Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Product marketing excellence (product camp Toronto jul2015)

691 views

Published on

Product Marketing is key to the success of a firm’s Products, Services, Sales, and New Product Introduction (Launch) efforts. Question is – do you know what exceptional Product Marketing is, or looks like? For those of us in the field we need to define the key functions, what kind of background is needed - or must we develop, which metrics should be monitored, what elements of Digital Marketing are important, and what are a few key examples of exceptional product marketing. This session will be a GROUP BRAINSTORMING exercise to define excellence – and structure Product Marketing so we can target where to learn and improve. Ultimately, this session's goal will be to create a PRODUCT MARKETING SCORECARD – to help guide those in the Profession.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Product marketing excellence (product camp Toronto jul2015)

  1. 1. Charles Dimov @Cdimov StrategyD.org Product Marketing Excellence
  2. 2. • Product Marketing = key to the success of a firm’s Products, Services, Sales • Product Marketing = Critical to New Product Introductions (Launches) – What is exceptional Product Marketing? – Req’d Background (Is Digital Marketing key?) – Key functions (Deliverables / Tangibles) – Metrics – Examples of Exceptional Product Marketing Defining Product Marketing
  3. 3. • Imagine: Product Marketing Excellence Award • How to judge it? • What would you look for? • How to distinguish Excellence from Mediocrity? • What Metrics in Product Marketing makes an Impact? Excellence
  4. 4. Excellence ScoreCard: Tangibles Item Dimension Description Weight 1 2 3 4 5 6
  5. 5. Dimension Team 1 Team 2 Team 3 Team 4 1 2 3 4 5 6 BrainStorm
  6. 6. 25 Product Marketing Ads
  7. 7. 25 Product Marketing Ads
  8. 8. Excellence ScoreCard: Intangibles Item Dimension Explanation Weight 1 2 3 4 5 6

×