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Persona creation is a critical part of understanding your product buyers and target audience. It helps you hold to a consistent brand voice throughout your launch, awareness campaign, social media efforts, or product marketing campaigns. Most importantly personas serve as quick reminders about the audience to whom you are communicating, including how to speak with them in their language.
This session will discuss the key elements of building personas, sources of information for your research, and a review of several FREE online tools available to help create your key personas. Meant as an interactive session, drawing in some of the key learnings, experiences, and best practices experienced by the Product Management / Marketing audience.