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Who Am I Working With? Alexandra Bialek

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Understanding the drivers and motivations of the teams you work most closely with: Development, Marketing, Sales, Manufacturing, Service and Support, Professional Services, Legal.

Each of these teams has their own goals and are measured by distinct metrics. It makes sense to better understand what those are to have an easier time influencing them.

Published in: Technology
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Who Am I Working With? Alexandra Bialek

  1. 1. JULY 25TH TED ROGERS SCHOOL OF MANAGEMENT, RYERSON UNIVERSITY ProductCamp 2015 www.productcamptoronto.wordpress.com
  2. 2. WHO AM I WORKING WITH? T H E C H A L L E N G E O F I N F L U E N C I N G T E A M S W I T H D I V E R G I N G G O A L S ALEXANDRA G BIALEK A G B I A L E K @ G M A I L . C O M JULY 25TH T E D R O G E R S S C H O O L O F M A N A G E M E N T , R Y E R S O N U N I V E R S I T Y ProductCamp 2015 www.productcamptoronto.wordpress.com
  3. 3. The big picture PLM Develop- ment Manu- facturing Sales Service & Support Prof. Services Marketing Legal
  4. 4. PLM Make the product successful by  Defining product goals, strategy, and tactics together with Development, Marketing, Sales, and all other affected teams  Doing competitive analysis of the market, often together with Marketing  Enabling Sales, Technical Sales, Service and Support, Professional Services, and Manufacturing according to their needs  Owning announcements and launches  Following up on market results/sales and revenue numbers, together with Sales and Marketing
  5. 5. Development Develop product by  Incorporating new technologies into product  Filing patents  Correcting major issues  Documenting new features and capabilities  Documenting technical changes in product
  6. 6. Marketing Market product by  Creating interest  Defining target market  Creating collateral according to audience  Creating Go-To-Market strategy  Leading buyer’s journey for product  Positioning, sales strategy/enablement, market research
  7. 7. Sales Sell product to  Existing customers  Former/lost customers  New customers By  Showing business value  Demonstrating technical merit
  8. 8. Manufacturing Manufacture product while  Keeping cost low  Adhering to quality requirements Support customers using the product by  Explaining correct use  Documenting and resolving product issues  Escalating to development and/or manufacturing as needed Service and Support
  9. 9. Professional Services Enhance the customer experience by  Customizing the product  Offering enhanced services Make sure all legally binding documents leaving the company are favoring the company Legal

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