1.
Charles Dimov
@Cdimov
StrategyD.org
Product
Marketing
Excellence

2.
• Product Marketing = key to the success of a firm’s Products,
Services, Sales
• Product Marketing = Critical to New Product Introductions
(Launches)
– What is exceptional Product Marketing?
– Req’d Background (Is Digital Marketing key?)
– Key functions (Deliverables / Tangibles)
– Metrics
– Examples of Exceptional Product Marketing
Defining Product Marketing

3.
• Imagine: Product Marketing Excellence Award
• How to judge it?
• What would you look for?
• How to distinguish Excellence from Mediocrity?
• What Metrics in Product Marketing makes an Impact?
Excellence

4.
Excellence ScoreCard: Tangibles
Item Dimension Description Weight
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2
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6

5.
Dimension Team 1 Team 2 Team 3 Team 4
1
2
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6
BrainStorm

6.
25 Product
Marketing Ads

7.
25 Product
Marketing Ads

8.
Excellence ScoreCard: Intangibles
Item Dimension Explanation Weight
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2
3
4
5
6