavior and fashion trends fans copy. Social media now allows stars more control over their brand's values. Dyer also notes stars must seem both ordinary enough to relate to but extraordinary enough to admire from a distance
The document discusses narrative conventions and structures that are common in horror genres. It explains that horror narratives typically follow a three-act structure of an onset phase where a disorder is introduced, a discovery phase where characters learn of the disorder, and a disruption phase where characters work to restore order by defeating the source of the disorder. The document also summarizes some key narrative theories that are relevant for analyzing horror films, such as those proposed by Todorov, Propp, Barthes, and Levi-Strauss.
This poster for the 1960 film "Kiss of the Vampire" uses various signs and symbols to convey meaning. It depicts a vampire backing away as a woman protects a man lying on the floor from an attack. The signs like blood, bats, and a castle in the background signify horror elements. The woman fighting back challenges gender stereotypes of the time. Analysis of dress codes and gestures also present alternative meanings beyond the preferred reading, showing how semiotics allows for multiple interpretations.
Inception had a $160 million budget and starred A-list actor Leonardo Di Caprio. It was directed by Christopher Nolan, known for The Dark Knight trilogy. While originally pitched in 2001, it took Nolan time to perfect the script before filming began in 2009. Warner Bros spent $100 million on marketing, launching the website and viral games to promote the film. Released in July 2010, Inception grossed $825 million worldwide, making it financially successful.
The document discusses the marketing campaign for the film Les Miserables. It details the production company, cast, budget, and box office gross. It then outlines the extensive marketing campaign which included releasing clips and interviews to generate buzz, strategically timing the DVD release, and using social media to promote the film. The campaign made use of the film's iconic poster and trailers featuring musical performances to build anticipation ahead of the January release.
This document analyzes the textual elements and visual codes used in DVD cover design. It discusses terminology related to different parts of the DVD cover like the central image, back cover, and spine. Color schemes, fonts, images, and other design elements are used to represent the genre, target particular audiences, and position viewers. Close analysis of these components can provide insight into how meaning is constructed and audiences are targeted for different films.
Film poster analysis (A2 media studies) Pablo Ortiz
This document provides an analysis of the film poster for the psychological thriller film Memento. It summarizes the key elements of the poster's layout, including the positioning of the two main protagonists Leonard and Natalie in the center to indicate the film will focus on their relationship. It also notes the unconventional tilted framing and use of a Polaroid image within another Polaroid to hint at psychological themes and provide an immersive experience. The orange and white color scheme and low key lighting suggests the Polaroids could be flashbacks, indicating a history between the characters. The tagline "some memories are best forgotten" further builds intrigue around their predicament. In conclusion, the poster takes an original approach that breaks conventions
Code and conventions opening dark knight (1)flubdub135
The opening scene of The Dark Knight establishes the Joker as a character with an unclear identity due to his mask, leaving the audience with questions. It introduces the Joker, revealing his chaotic beliefs through dialogue and showing him to be mentally unstable through his actions and disheveled costume. The pace of the scene starts slow and builds to fast to establish the film will have intense slow and fast parts, with quick cuts creating tension. The unsettling, disorienting music and shifting high-key and low-key lighting set the movie's mood and tone.
The viral marketing campaign for The Dark Knight included creating fake newspapers and websites to promote the film and its characters like the Joker, sending fans on scavenger hunts to uncover clues and content online and in cities, and partnering with Burger King for a "Dark Whopper" promotion to bring out fans' "dark side." The world premiere featured a black carpet in honor of Heath Ledger and aspects of the film on display, while the teaser trailer consisted of the breaking bat logo with the words "coming soon." Warner Bros also capitalized on the film's popularity through an extensive line of official merchandise available for online purchase.
The Dark Knight - Production Marketing and AudienceElle Sullivan
The Dark Knight had an elaborate viral marketing campaign to promote the film. Warner Bros. created fake websites related to the plot and characters that fans could interact with online. They also held real-world scavenger hunts where fans searched cities for clues. This generated buzz and encouraged fans to share information about the film through word-of-mouth and online discussions. The viral campaign helped The Dark Knight become a box office success and one of the most profitable superhero films ever made.
This document discusses film genres and how they are classified. It notes that films are classified by their makers, marketers, reviewers and rating boards, and that these classifications shape how audiences encounter and understand films. Genres group films to create expectations and familiarity for audiences. The document discusses how genres are fluid systems of learned conventions and expectations, not fixed sets of elements, and how filmmakers and audiences both actively engage in meaning making within genres.
Codes and conventions in the horror genreamberloo20
This document discusses the codes and conventions commonly used in horror films and trailers. It outlines the key narrative structures, characters, settings, costumes, props, colors, and sounds that define the genre. Narratives typically follow a pattern of equilibrium, disruption, recognition, attempt to repair, and return to equilibrium. Common characters include the protagonist, antagonist, sex appeal victim, and unlikely hero. Settings are often isolated or abandoned locations. Lighting, colors, costumes, and sounds are used to create an eerie atmosphere and build suspense and tension.
DigiPaks are a style of CD or DVD packaging that consists of a cardboard or paper outer case containing a plastic inner case that holds the disc. They typically have a gatefold design like a book and feature prominent artwork on the front panel with the artist and album name. Inside the DigiPak is the plastic holder for the disc, which may be transparent and contain additional album artwork, as well as information like the tracklist, barcode, and extra details about the music or artist. DigiPaks became a popular packaging choice for special editions and albums starting in the early 2000s.
Peaky Blinders is a British crime drama series set in post-World War 1 Birmingham, England. The show follows the exploits of the Peaky Blinders gang led by Tommy Shelby as they rise to power in the world of organized crime. The genre is crime fiction and the target audience is television drama enthusiasts and fans attracted to the show airing on BBC Two, as well as a wider audience interested due to the casting of popular actors. While the production value is high, critics note the storylines are less complex than other television dramas due to the shorter six-episode seasons. The show incorporates both conventions of the crime drama genre and some unconventional elements.
Peaky Blinders is a BBC crime drama set in 1919 Birmingham following a gang of former soldiers led by Tommy Shelby. While initially aired on BBC Two targeting highbrow audiences, the show uses some mainstream conventions. Some critics argue this diluted the show's artistic merit and realism for popularity. However, others praise its production values and cinematography. The show attracted audiences by breaking stereotypes of Brummies and featuring acclaimed film stars like Cillian Murphy, Sam Neill and Helen McCrory in leading roles.
Gemma Nunn visited a class to discuss her job working on the BBC show Peaky Blinders. Her role involved creating character profiles to help the production team and cast understand each character's traits. She researched props and costumes to further describe the characters and setting of the period drama. Gemma explained how character profiles are crucial for filmmakers to share a consistent vision of each character. She then discussed her career path, starting with studying media locally and in London, followed by work experience placements on film sets. This experience led to her role casting extras and creating character profiles for Peaky Blinders. Gemma advised the class on audience research and challenging conventions to engage viewers in their short films.
The document provides information about the genre of social realism films. It defines social realism as presenting a realistic and hard look at contemporary Britain. It outlines several key conventions of social realism films, including the portrayal of working class protagonists striving for better lives, dysfunctional families, and representation of females in a negative light. It also discusses common narrative themes around hardships, struggles, and social injustices faced by underrepresented groups. The document concludes by describing typical technical conventions used in social realism films, such as diegetic sound, handheld camerawork, and location choices that reflect working class environments.
The document discusses the impact of technology on British cinema. It notes that proliferation of hardware like laptops and cameras has made filmmaking equipment more accessible. However, fewer independent films are shown in independent cinemas due to distribution through the internet being cheaper and easier. Improved broadband speeds have also reduced demand for cinemas by allowing people to stream films at home more easily. While digitization of cinemas by the UK Film Council has helped them stay relevant, the future of British film remains undecided as many independent cinemas cannot afford equipment like 3D. The elderly generation may help save cinemas through their leisure time and pensions spent on entertainment.
This document discusses how audience can be deconstructed based on various demographic factors such as age, gender, sexuality, social class, income, ethnicity, educational background, and regional identity. These factors impact the type of media that will appeal to different audiences. For example, children and adult audiences prefer different types of films due to differences in what content is appropriate. Additionally, aspects like gender, social class, and income affect people's interests and ability to access certain media. When creating media, producers must consider these audience characteristics to effectively target their content.
Digital cinema technologies have largely replaced film projection over the past two decades. In the UK, 98% of screens are now digital due to investments from cinemas and support from organizations like the UK Film Council. The transition has benefited filmmakers through lower distribution costs and audiences through consistent high picture quality. Challenges remain for independent cinemas that cannot afford the upfront costs for digital projectors, but models like the Virtual Print Fee help share financing between cinemas and distributors. While 3D films saw initial popularity, 2D remains preferred due to lower ticket prices and viewing comfort. Overall, digitization has expanded programming options and access to content.
The video discusses how different film techniques like framing, depth, and contrast can impact storytelling and elicit different emotions from audiences. Framing with backgrounds adds richness while shallow depth can make audiences feel detached. Shots with low contrast can make characters difficult to see, while those with high contrast risk distracting from the focal point. Together, these techniques control what audiences see and how they experience the story.
This document discusses the key conventions of film noir including character roles, narrative themes, iconography and mise en scene, and technical conventions. It describes the main character roles as cynical protagonists, femme fatales who manipulate men, and corrupt authority figures. The narrative themes include mistrust, paranoia, bleakness, and reflections on the effects of war and the Cold War. Iconography features elements like dark streets, neon signs, guns, and alcohol representing the corrupt urban environment. Technical conventions discussed are low-key lighting, voiceovers, shadows, and nonlinear narratives.
The document discusses several key technological changes that have impacted the film industry and cinema experience over time, from the introduction of sound in the late 1920s to recent developments in digital filmmaking and HD 3D. It notes that each new technology has aimed to enhance the viewing experience and spectacle of cinema. While new technologies allow alternative viewing experiences like home cinema, the unique cinema event itself cannot be easily replaced. The film industry adopts new technologies both to create improved profits through new distribution windows and formats that encourage multiple purchases, as well as to enhance production capabilities. However, technologies must also be understood within their historical and social contexts.
The document discusses the postmodern theory of applying postmodernism to art and media. It introduces several key strands of postmodernism: parody, hybridity, homage, and hyperreality. It then provides examples and explanations of each strand. The document is intended for an class on postmodernism theory, as it assigns students to research groups to learn more about different strands of postmodernism and complete tasks related to applying those concepts.
Stuart Hall argued that audiences can have dominant, negotiated, or oppositional readings of media texts based on their cultural identity and ideology. David Morley conducted research using Hall's theories, including a famous study of audience reactions to the BBC program Nationwide. The study found different responses based on participants' backgrounds, supporting Hall's ideas about encoded and decoded meanings.
1) The document discusses how television shows appeal to audiences through gratifications as defined in Blumler and Katz's model. It provides examples of how shows like Lost, Mad Men, and Peaky Blinders construct narratives and use techniques to appeal to both active and passive audiences.
2) Specific techniques discussed include the use of flashbacks in Lost to provide models of behavior for audiences, the historical and social information in Mad Men appealing to active viewers, and Peaky Blinders avoiding stereotypes to appeal to local audiences.
3) The document analyzes how texts target different audience types through elements like cinematography, use of non-diegetic sound, genre blending, and inclusion of famous actors.
Warp Films and Working Title Films are two British film production companies that differ in several key ways. Warp Films is more traditionally British, producing films focused on domestic stories and audiences with less American influence. Working Title has stronger ties to American partners like Universal Studios and is known for bigger-budget films that appeal more broadly. Both companies started by producing short films that led to funding for feature-length productions. However, Working Title is now a larger company better able to utilize larger budgets for effects-heavy genres like sci-fi that Warp Films typically avoids for financial reasons.
The document outlines conventions for the film noir and sci-fi genres, including character roles, narrative themes, iconography/mise-en-scene, and technical conventions. For sci-fi, it notes conventions like an anti-establishment ideology presented through a polysemic narrative, exploration of new technologies and their consequences, transformation themes, and use of futuristic elements and technologies to examine social issues. It also lists common sci-fi iconography like weapons, machinery, and spaceships, as well as technical conventions like quick cuts, exaggerated sound, and reliance on special effects.
The document provides guidance for a media exam on film texts. Students will be asked a question about genre, representation, or narrative for their three main texts. Only two of these three areas will appear on the exam, and students choose which area to answer about. Past exam questions are provided as examples. The strategy of identifying a point and justifying it with a narrative description from the text is emphasized. Students must refer to their chosen texts in their answers to fully justify their points.
Skins is a British teen drama television series that aired on E4 from 2007 to 2013. It follows the lives of a group of teenagers in Bristol, England dealing with typical adolescent issues such as dysfunctional families, mental illness, sexuality, substance abuse and bullying. Over six seasons and 61 episodes, the show explored controversial topics through its portrayal of atypical teenagers who get mixed up in the wrong crowds and bad decisions. It targeted audiences 16 and older and gained both critical acclaim and high ratings within its demographic.
The document discusses learning from real film openings and techniques used to create an original 2-minute film opening. Key points:
- The group studied techniques like camera angles and credit placement from real films to inform their opening.
- Their unconventional opening showed parts of the climax before the beginning to create curiosity.
- They learned filming, editing, and advertising skills throughout the process and applied lessons from their preliminary task.
The document provides an evaluation of a student's media thriller project titled "Voices". It discusses how the project uses conventions of real thrillers through its story of a possessed girl attempting to kill her family. It also addresses how the project represents a working class family and why a target audience of teenagers would be appropriate. The student reflects on what they learned about technologies like cameras, editing software, and blogging through constructing their media product.
Our film aims to represent teenagers aged 15+ by featuring young characters and focusing on their everyday lives. We chose to distribute the film through a smaller British company rather than larger American ones in order to better target our intended teenage audience. Through our characters, pacing, and focus on a female protagonist, we aimed to engage this target audience and subvert expectations for the thriller genre. The process of constructing the film taught us to utilize various technologies like PowerPoint, blogs, and video editing software to plan, communicate, film, and edit our media product effectively.
The document discusses how the filmmaker's media product represents teenagers as the target audience by featuring teenage protagonists and focusing on issues relevant to them. Technologies used in the process included film equipment, editing software, social media, and blogs to conduct research, communicate with the audience, and produce and distribute the film. The filmmaker learned how to utilize various technologies effectively throughout the project.
The document provides an evaluation of a student media project titled "Voices" which is a horror thriller film. It discusses how the film uses conventions of real thriller films through its story of a possessed girl attempting to kill her family. It represents a working class family and would likely be distributed by organizations that support independent British films like its low budget. The intended audience was teenagers who would relate to the familiar setting and characters. Through the process, the students learned about technologies like cameras, lighting and editing skills to construct their film.
The document provides an evaluation of a media product titled "Undercover" that was created by Mary Williams. It summarizes the narrative structure, genre characteristics, inspiration sources, target audience, and production process of the short film. The opening sequence begins with the main character getting ready for a mysterious mission. Stylistic elements were inspired by films like James Bond and The Silence of the Lambs. The film was aimed at audiences aged 15 to 30 of both genders. Creating the opening involved planning, filming with a camera, and editing with software to craft the sequence.
The document provides an evaluation of a media product titled "Undercover" that was created by Mary Williams. It analyzes various elements of the opening sequence including the narrative structure, genre characteristics, mise-en-scene, inspiration sources, representation of gender, class, age, and ethnicity, intended audience, and production planning. Key points discussed include how the opening mimics spy film conventions, inspiration drawn from films like James Bond and Silence of the Lambs, portrayal of a strong female lead character, and target audience of ages 15-30 of both genders.
The document provides an evaluation of a media product titled "Undercover" that was created by Mary Williams. It summarizes the narrative structure, genre characteristics, inspiration sources, target audience, and production process of the short film. The opening sequence begins with the main character receiving a secret mission and prepares to go undercover. Inspiration was drawn from films like James Bond and The Silence of the Lambs. The target audience was intended to be between ages 15-30 of both genders.
The document provides an evaluation of a student media project titled "Voices" that is a horror/thriller film. It discusses how the film uses conventions of real thriller films through its story of a possessed girl attempting to kill her family. It also addresses how the film represents social groups as a working class family and targets audiences of teenagers through its storyline and cliffhanger ending. The student reflects on what they learned about technologies like cameras, internet research, and blogging from creating the project.
The document summarizes a film opening scene that uses flash forwards to provide clues about what will happen in the film. It introduces a dark, mysterious character who follows a young girl late at night. Eerie music sets the mood. The characters are dressed appropriately for a night out, while the kidnapper wears dark, mysterious clothes.
The document discusses how the media product challenges conventions of the social realism genre in three key ways:
1) It features all female characters rather than following the typical male-dominated narratives. This portrays the strong female characters overcoming difficulties alone.
2) It features Asian characters in the leading roles, challenging stereotypes that social realism stories only surround white or black characters.
3) Rather than revealing all backstories immediately, it gradually reveals details about the characters' problems throughout the opening to build intrigue. This pacing technique deviates from conventions.
The student created a horror film project with two classmates about a stalker. They received feedback that the music did not fit well and they rushed parts of the project. The student learned new filming and editing skills through making the project but feels they could have improved it with more organization and effort.
The student created a horror film project with two classmates about a stalker. They received feedback that the music did not fit well and they rushed parts of the project. The student learned new filming and editing skills through making the project but feels they could have improved it with more organization and effort.
The document discusses an opening title sequence for a film project. It provides analysis of several shots from the sequence. The shots establish the setting as a college, introduce the main character as a student, and hint at the genre as a thriller through props like a weapon. Feedback was gathered through questionnaires to help engage the intended audience of male students interested in similar films. The filmmakers learned skills in using camera and editing equipment to construct the title sequence.
Media Studies AS Level Creative Critical Reflection - Short Movie Opening - NEXTAzmeh Adeel
This document contains an evaluation by a student of their media studies film project. It discusses how the film uses conventions of the "chick flick" genre without challenging them. Inspiration was drawn from the TV show Pretty Little Liars, including using a mirror message and camera angles. The intended audience is ages 15-35 due to drug use being depicted. The film would likely be distributed by a major studio like Paramount or a smaller company like DNA Films. Throughout the project, the student gained experience with storyboarding, camerawork, editing with iMovie, researching music, and more to integrate technologies into the production.
This document summarizes an evaluation of a student's media product, which was a 2-3 minute opening to a thriller film. The student discusses how their opening used conventions of the thriller genre like mystery and intrigue. They analyzed films like "Abduction" and "The Room" that inspired their concept of using social media and an abusive ex-boyfriend storyline. The student discusses distributing their film to independent film festivals and companies. They aimed to attract a young female audience by representing urban teenage experiences and addressing online safety issues. The student reflects on learning camera equipment, lighting, sound, and editing software through creating this opening sequence.
The document discusses conventions used in psychological thriller films and how the author's media product conforms or does not conform to these conventions. It addresses themes, settings, costumes, props, editing techniques, and other elements. Feedback from a focus group was incorporated into changes made to better address the target audience. Challenges included lighting issues in the preliminary task and length in the final product. Lessons included planning for the target audience and using stabilization devices for shooting.
1) The students created a two-minute horror movie opening that uses conventions of the genre like tense music, varied shots, and darkened scenes to build tension.
2) It represents two normal teenage girls having a night in until the phone rings and lights go out, making them anxious.
3) Columbia Pictures would be a good fit to distribute it, as they have success with similar horror films, targeting it to teenage girls on social media and DVD.
This document summarizes a student's media production project on creating a drama film. It discusses choosing the drama genre after researching comedy and drama. It then covers the key conventions used in the drama film including opening credits, mise-en-scene, camera work, editing, sound, fonts. It also addresses representing social groups through the characters, targeting distribution to companies like Universal, conducting research on the target audience of 15-25 year olds who enjoy drama films, learning technologies like camera shots and editing software, and improvements made from the preliminary task to the final product.
The document provides an analysis of a student-created horror/thriller film titled "Voices" that follows conventions of real media products in the genre. It uses techniques like mysterious pre-title sequences, investigations of strange events, and an unsettling soundtrack. The film represents a working-class family and targets teenagers as its audience through relatable characters and settings. The student learned about using technologies like online research, filming equipment, and internet distribution through constructing this media project.
What have you learnt from your audience feedback?khalfyard
The document discusses the various types of audience feedback the creator received during the process of making a short film. This included primary research like questionnaires, interviews, and a screening, as well as secondary research online. The feedback helped improve elements like the script, poster, and film itself by addressing things like character development, layout, and achieving the desired tone. The creator found the audience feedback invaluable for creating a successful final product that would appeal to their target demographic.
The filmmakers color graded their short film because they had filmed during the day for scheduling reasons, despite the film being set at night. Color grading was needed to make the footage appear darker, as the cameras used were not suitable for low light conditions. They tested using Adobe Premiere Pro for color grading but found it made the test footage look too blue. Instead, they used Edius Pro 7, which allowed color grading in three stages for improved quality - equalizing colors across footage, adding a yellow layer to darken tones, and a blue layer with lowered opacity to avoid an unnecessary blue tint.
How did you use media technologies in the construction, research, planning an...khalfyard
The document discusses the various media technologies used throughout the research, planning, and production stages of creating a short film. Key technologies included computers for initial research online, group communication via Twitter chat, cameras for filming, lighting equipment, and editing software like Edius Pro 7 and Adobe programs. The filmmaker learned to use these technologies through online research and practice, which supported collaborating with a group to plan, shoot, and edit a short narrative film on a tight schedule.
In what ways does your media product use, develop or challenge forms and conv...khalfyard
The document discusses the creation of a short film and how it adheres to conventions of the genre. It was created by the author and a production group for an A-Level media studies project. In writing the script and storyboarding, the author researched conventions of short films and tried to follow typical structures. The short film has a limited number of characters, a run-time under 30 minutes, and follows Tzvetan Todorov's narrative structure model. It also uses techniques like stereotyping characters and had a limited budget, reflecting common constraints of student short films.
The document summarizes the results of a survey conducted with the target audience of a film poster for a short psychological thriller film. 25 people ages 19-25 answered questions about the poster. The majority liked the layout, felt it fit the genre, and were reminded of similar films. They were drawn to the poster by the image and felt the main character Eve looked innocent and vulnerable. Most rated the poster as looking professional and said it made them want to watch the film. In conclusion, the poster testing was very successful in conveying the intended message to the target demographic.
The document discusses establishing an effective opening sequence for a film. It emphasizes introducing the key locations, protagonists, and genre/theme in the opening shots. For their short psychological thriller film, the opening sequence will show the protagonist Richard happily singing in his campervan at night. It will then cut to Eve sitting vulnerably on the moors in a white dress. Richard notices her and pulls over, introducing both protagonists and the isolated moorland location to set the tone for the genre.
Improvement (preliminary vs main) version 2.0khalfyard
The document compares the student's preliminary task cover and contents page with those created for their main music magazine task. It shows improvements in their Photoshop and InDesign skills like using brighter colors, less text on the cover, advanced selection and editing tools, adding effects like drop shadows, and creating their first double page spread using InDesign which they had to learn from scratch. The student learned through trial and error, practice, and tutorials to develop their technical skills for the higher quality final piece.
Problems that could occur during post productionkhalfyard
This document discusses potential issues that may arise during the post-production of a short film and how they can be addressed in editing. It notes that problems with lighting, sound balance, and the film not flowing smoothly can occur. Lighting issues from daytime filming can be fixed using color grading and brightness/contrast editing. Sound imbalances between clips can be leveled by adjusting volumes. Color correcting can add a blue tinge to make day footage appear as evening. With careful editing, post-production problems can be resolved.
A2 EVALAUATION - In what ways does your media product use, develop or challen...khalfyard
The document discusses the filmmaker's short film "Lost in the Eve" and how it utilizes conventions of the short film genre. Some conventions it follows include: limiting the film to 3 characters to save time on introductions; keeping the runtime under 30 minutes as most short films are; following Tzvetan Todorov's narrative structure of equilibrium disruption, recognition, attempt to repair, and new equilibrium; using stereotypes to quickly establish characters; and having a limited budget as most short films do. It also discusses some ways the film challenges conventions, such as through its pacing and shot types.
Choices Made When Creating my Music Magazinekhalfyard
The document discusses the choices made in designing the cover and contents page for a music magazine. For the cover, the designer used a close-up photo of Chelsey inspired by 1980s magazine covers. Cover lines advertise articles and competitions. The contents page continues the 1980s retro theme with ripped paper and Polaroid-style photos. Article names and page numbers are included to aid navigation. The double page spread features a large photo of interview subject Chelsey Denton with a pull quote from the interview as the heading.
The Use of Mise en-Scene in Our Short Filmkhalfyard
The document discusses the filmmaking technique of mise-en-scene and provides examples of how the film production company HELK Productions incorporated mise-en-scene into their psychological thriller film. It describes mise-en-scene as the arrangement of scenery, props, lighting, costumes, etc. on a film set to help audiences understand the story and characters. The document then analyzes several scenes from the film, explaining how elements of mise-en-scene like lighting, backgrounds, props, framing/angles, body language, and costumes were used to convey meaning and move the narrative forward. It highlights how mise-en-scene was a key aspect in balancing the power dynamics between the main characters
The film crew will be filming their last scene at St. John's Church in Baildon village on March 9th. They will bring two cameras, batteries, microphones, a jib with weights and screwdriver, two light heads and stands, two tripods, and a copy of the storyboards. This equipment will allow them to capture multiple shots of the graveyard scene as written in the storyboards, including a shot of Richard's expression as he reads a headstone, without needing a script. They will also bring snacks but not plan for lunch as the shoot is not expected to take up the full day.
The checklist summarizes the equipment and preparations needed for the third day of filming. It will include filming the scene of the two main characters Richard and David meeting at the front door. They will bring two cameras on tripods from different angles, along with microphones and charged batteries to capture both reactions and maintain continuity when editing. Additional lighting equipment is needed to illuminate the doorway, which is quite dark. Copies of the script will be brought for the actors in case they forget theirs to help the pace of filming. They will also bring the storyboards to plan shots in advance of the cast's arrival.
This checklist outlines equipment and items needed for the second day of filming a short film. It includes two cameras, batteries, microphones, a GoPro camera, lights, tripods, a jib, weights for the jib, light stands, storyboards, scripts, lunch, and costumes. The filming will take place on the moors to capture the opening scene and involve shooting from different perspectives. A variety of cameras and equipment will be used including GoPro and a jib to achieve different shots and angles. Preparations like downloading the GoPro app and charging batteries are noted to ensure a smooth filming day.
The document provides a filming checklist for the first day of filming a kitchen scene. It details that filming will take place on January 15th from 10am to 4pm, and setup needs to begin by 9:30am. The checklist ensures that equipment like cameras, lighting, microphones, tripods, storyboards, and spare scripts are brought for the shoot. Two Sony HXR-NX30 cameras will be used and charged, along with extra batteries. Lighting will also be needed as days have been getting darker. The organized checklist and preparation will help make the filming more professional and efficient.
AS EVALUATION - In what ways does your media product use, develop and challen...khalfyard
The document summarizes how the media product uses, develops, and challenges conventions of real music magazines. It discusses research conducted on forms and conventions of pop magazines. It then explains how the layout, design elements, and language of the created music magazine both adhere to and develop conventions from real magazines. The cover, contents page, double page spread, images, and tone were all influenced by research but also include original and developed elements to create a unique product.
This document is a feedback questionnaire for a music magazine. It asks 13 questions to gather opinions on the layout of the cover, content pages, and double page spread. It also asks about the color scheme, conventions, typography, images, improvements, target age range, name, and potential alternative names. Respondents are asked to provide reasoning for their yes or no answers.
The document summarizes the results of a survey about music magazine readership. It found that 17 people answered yes to reading music magazines, while 23 answered no. Of those who don't read magazines, many cited that they prefer accessing media online or don't have time. Those who do read magazines still prefer print copies over digital formats. The most popular genres of music magazines are pop, rock, and indie. Most readers are loyal to one magazine and consider interviews to be the most interesting content.
Improvement - Preliminary Task vs Main Taskkhalfyard
The document summarizes the improvements the author has made in their Photoshop and InDesign skills from their preliminary task to their main music magazine task. Specifically:
- The author's manipulation of text and use of Photoshop tools has become more advanced in their main task compared to the preliminary task.
- The author learned that dark colors and too much text don't work as well on covers. Their main task cover incorporated brighter colors and less text.
- The contents page in the main task used a more effective structure and brighter colors compared to the preliminary task.
- A double page spread was created in InDesign for the main task, which the author had to learn from scratch.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
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This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
2. The Programme
Peaky Blinders is a BBC 2 TV crime drama, starring
Cillian Murphy. It’s set in Birmingham, England in 1919,
just after the war, and is based around a gang who
sew razor blades into their caps, lead by Tommy
Shelby – a man who wants to move up in the world.
The series was created by Steven Knight, and
produced by Caryn Mandabach Productions and Tiger
Aspect Productions.
3. Gemma Nunn
Gemma Nunn is a former Titus Salt School student. She took
Media Studies as an A level during the time she was at Salts,
and now is working in the media industry, after graduating
from the University of Salford with a degree in Media
Production. She has worked her way up in the industry from
being a runner in productions such as Outlaws and Like Minds
in 2004, to a third assistant director by 2006, and today she
has become a second assistant director, who has worked on
many films and television series, including Peaky Blinders.
Gemma always knew that she wanted to go into the media
industry, although she originally thought she wanted to be an
editor. During her degree, she chased work experience and
started working for a director, as a runner, for free, to make a
name for herself. Eventually she became friendly with the
director who then offered her a job (through some of her
contacts) in an editing suite. She had this job for a year or two
and enjoyed it, before she decided she wanted a more
sociable job, where she wasn’t just sat in a room all day. This
decision motivated her to become a second assistant
director, where she now recruits extras and “helps the
director to achieve his vision”.
4. Gemma Nunn’s Visit
Gemma Nunn came back to visit Titus Salt School, to talk to our media studies class about her experiences in the media
industry. It was really interesting to hear about her time in the industry, and her stories of her experiences on Peaky
Blinders were particularly relevant to us because we’re going to be studying TV drama as part of our course.
We were able to ask her questions, which developed my interest in the media industry further because I got to hear
about what it’s really like. When asked, she summarised her current job (second assistant director) by saying “I manage
people on film sets, and I really enjoy it.” She also told us that the series she worked on that gave her a ‘break’ was the
Junior Eurovision, where she became friendly with the director. She told us that “you have to work hard to get
somewhere in the media industry, but it’s not just about what you know, it’s also about who you know.”
Her visit helped me to understand casting in particular, which will help me with my video production work later this
year, when I will be producing a short film. Gemma is in charge of casting extras, and recommended that I used an
audition process to find the best people for the roles in my short film. I think that I will follow her advice, as auditioning
is a good way to get a flavour for an actor or actress’s talent. She also talked to us about how important appearance of
actors and actresses can be, particularly when she is recruiting stunt doubles, but also extras. The actors and actresses
you choose must fit into the diegesis that you are trying to create, and it is far easier if they can fit into the physical
stereotype that you are trying to create too. For example, blondes are typically dumb, so if you’re wanting to cast a
dumb character, a blonde might be a good way of helping your audience to pick up on their character.
This is a photo
of Gemma
talking to us
on her visit to
our school.
She brought lots of things
to show us with her,
including her casting book
for stunt doubles,
featured in this photo.
5. Jo Watkinson
Jo Watkinson was a
graphic artist on the set of
Peaky Blinders. Her role in
the production involved
making the set look
realistic for the period the
drama is set in – the early
1900s. She was involved in
sourcing props and
physically creating the set.
6. Jo Watkinson’s Visit
Jo Watkinson also paid a visit to Titus Salt School to talk to our media studies class about her
experiences on Peaky Blinders. She talked a lot about how the set was created, and the
importance of mise-en-scene.
Her visit helped me to understand this importance, both in still image photography and video
work. For an image of any kind to be successful, everything that’s ‘in the scene’ must be
relevant and create connotations when put together as a whole. Set design is very important
in creating the mise-en-scene, and Jo also helped me to realise this. She talked about how
much time and effort was put into the set design and creation of Peaky Blinders, essentially
so that nobody would notice it. As a period drama, the set needed to be designed to fit with
the period it was set in (the early 1900s), and if certain things stood out in the set, the illusion
wouldn’t be created.
For example, she told us that one of the doors used in one of the rooms was a brand new
door, but it was stripped and chipped before being painted several times and then smeared
with black and yellow offset, to make it look old fashioned and fitting of the era, when many
people smoked indoors.
Here, Jo is
talking to the
class.
Here are some of the props and
decorations Jo brought in to
show us from the Peaky
Blinders set.