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Job Networking for Product Marketing & Product Management

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We have all heard that 80% of jobs are gained through networking. Question is: as a Product Manager or Marketer – how do I actually do this? You don’t think about it until you are facing uncertain times in your company, or are unemployed looking for a job. After reading over half a dozen books by ‘experts’ on networking – the core element of job networking How-To’s are still completely missed.

An interactive session to review several observations on Job Networking based on the results of over 215 network meetings. We will discuss the core of what to say during the networking meeting itself – for success (what the books DON’T discuss), and what to do for each of the different meetings: Open, Targeted, and Opportunistic.

This discussion is based on one journey, analytics and the discussions of the audience – NOT a networking ‘expert’. Like most of us at the event, the presenter is a Product Marketer / Manager… not a recruiter or in the talent industry.

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Job Networking for Product Marketing & Product Management

  1. 1. Job Networking for Product Marketing & Product Management CHARLES DIMOV @CDIMOV STRATEGYD.ORG
  2. 2. Who is Charles? • I am a: Marketing Leader Business Manager Product Manager Engineer • I am NOT: a “NETWORKING EXPERT” • I am: Professional like you Job eliminated Suddenly Looking for my next Role
  3. 3. Why? • “80% of today’s jobs are landed through networking” (http://www.recruitingblogs.com/profiles/blogs/80-of-today-s-jobs-are-landed-through-networking) • “hidden job market… accounts for up to 80% of hires” (Forbes – “6 WaysToCrack The 'Hidden' Job Market” – Dec2013) • “Over 80% of today's jobs aren't advertised” (CNN Money – “The hidden job market” – Jun2009) • “80% of Job Openings Aren't Advertised” (PayScale Career News – Mar2013)
  4. 4. Why? • 7 Networking Books • “Networking Experts” • Advice … about … Get Meeting After Meeting Meeting
  5. 5. Why? • Frustrated • Found very few Stats … to help understand if I was on track … orWay OFFTrack
  6. 6. ADDRESSING • MythBusting • Personal Stats • Networking Core • Best Practices • NOTADDRESSED: - Pre Meeting: How to get - Post Meeting: Followup
  7. 7. Networking Myth • “The “80% hidden” job market may have been the reality. 10 or 20 years ago” • “It’s closer to 38% according to Hansen’s report • ”2009-10 JOLTS data by Jobfully showed that number to be 40%” • Higher Level: more focus on Networking • KEY: 40% STILL A BIG NUMBER Sources:(1)“Busting“80%ofAllJobsareHidden”Myth,”JonathanBlaineMusings,Nov2012<http://ow.ly/Q2pEA> (2)“80%ofJobOpeningsAreUnadvertised”StevenRothberg,Mar2013<http://ow.ly/Q2pKv>
  8. 8. My Stats “Hello” Response Applications / OutReach Company Interview STOP WIP WORKING WORKING STOP SELECTIVE
  9. 9. My Stats
  10. 10. Networking
  11. 11. Networking Photo:JuliaFreeman-Woolpert,Oct2006<http://ow.ly/Q2OGY>
  12. 12. Networking TOO • Targeted - Informational Interview -Value Pitch • Open - Informational Interview - GettingWord Out - Connecting to Decision Maker • Opportunistic - Getting CV out of the “Black Hole”
  13. 13. Meeting: Open • Build Rapport • Seek knowledge: - MarketTrends - Growth Pockets -Where would they Search? - If Colleague: How would they sell you? • Connections: - “Is there someone you know at XYZ firm?” - “Do you know anyVP Marketing in High-Tech?” - “With whom else would you suggest I talk?”
  14. 14. Meeting: Opportunistic • Build Rapport • Application: - “Can you refer me internally for posted role … ?” - “Can you tell me who the hiring manager is for … ?” - “I applied, any chance you can forward my CV to Bob, hiring Manager? • Information:- “What can you tell me about the role/ dept /firm ?” - “What are the Key Challenges for this role / dept?” - “Is there a key Burning Imperative for this role?” - “What is the manager like?”
  15. 15. Meeting: Targeted - Informational • Build Rapport • Information:- “What can you tell me about the role/ dept /firm ?” - “What are the Key Challenges for this role / dept?” - “Is there a key Burning Imperative for this role?” - “What is the manager like?” - “What are some of the Pain Points in Marketing?” - “Tell me why you like XYZ” - “What are the Key Strengths of XYZ?” • Lower Level Connection … to provide guidance • Connection: - “Can you connect me with Director Marketing?”
  16. 16. Meeting: Targeted – Value Pitch • Build Rapport • Information:- “What is working particularly well at XYZ Marketing?” - “What is your growth direction? - “What are you finding to be the greatest challenge on this growth path?” • Value Pitch: - “Is there anything I can help you with as I have done…” - “Would you consider a proposal – to help solve that challenge?” - “If I could work on that challenge, would you consider a proposal on how I could help with that?”
  17. 17. Recommend
  18. 18. Comments & Best Practices
  19. 19. Networking for Product Marketing & Product Management CHARLES DIMOV @CDIMOV STRATEGYD.ORG

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