1.
JULY 25TH
TED ROGERS SCHOOL OF MANAGEMENT,
RYERSON UNIVERSITY
ProductCamp
2015
www.productcamptoronto.wordpress.com

2.
WHO AM I WORKING WITH?
T H E C H A L L E N G E O F I N F L U E N C I N G T E A M S W I T H
D I V E R G I N G G O A L S
ALEXANDRA G BIALEK
A G B I A L E K @ G M A I L . C O M
JULY 25TH
T E D R O G E R S S C H O O L O F M A N A G E M E N T , R Y E R S O N
U N I V E R S I T Y
ProductCamp
2015
www.productcamptoronto.wordpress.com

3.
The big picture
PLM
Develop-
ment
Manu-
facturing
Sales
Service &
Support
Prof.
Services
Marketing
Legal

4.
PLM
Make the product successful by
 Defining product goals, strategy, and tactics
together with Development, Marketing, Sales, and all
other affected teams
 Doing competitive analysis of the market,
often together with Marketing
 Enabling Sales, Technical Sales, Service and Support,
Professional Services, and Manufacturing according to
their needs
 Owning announcements and launches
 Following up on market results/sales and revenue
numbers, together with Sales and Marketing

5.
Development
Develop product by
 Incorporating new technologies into product
 Filing patents
 Correcting major issues
 Documenting new features and capabilities
 Documenting technical changes in product

6.
Marketing
Market product by
 Creating interest
 Defining target market
 Creating collateral according to audience
 Creating Go-To-Market strategy
 Leading buyer’s journey for product
 Positioning, sales strategy/enablement,
market research

7.
Sales
Sell product to
 Existing customers
 Former/lost customers
 New customers
By
 Showing business value
 Demonstrating technical merit

8.
Manufacturing
Manufacture product while
 Keeping cost low
 Adhering to quality requirements
Support customers using the product by
 Explaining correct use
 Documenting and resolving product issues
 Escalating to development and/or manufacturing as
needed
Service and Support

9.
Professional Services
Enhance the customer experience by
 Customizing the product
 Offering enhanced services
Make sure all legally binding documents leaving the
company are favoring the company
Legal