JULY 28THTED ROGERS SCHOOL OF MANAGEMENT,RYERSON UNIVERSITYProductCamp2012www.productcamptoronto.wordpress.com
UCD/UX Design:Getting Great User Experiences Delivered**with inclusion and happy CEO’sBarb SpantonJuly 2012
How do You Differentiate Your Product Experience…
CHALLENGESConfidential 4/21/2013 4
“Cool” Features
The Executive Designer
Important Additional Features
Confidential 4/21/2013 8where themagic happensProduct Success
Principles of Success: UX Design• Common Goals• User Needs, Design Insights• Team Relationships• Iterate, Iterate, Iterate...
COMMON GOALSConfidential 4/21/2013 10
What Should Common UX Design Goals Be?Confidential 4/21/2013 11
Business ReasonConfidential 4/21/2013 12
Defining Business FocusConfidential 4/21/2013 13Business Requirements
14The UX Value Proposition
USER NEEDS, DESIGNINSIGHTSConfidential 4/21/2013 15
Insights from Genius?Confidential 4/21/2013 16
Real Insight from Empathy and Data17
What is Their Context?Confidential 4/21/2013 18
Context: Personas & Usage Scenarios19• What’s the realneed/opportunity?• How do/might theyactually behave?• What motivates...
Confidential 4/21/2013 20Bring it to Life
Understanding UX ValueConfidential 4/21/2013 21User Requirements
TEAM RELATIONSHIPSConfidential 4/21/2013 22
Break Down Functional WallsConfidential 4/21/2013 23
Make FriendsConfidential 4/21/2013 24
ITERATEConfidential 4/21/2013 25
Sketching & Iterating…Confidential 4/21/2013 26
Before You Get To…Confidential 4/21/2013 27
Representative Users , Actual Usage28
POLISH, AESTHETICSConfidential 4/21/2013 29
It has to look goodConfidential 4/21/2013 30
Keep in Mind Execution Is Not Easy31
Catalysts to Start Towards Better UX Design• Internal− Identify a Pilot Project with UX Design Emphasis− Create Personas a...
Contact InformationBarb SpantonUX Designerbspanton@macadamian.comwww.macadamian.com33
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User Experience Design for PLMs

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The demand for visually impressive, simple, intuitive software is at an all-time high. What modern design techniques are companies using, and how does it fit with the product management process?

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User Experience Design for PLMs

  1. 1. JULY 28THTED ROGERS SCHOOL OF MANAGEMENT,RYERSON UNIVERSITYProductCamp2012www.productcamptoronto.wordpress.com
  2. 2. UCD/UX Design:Getting Great User Experiences Delivered**with inclusion and happy CEO’sBarb SpantonJuly 2012
  3. 3. How do You Differentiate Your Product Experience…
  4. 4. CHALLENGESConfidential 4/21/2013 4
  5. 5. “Cool” Features
  6. 6. The Executive Designer
  7. 7. Important Additional Features
  8. 8. Confidential 4/21/2013 8where themagic happensProduct Success
  9. 9. Principles of Success: UX Design• Common Goals• User Needs, Design Insights• Team Relationships• Iterate, Iterate, Iterate• Polish, Aesthetics MatterConfidential 4/21/2013 9
  10. 10. COMMON GOALSConfidential 4/21/2013 10
  11. 11. What Should Common UX Design Goals Be?Confidential 4/21/2013 11
  12. 12. Business ReasonConfidential 4/21/2013 12
  13. 13. Defining Business FocusConfidential 4/21/2013 13Business Requirements
  14. 14. 14The UX Value Proposition
  15. 15. USER NEEDS, DESIGNINSIGHTSConfidential 4/21/2013 15
  16. 16. Insights from Genius?Confidential 4/21/2013 16
  17. 17. Real Insight from Empathy and Data17
  18. 18. What is Their Context?Confidential 4/21/2013 18
  19. 19. Context: Personas & Usage Scenarios19• What’s the realneed/opportunity?• How do/might theyactually behave?• What motivatesthem?• What’s theirenvironment?
  20. 20. Confidential 4/21/2013 20Bring it to Life
  21. 21. Understanding UX ValueConfidential 4/21/2013 21User Requirements
  22. 22. TEAM RELATIONSHIPSConfidential 4/21/2013 22
  23. 23. Break Down Functional WallsConfidential 4/21/2013 23
  24. 24. Make FriendsConfidential 4/21/2013 24
  25. 25. ITERATEConfidential 4/21/2013 25
  26. 26. Sketching & Iterating…Confidential 4/21/2013 26
  27. 27. Before You Get To…Confidential 4/21/2013 27
  28. 28. Representative Users , Actual Usage28
  29. 29. POLISH, AESTHETICSConfidential 4/21/2013 29
  30. 30. It has to look goodConfidential 4/21/2013 30
  31. 31. Keep in Mind Execution Is Not Easy31
  32. 32. Catalysts to Start Towards Better UX Design• Internal− Identify a Pilot Project with UX Design Emphasis− Create Personas and Use Them in Design Discussions− Sketch First, Then Build− Write Down Your Business Objectives then Write Down YourThree Associated Key UX Design Goals− Designate an Owner of UX Design− Do a Storyboard (Even a Play)• External− Hire or Rent Experts for the Above− Get An Assessment: UX Design , Organization Stage, UsersPerspectives, Concept UX DesignConfidential 4/21/2013 32
  33. 33. Contact InformationBarb SpantonUX Designerbspanton@macadamian.comwww.macadamian.com33

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