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A bird's eye view on Innovation


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Marketing Innovation; How innovation merges with marketing. Trends which have an impact on Innovation. The process and realization of innovation is a tool for marketing agencies. Marketing Agencies can have faster innovation cycles than established fortune 500 companies.

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A bird's eye view on Innovation

  1. 1. A bird's eye view on Innovation Philippe Souidi, 23ideas Montag, 17. Mai 2010
  2. 2. What 23ideas does Montag, 17. Mai 2010
  3. 3. What is the Idea behind it? Screening Ideas, Trends, Needs and Markets Inspiration Evaluation and Filtering Developing Product in Cooperations with Externs Implementation Innovation Cycle Experience the Developing Idea Clouds Idea Clouds/ together with Meeting Experts Lead Users and Experts Transfer Montag, 17. Mai 2010
  4. 4. Trends which have an impact on Innovation Montag, 17. Mai 2010
  5. 5. Marketing is Value Montag, 17. Mai 2010
  6. 6. Shift of Resources Doing Challenge is to do the step from thinking to doing. Thinking Montag, 17. Mai 2010
  7. 7. Open Innovation Henry Chesbrough Open Innovation: The new imperative for creating and profiting from technology ‣“Companies can and should use external ideas as well as internal ideas, to advance their technology” ‣Knowledge is not anymore proprietary to the company ‣Global competition ‣short product life cycles ‣pressure to innovate ...Collaboration leads to rapid Innovation Montag, 17. Mai 2010
  8. 8. Lego Innovation 14 million sold in Q1 2006 Steve Jobs Marketing Business Model Technology ...Use what is available Montag, 17. Mai 2010
  9. 9. Change in Society Linda Stone New Media are changing the need of workers and consumers ‣common partial attention ‣Consumers want trust, confidence in this ocean of information ‣Sale, trust, meaning and quality of life ‣move from a Understanding worker to a Wisdom worker ‣Innovation environment, means diverse employees ‣Innovation is the possibility to try things and be able to fail ...Quality of life Montag, 17. Mai 2010
  10. 10. Change in Marketing Steven Overman Global connectivity's impact on marketing ‣Merging of Physical & Digital ‣Information gets context relevant ‣necessity of transparency / authenticity ‣Advertising has to react on realtime events ‣Perfect match of Audience and Time ‣Know who you are and who your customers are ‣Marketeers should understand technology ‣Brand identity in Realtime ‣Retail becomes media ‣Content becomes service and service becomes Content ...Everything goes Realtime Montag, 17. Mai 2010
  11. 11. Mindset of a Hacker Paul “Pablos” Holman Innovation approach of a Hacker ‣What can I make this thing do ‣How can I attack the protocol ‣Even malaria has a protocol and process which has a week spot ...Use beyond conception Montag, 17. Mai 2010
  12. 12. Open Source Jan Wildeboer Mechanism behind Open Source ‣fun ‣common pain / goal ‣transparency collaborate ‣relies early early often ‣community ‣willing to fail ...Common Knowledge Montag, 17. Mai 2010
  13. 13. REALTIME TESTING Jan Wildeboer On any consumer product you get instant feedback ‣any product will be tested by the user ‣the voice will be out there immediately ‣use the community to improve ‣Take the voice from beginning in consideration ‣be ready to rework your product ‣willing to fail ...Instant Metrics Montag, 17. Mai 2010
  14. 14. Creative Commons Joi Ito Creative Commons the enabler for sharing ‣Any one can be a creator ‣Any one can protect his work ‣Work is rapidly distributed ‣Sharing of Ideas and Knowledge ...Be able to share Montag, 17. Mai 2010
  15. 15. All will be social Tim Leberecht frog design ‣The factor social will reach any strategy decision ‣Product design has to take social in consideration ...You are part of the Network Montag, 17. Mai 2010
  16. 16. The Innovation Process Montag, 17. Mai 2010
  17. 17. Methodology: Innovation Timeline and Progress Innovation Progress Open Product Development Self Experience Scenarios/ Idea Clouds Filtering Screening 2 4 6 8 Weeks Montag, 17. Mai 2010
  18. 18. Methodology: Innovation Timeline and Progress Innovation Progress Open Product Development Self Experience Scenarios/ Idea Clouds Filtering Screening 2 4 6 8 Weeks Montag, 17. Mai 2010
  19. 19. Step 1: Screening & Monitoring Trends from early signals to radical innovation High Climax: Mass Market Early Adoptors: Impact Trend-Setters Followers: Fast & Late Followers Innovators: Lead Users Retro Trends Low Low High Duration Montag, 17. Mai 2010
  20. 20. Step 2: Ideation Montag, 17. Mai 2010
  21. 21. Step 3: Prototyping Montag, 17. Mai 2010
  22. 22. Step 4: Testing / Failure / Feedback Montag, 17. Mai 2010
  23. 23. Step 5: Adaption Montag, 17. Mai 2010
  24. 24. Step 6: Rollout Montag, 17. Mai 2010
  25. 25. So what does this all mean? Montag, 17. Mai 2010
  26. 26. Is this the Solution? Montag, 17. Mai 2010
  27. 27. One Solution Montag, 17. Mai 2010
  28. 28. Is there a Innovation machine? Montag, 17. Mai 2010
  29. 29. YES! Montag, 17. Mai 2010
  30. 30. Open Innovation Open Innovation ‣No management barriers ‣No Industy barriers ‣No mental barriers ‣Diverse team ...Think about what you can do Montag, 17. Mai 2010
  31. 31. Network Innovation Network Collaboration ‣Global Knowledge available ‣Have the experts on the fingertip ‣Flexible Project structures ‣No Industry barriers ...It is about your Community & Network Montag, 17. Mai 2010
  32. 32. Creativity You need the human factor ‣It is about your Creativity ‣It is about your Wisdom ‣Knowledge comes by your Network ...Brainwork is still the Key Montag, 17. Mai 2010
  33. 33. Network Innovation + + ...Network + Open + = Creativity = Innovation Montag, 17. Mai 2010
  34. 34. examples Montag, 17. Mai 2010
  35. 35. e-mobility Montag, 17. Mai 2010
  36. 36. gobandit Montag, 17. Mai 2010
  37. 37. #ashmob Montag, 17. Mai 2010
  38. 38. Wiesn-Gaudi.Tv Montag, 17. Mai 2010
  39. 39. Let‘s get it started.... ideas: Philippe Souidi Montag, 17. Mai 2010