Product Marketing is key to the success of a firm’s Products, Services, Sales, and New Product Introduction (Launch) efforts. Question is – do you know what exceptional Product Marketing is, or looks like? For those of us in the field we need to define the key functions, what kind of background is needed - or must we develop, which metrics should be monitored, what elements of Digital Marketing are important, and what are a few key examples of exceptional product marketing. This session will be a GROUP BRAINSTORMING exercise to define excellence – and structure Product Marketing so we can target where to learn and improve. Ultimately, this session's goal will be to create a PRODUCT MARKETING SCORECARD – to help guide those in the Profession.
Product marketing excellence (product camp Toronto jul2015)
• Product Marketing = key to the success of a firm’s Products,
• Product Marketing = Critical to New Product Introductions
– What is exceptional Product Marketing?
– Req’d Background (Is Digital Marketing key?)
– Key functions (Deliverables / Tangibles)
– Examples of Exceptional Product Marketing
Defining Product Marketing
• Imagine: Product Marketing Excellence Award
• How to judge it?
• What would you look for?
• How to distinguish Excellence from Mediocrity?
• What Metrics in Product Marketing makes an Impact?