PM’s at a startup can have a hard time reconciling theory with reality when they arrive day one – there often isn’t very much to work with. This session could focus on how a startup PM identifies the resources at hand, then grows them into an idea, an innovation, an opportunity, and finally a business. Real life war stories definitely required.

1. Button Soup Making Something from Nothing as a Startup PM Al Huizenga Product Manager

3. I like(???) working at Startups

4. Cognos, Platform Computing...

5. Panorama Software, Vizible, Mykonos/BlueTie...About Me

7. Pitch, Biz Plan, MRD…Go!!!!!!

8. Reality is more fluid

9. Sisyphus’s Snowball…

10. A tiny ember (that needs a lot of blowing)…

11. New product businesses accumulate buy-in and momentum over timeButton Soup?

13. It’s got to be your button - assess your resources

14. Your dev team

15. Your CEO/founder

16. Your community

17. Be visionary and realistic

18. Get out of the building!

19. Google like mad!

20. Share everythingFind the Button

22. Keep it human

23. "What if there was a solution that could..."

24. Prototype quickly

25. Bring it to the World

26. “Stealth mode” will kill youPush the Soup

28. CEO: What’s the brilliant future for this technology?

29. Early Adopter Prospects: How could this help?

30. Dev: Where could this lead?

31. Marketing: How could we talk about this? To who?

32. Sales: Who could help us move this?

33. Analysts: How does this tie into your narrative?

34. Partners: How could this supplement your solution or service offering?Many Cooks

35. Everybody’s hungry, so soup’s gonna get made one way or the other My mom’s Garden Veggie, or a nice velvety Lobster Bisque? PMs are both business owners and consultants They engage and steer They get and maintain buy-in They keep the cooks aligned They keep pushing (and pushing) Your Role