BBDO Atlanta 10 Takeaways from SXSW

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BBDO Atlanta 10 Takeaways from SXSW

  1. 1. SX6s // South by in 6 second increments QuickTime™ and a AVC Coding decompressor are needed to see this picture.
  2. 2. SXSWi’13 Stats30k attendees in 2013 // 2012: 24k // 2011: 19k1,833 Interactive Sessions60% 24-35 male60% HHI $100k+48% repeat attendees21% international registrants (from 72 countries)#1 most talked about:Grumpy Cat followed by Elon Musk, and Al Gore
  3. 3. WWW.DIGITALLABLIVE.COM
  4. 4. “SXSW is where you go experience thefuture for a few days before you haveto go back home to the present.”- DENNIS CROWLEY, FOUNDER/CEO FOURSQUARE
  5. 5. 1.) Big data is important2.) Design to change behavior3.) Don’t say viral4.) Be awesome5.) Create distribution6.) Collaborate7.) Value the experience8.) Humanize tech9.) Act like startups10.) Be passionate10 KEY TAKEAWAYS
  6. 6. Big Data is Important
  7. 7. “We have all of humanity’s knowledge in our hands. It’s our responsibility to make that useful.” - Amit Singhal, GoogleBIG DATA ACCORDING TO GOOGLE
  8. 8. BIG DATA ACCORDING TO AL GORE
  9. 9. BIG DATA ACCORDING TO US
  10. 10. Design to ChangeBehavior
  11. 11. Through data, we can track our ownbehaviors to make actual changes inour real lives.THE SHIFT FROM BIG DATA TO “QUANTIFIED SELF”
  12. 12. WHEN YOU CHECK INAT 2 AM... AND GET FOUR HOURS YOUR WEIGHT GOES UP OF SLEEP... TWO POUNDS ONE WEEK LATER. UNDERSTANDING YOUR OWN DATA
  13. 13. Google’s talking shoe motivates you tomove FEEDBACK & FEEDFORWARD
  14. 14. Stop saying “Viral”
  15. 15. 1.) Most things are not “Viral.”2.) You never know in advancewhich ideas will work.3.)Try lots of things & optimize THERE IS NO GOING VIRAL FORMULA
  16. 16. 85% of these views were paid forBUYING THE SEED, IS 1/2 THE BATTLE
  17. 17. It should be 50/50 split onfiguring out the idea &how to make it spread.Not 95/5SPREADING THE SEED, IS THE OTHER 1/2 OF THE BATTLE
  18. 18. Be Awesome
  19. 19. “You could have a hugemarketing budget, but if nobodywants to share your content andideas then it’s not working.”-Jonah Peretti, Buzzfeed CEO
  20. 20. BROADCAST BORED-AT-WORKTHE NEW “MASS” NETWORKS
  21. 21. If it’s not MOBILE it won’t SPREAD Sweet SpotUNDERSTAND THE PLATFORMS
  22. 22. Quality contentdoesn’t have tohave highproduction value. GRUMPY CAT MOST SHARED AT SXSWi
  23. 23. REAL-TIME RESPONSE OREO SUPERBOWL AD
  24. 24. “Social is a way ofthinking, not a channel ora trick.”JONAH PERETTI, BUZZFEED CEO
  25. 25. 1.) Have a heart, be emotional2.)  Content is about identity3.)  Relate to your audience4.)  Be nimble & responsive5.) Capture the moment6.) Cute animals deserve respect7.) Humor is inherently social8.) Nostalgia9.) Don’t post things people areembarrassed to share
  26. 26. Create NewDistribution Models
  27. 27. By building from assets up,TMZ grew beyond a website,and now has a TV show, radioshow, and bus tour.
  28. 28. "The goal, is tobecome HBO fasterthan HBO canbecome us." Reed Hastings, Netflix CEO
  29. 29. Collaborate withConsumers
  30. 30. Hawaii Five-0 rantwo different finales,on each coast basedon social feedback
  31. 31. CROWD SOURCING CONTENT
  32. 32. Value the Experience,not the “Thing”
  33. 33. As our audiences becomeharder to reach,we have to create experiencesthey actually want to have.
  34. 34. 90% rent a brand they’ve 90% rent a brand they’ve never rented or owned before never rented or owned beforeCREATING AN EXPERIENCE ECONOMY
  35. 35. Using real women & photosboosted conversion rates PEOPLE WANT AUTHENTICITY
  36. 36. Buying things is so “passé”Lululemon// Yoga Classes // In StoreSnow Skis // Demo // Slopeside J Crew // Whiskey // Liquor Store
  37. 37. Humanize Technology
  38. 38. As we spend more time withdigital, the value we place onexperiences with real people& things increases.THE DIGITAL BACKLASH
  39. 39. We’ve always thought wewere digital natives.But we’re not. Then. Now .THE MYTH & REALITY
  40. 40. How do parents raise digitally-savvy children without relying onthe convenience of technology as ababysitter? THE ANXIETY
  41. 41. Technology should bethere when we want it, andout of the way when wedont.THE SHIFT IN OUR RELATIONSHIP WITH TECH
  42. 42. “Hardware” can marry digital with physicalMakerBot// 3D Printing QuickTime™ and a H.264 decompressor are needed to see this picture. 3M Innovation// Virtual Help DeskFUTU// 3D Printing Shoes 3M Innovation// Virtual Help Desk
  43. 43. What’s holding computers back isthe limited number of ways inwhich we can use them. LEAP MOTION & THE FUTURE OF GESTURE CONTROL
  44. 44. LEAP MOTION & THE FUTURE OF GESTURE CONTROL
  45. 45. GOOGLE GLASS IS ALMOST HERE.
  46. 46. IT WILL CHANGE THE WAY WE ACT
  47. 47. THE WAY WE COMMUNICATE
  48. 48. QuickTime™ and a H.264 decompressor are needed to see this picture.GOOGLE GLASS IS ALMOST HERE.
  49. 49. Act like Startups
  50. 50. “Just because something has been done the same way for a long time, doesn’t mean it’s the only way.”NICK CAVE
  51. 51. The Traditional Approach Planners write a brief Creative concept Present ideas to account and clientWATERFALL APPROACH
  52. 52. AGILE APPROACH: CONCEPT > TEST > ITERATE
  53. 53. Scrum: multiple smallteams working in anintensive andinterdependent manner.
  54. 54. Adopt a Lean MentalityDidn’t accept credit cards at launchPhones in driver’s cars died after 4 hours JWT’s “Pop-up” Agency for Startups
  55. 55. Be Passionate
  56. 56. ELON MUSK//BADASS “If humanity doesn’t land on mars, that will be my greatest disappointment.”CEO and CTO of SpaceX, CEO and Head Product Designer at Tesla, CEO of Solar City
  57. 57. First 3 Rocket Launches Failed
  58. 58. TINA ROTH EISENBURG1.) Embrace enthusiasm2.) Don’t complain, make things3.) Surround yourself with likeminded peopleOwner of Swiss Miss, Creative Mornings, Teux Deux app, & online Tattoo shopTattly
  59. 59. 1.) Big data is important2.) Design to change behavior3.) Don’t say viral4.) Be awesome5.) Create distribution6.) Collaborate7.) Value the experience8.) Humanize tech9.) Act like startups10.) Be passionate10 KEY TAKEAWAYS

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