1) The document discusses how television shows appeal to audiences through gratifications as defined in Blumler and Katz's model. It provides examples of how shows like Lost, Mad Men, and Peaky Blinders construct narratives and use techniques to appeal to both active and passive audiences. 2) Specific techniques discussed include the use of flashbacks in Lost to provide models of behavior for audiences, the historical and social information in Mad Men appealing to active viewers, and Peaky Blinders avoiding stereotypes to appeal to local audiences. 3) The document analyzes how texts target different audience types through elements like cinematography, use of non-diegetic sound, genre blending, and inclusion of famous actors.

1. 1) Revision - key points for the audience appeal question.
2) Exam technique for the audience appeal question.
3) Adding evidence and examples for our key points.
Exactly 3 weeks till the exam.Today

2. P1) Lost attracted a mainstream
audience via
P2) Offering the gratification of “finding models of
behaviour” from Blumler and Katz model. Each
character within the ensemble cast has a back
story, explored by flashbacks. These back stories
from a range of characters contain fairly generic
problems and issues an audience can find models
of behaviour to overcome.
Link Cards

3. P1) Lost has been constructed to
appeal to………………
P2) ………. both active and
passive audiences.

4. P1) One particular example where
Lost has been encoded to appeal to
a more passive audience
is……………
P2) …………….by including a dominant
and regularly occurring score. This
ensures the texts narrative and character
emotions are easily decoded by more
passive audiences.

5. P1) Matthew Weiner’s Mad Men
does not appeal to a wide,
mainstream audience like texts
such as Lost, as……………
P2) the text has been constructed with different
gratifications such as historical and social
information linking to the education gratification of
Blumler and Katz’s model, rather than the more
simplistic mainstream convention of simply providing
entertainment.

6. P1) Peaky Blinders appealed to
active viewers from the
Birmingham area, the city where
the narrative is set. It did this
by………………..P2) ………..representing “Brummies” in a none
stereotypical way. The narrative avoided character
archetypes, which see Brummies represented as
unintelligent. The breaking of regional stereotypes
particularly attracted viewers from the region where
many viewers gained the preferred reading.

7. P1) Mad Men appeals to its main
targeted demographic of active,
more cineliterate audiences
by………
P2) ……….not including much use of non
diegetic sound and narrative exposition. This
makes the text more difficult to decode and
therefore requires its audience to view the text
actively to gain the preferred reading which thus
results in gratifications such as historical and
social information.

8. P1) Steven Knight’s Peaky
Blinders contains high level
cinematography which …………..
P2) …………would appeal to a more active
audience, as this audience type is more likely
to question and appreciate how a text is
constructed.

9. P1) Lost targets a mainstream
audience by providing the
gratification of……….
P2) ………personal identification. This is where the
audience can relate to events and character
situations and even gain advice and guidance of
relatable issues.

10. P1) Peaky Blinders has not been
constructed to only appeal to active
audiences, its use of……..
P2) ……well known mainstream film stars attract a
more mainstream audience who trust the quality of
their past work and therefore decide to view the actors
more contemporary texts.

11. P1) Lost successfully attract a
wide audience by ensuring the
genre
P2) is a hybrid. This wide audience may already
be fans of conventions of one or many of the
genres its narrative conforms to. Sci/Fi, Adventure
and Drama genre convention are all present in
Lost.