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Product Marketing is key to the success of a firm’s Products, Services, Sales, and New Product Introduction (Launch) efforts. Question is – do you know what exceptional Product Marketing is, or looks like? For those of us in the field we need to define the key functions, what kind of background is needed - or must we develop, which metrics should be monitored, what elements of Digital Marketing are important, and what are a few key examples of exceptional product marketing. This session will be a GROUP BRAINSTORMING exercise to define excellence – and structure Product Marketing so we can target where to learn and improve. Ultimately, this session's goal will be to create a PRODUCT MARKETING SCORECARD – to help guide those in the Profession.